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If You Invested in Booking Holdings Inc. (BKNG)

Consumer Cyclical · Travel Services · NASDAQ
Looking for the current price? See the BKNG quote & overview
$1,000 invested 1 Year Ago
$779
-22.1% price return -22.1% CAGR
-21.4% with dividends reinvested
Bought on Nov 12, 2025 at $207.02 split-adjusted
$1,000 invested 5 Years Ago
$1,644
+64.4% price return 10.5% CAGR
+68.3% with dividends reinvested
Bought on Nov 12, 2021 at $98.07 split-adjusted

What $1,000 or $10,000 in BKNG Would Be Worth Now

Real historical value by amount invested and how long ago
If you invested 1 year ago 5 years ago 10 years ago Since Nov 13, 2015
$1,000 $779 -22% $1,644 +64% $2,706 +171% $3,105 +211%
$10,000 $7,787 -22% $16,438 +64% $27,062 +171% $31,054 +211%

Based on real historical closing prices adjusted for stock splits, without dividends, through 2026-11-12. Figures with dividends reinvest each cash dividend at the previous close less the dividend, before taxes. Past performance does not guarantee future results.

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$1,000 Investment Over Time

BKNG vs S&P 500

Year-by-Year Returns

BKNG annual performance
Year Start Price End Price Annual Return Cumulative
2015Nov 13 to Dec 31 $51.91 $51.00 -1.8% -1.8%
2016 $51.00 $58.64 +15.0% +13.0%
2017 $58.64 $69.51 +18.5% +33.9%
2018 $69.51 $68.90 -0.9% +32.7%
2019 $68.90 $82.15 +19.2% +58.3%
2020 $82.15 $89.09 +8.4% +71.6%
2021 $89.09 $95.97 +7.7% +84.9%
2022 $95.97 $80.61 -16.0% +55.3%
2023 $80.61 $141.89 +76.0% +173.3%
2024 $141.89 $198.74 +40.1% +282.8%
2025 $198.74 $214.21 +7.8% +312.7%
2026Dec 31, 2025 to Nov 12 $214.21 $161.20 -24.7% +210.5%

About Booking Holdings Inc.

Consumer Cyclical · NASDAQ

Booking Holdings Inc. (NASDAQ: BKNG) is the parent company of several well-known travel and restaurant technology brands. According to company and partner disclosures, its portfolio includes Booking.com, KAYAK, Agoda (including Rocket Travel by Agoda), and OpenTable. Through these businesses, Booking Holdings is involved in online travel search, accommodation and hotel booking, transportation and vacation packages, as well as restaurant discovery and reservation technology.

Booking Holdings’ common stock, with a par value of $0.008 per share, is listed on the NASDAQ Global Select Market under the ticker symbol BKNG. The company also has multiple series of senior notes registered on NASDAQ, with maturities ranging from 2026 to 2046, as detailed in its Form 8-K filings. These senior notes represent general senior unsecured obligations of the company.

Business activities and brands

Based on public statements from its subsidiaries and partners, Booking Holdings’ activities span several areas of the travel and hospitality ecosystem:

  • Booking.com: Described as one of the world’s largest travel platforms and part of Booking Holdings Inc. Its stated mission is to make it easier for everyone to experience the world by connecting travelers with a broad marketplace of travel services.
  • KAYAK: Identified as the world’s leading travel search engine and part of Booking Holdings (NASDAQ: BKNG). KAYAK processes billions of user queries across its platforms to help people find flights, stays, rental cars and vacation packages. It also offers a corporate travel solution referred to as KAYAK for Business.
  • Agoda / Rocket Travel by Agoda: Rocket Travel by Agoda is described as the strategic partnerships arm of Agoda, itself part of Booking Holdings. It powers white-label and co-branded hotel booking platforms for partners, sourcing hotel inventory and managing the customer journey including customer service.
  • OpenTable: OpenTable is described as a global leader in restaurant technology and part of Booking Holdings Inc. It helps tens of thousands of restaurants worldwide fill a large number of seats each year, providing reservation and guest-management technology and enabling diners to discover and book restaurants.

Through these brands, Booking Holdings participates in online travel search, hotel and alternative accommodation booking, and restaurant reservations. Booking is a large online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences and vacation packages, and transaction fees for online bookings account for a substantial portion of its revenue and profits.

Capital structure and listed securities

Booking Holdings’ SEC filings show that, in addition to its common stock, the company has numerous series of senior notes registered for trading on NASDAQ, including notes due in 2026, 2027, 2028, 2029, 2031, 2032, 2033, 2034, 2036, 2037, 2038, 2044, 2045 and 2046. In a Form 8-K dated November 7, 2025, the company reported the issuance of €750,000,000 of 3.000% Senior Notes due 2030 and €750,000,000 of 3.625% Senior Notes due 2035 under an existing base indenture. These notes are described as general senior unsecured obligations that rank equally with the company’s other senior unsecured obligations.

The same filing outlines typical bond features such as maturity dates, interest payment schedules, optional redemption provisions and events of default. The company also entered into an underwriting agreement in connection with this offering, as described in the 8-K.

Corporate governance and regulatory reporting

Booking Holdings files regular reports and current reports with the U.S. Securities and Exchange Commission. Recent Form 8-K filings include:

  • Announcements of quarterly financial results, where press releases and financial and statistical supplements are furnished as exhibits.
  • Changes to the company’s by-laws, including amendments related to the threshold for calling special meetings of the Board of Directors and revisions to advance notice provisions.
  • Disclosure of executive succession planning, such as the announced future retirement and role transition of the company’s Chief Accounting Officer and Controller.

These filings illustrate the company’s ongoing obligations as a public registrant, including reporting on financial condition, governance changes and material financing transactions.

Role in travel and restaurant technology

Information from KAYAK, Booking.com, Agoda and OpenTable indicates that Booking Holdings’ businesses are active in several key areas of travel and hospitality:

  • Travel search and insights: KAYAK publishes travel trend reports and forecasts based on large volumes of search data, highlighting emerging destinations, airfare patterns and traveler behavior.
  • Loyalty and white-label platforms: Rocket Travel by Agoda powers partner-branded hotel booking platforms, such as Allegiant Hotels, allowing airline loyalty members to earn and redeem points on hotel stays.
  • Restaurant reservations: OpenTable provides reservation and guest-management technology to restaurants and integrates with various voice-AI platforms, enabling automated phone-based reservation handling.

These activities show how Booking Holdings, through its subsidiaries, connects travelers and diners with travel and dining options, and how its platforms are integrated into broader partner ecosystems.

Location and sector classification

SEC filings list Booking Holdings Inc. with a principal office in Norwalk, Connecticut (zip code 06854). The stock is categorized under the NASDAQ Global Select Market. Booking Holdings operates in the online travel and hospitality technology space.

Market Cap
$119.1B
Current Price
$161.20
EPS (FY2025)
$165.57
Revenue (FY2025)
$26.9B
Net Margin (FY2025)
20.1%
View full BKNG overview

Frequently Asked Questions

Booking Holdings Inc. investment returns

How much would $1,000 invested in Booking Holdings Inc. be worth today?

If you invested $1,000 in Booking Holdings Inc. (BKNG) 10 years ago on 2016-11-14, your investment would be worth $2,706 as of 2026-11-12, a +170.6% price return without dividends, growing at a compounded rate of 10.5% per year (CAGR).

Has Booking Holdings Inc. outperformed the S&P 500?

Over the past 10 years, BKNG returned +170.6% compared to +249.6% for the S&P 500, underperforming the benchmark by 78.9 percentage points.

What is Booking Holdings Inc.'s average annual return?

The compound annual growth rate (CAGR) of BKNG’s share price over the past 10 years is 10.5%, without dividends. Individual years vary a great deal, and BKNG’s best recent full year was 2023 (+76.0%) while the worst was 2022 (-16.0%).

For informational and educational purposes only, not investment advice.