If You Invested in Nuzee Inc (NUZE)

NuZee, Inc. (NASDAQ: NUZE) is described in its public communications as a digital marketing, sales and distribution company for various consumer products with a focus on food and beverages. The company has a heritage in specialty coffee and has also been characterized in earlier disclosures as a co-packing company for single-serve coffee formats that partners with other brands in the coffee category. More recently, NuZee has emphasized a broader role in consumer food and beverage products supported by technology-enabled marketing and distribution.

According to multiple press releases, NuZee positions itself as a company dedicated to reshaping digital marketing and distribution with technological applications. The company states that it aims to create commercial value for its business partners and, in doing so, enhance its own enterprise value and the value of its shareholders’ stake. NuZee highlights that it has a professional brand and marketing management system intended to help partnering enterprises connect, manage and operate marketing channels domestically and globally.

Business focus and evolution

In earlier periods, NuZee described itself as a leading co-packing company for single-serve coffee formats, working with both small roasters and larger brands. In that role, the company indicated that it supported partners across steps such as sourcing, roasting, blending, packing and packaging within the single-serve and private label coffee category.

More recent company communications describe a business transformation. NuZee states that it is in the early stages of transforming into a digital marketing, sales and distribution company for consumer products, with a focus on food and beverages. The company has disclosed that it is expanding sales and distribution channels in Asia for various types of consumer food and beverage products and that it is using an online sales platform that incorporates a natural language search function, which it characterizes as an application of artificial intelligence.

Product and brand activities

NuZee’s news releases describe activity around maca-infused food and beverage products. The company announced that it secured exclusive distribution and sales rights for maca products produced by Jiangsu Kangduoyuan Beverage Co., Ltd., which it describes as a maca production base in Asia. The disclosed product range in that agreement includes maca peptide coffee, a macanoli fruit beverage, maca wine, maca purified powder and other maca products.

NuZee has also announced the launch and marketing of a plant-based energy drink called Macanuoli, which the company describes as its first plant-based energy drink. According to the company, Macanuoli’s ingredients include plant extracts such as maca and noni. NuZee has entered into an endorsement agreement under which five sports champions may be featured on Macanuoli’s packaging, advertising and public relations activities for a defined cooperation period.

Geographic footprint and operations

In a 2024 press release, NuZee stated that it moved its U.S. operations from California to Florida. In the same announcement, the company reported that, in order to develop its global business, it established offices in Singapore, Hong Kong, Mainland China and other regions. SEC filings list the company as incorporated in Nevada and provide a principal executive office location in Hong Kong.

Company disclosures also reference operations and revenue related to co-packing activities in Korea and prior operations in North America. Over time, NuZee’s public statements indicate a shift from a primary emphasis on specialty coffee and co-packing toward a broader portfolio of consumer food and beverage products distributed through digitally focused channels, including in Asian markets.

Capital markets and listing status

NuZee’s common stock trades on The Nasdaq Capital Market under the symbol NUZE. The company has received multiple notices from Nasdaq regarding compliance with listing requirements. In 2024, NuZee reported receiving notices related to stockholders’ equity and the timely filing of periodic reports. It also disclosed an extension granted by Nasdaq to regain compliance with the minimum stockholders’ equity requirement and later reported that it believed it had regained compliance with that requirement, followed by Nasdaq’s confirmation based on the company’s representation.

In 2025, SEC filings under the same registration number describe the registrant, referred to as C Inc., receiving a Nasdaq delist determination letter due to delinquent filings, with Nasdaq indicating its intention to suspend trading and file a Form 25-NSE to remove the securities from listing and registration unless the company appealed. Subsequent filings describe a Nasdaq Hearings Panel decision granting the company’s request to continue its listing subject to conditions, including regaining compliance with periodic filing and equity rules by specified dates. These filings indicate ongoing interaction with Nasdaq regarding continued listing, but they do not state that the company has been fully delisted as of the dates described.

Financing and corporate transactions

NuZee’s SEC filings and press releases describe several financing transactions. In 2024, the company disclosed a private placement of convertible promissory notes with accompanying warrants, as well as sales of common stock through securities purchase agreements and underwritten offerings. The company also reported subsequent conversions of notes into common stock and additional equity financings.

Later 8-K filings describe C Inc. entering into a securities purchase agreement with non-U.S. investors for a private placement of common stock in exchange for bitcoin, as well as a separate convertible note purchase agreement with non-U.S. investors. These filings detail the intended aggregate principal amounts, purchase prices and conversion terms, and they reference reliance on registration exemptions under Regulation S.

Technology and digital marketing

NuZee states that its business model incorporates technological applications in digital marketing and distribution. The company has highlighted an online sales platform that uses a natural language search function, which it identifies as one type of artificial intelligence application. In its description, NuZee presents this platform and its brand and marketing management system as tools to help partner enterprises connect to and operate marketing channels in domestic and global markets.

Strategic direction

Company statements from 2024 describe a strategic focus on transforming into a digital marketing, sales and distribution company for consumer products, particularly in food and beverages. NuZee’s management has publicly stated intentions to expand sales channels and product breadth, especially in Asia, and to work with more business partners to develop business opportunities. The company has also emphasized efforts to adjust senior management and board composition in support of this direction.

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