If You Invested in Keek Social (PRSND)

PRSND historically referred to Personas Social Incorporated, a Canada-based company that has changed its name to Keek Social Inc.. According to company disclosures, Keek Social Inc. is engaged in the business of offering live video conferencing technology, live streaming, and social media products and services for use by consumers and businesses, with a focus on mobile products for iOS and Android. The company emphasizes social commerce-enabled products that support a monetizable user experience for both individual users and business customers.

Keek Social Inc. states that it offers products that are complete with enterprise-grade e-commerce infrastructure, including multi-currency and multi-lingual capabilities and turnkey mobile commerce suites for users. This infrastructure is intended to enable users to earn and transact within the platform environment, aligning the social media experience with integrated commerce tools.

Business focus and platform capabilities

The company’s social media platform, referred to as Keek, incorporates live streaming and social interaction features together with monetization tools. Keek Social Inc. highlights its focus on mobile usage, indicating that its products are designed for smartphones and similar devices running iOS and Android operating systems. The platform is positioned to serve both consumers and business users who seek live video and social engagement combined with commerce features.

Keek Social Inc. also describes its offerings as providing a monetizable user experience to all users, consumers, and businesses alike. It does this by integrating social media functions with e-commerce infrastructure that supports activity in multiple currencies and languages. This structure is intended to allow users to participate in social interactions while also accessing tools that can support commercial activity within the same environment.

Name change from Personas Social Incorporated to Keek Social Inc.

The company announced that it changed its name from "Personas Social Incorporated" to "Keek Social Inc.". The name change was implemented together with a consolidation of the company’s outstanding common shares on the basis of 50 old shares for 1 new common share. The company indicated that it believes the consolidation may increase interest from the financial community, potentially broaden its pool of investors, improve trading liquidity, and reduce trading commissions and other transaction costs for shareholders. It also stated that the new name better reflects the launch of its Keek social media platform.

In connection with the name change and share consolidation, the company received approvals from the TSX Venture Exchange. The company has also disclosed a new ISIN and CUSIP associated with the share consolidation and name change. It stated that there would be no change to the company’s trading stock symbol on the TSX Venture Exchange as a result of these actions.

Keek Social Wallet and user monetization

Keek Social Inc. announced the Phase 1 launch of the Keek Social Wallet, described as an ewallet that allows users to transact in multiple fiat currencies. The Social Wallet is intended to act as a repository where Keek users can collect and store their earnings generated on the platform. The company states that Keek users can earn money from activities such as receiving tips and subscription revenues from users sending tips, digital gifts, or paying for subscriptions to paid channels.

According to the company, the Social Wallet allows users to withdraw their earnings in over 120 countries and in dozens of local currencies. Keek Social Inc. also states that it provides some of the industry’s fastest payouts, with users being able to withdraw money in as little as two days, whereas other platforms may only allow weekly or monthly withdrawals. The company further notes that the Social Wallet will be used to send users incentives and rewards, such as advertising impressions and digital gifts, including rewards under its Referral Marketing Program.

AdShare network and advertising-based revenues

Keek Social Inc. has described plans for an AdShare network that will allow users to earn commissions for running ads on their posts and livestreams. The company states that its AI-powered AdShare network will recommend “post appropriate ads” for users to run on their posts and live streams. Keek Social Inc. explains that it expects to earn cost-per-impression-based revenues for running these ads and that it intends to share those revenues with users.

The company has indicated that it will provide users with a sliding scale of commissions that depend on factors such as engagement levels and number of views. It has also stated that, in the future, users will be able to collect commissions from the AdShare network in their Social Wallet. The AdShare network is scheduled, according to the company’s announcement, for a launch in a specified future period.

Referral Marketing Program and user incentives

Keek Social Inc. has described a Referral Marketing Program that rewards users for referring new users to the Keek platform. Under this program, users can earn advertising impressions as rewards. The company has stated that the Referral Marketing Program rewards users with 1,000 advertising Fire credits for each user that registers for Keek via their referral link. These rewards can be delivered through the Social Wallet as part of the company’s approach to incentives and user engagement.

Platform access and mobile focus

The company has indicated that the Keek Social Wallet is available through its online platform and that mobile versions of the apps will become available pending approval by Apple and Google. It has also stated that Keek can be found in the Apple App Store and the Google Play Store, reflecting its focus on mobile distribution channels for its live streaming and social media products.

Position of PRSND in relation to Keek Social Inc.

PRSND is historically associated with Personas Social Incorporated, which has announced that it changed its name to Keek Social Inc. The company has stated that there is no change to its trading stock symbol on the TSX Venture Exchange following the name change and share consolidation. Investors researching PRSND should be aware of this name change and the company’s description of its business as focused on live video conferencing technology, live streaming, social media products and services, and social commerce-enabled products with integrated e-commerce infrastructure.