If You Invested in 36Kr Holdings Inc. (KRKR)
Looking for the live price? See the KRKR quote & overviewWhat $1,000 or $10,000 in KRKR Would Be Worth Today
Real historical value by amount invested and how long ago| If you invested | 1 year ago | 5 years ago | 10 years ago | Since Nov 8, 2019 |
|---|---|---|---|---|
| $1,000 | $506 -49% | $62 -94% | — | $219 -78% |
| $10,000 | $5,062 -49% | $624 -94% | — | $2,190 -78% |
Based on real historical closing prices through the latest market close. Past performance does not guarantee future results.
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KRKR vs S&P 500Year-by-Year Returns
KRKR annual performance| Year | Start Price | End Price | Annual Return | Cumulative |
|---|---|---|---|---|
| 2019 | $13.06 | $7.39 | -43.4% | -43.4% |
| 2020 | $7.53 | $55.80 | +641.0% | +327.3% |
| 2021 | $60.60 | $21.10 | -65.2% | +61.6% |
| 2022 | $21.80 | $20.64 | -5.3% | +58.0% |
| 2023 | $20.60 | $11.20 | -45.6% | -14.2% |
| 2024 | $11.81 | $3.15 | -73.3% | -75.9% |
| 2025 | $3.00 | $4.76 | +58.7% | -63.6% |
| 2026 | $4.68 | $2.86 | -38.9% | -78.1% |
About 36Kr Holdings Inc.
Communication Services · NASDAQ
36Kr Holdings Inc. (NASDAQ: KRKR) is described as a prominent brand and pioneering platform dedicated to serving New Economy participants in China. The company’s stated mission is to empower New Economy participants to achieve more by combining high-quality content with a range of business services. According to its public disclosures, 36Kr began with New Economy-focused content offerings that cover a variety of industries in China’s New Economy through diverse distribution channels, and has since expanded into multiple service lines that support enterprises and investors.
36Kr conducts its business mainly through subsidiaries, a variable interest entity (VIE), and subsidiaries of the VIE. The group focuses on providing content and business services to New Economy participants in the People’s Republic of China. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. Based on company statements, 36Kr is supported by a comprehensive database and strong data analytics capabilities, which underpin both its media presence and its business services.
The company reports that it generates revenue primarily from three categories: online advertising services, enterprise value-added services, and subscription services. Online advertising services are a major revenue contributor and have included advertising from clients such as technology and internet companies, as noted in its financial communications. Enterprise value-added services and subscription services are positioned to address the evolving needs of New Economy companies as well as the upgrading needs of more traditional companies that are adapting to China’s New Economy environment.
36Kr emphasizes an omnichannel content dissemination strategy and a multi-format approach. Its official accounts span various social media and online platforms in China, and the company regularly highlights growth in the number of followers across these channels as a key operating metric. The company also develops and operates branded events and conference IPs, such as the WISE Business Kings Conference and the AI Partner Conference, which bring together business leaders, technology companies, investors, and other market participants to discuss topics including artificial intelligence, intelligent hardware, life sciences, retail, and investment.
In addition to content and events, 36Kr has introduced AI-enabled tools and services. Public announcements describe offerings such as "AI Media Coverage" and "36Kr Corporate Omni-Intelligence," which are used to generate AI-driven reports and provide corporate information services. The company has also collaborated with partners to launch products like the "36Kr Market Watch" WeChat mini program, which uses artificial intelligence to curate daily newsletters and business news highlights for public companies in the A-share market based on criteria such as stock interest, trading volume, and discussion rankings.
36Kr’s industrial and capital markets-related services include initiatives such as an IPO Acceleration Camp, developed with law firms and other professional service providers to create a listing support framework for enterprises. The company also references a "36Kr Industry Future" channel, which focuses on sectors such as low-altitude economy, commercial aerospace, and advanced manufacturing, aiming to connect enterprises across industrial chains with local government entities. Through these activities, 36Kr positions itself as a platform that aligns content distribution, resource matching, and capital market services for New Economy companies.
From a corporate governance perspective, 36Kr is a foreign private issuer that files annual reports on Form 20-F and current reports on Form 6-K with the U.S. Securities and Exchange Commission. The company has disclosed a capital structure initiative involving the creation and issuance of Class C ordinary shares with enhanced voting rights, designed to strengthen corporate stability and consolidate voting power with a key shareholder. These disclosures illustrate how 36Kr uses its SEC filings to communicate material changes in capital structure and governance to investors.
Overall, 36Kr Holdings Inc. presents itself as a China-focused New Economy platform that combines media, data, AI tools, and business services. Its operations are substantially located in the PRC, and its stock is listed on the Nasdaq Global Market under the ticker symbol KRKR. Through content, advertising, enterprise services, and subscription products, the company aims to serve entrepreneurs, technology companies, and investors participating in China’s evolving New Economy.
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Frequently Asked Questions
36Kr Holdings Inc. investment returns
How much would $1,000 invested in 36Kr Holdings Inc. be worth today?
If you invested $1,000 in 36Kr Holdings Inc. (KRKR) 5 years ago on 2021-07-07, your investment would be worth $62 today, representing a -93.8% total return, growing at a compounded rate of -42.6% per year (CAGR).
Has 36Kr Holdings Inc. outperformed the S&P 500?
Comparison data requires at least 10 years of trading history. Use the calculator above to compare KRKR performance over available time periods.
What is 36Kr Holdings Inc.'s average annual return?
The compound annual growth rate (CAGR) of KRKR over the past 5 years is -42.6%, growing at a compounded rate each year. Individual years vary significantly — KRKR's best recent year was 2020 (+641.0%) and worst was 2024 (-73.3%).
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