If You Invested in Heartland Finl Usa Inc (HTLF)
Looking for the current price? See the HTLF quote & overviewWhat $1,000 or $10,000 in HTLF Would Be Worth Today
Real historical value by amount invested and how long ago| If you invested | 1 year ago | 5 years ago | 10 years ago | Since Jul 27, 2015 |
|---|---|---|---|---|
| $1,000 | — | $1,438 +44% | $1,745 +74% | $1,758 +76% |
| $10,000 | — | $14,378 +44% | $17,445 +74% | $17,578 +76% |
Based on real historical closing prices through the latest market close. Past performance does not guarantee future results.
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Choose your own date and amount for HTLF$1,000 Investment Over Time
HTLF vs S&P 500Year-by-Year Returns
HTLF annual performance| Year | Start Price | End Price | Annual Return | Cumulative |
|---|---|---|---|---|
| 2016 | $30.34 | $48.00 | +58.2% | +58.2% |
| 2017 | $47.70 | $53.65 | +12.5% | +76.8% |
| 2018 | $53.50 | $43.95 | -17.9% | +44.9% |
| 2019 | $44.41 | $49.74 | +12.0% | +63.9% |
| 2020 | $49.62 | $40.37 | -18.6% | +33.1% |
| 2021 | $40.45 | $50.61 | +25.1% | +66.8% |
| 2022 | $51.24 | $46.62 | -9.0% | +53.7% |
| 2023 | $46.61 | $37.61 | -19.3% | +24.0% |
| 2024 | $37.72 | $61.30 | +62.5% | +102.1% |
| 2025 | $60.87 | $64.67 | +6.2% | +113.2% |
About Heartland Finl Usa Inc
State Commercial Banks · NASDAQ
Heartland Financial USA, Inc. (HTLF) is a Denver, Colorado-based bank holding company in the commercial banking industry. HTLF operates under the brand name HTLF and has described itself as focused on serving the banking needs of privately owned businesses, their owners, executives and employees. The company’s core commercial banking business is supported by a retail banking operation and a diversified line of financial services, positioning HTLF as a regional financial institution serving customers in the West, Southwest and Midwest regions of the United States.
Business model and core focus
HTLF states that it is committed to its core commercial business, with an emphasis on privately owned businesses and related relationships. According to company disclosures, this commercial focus is supported by a retail banking platform and additional financial services that include treasury management, wealth management and investments. In various releases, HTLF also references residential mortgage activity as part of its broader offering, and has discussed actions such as exiting certain mortgage originations to the secondary market and adjusting its branch footprint to support efficiency goals.
The company has highlighted a strategic plan referred to as HTLF 3.0, which it describes as a connected set of initiatives intended to drive efficiency, enhance earnings-per-share growth, deliver higher return on assets and support more efficient use of capital. As part of this plan, HTLF has reported actions such as investing in banker expansion and talent acquisition in markets including the Central Valley of California, Denver, Kansas City, Milwaukee, Minneapolis and Phoenix; expanding treasury management products and capabilities; creating consumer and small business digital platforms; and optimizing its footprint and facilities.
Geographic footprint and brands
HTLF’s public disclosures describe a multi-state footprint. The company has stated that its banks serve customers in the West, Southwest and Midwest regions and that it has banks serving communities in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, New Mexico, Texas and Wisconsin. Within this footprint, HTLF has operated under multiple banking brands. In transaction-related announcements, HTLF is described as doing business through divisions such as Minnesota Bank & Trust, Wisconsin Bank & Trust, Dubuque Bank & Trust, Illinois Bank & Trust, Bank of Blue Valley, Citywide Banks, Premier Valley Bank, Arizona Bank & Trust, New Mexico Bank & Trust and First Bank & Trust. HTLF has also referenced HTLF Food & AgriBusiness, HTLF Specialized Industries and HTLF Retirement Plan Services as branded lines of business.
Historically, an earlier description of Heartland Financial USA, Inc. characterized it as a diversified financial services company founded in 1981, with banking locations across multiple Midwestern and Western states and additional loan production offices. That description also referenced business lines such as trust, investment management and retirement plan services, brokerage and investment services, consumer finance services and home mortgage loans. More recent company communications emphasize the bank holding company structure, regional footprint and focus on commercial banking, treasury management, wealth management and investments.
Financial services and customer segments
Across its disclosures, HTLF highlights several recurring service categories. The company states that it offers:
- Commercial banking focused on privately owned businesses, their owners, executives and employees.
- Retail banking that supports its commercial activities through deposit and related consumer banking services.
- Treasury management products and capabilities, which the company has identified as an area of expansion under its HTLF 3.0 plan.
- Wealth management and investments, including wealth management activities and, historically, retirement plan services and trust-related income.
HTLF’s earnings releases provide additional context on its operations, including references to net interest income, net interest margin, loan yields, cost of deposits, noninterest income categories such as service charges and fees, capital market fees, trust fees and gains or losses on securities and loans. The company has also discussed its mix of loans, including commercial and business lending, commercial real estate lending, agricultural and agricultural real estate loans and residential mortgage loans.
Strategic initiatives and portfolio actions
In its quarterly results, HTLF has described several actions aligned with balance sheet management and its strategic plan. These include:
- Selling securities, including securities with commercial real estate exposure, to pay down high-cost wholesale deposits and borrowings.
- Reducing wholesale and institutional deposits while growing or stabilizing customer deposits.
- Announcing and completing the sale of Rocky Mountain Bank branches in Montana, including the transfer of associated loans, deposits and fixed assets, and recognizing a gain on sale.
- Adjusting fee policies, such as changes to consumer overdraft and NSF fees, in response to industry developments.
- Exiting certain residential mortgage loan originations to the secondary market and selling components of retirement plan services recordkeeping and administration.
These actions are presented by the company as part of efforts to improve risk and liquidity profiles, enhance efficiency ratios, and support the objectives of HTLF 3.0.
Dividends and capital management
HTLF has regularly announced dividends on its common stock and on its Series E preferred stock. In multiple dividend announcements, the company notes that it has increased or maintained its common stock dividend every quarter for more than 40 years. The company’s communications also reference capital metrics such as common equity to total assets and tangible common equity ratios, as well as returns on average assets, common equity and tangible common equity.
Acquisition by UMB Financial Corporation
HTLF entered into a definitive merger agreement under which UMB Financial Corporation (UMB) would acquire Heartland Financial USA, Inc. in an all-stock transaction. Subsequent announcements report that regulatory approvals were obtained and that UMB would close the acquisition of HTLF effective at 11:59 p.m. on January 31, 2025. Following completion, HTLF is described as operating as a division of UMB prior to banking center and systems conversions, after which the HTLF-related divisions are expected to operate under the UMB name.
In the acquisition-related communications, HTLF continues to be characterized as a Denver-based bank holding company operating under the HTLF brand, with assets in the high-teens billions of dollars and banks serving customers in the West, Southwest and Midwest regions. The combination with UMB is described as expanding UMB’s geographic footprint and adding branches and ATMs. The announcements also note that selected HTLF board members would join the UMB Financial Corporation Board of Directors.
Company status and historical context
With the closing of the UMB acquisition, HTLF becomes part of UMB Financial Corporation. The HTLF ticker historically represented Heartland Financial USA, Inc., a commercial banking-focused bank holding company headquartered in Denver, Colorado, serving privately owned businesses and related customers across multiple U.S. regions. After the acquisition, HTLF-branded banking divisions are expected to transition to operating under the UMB name following systems and banking center conversions, while HTLF’s historical financial results, strategic plans and regional banking activities remain relevant for understanding the company’s legacy and the basis for the combination.
FAQs about Heartland Financial USA, Inc. (HTLF)
Frequently Asked Questions
Heartland Finl Usa Inc investment returns
How much would $1,000 invested in Heartland Finl Usa Inc be worth today?
If you invested $1,000 in Heartland Finl Usa Inc (HTLF) 10 years ago on 2016-07-25, your investment would be worth $1,745 today, representing a +74.5% total return, growing at a compounded rate of 6.7% per year (CAGR).
Has Heartland Finl Usa Inc outperformed the S&P 500?
Over the past 10 years, HTLF returned +74.5% compared to +241.1% for the S&P 500, underperforming the benchmark by 166.6 percentage points.
What is Heartland Finl Usa Inc's average annual return?
The compound annual growth rate (CAGR) of HTLF over the past 10 years is 6.7%, growing at a compounded rate each year. Individual years vary significantly — HTLF's best recent year was 2024 (+62.5%) and worst was 2023 (-19.3%).
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