AGCO's Brands to Exhibit Full Range of Solutions at National Farm Machinery Show
Rhea-AI Summary
AGCO (NYSE: AGCO) will exhibit Fendt, Massey Ferguson and PTx solutions at the 2026 National Farm Machinery Show in Louisville, Feb 11-14, with AgRevolution dealers joining the display.
The exhibit showcases autonomous tractors, precision planting, spraying systems, warranty programs and retrofit autonomy across booths 4060 and 7801.
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Negative
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Key Figures
Market Reality Check
Peers on Argus
AGCO rose 1.63% as peers showed mixed strength: OSK +5.22%, TEX +6.17%, CNH +2.37%, ALG +0.05%, while REVG fell -0.78%, suggesting a company- and event-specific driver rather than a uniform sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 03 | Expo technology showcase | Positive | +1.6% | Fendt and Massey Ferguson debuts at World Ag Expo with new tech solutions. |
| Jan 27 | Community partnership | Positive | -0.1% | AGCO Foundation funding AU$150,000 rural resilience program with University of Sydney. |
| Jan 15 | Earnings call notice | Neutral | +1.0% | Announcement of Q4 2025 earnings release and conference call date and webcast details. |
| Jan 13 | PTx conference | Positive | +0.0% | PTx Winter Conference details combining Precision Planting and PTx Trimble offerings. |
| Jan 07 | Innovation awards | Positive | -2.1% | Seven 2026 AE50 awards for Fendt, Massey Ferguson and PTx engineering innovations. |
Recent event-driven moves have generally been modest, with product/innovation news often met with small positive or slightly negative reactions, indicating measured market responses to marketing and technology showcases.
Over the past month, AGCO has repeatedly highlighted its Fendt, Massey Ferguson and PTx brands through awards, conferences and major expos. News on Jan 7 and Jan 13 showcased engineering awards and the PTx Winter Conference, followed by an earnings call announcement on Jan 15. A partnership with the University of Sydney on Jan 27 emphasized community impact, while the Feb 3 World Ag Expo preview promoted new equipment and technology—very similar in nature to today’s National Farm Machinery Show announcement.
Market Pulse Summary
This announcement focuses on AGCO’s presence at the National Farm Machinery Show, emphasizing autonomous equipment, retrofit autonomy systems and intelligent spraying technologies across Fendt, Massey Ferguson and PTx. It follows a series of similar technology- and expo-driven updates in January and early February. Investors monitoring this theme may watch how these platforms convert into adoption and orders around and after the February 11–14, 2026 event, especially with shares already trading above the 200-day MA.
Key Terms
precision ag technology technical
autonomous technical
retrofit autonomy system technical
AI-generated analysis. Not financial advice.
Fendt, Massey Ferguson and PTx displays will include products and solutions that improve entire farming operations.
"National Farm Machinery Show attendees will gain a deeper understanding of how Fendt, Massey Ferguson, PTx and AgRevolution work together to improve every part of their operation," said Mike Long, AGCO Vice President, Marketing. "Our full exhibit offers hands–on learning across equipment, autonomy and data solutions that help farmers make confident decisions and achieve better results."
The Fendt exhibit will highlight its latest advancements in autonomous technology, award-winning machinery and personalized customer support. Fendt's booth will showcase the Fendt 1000 Vario® Gen4 Tractor, fully equipped with PTx OutRun™ grain cart and tillage automation solutions. This integration enables fully autonomous operation, offering farmers unparalleled precision and efficiency in the field. Also on display will be Fendt's Gold Star Customer Care Program, which provides comprehensive warranty coverage, scheduled maintenance and expert service to ensure maximum uptime and peace of mind. Attendees will get a sneak peek at updates to the IDEAL® combine, including innovations in cleaning performance and automation.
Massey Ferguson will highlight its newest advancements in dependable, straightforward equipment, now enhanced with intuitive, field–proven technology solutions like PTx FarmEngage™. The display will feature the MF 9S tractor alongside the 500R sprayer, planter and compact utility lineup, demonstrating the brand's commitment to delivering practical, high–performance equipment for every operation. Massey Ferguson will also introduce MF Always Running, an industry–leading built–in warranty program designed to provide predictable ownership, reduce risk and maximize uptime for today's farmers.
The PTx exhibit will feature innovative products from both the Precision Planting® and the PTx Trimble™ brands. New product highlights will be those announced at the brand's recent Winter Conference: Precision Planting ArrowTube™, a seed orientation device and Precision Planting SymphonyVision™ | Duo, an intelligent spraying system that allows broadcast and targeted spray in a single pass. Also on display will be PTx Trimble OutRun™, a retrofit autonomy system to enhance field efficiency. Experts from PTx will be on hand to have consultative conversations with growers about improvements they can make in their operation in 2026 to see yield, economic, and efficiency gains. For more information, visit precisionplanting.com and ptxtrimble.com
To learn more about AGCO's innovative brands, stop by booths 4060 and 7801 at the National Farm Machinery Show on February 11-14, or visit AGCOcorp.com, AgRev.com, PrecisionPlanting.com and PTxTrimble.com.
Fendt, IDEAL, Massey Ferguson, Vario are registered trademarks of AGCO. FarmENGAGE, OutRun, PTx and PTx Trimble are trademarks of AGCO. Precision Planting is a registered trademark of Precision Planting, LLC. ArrowTube and SymphonyVision are trademarks of Precision Planting, LLC.
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in
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SOURCE AGCO Corporation