If You Invested in Sabio Holdings (SABOF)

SABIO HOLDINGS INC (SABOF) is a Los Angeles-based ad-tech company that focuses on helping global brands reach, engage, and validate streaming television audiences. The company is described in its public communications as a technology and services leader in the fast-growing ad-supported streaming space, working with top global brands and the agencies that represent them to connect with viewers across connected TV (CTV), over-the-top (OTT), and mobile video environments.

Sabio’s business centers on a cloud-based, end-to-end technology stack designed for ad-supported streaming. According to company disclosures, this stack includes a proprietary ad-serving technology platform that partners with many of the top ad-supported streaming platforms and apps in the world. Through this platform, Sabio supports ad-supported streaming sales and mobile advertising revenue, including programmatic channels and performance marketing offerings referenced in its financial updates.

Core Platforms and Business Components

Sabio highlights three primary components within its operations:

• Proprietary ad-serving technology platform that works with leading ad-supported streaming platforms and apps to deliver campaigns for global brands.
• App Science™, a non-cookie-based software-as-a-service (SaaS) analytics and insights platform with AI natural language capabilities. Company materials describe App Science as using an app-based proprietary graph that connects mobile device and connected TV streaming data from more than 1 billion device IDs and maintains a household graph of 80 million U.S. households, representing a large share of U.S. streaming households.
• Creator Television® (Creator TV), an owned and operated creator-led streaming network and content studio that brings social media-style storytelling to television through free ad-supported television (FAST) channels and ad-supported video-on-demand (AVOD) offerings.

Through these components, Sabio positions itself around a framework it calls R.E.V.—helping brands reach, engage, and validate streaming audiences. Company news releases emphasize that App Science powers exclusive audience segments available only through Sabio, and that its data and analytics are used across brand studies, insights packages, and audience validation for campaigns.

Streaming and Creator-Led Content Focus

Sabio’s Creator Television unit reflects the company’s focus on creator-led programming in the ad-supported streaming ecosystem. Creator TV is described as the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV. It produces and distributes original TV shows led by social media creators in areas such as comedy, lifestyle, sports, and entertainment.

Creator TV operates a FAST channel and AVOD offerings distributed through partners including Plex, Xumo Play, Sling Freestream, Anoki LiveTVx, Amazon Fire TV Channels, and LiveTVx on Google TV, as disclosed in company announcements. These distribution relationships allow Creator TV to reach tens of millions of viewers globally. Sabio communications also note that Creator TV has been recognized by industry awards, including being named "Most Significant Newcomer" by the InteractiveTV Today (ITVT) Awards and receiving recognition in other streaming and ad-tech award programs.

Data, Audience Segments, and Measurement

App Science is a central differentiator in Sabio’s offering, as described in multiple company news releases. App Science is characterized as an independent data entity wholly owned by Sabio Holdings that powers exclusive audience segments for Sabio campaigns. It uses a non-cookie-based approach, connecting mobile and CTV streaming data from a large base of device IDs and maintaining a household graph covering tens of millions of U.S. households.

Research cited by Sabio, including studies conducted by TVision, has been used to evaluate App Science-powered audience segments in Sabio campaigns. In one example, campaigns using App Science audiences for a telecommunications company showed higher attention and attention-to-duration metrics than connected TV averages for the same period, and Sabio-placed inventory was more likely to be seen in co-viewing situations compared with certain categories of "premium" inventory. These findings are presented by the company as validation of its approach to reaching and validating audiences in streaming environments.

Ad-Supported Streaming and Mobile Advertising

In its financial news releases, Sabio breaks out ad-supported streaming sales and mobile advertising revenue as key supplementary measures. Ad-supported streaming revenue includes campaigns delivered across connected TV and related streaming environments, while mobile advertising revenue reflects mobile performance marketing and mobile video solutions. The company has reported that ad-supported streaming remains a significant portion of its sales mix and that mobile ad sales have grown as performance marketing offerings have been adopted.

Sabio also reports on programmatic revenue and international expansion as part of its growth narrative. Programmatic channels have contributed a growing share of consolidated gross revenue, and the company has highlighted international markets, including the United Kingdom and other regions, as contributing to revenue growth. These disclosures indicate that Sabio’s business model includes both direct and programmatic ad sales across domestic and international markets.

Financial Reporting and Non-IFRS Measures

Sabio provides regular financial updates through news releases, with selected financials presented under International Financial Reporting Standards (IFRS). In addition, the company uses non-IFRS measures such as Adjusted EBITDA and Gross Revenue. Management defines Adjusted EBITDA as net income or loss adjusted for finance costs, income taxes, stock-based compensation, amortization, certain non-recurring items, severance costs, and other specified items. Gross Revenue is defined as revenue adjusted by adding back third-party platform costs that are deducted under IFRS presentation, intended to provide insight into the scale of Sabio’s advertising operations, particularly programmatic activity.

The company also references supplementary financial measures such as revenues excluding political ad sales, recurring or repeat revenue, cloud costs, and the contribution of ad-supported streaming and mobile ad sales. These measures are described as non-standardized and not directly comparable to metrics used by other companies, but are used internally by management and the board of directors to evaluate operating performance, assess platform activity, and support strategic planning.

Market Positioning Within Communication Services

Within the broader Communication Services sector and the advertising and ad-tech landscape, Sabio identifies itself as operating in the ad-supported streaming segment, working closely with connected TV platforms, mobile environments, and creator-led content. Its focus on R.E.V.—reaching, engaging, and validating streaming audiences—reflects a combination of media activation, data analytics, and measurement.

Company disclosures emphasize that Sabio works with top global brands and their agencies, and that a high proportion of its revenues in certain periods has come from repeat or recurring customers. The firm also notes customer diversification, growth in branded logos, and expansion of programmatic and international channels in its financial commentary, which together illustrate how Sabio seeks to broaden its client base and revenue mix.

Creator Television and Partnerships

Creator Television, owned and operated by Sabio, is a key part of the company’s strategy in content and audience engagement. Creator TV’s mission, as described in its materials, is to increase representation in television by showcasing creator-led programming that reflects a diverse world. It features tentpole creators and original series, and has expanded into areas such as sports and gaming through events like the Creator Poker Championship produced with World Poker Tour®.

Creator TV has also entered into partnerships with content studios such as MADCOOL Media to develop scripted and unscripted series across genres, with a focus on diverse storytelling. These collaborations are intended to produce culture-driving original series for distribution across Creator TV’s streaming partners, providing additional opportunities for advertisers to connect with audiences through creator-led content.

Stock Information and Trading

SABIO HOLDINGS INC trades under the symbol SABOF on the OTCQB market and under the symbol SBIO on the TSX Venture Exchange, as noted in multiple company news releases. The company’s communications also reference its public listing history and capital markets activities, including financings, debenture issuances, and share repurchase programs approved by the TSX Venture Exchange.

Investors researching SABOF can review the company’s news releases, financial updates, and other disclosures to understand its focus on ad-supported streaming, data-driven audience insights through App Science, and creator-led content through Creator Television. These sources provide insight into Sabio’s operating segments, revenue composition, and strategic priorities within the evolving streaming and digital advertising ecosystem.