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If You Invested in Booking Holdings (BKNG)

Transportation Services · Travel Services · NASDAQ
$1,000 invested 1 Year Ago
$890
-11.0% total -11.1% CAGR
Bought on Mar 26, 2025 at $4,764.16
$1,000 invested 5 Years Ago
$1,824
+82.4% total 12.8% CAGR
Bought on Mar 26, 2021 at $2,323.53

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$1,000 Investment Over Time

BKNG vs S&P 500

Year-by-Year Returns

BKNG annual performance
Year Start Price End Price Annual Return Cumulative
2017 $1477.57 $1737.74 +17.6% +17.6%
2018 $1784.75 $1722.42 -3.5% +16.6%
2019 $1721.70 $2053.73 +19.3% +39.0%
2020 $2074.58 $2227.27 +7.4% +50.7%
2021 $2164.08 $2399.23 +10.9% +62.4%
2022 $2461.42 $2015.28 -18.1% +36.4%
2023 $2032.21 $3547.22 +74.5% +140.1%
2024 $3480.56 $4968.42 +42.7% +236.3%
2025 $4925.29 $5355.33 +8.7% +262.4%
2026 $5323.20 $4237.75 -20.4% +186.8%

About Booking Holdings

Transportation Services · NASDAQ

Booking Holdings Inc. (NASDAQ: BKNG) is the parent company of several well-known travel and restaurant technology brands. According to company and partner disclosures, its portfolio includes Booking.com, KAYAK, Agoda (including Rocket Travel by Agoda), and OpenTable. Through these businesses, Booking Holdings is involved in online travel search, accommodation and hotel booking, transportation and vacation packages, as well as restaurant discovery and reservation technology.

Booking Holdings’ common stock, with a par value of $0.008 per share, is listed on the NASDAQ Global Select Market under the ticker symbol BKNG. The company also has multiple series of senior notes registered on NASDAQ, with maturities ranging from 2026 to 2046, as detailed in its Form 8-K filings. These senior notes represent general senior unsecured obligations of the company.

Business activities and brands

Based on public statements from its subsidiaries and partners, Booking Holdings’ activities span several areas of the travel and hospitality ecosystem:

  • Booking.com: Described as one of the world’s largest travel platforms and part of Booking Holdings Inc. Its stated mission is to make it easier for everyone to experience the world by connecting travelers with a broad marketplace of travel services.
  • KAYAK: Identified as the world’s leading travel search engine and part of Booking Holdings (NASDAQ: BKNG). KAYAK processes billions of user queries across its platforms to help people find flights, stays, rental cars and vacation packages. It also offers a corporate travel solution referred to as KAYAK for Business.
  • Agoda / Rocket Travel by Agoda: Rocket Travel by Agoda is described as the strategic partnerships arm of Agoda, itself part of Booking Holdings. It powers white-label and co-branded hotel booking platforms for partners, sourcing hotel inventory and managing the customer journey including customer service.
  • OpenTable: OpenTable is described as a global leader in restaurant technology and part of Booking Holdings Inc. It helps tens of thousands of restaurants worldwide fill a large number of seats each year, providing reservation and guest-management technology and enabling diners to discover and book restaurants.

Through these brands, Booking Holdings participates in online travel search, hotel and alternative accommodation booking, and restaurant reservations. The Polygon description further notes that Booking is a large online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences and vacation packages, and that transaction fees for online bookings account for a substantial portion of its revenue and profits.

Capital structure and listed securities

Booking Holdings’ SEC filings show that, in addition to its common stock, the company has numerous series of senior notes registered for trading on NASDAQ, including notes due in 2026, 2027, 2028, 2029, 2031, 2032, 2033, 2034, 2036, 2037, 2038, 2044, 2045 and 2046. In a Form 8-K dated November 7, 2025, the company reported the issuance of €750,000,000 of 3.000% Senior Notes due 2030 and €750,000,000 of 3.625% Senior Notes due 2035 under an existing base indenture. These notes are described as general senior unsecured obligations that rank equally with the company’s other senior unsecured obligations.

The same filing outlines typical bond features such as maturity dates, interest payment schedules, optional redemption provisions and events of default. The company also entered into an underwriting agreement in connection with this offering, as described in the 8-K.

Corporate governance and regulatory reporting

Booking Holdings files regular reports and current reports with the U.S. Securities and Exchange Commission. Recent Form 8-K filings referenced in the input include:

  • Announcements of quarterly financial results, where press releases and financial and statistical supplements are furnished as exhibits.
  • Changes to the company’s by-laws, including amendments related to the threshold for calling special meetings of the Board of Directors and revisions to advance notice provisions.
  • Disclosure of executive succession planning, such as the announced future retirement and role transition of the company’s Chief Accounting Officer and Controller.

These filings illustrate the company’s ongoing obligations as a public registrant, including reporting on financial condition, governance changes and material financing transactions.

Role in travel and restaurant technology

Information from KAYAK, Booking.com, Agoda and OpenTable indicates that Booking Holdings’ businesses are active in several key areas of travel and hospitality:

  • Travel search and insights: KAYAK publishes travel trend reports and forecasts based on large volumes of search data, highlighting emerging destinations, airfare patterns and traveler behavior.
  • Loyalty and white-label platforms: Rocket Travel by Agoda powers partner-branded hotel booking platforms, such as Allegiant Hotels, allowing airline loyalty members to earn and redeem points on hotel stays.
  • Restaurant reservations: OpenTable provides reservation and guest-management technology to restaurants and integrates with various voice-AI platforms, enabling automated phone-based reservation handling.

These activities show how Booking Holdings, through its subsidiaries, connects travelers and diners with travel and dining options, and how its platforms are integrated into broader partner ecosystems.

Location and sector classification

SEC filings list Booking Holdings Inc. with a principal office in Norwalk, Connecticut (zip code 06854). The stock is categorized under the NASDAQ Global Select Market. While the initial industry label in the input refers to tobacco manufacturing, the descriptions from Polygon and the company’s own brands and partners clearly identify Booking Holdings as operating in the online travel and hospitality technology space rather than tobacco manufacturing.

Frequently asked questions about Booking Holdings Inc. (BKNG)

  • What does Booking Holdings Inc. do?
    According to public descriptions from its brands and partners, Booking Holdings Inc. is the parent company of online travel and restaurant technology businesses such as Booking.com, KAYAK, Agoda (including Rocket Travel by Agoda) and OpenTable. These businesses provide travel search, accommodation booking, and restaurant reservation technology.
  • On which exchange does BKNG trade?
    Form 8-K filings state that Booking Holdings’ common stock, par value $0.008 per share, trades on the NASDAQ Global Select Market under the symbol BKNG.
  • What types of securities has Booking Holdings issued?
    In addition to common stock, Booking Holdings has multiple series of senior notes registered on NASDAQ, with maturities between 2026 and 2046. A November 7, 2025 Form 8-K also reports new euro-denominated senior notes due 2030 and 2035.
  • What is KAYAK’s relationship to Booking Holdings?
    Press releases describe KAYAK as part of Booking Holdings (NASDAQ: BKNG) and as the world’s leading travel search engine, using billions of queries to help travelers find flights, stays, rental cars and vacation packages.
  • What is Booking.com’s role within the group?
    Booking.com is described as one of the world’s largest travel platforms and is identified as part of Booking Holdings Inc. It operates a marketplace that connects travelers with travel services and experiences.
  • How does Agoda fit into Booking Holdings’ business?
    Agoda, including Rocket Travel by Agoda, is identified as part of Booking Holdings. Rocket Travel by Agoda powers partner hotel booking platforms, sourcing hotel inventory and managing the customer journey, including customer service.
  • What does OpenTable do as part of Booking Holdings?
    OpenTable is described as a global leader in restaurant technology and part of Booking Holdings Inc. It helps restaurants manage reservations and fill seats, and enables diners to discover and book restaurants.
  • Where is Booking Holdings located?
    Recent Form 8-K filings list Booking Holdings Inc. with a principal office in Norwalk, Connecticut, with zip code 06854.
  • How does Booking Holdings communicate financial results?
    Form 8-K filings dated July 29, 2025 and October 28, 2025 indicate that Booking Holdings announces quarterly financial results through press releases, which include financial and statistical supplements attached as exhibits.
  • Has Booking Holdings reported any recent financing activities?
    Yes. A Form 8-K dated November 7, 2025 reports the issuance of euro-denominated 3.000% Senior Notes due 2030 and 3.625% Senior Notes due 2035 under an existing base indenture, along with an underwriting agreement for the offering.
Market Cap
$139.3B
Current Price
$4237.75
EPS
$165.57
Revenue
$26.9B
Net Margin
20.1%
View full BKNG overview

Frequently Asked Questions

Booking Holdings investment returns

How much would $1,000 invested in Booking Holdings be worth today?

If you invested $1,000 in Booking Holdings (BKNG) 10 years ago on 2016-03-28, your investment would be worth $3,293 today, representing a +229.3% total return, growing at a compounded rate of 12.7% per year (CAGR).

Has Booking Holdings outperformed the S&P 500?

Over the past 10 years, BKNG returned +229.3% compared to +223.2% for the S&P 500, outperforming the benchmark by 6.1 percentage points.

What is Booking Holdings's average annual return?

The compound annual growth rate (CAGR) of BKNG over the past 10 years is 12.7%, growing at a compounded rate each year. Individual years vary significantly — BKNG's best recent year was 2023 (+74.5%) and worst was 2026 (-20.4%).

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