Wix.com Financials

WIX

Source SEC Filings (10-K/10-Q) Updated Dec 31, 2024 Currency USD FYE December

This page shows Wix.com (WIX) financial statements, including the income statement, balance sheet, cash flow statement, and key financial ratios. View 14 years of annual fundamentals and quarterly data, with year-over-year growth rates and compound annual growth rates (CAGR). All figures are derived from SEC filings (10-K and 10-Q reports).

Financial Health Signals

Altman Z-Score Distress

1.43

Wix.com scores 1.43, below the 1.81 distress threshold. The score is driven primarily by a large market capitalization ($3.8B) relative to total liabilities ($2.0B). This indicates elevated financial distress risk and warrants close attention to liquidity and debt levels.

Piotroski F-Score Strong

7/9

Wix.com passes 7 of 9 financial strength tests. All 4 profitability signals pass (positive income, cash flow, and earnings quality), 1 of 3 leverage/liquidity signals pass, both operating efficiency signals pass.

Earnings Quality Cash-Backed

3.60x

For every $1 of reported earnings, Wix.com generates $3.60 in operating cash flow ($497.4M OCF vs $138.3M net income). This indicates profits are well-supported by actual cash generation, not accounting adjustments.

Key Financial Metrics

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Revenue

$1.8B

YoY+12.7%

5Y CAGR+18.4%

10Y CAGR+28.6%

Wix.com generated $1.8B in revenue in fiscal year 2024. This represents an increase of 12.7% from the prior year.

EBITDA

$131.3M

YoY+6253.1%

Wix.com's EBITDA was $131.3M in fiscal year 2024, measuring earnings before interest, taxes, depreciation, and amortization. This represents an increase of 6253.1% from the prior year.

Free Cash Flow

N/A

Net Income

$138.3M

YoY+317.4%

Wix.com reported $138.3M in net income in fiscal year 2024. This represents an increase of 317.4% from the prior year.

EPS (Diluted)

$2.36

YoY+314.0%

Wix.com earned $2.36 per diluted share (EPS) in fiscal year 2024. This represents an increase of 314.0% from the prior year.

Cash & Debt

$660.9M

YoY+8.4%

5Y CAGR+19.8%

10Y CAGR+32.3%

Wix.com held $660.9M in cash against $0 in long-term debt as of fiscal year 2024.

Dividends Per Share

N/A

Shares Outstanding

56M

YoY-1.9%

5Y CAGR+1.7%

10Y CAGR+3.9%

Wix.com had 56M shares outstanding in fiscal year 2024. This represents a decrease of 1.9% from the prior year.

Gross Margin

67.9%

YoY+0.8pp

5Y CAGR-6.4pp

10Y CAGR-13.7pp

Wix.com's gross margin was 67.9% in fiscal year 2024, indicating the percentage of revenue retained after direct costs. This is up 0.8 percentage points from the prior year.

Operating Margin

5.7%

YoY+7.2pp

5Y CAGR+16.5pp

10Y CAGR+44.9pp

Wix.com's operating margin was 5.7% in fiscal year 2024, reflecting core business profitability. This is up 7.2 percentage points from the prior year.

Net Margin

7.9%

YoY+5.7pp

5Y CAGR+19.4pp

10Y CAGR+47.7pp

Wix.com's net profit margin was 7.9% in fiscal year 2024, showing the share of revenue converted to profit. This is up 5.7 percentage points from the prior year.

Return on Equity

N/A

R&D Spending

$495.3M

YoY+2.9%

5Y CAGR+14.6%

10Y CAGR+24.0%

Wix.com invested $495.3M in research and development in fiscal year 2024. This represents an increase of 2.9% from the prior year.

Share Buybacks

$466.3M

YoY+267.1%

Wix.com spent $466.3M on share buybacks in fiscal year 2024, returning capital to shareholders by reducing shares outstanding. This represents an increase of 267.1% from the prior year.

Capital Expenditures

N/A

WIX Income Statement

Metric	FY24	FY23	FY22	FY21	FY20	FY19
Revenue	$1.8B+12.7%	$1.6B+12.5%	$1.4B+9.3%	$1.3B+29.0%	$984.4M+29.9%	$757.7M
Cost of Revenue	$564.6M+10.2%	$512.5M-2.6%	$526.2M+7.7%	$488.6M+56.1%	$313.0M+60.7%	$194.8M
Gross Profit	$1.2B+14.0%	$1.0B+21.8%	$861.4M+10.3%	$781.1M+16.3%	$671.3M+19.3%	$562.8M
R&D Expenses	$495.3M+2.9%	$481.3M-0.3%	$482.9M+13.6%	$424.9M+32.7%	$320.3M+27.7%	$250.8M
SG&A Expenses	$175.1M+9.4%	$160.0M-6.4%	$171.0M+0.8%	$169.6M+51.6%	$111.9M+30.3%	$85.9M
Operating Income	$100.1M+510.8%	-$24.4M+91.5%	-$285.4M+12.3%	-$325.5M-63.5%	-$199.1M-144.0%	-$81.6M
Interest Expense	N/A	N/A	N/A	N/A	N/A	N/A
Income Tax	$13.6M+189.3%	$4.7M+110.9%	-$43.0M-166.9%	$64.2M+328.3%	$15.0M+476.9%	$2.6M
Net Income	$138.3M+317.4%	$33.1M+107.8%	-$424.9M-262.5%	-$117.2M+29.8%	-$166.9M-90.2%	-$87.7M
EPS (Diluted)	$2.36+314.0%	$0.57+107.8%	$-7.33-255.8%	$-2.06+99.9%	$-3070.00	N/A

Metric	Q4'24	Q4'23	Q4'22	Q4'21	Q4'20	Q4'19	Q4'18	Q4'17
Revenue	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Cost of Revenue	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Gross Profit	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
R&D Expenses	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
SG&A Expenses	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Operating Income	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Interest Expense	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Income Tax	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Net Income	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
EPS (Diluted)	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A

WIX Balance Sheet

Metric	FY24	FY23	FY22	FY21	FY20	FY19
Total Assets	$1.9B+6.0%	$1.8B+2.6%	$1.8B-14.6%	$2.1B+8.8%	$1.9B+72.2%	$1.1B
Current Assets	$1.3B+19.6%	$1.1B-6.8%	$1.1B-17.4%	$1.4B+26.2%	$1.1B+44.2%	$763.8M
Cash & Equivalents	$660.9M+8.4%	$609.6M+149.1%	$244.7M-45.8%	$451.4M+167.3%	$168.9M-37.0%	$268.1M
Inventory	N/A	N/A	N/A	N/A	N/A	N/A
Accounts Receivable	$44.7M-22.2%	$57.4M+36.4%	$42.1M+38.6%	$30.4M+28.3%	$23.7M+39.3%	$17.0M
Goodwill	$49.3M0.0%	$49.3M0.0%	$49.3M+0.1%	$49.3M+103.4%	$24.2M+36.2%	$17.8M
Total Liabilities	$2.0B+7.2%	$1.9B-8.1%	$2.0B+5.6%	$1.9B+19.2%	$1.6B+80.1%	$891.9M
Current Liabilities	$1.5B+92.1%	$789.0M-33.7%	$1.2B+53.7%	$774.3M+22.6%	$631.5M+42.2%	$444.2M
Long-Term Debt	N/A	N/A	N/A	N/A	N/A	N/A
Total Equity	-$78.8M-44.6%	-$54.5M+79.3%	-$263.2M-280.7%	$145.7M-49.3%	$287.2M+47.3%	$194.9M
Retained Earnings	-$901.5M+13.3%	-$1.0B+3.1%	-$1.1B-65.6%	-$648.1M-10.9%	-$584.5M-44.4%	-$404.8M

Metric	Q4'24	Q4'23	Q4'22	Q4'21	Q4'20	Q4'19	Q4'18	Q4'17
Total Assets	$1.9B+6.0%	$1.8B+2.6%	$1.8B-14.6%	$2.1B+8.8%	$1.9B+72.2%	$1.1B+30.2%	$844.8M+156.0%	$330.0M
Current Assets	$1.3B+19.6%	$1.1B-6.8%	$1.1B-17.4%	$1.4B+26.2%	$1.1B+44.2%	$763.8M+4.6%	$730.3M+175.6%	$264.9M
Cash & Equivalents	$660.9M+8.4%	$609.6M+149.1%	$244.7M-45.8%	$451.4M+167.3%	$168.9M-37.0%	$268.1M-19.0%	$331.1M+288.4%	$85.2M
Inventory	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Accounts Receivable	$44.7M-22.2%	$57.4M+36.4%	$42.1M+38.6%	$30.4M+28.3%	$23.7M+39.3%	$17.0M+25.6%	$13.5M+18.7%	$11.4M
Goodwill	$49.3M0.0%	$49.3M0.0%	$49.3M+0.1%	$49.3M+103.4%	$24.2M+36.2%	$17.8M0.0%	$17.8M0.0%	$17.8M
Total Liabilities	$2.0B+7.2%	$1.9B-8.1%	$2.0B+5.6%	$1.9B+19.2%	$1.6B+80.1%	$891.9M+28.8%	$692.5M+117.3%	$318.7M
Current Liabilities	$1.5B+92.1%	$789.0M-33.7%	$1.2B+53.7%	$774.3M+22.6%	$631.5M+42.2%	$444.2M+30.5%	$340.4M+12.6%	$302.4M
Long-Term Debt	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Total Equity	-$78.8M-44.6%	-$54.5M+79.3%	-$263.2M-280.7%	$145.7M-49.3%	$287.2M+47.3%	$194.9M+38.5%	$140.8M+1143.8%	$11.3M
Retained Earnings	-$901.5M+13.3%	-$1.0B+3.1%	-$1.1B-65.6%	-$648.1M-10.9%	-$584.5M-44.4%	-$404.8M-27.1%	-$318.4M-6.3%	-$299.6M

WIX Cash Flow Statement

Metric	FY24	FY23	FY22	FY21	FY20	FY19
Operating Cash Flow	$497.4M+100.4%	$248.2M+568.2%	$37.2M-43.4%	$65.7M-55.6%	$148.0M-1.0%	$149.6M
Capital Expenditures	N/A	N/A	N/A	N/A	$18.4M-14.1%	$21.4M
Free Cash Flow	N/A	N/A	N/A	N/A	$129.6M+1.2%	$128.1M
Investing Cash Flow	-$35.5M-106.3%	$566.7M+1136.8%	-$54.7M-114.5%	$376.9M+147.1%	-$800.2M-227.9%	-$244.0M
Financing Cash Flow	-$406.7M+9.6%	-$450.0M-137.9%	-$189.2M-18.2%	-$160.1M-128.9%	$552.9M+1655.6%	$31.5M
Dividends Paid	N/A	N/A	N/A	N/A	N/A	N/A
Share Buybacks	$466.3M+267.1%	$127.0M-45.2%	$231.9M+15.9%	$200.0M	$0	$0

Metric	Q4'24	Q4'23	Q4'22	Q4'21	Q4'20	Q4'19	Q4'18	Q4'17
Operating Cash Flow	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Capital Expenditures	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Free Cash Flow	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Investing Cash Flow	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Financing Cash Flow	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Dividends Paid	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Share Buybacks	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A

WIX Financial Ratios

Metric	FY24	FY23	FY22	FY21	FY20	FY19
Gross Margin	67.9%+0.8pp	67.2%+5.1pp	62.1%+0.6pp	61.5%-6.7pp	68.2%-6.1pp	74.3%
Operating Margin	5.7%+7.2pp	-1.6%+19.0pp	-20.6%+5.1pp	-25.6%-5.4pp	-20.2%-9.4pp	-10.8%
Net Margin	7.9%+5.7pp	2.1%+32.7pp	-30.6%-21.4pp	-9.2%+7.7pp	-17.0%-5.4pp	-11.6%
Return on Equity	N/A	N/A	N/A	N/A	N/A	N/A
Return on Assets	7.2%+5.4pp	1.8%+26.0pp	-24.2%-18.5pp	-5.7%+3.1pp	-8.8%-0.8pp	-8.0%
Current Ratio	0.84-0.5	1.36+0.4	0.96-0.8	1.79+0.1	1.74+0.0	1.72
Debt-to-Equity	-25.28+8.8	-34.11-26.4	-7.68-20.8	13.14+7.5	5.59+1.0	4.58
FCF Margin	N/A	N/A	N/A	N/A	13.2%-3.7pp	16.9%

Metric	Q4'24	Q4'23	Q4'22	Q4'21	Q4'20	Q4'19	Q4'18	Q4'17
Gross Margin	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Operating Margin	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Net Margin	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Return on Equity	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Return on Assets	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A
Current Ratio	0.84-0.5	1.36+0.4	0.96-0.8	1.79+0.1	1.74+0.0	1.72-0.4	2.15+1.3	0.88
Debt-to-Equity	-25.28+8.8	-34.11-26.4	-7.68-20.8	13.14+7.5	5.59+1.0	4.58-0.3	4.92-23.2	28.15
FCF Margin	N/A	N/A	N/A	N/A	N/A	N/A	N/A	N/A

Note: Shareholder equity is negative (-$78.8M), which causes debt-to-equity and return on equity ratios to appear negative or not meaningful. This can occur from accumulated losses or large share buyback programs.

Note: The current ratio is below 1.0 (0.84), indicating current liabilities exceed current assets, which may suggest potential short-term liquidity concerns.

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Frequently Asked Questions

What is Wix.com's annual revenue?

Wix.com (WIX) reported $1.8B in total revenue for fiscal year 2024. This represents a 12.7% change compared to the previous fiscal year. Revenue measures the total income earned from the company's primary business operations before any expenses are deducted.

How fast is Wix.com's revenue growing?

Wix.com (WIX) revenue grew by 12.7% year-over-year, from $1.6B to $1.8B in fiscal year 2024.

Is Wix.com profitable?

Yes, Wix.com (WIX) reported a net income of $138.3M in fiscal year 2024, with a net profit margin of 7.9%.

What is Wix.com's earnings per share (EPS)?

Wix.com (WIX) reported diluted earnings per share of $2.36 for fiscal year 2024. This represents a 314.0% change compared to the previous fiscal year. EPS represents the portion of a company's net income allocated to each outstanding share of common stock and is widely used to evaluate profitability on a per-share basis.

What is Wix.com's EBITDA?

Wix.com (WIX) had EBITDA of $131.3M in fiscal year 2024, measuring earnings before interest, taxes, depreciation, and amortization.

What is Wix.com's gross margin?

Wix.com (WIX) had a gross margin of 67.9% in fiscal year 2024, indicating the percentage of revenue retained after direct costs of goods sold.

What is Wix.com's operating margin?

Wix.com (WIX) had an operating margin of 5.7% in fiscal year 2024, reflecting the profitability of core business operations before interest and taxes.

What is Wix.com's net profit margin?

Wix.com (WIX) had a net profit margin of 7.9% in fiscal year 2024, representing the share of revenue converted into profit after all expenses.

What is Wix.com's operating cash flow?

Wix.com (WIX) generated $497.4M in operating cash flow during fiscal year 2024, representing cash generated from core business activities.

What are Wix.com's total assets?

Wix.com (WIX) had $1.9B in total assets as of fiscal year 2024, including both current and long-term assets.

How much does Wix.com spend on research and development?

Wix.com (WIX) invested $495.3M in research and development during fiscal year 2024.

Does Wix.com buy back shares?

Yes, Wix.com (WIX) spent $466.3M on share buybacks during fiscal year 2024, returning capital to shareholders by reducing shares outstanding.

How many shares does Wix.com have outstanding?

Wix.com (WIX) had 56M shares outstanding as of fiscal year 2024.

What is Wix.com's current ratio?

Wix.com (WIX) had a current ratio of 0.84 as of fiscal year 2024, which is below 1.0, which may suggest potential liquidity concerns.

What is Wix.com's debt-to-equity ratio?

Wix.com (WIX) had a debt-to-equity ratio of -25.28 as of fiscal year 2024, measuring the company's financial leverage by comparing total debt to shareholder equity.

What is Wix.com's return on assets (ROA)?

Wix.com (WIX) had a return on assets of 7.2% for fiscal year 2024, measuring how efficiently the company uses its assets to generate profit.

Why is Wix.com's debt-to-equity ratio negative or unusual?

Wix.com (WIX) has negative shareholder equity of -$78.8M as of fiscal year 2024, which causes the debt-to-equity ratio to appear negative or not meaningful. This can occur when accumulated losses exceed invested capital, or after large share buyback programs. Other solvency metrics like the current ratio or interest coverage may be more informative.

What is Wix.com's Altman Z-Score?

Wix.com (WIX) has an Altman Z-Score of 1.43, placing it in the Distress Zone (elevated bankruptcy risk). The Z-Score combines five financial ratios—working capital, retained earnings, EBIT, market capitalization, and revenue relative to total assets—to predict the likelihood of bankruptcy. Scores above 2.99 indicate financial safety while scores below 1.81 suggest financial distress. Learn more in our complete guide to financial health indicators.

What is Wix.com's Piotroski F-Score?

Wix.com (WIX) has a Piotroski F-Score of 7 out of 9, indicating strong financial health. The F-Score evaluates nine binary signals across profitability (positive ROA, positive cash flow, improving ROA, earnings quality), leverage (decreasing debt, improving liquidity, no share dilution), and operating efficiency (improving gross margin, improving asset turnover). Scores of 7–9 indicate strong and improving fundamentals. Learn more in our complete guide to financial health indicators.

Are Wix.com's earnings high quality?

Wix.com (WIX) has an earnings quality ratio of 3.60x, considered cash-backed (high quality). This ratio compares operating cash flow to net income. A ratio above 1.0x means the company generates more cash than its reported earnings, indicating sustainable, cash-backed profits. Ratios below 1.0x suggest earnings rely on accounting accruals rather than actual cash generation. Learn more in our complete guide to financial health indicators.