Albertsons Media Collective Doubles Down on Performance – Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners

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Key Terms

return on ad spend financial

A marketing metric that shows how much revenue a company earns for every dollar spent on advertising, calculated by dividing sales attributed to ads by the ad spend. It matters to investors because it reveals how efficiently marketing turns money into sales — much like measuring how much crop you get for each bag of seed — and influences profit margins, growth prospects, and budget decisions.

roas guarantee financial

A ROAS guarantee is a contractual promise from an advertising platform, agency, or partner that a marketing campaign will achieve a specified return on ad spend — the amount of revenue generated for each dollar spent on ads — or else the advertiser receives credits, refunds, or performance adjustments. For investors, it functions like a warranty on marketing effectiveness: it can protect margins and cash flow by limiting downside from wasted ad dollars, but it also signals how much future growth depends on guaranteed ad performance.

retail media technical

Retail media is the practice of retailers selling advertising space and promotional placements on their websites, apps, in-store screens and checkout areas, using their customer shopping data to target ads. It matters to investors because it creates a high-margin, recurring revenue stream for retailers—like a grocery store renting its endcap for featured products—and can boost profit and valuation by turning customer traffic into advertising sales.

omnichannel technical

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

12/11/2025 - 09:00 AM

Winners to receive custom ROAS Guarantee based on annual performance

BOISE, Idaho--(BUSINESS WIRE)-- Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.

Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.

“The Alby Awards celebrate what best-in-class retail media performance looks like,” said Brian Monahan, SVP of Retail Media at Albertsons Companies. “We remain steadfast in our commitment to driving collective growth with our advertising partners through transparency, accountability and by doing retail media differently. Guaranteeing ROAS puts our money where our mouth is.”

Since taking the reins, Monahan has led Albertsons Media Collective to innovate with partners through programs such as the Bogo Blitz package where The Collective offered matched bonus enterprise media impressions. Monahan remains focused on moving quickly with out-of-the-box thinking.

Retail Media with ROAS Guarantee

The Alby Awards highlight the advertisers that best exemplify collective growth. Winners were selected through a clear, standardized evaluation framework that compared each brand’s 2025 ROAS performance. ROAS scoring was calculated using the aggregated performance across each company’s brands.

As part of the Alby Awards program, Albertsons Media Collective will extend a custom Q1 2026 ROAS guarantee to each award recipient based on their Q1 2025 performance.

“For the first time, we are guaranteeing performance as a powerful demonstration of confidence in our measurement, our platform and our partnership model,” added Monahan. “We believe in rewarding brands that invest in omnichannel excellence and push the industry forward.”

The Alby Awards feature winners across the following 10 categories:

Carbonated Soft Drink
Cereal & Breakfast
Crackers & Miscellaneous Snacks
Frozen
Meat
Non-Carbonated Beverage
Refrigerated Dairy
Refrigerated Foods
Salty Snacks
Seasonal

Winners include: American Greetings (Seasonal), Chobani (Refrigerated Dairy), The Coca-Cola Company (Carbonated Soft Drink and Non-Carbonated Beverage), Dreyer’s Grand Ice Cream Inc. (Frozen), General Mills, Inc. (Cereal & Breakfast), The Kraft Heinz Company (Refrigerated Foods), Mondelēz International, Inc. (Crackers & Miscellaneous Snacks), PepsiCo, Inc. (Salty Snacks) and Tyson Foods, Inc. (Meat).

“We’re proud to be recognized by Albertsons Media Collective for delivering standout year-over-year performance,” said Rick Swearingen, Customer Vice President, Mondelēz International. “This award reflects how a disciplined focus on measurable outcomes — paired with Albertsons’ shopper intelligence — can accelerate both brand growth and category momentum. We value this partnership and look forward to continuing to raise the bar for what retail media can deliver.”

Alby Award winners will be honored at an exclusive celebratory dinner and ceremony in January 2026.

To learn more about Albertsons Media Collective, please visit LinkedIn.

About Albertsons Media Collective

Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.