ACV VIPER™ Now Available Nationwide, Transforming Auto Dealer Service Lanes Into High-Volume Inventory Acquisition Channels

Key Terms

vin-level pricing technical

Pricing calculated for a specific vehicle using its unique VIN (Vehicle Identification Number), which captures exact make, model, trim, options, mileage and history so the price reflects that individual car rather than a generic model average. Investors care because it gives more precise estimates of inventory value, resale potential and loan collateral quality—like pricing an individual house instead of using neighborhood averages.

wholesale guarantees financial

A wholesale guarantee is a formal promise by one party—often a parent company, bank, or insurer—to step in and fulfill payment or performance obligations on behalf of another party in large, institutional transactions such as loans, supply contracts, or wholesale trade. It matters to investors because it creates a contingent liability and changes who bears credit risk; like a co-signer on a big business deal, it can affect a company’s balance sheet, creditworthiness, and the perceived safety of cash flows.

crm technical

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

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AI-powered vehicle scanning system transforms every customer service visit into an acquisition opportunity.

“VIPER has fundamentally changed how we approach our service lane.” – Rob Patel, Director of Variable and Internal Fixed Operations, Plaza Auto Mall (Brooklyn, NY).

BUFFALO, N.Y.--(BUSINESS WIRE)-- ACV Auctions (NYSE: ACVA), the leading digital automotive marketplace and data services partner for dealers and commercial partners, today announced the availability of its VIPER automated vehicle scanning system for car dealerships nationwide. VIPER is designed to help dealers acquire more consumer vehicles directly from the service lane. Combining automated vehicle imaging, VIN-level pricing, AI-powered condition analysis, and ACV’s inspection-backed market intelligence, VIPER generates accurate consumer offers in minutes while helping dealers identify and pursue the vehicles that best fit their acquisition strategy.

The expanded nationwide availability of VIPER reflects ACV’s ongoing investment in helping dealers make smarter inventory decisions beyond the marketplace. By transforming every service visit into a vehicle acquisition opportunity, VIPER helps dealers build stronger local inventory pipelines while reducing reliance on increasingly competitive wholesale channels.

“Every vehicle that enters the service lane is an opportunity to strengthen a dealership’s inventory pipeline. VIPER removes the guesswork by helping dealers identify the right vehicles, generate competitive offers backed by real data instantly, and engage customers before they leave the dealership. The service lane is uniquely powerful for this. Customer relationships are already established there, and that trust makes for a far more natural acquisition conversation,” said Vikas Mehta, Chief Operating Officer at ACV. “We’re equally excited by the value VIPER creates on the service side. When a service advisor can instantly flag a tire issue, generate a replacement recommendation, and present a vehicle offer all in one visit, it transforms the service lane into a revenue driver on multiple fronts. VIPER isn’t just an acquisition tool; it’s a tool that makes the entire dealership smarter.”

Designed to integrate seamlessly into existing dealership operations with its compact footprint, VIPER requires no space modifications and can be installed and configured by ACV in just a few hours without disrupting daily workflows. Once deployed, dealerships can begin identifying acquisition opportunities on day one.

Service Visits Turned Acquisition Opportunities

With over 300 million consumers serviced each year and an average of 1,400 service visits per month, the service lane remains one of the most untapped sources for retail-ready inventory and wholesale profits. As the competition to secure consumer vehicles continues to intensify, many still rely on manual appraisals and “gut instincts” not backed by data, or only evaluate a fraction of those vehicles, leaving valuable acquisition opportunities on the table.

Installed directly in a dealership’s service lane, VIPER delivers a comprehensive exterior and undercarriage condition assessment in under 60 seconds using automated imaging technology and AI-powered condition analysis. Designed to fit within a dealership’s existing service lane footprint, VIPER requires no major construction or disruption to existing workflows, allowing dealers to begin capturing acquisition opportunities immediately. Every scan automatically creates a vehicle appraisal, complete with high-quality photos, damage detection, tire measurements, pricing insights, and a customizable customer offer. Additionally, ACV MAX customers will find this all within their system for an easy, integrated experience. When a vehicle matches a dealership’s buying criteria, acquisition alerts are delivered to the sales teams so they can engage customers before they leave the lot.

Additional acquisition capabilities include:

• Instant Consumer Purchase Offers – Generates accurate ClearCar offers instantly.
• Automated Acquisition Alerts – Notifies sales teams the moment a vehicle matches buying criteria, so no opportunity slips through the cracks.
• Real-Time Customer Engagement – Enables dealers to send personalized consumer offers via text with one click, meeting customers where they are before they drive away. Leads are also created in the dealer’s CRM for additional follow-up after their appointment.
• Integrated ACV MAX Appraisals – Creates appraisals automatically in ACV MAX with high-quality photos, tire measurements, and condition details, eliminating manual data entry.

Accurate Offers Built on Inspection-Backed Data

Every VIPER scan captures a comprehensive vehicle condition profile, including 360-degree exterior imagery, undercarriage images through Virtual Lift, automatic damage detection, and precise tire tread measurements. These insights are immediately connected with ACV’s market intelligence to generate retail pricing guidance, wholesale guarantees, and consumer offers—all based on actual vehicle condition.

Built on more than one million vehicle inspections annually, 50 million vehicle images captured each year, and 250+ condition data points collected per vehicle, VIPER reflects ACV’s unique ability to connect vehicle condition with real-time market data to help dealers make faster, more informed acquisition decisions.

Unlocking Value Across Dealerships

Automatic tire tread analysis alerts service advisors when upsell opportunities exist, creating additional fixed operations revenue while improving the customer experience. Detailed, timestamped condition records provide visual documentation that helps dealerships quickly resolve service-related damage claims. High-quality inspection imagery can also accelerate merchandising by preparing vehicles for retail listings sooner.

“VIPER has fundamentally changed how we approach our service lane,” said Rob Patel, Director of Variable and Internal Fixed Operations at Plaza Auto Mall. “Instead of relying on someone to notice the right vehicle at the right time, we’re now identifying acquisition opportunities across every service visit. VIPER allows us to acquire more of the inventory we want while creating a faster, more efficient experience for both our service team and customers.”

More information is available by contacting an ACV Auctions representative or visiting ACVAuctions.com.

About ACV Auctions

ACV Auctions is on a mission to transform the automotive industry by building the most trusted and efficient digital marketplaces and data solutions for sourcing, selling, and managing used vehicles with transparency and comprehensive insights that were once unimaginable.

ACV offerings include ACV Auctions, ACV Transportation, ACV Capital, ACV MAX, ClearCar, VIPER, and True360. For more information about ACV, visit www.acvauto.com.

Trademark reference: ACV, the ACV logo, ClearCar, ACV Max and VIPER are registered trademarks or trademarks of ACV Auctions, Inc. or its affiliates in the United States and/or other countries. All other trademarks referenced herein are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260810044846/en/

Media Contacts:
Maura Duggan, ACV
maura@acvauctions.com

Nicole Curro, Carve Communications
nicole@carvecomms.com

Source: ACV Auctions