If You Invested in Yerbae Brands Corp (YERBF)

Yerbaé Brands Corp. (OTCQX: YERBF) is a plant-based functional and energy beverage company. The company focuses on producing great-tasting energy beverages made with yerba mate and other premium, plant-based ingredients. According to its public disclosures, all Yerbaé beverages are formulated as zero calorie, zero sugar, non-GMO, and gluten free, and are designed for wellness-focused consumers seeking alternatives to traditional sugary energy drinks.

Yerbaé states that its products are crafted around yerba mate, a South American herb that the company describes as containing numerous vitamins, minerals, nutrients, and naturally occurring caffeine. By combining yerba mate with its chosen flavors and ingredients, Yerbaé aims to offer what it calls a "no compromise" functional beverage solution, providing plant-based energy without sugar or calories. The company also notes that its energy beverages are vegan, keto-friendly, paleo-approved, kosher, and diabetic-friendly in certain of its public materials.

Business focus and product profile

Yerbaé describes itself as a plant-based functional beverage and plant-based energy beverage company. Its product lines highlighted in recent announcements include 12-ounce and 16-ounce energy beverages and an unsweetened seltzer line. The company emphasizes flavors such as Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, Peachy Mimosa Twist, Açaí Blueberry, Orange Cherry Pineapple, and Pomegranate Berry. These beverages are positioned as plant-powered options for consumers interested in cleaner ingredient lists and functional energy.

Yerbaé’s communications repeatedly underline that its beverages are designed for health-conscious and wellness-forward consumers who want energy drinks with zero sugar and zero calories. The company highlights the use of plant-based ingredients and the absence of sugar as core elements of its approach to the functional beverage marketplace.

Founding and corporate background

Yerbaé Brands Corp. reports that it was founded in 2017 by Todd Gibson and Karrie Gibson in Scottsdale, Arizona. The company’s shares trade on the TSX Venture Exchange under the symbol YERB.U and on the OTCQX market under the symbol YERBF. Its public statements describe a goal of disrupting the energy beverage marketplace by offering plant-based, zero sugar, zero calorie beverages that align with a variety of dietary preferences.

Distribution and retail footprint

Recent company news releases describe a growing retail and distribution presence for Yerbaé’s functional beverages. The company has announced distribution agreements and authorizations that place its 12-ounce functional beverage line and 16-ounce energy drinks in grocery, convenience, and foodservice channels.

Examples mentioned in company announcements include:

• Distribution of 12-ounce functional beverages across Kroger locations in the State of Georgia through Savannah Distributing Company Inc.
• Distribution of 12-ounce functional beverages to King Soopers locations in Colorado through Eagle Rock Distributing Company.
• Availability of Yerbaé beverages in Smith’s Food & Drug locations across several western U.S. states through multiple regional distributors.
• Authorization to sell Yerbaé products in more than 300 Casey’s General Stores locations in Midwestern states.
• Placement of 16-ounce variety packs with flavors such as Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple at a large club retailer across several U.S. states.

In addition to brick-and-mortar retail, Yerbaé has highlighted performance on Amazon, noting what it calls the largest Amazon sales day in its history during Amazon Prime Day, with a reported year-over-year increase in sales on that platform.

Foodservice and workplace channels

Yerbaé has also announced a partnership with Guckenheimer, a national food service operator with market and café locations across multiple U.S. states. Under this partnership, Guckenheimer is expected to feature Yerbaé’s 12-ounce energy line and original unsweetened seltzer line in workplace cafés and markets. Distribution to these locations is described as being supported by Vistar, a division of Performance Food Group, which operates distribution centers across the United States.

Relationship with Safety Shot, Inc.

Several Yerbaé news releases reference a proposed acquisition by Safety Shot, Inc. (Nasdaq: SHOT), a wellness and dietary supplement company. Yerbaé and Safety Shot announced the execution of a definitive arrangement agreement under which Safety Shot plans to acquire all issued and outstanding Yerbaé shares through a plan of arrangement, subject to shareholder, court, regulatory, and exchange approvals and other customary closing conditions.

According to the joint announcement, the proposed transaction is intended to combine Safety Shot’s wellness products with Yerbaé’s plant-based energy beverages. The companies describe potential synergies in distribution, supply chain, product development, and marketing, and refer to a combined platform in wellness and functional beverages. The transaction is presented as a strategic acquisition, but the companies also note that its completion depends on various approvals and conditions.

Financing and capital resources

Yerbaé has disclosed that it entered into a loan agreement with Maximcash Solutions LLC, under which Maximcash agreed to provide a loan to Yerbaé Brands Corp. The company states that the loan is secured against the property of its wholly owned subsidiary and that the proceeds are intended for accounts payable and general working capital purposes. The terms, including interest rate, maturity, and repayment schedule, are described in detail in the related news release.

Product characteristics and positioning

Across its public communications, Yerbaé consistently emphasizes several product attributes:

• Plant-based ingredients, including yerba mate as a key component.
• Zero calories and zero sugar in its energy beverages.
• Non-GMO formulations.
• Suitability for various dietary preferences, including vegan, keto-friendly, paleo-approved, kosher, gluten free, and diabetic-friendly, as described in its news releases.

The company positions its beverages as functional energy options that aim to provide natural energy and flavor while aligning with wellness-oriented consumer preferences.

Status and regulatory filings

Yerbaé Brands Corp. trades under the symbol YERBF on the OTCQX market. Based on the information provided, there are no SEC filings listed for this symbol in the available data. However, Yerbaé’s news releases reference filings and materials on SEDAR+ in connection with the proposed acquisition by Safety Shot, as well as a proxy circular related to that transaction.

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