Alkami Releases 'Women in Banking' Report Revealing Digital Banking Preferences Among Female Account Holders
Alkami (Nasdaq: ALKT) released a Women in Banking report on October 29, 2025 exploring how financial institutions can serve women amid an estimated $124 trillion wealth transfer over the next 25 years. The study highlights female account-holder digital preferences: 93% cite user experience/functionality as important and 87% value online customer service. Primary institution reasons include doing most online/mobile banking (50%), debit card use (49%), direct deposit (44%), and holding most funds (44%).
The report urges banks and credit unions to deliver personalized, anticipatory digital experiences to retain women as future primary financial decision-makers.
Alkami (Nasdaq: ALKT) ha pubblicato un rapporto Women in Banking il 29 ottobre 2025 che esplora come le istituzioni finanziarie possano servire le donne nell'ambito di una prevista generazione di ricchezza di circa $124 trillion nei prossimi 25 anni. Lo studio evidenzia le preferenze digitali delle titolari di conto: il 93% cita l'esperienza utente/funzionalità come importante e l'87% valorizza il servizio clienti online. Le principali ragioni per le istituzioni includono svolgere la maggior parte delle operazioni online/mobile (50%), l'uso della carta di debito (49%), l'accredito diretto (44%) e detenere la maggior parte dei fondi (44%).
Il rapporto invita banche e cooperative di credito a offrire esperienze digitali personalizzate e proattive per trattenere le donne come future decisori finanziari principali.
Alkami (Nasdaq: ALKT) publicó un informe Women in Banking el 29 de octubre de 2025 que explora cómo las instituciones financieras pueden servir a las mujeres ante una estimada transferencia de riqueza de $124 billones en los próximos 25 años. El estudio destaca las preferencias digitales de las titularas de cuentas: el 93% citan la experiencia de usuario/funcionalidad como importante y el 87% valoran el servicio al cliente en línea. Las razones principales para las instituciones incluyen realizar la mayor parte de la banca en línea/móvil (50%), uso de la tarjeta de débito (49%), depósito directo (44%) y tener la mayor parte de los fondos (44%).
El informe insta a bancos y cooperativas de crédito a ofrecer experiencias digitales personalizadas y anticipativas para retener a las mujeres como futuras tomadoras de decisiones financieras.
Alkami (나스닥: ALKT)가 여성 은행 업무에 관한 보고서를 2025년 10월 29일에 발표하여 향후 25년간 약 $124조의 부가 대다수의 자산이 번영할 것이라는 예상 속에서 금융 기관이 여성에게 어떻게 서비스를 제공할 수 있는지 탐구합니다. 연구는 계좌 보유 여성의 디지털 선호를 강조합니다: 93%가 UX/기능을 중요하게 꼽고 87%가 온라인 고객 서비스를 가치 있게 여깁니다. 주요 기관 이유로는 온라인/모바일 뱅킹의 대부분을 처리하는 것(50%), 직불카드 사용(49%), 직접 입금(44%), 자금의 대부분을 보유하는 것(44%)이 있습니다.
보고서는 은행과 신용협동조합이 여성들이 미래의 주요 재무 의사 결정자가 되도록 맞춤형이고 예측적인 디지털 경험을 제공할 것을 촉구합니다.
Alkami (NYSE: ALKT) a publié un rapport Women in Banking le 29 octobre 2025 explorant comment les institutions financières peuvent servir les femmes face à un transfert de richesse estimé à $124 trillions au cours des 25 prochaines années. L'étude met en évidence les préférences numériques des titulaires de compte féminins : 93% citent l'expérience utilisateur/la fonctionnalité comme importante et 87% apprécient le service client en ligne. Les raisons principales pour les institutions incluent la réalisation de la majeure partie des services en ligne/mobile (50%), l'utilisation de la carte de débit (49%), le dépôt direct (44%) et la détention de la majeure partie des fonds (44%).
Le rapport invite les banques et les coopératives de crédit à proposer des expériences numériques personnalisées et anticipatrices pour fidéliser les femmes en tant que futures décideuses financières.
Alkami (Nasdaq: ALKT) hat einen Women in Banking-Bericht am 29. Oktober 2025 veröffentlicht, der untersucht, wie Finanzinstitute Frauen angesichts einer geschätzten Vermögensübertragung von $124 Billionen in den nächsten 25 Jahren bedienen können. Die Studie hebt die digitalen Präferenzen weiblicher Kontoinhaberinnen hervor: 93% nennen Benutzererfahrung/Funktionalität als wichtig und 87% schätzen den Online-Kundendienst. Hauptgründe der Institutionen umfassen die Durchführung des Großteils des Online-/Mobilbankings (50%), Debitkartennutzung (49%), Direktdeposit (44%) und das Halten des Großteils der Mittel (44%).
Der Bericht fordert Banken und Kreditgenossenschaften auf, personalisierte, voraussehende digitale Erlebnisse zu liefern, um Frauen als zukünftige primäre finanziell entscheidende Akteurinnen zu halten.
Alkami (ناسداك: ALKT) أصدرت تقرير نساء في الخدمات المصرفية في 29 أكتوبر 2025 يستكشف كيف يمكن للمؤسسات المالية خدمة النساء في ظل تحويل ثروات مقدره بـ $124 تريليون خلال الخمس وعشرين عامًا القادمة. يبرز الدراسة التفضيلات الرقمية لحاملي الحسابات من الإناث: %93 يعتبرن تجربة المستخدم/الوظائف مهمة و< b>%87 يثمنن خدمة العملاء عبر الإنترنت. الأسباب الرئيسية للمؤسسات تشمل إجراء معظم الأعمال المصرفية عبر الإنترنت/الجوال (50%)، استخدام بطاقة الخصم (49%)، الإيداع المباشر (44%)، وامتلاك معظم الأموال (44%).
يحث التقرير البنوك واتحادات الائتمان على تقديم تجارب رقمية مخصصة واستباقية للاحتفاظ بالنساء كقرّارات مالية رئيسية في المستقبل.
Alkami (纳斯达克: ALKT) 发布了一份 Women in Banking 报告，时间为 2025年10月29日，探讨金融机构在未来25年内可能出现的约 $124万亿美元 财富转移背景下，如何服务女性。研究强调女性账户持有者的数字偏好：93% 将用户体验/功能性视为重要，87% 重视在线客户服务。机构的主要考虑因素包括完成大部分在线/移动银行业务(50%)、使用借记卡(49%)、直接存款(44%)，以及持有大部分资金(44%)。
报告敦促银行和信用合作社提供个性化、前瞻性的数字体验，以在未来将女性保留为关键的金融决策者。
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Insights into strategies that financial institutions can deploy to attract and retain the next generation of wealth-holding women
"This research gives us both a mirror and a roadmap. It reflects areas where we can do more to understand and engage women meaningfully and shows us what's possible when we get it right," said Adriana Freeman, vice president of marketing and engagement at Signal Financial Federal Credit Union. "The wealth transfer is a catalyst, but the real shift is in how we build relevance, trust, and personal connection long before that moment. It goes beyond optimizing capabilities to reimagining the entire approach towards fostering the banking relationship digitally."
The research revealed critical insights regarding digital banking preferences:
93% of women say user experience and functionality are important to them87% of women care about online customer service experience- Women say their primary financial institution is most significant to them because it's where they:
- do most of their online or mobile banking (
50% ) - use their debit card most often (
49% ) - receive their direct deposit (
44% ) - keep most of their money (
44% )
- do most of their online or mobile banking (
"As the largest wealth transfer in history begins to unfold, women are poised to become the primary financial decision-makers in households and businesses across the country. This is a pivotal moment for financial institutions to show up differently," said Marla Pieton, senior director, research and influencer marketing at Alkami. "By delivering anticipatory experiences that feel one-to-one, not one-size-fits-all, banks and credit unions can show up as true partners. Women are looking for personalization and support as they navigate their financial journey. The financial institutions that recognize that will shape the future of banking while building trust, strengthening relationships, and earning long-term loyalty."
These findings reinforce what Alkami's Women in Banking initiative was designed to spotlight: to elevate the conversations and insights that often go unheard, but are central to the financial services industry. As women influence the direction of household and generational wealth, their expectations around digital engagement, support, and personalization must be met to strengthen loyalty and retention.
To download the report, click here.
To learn more about Anticipatory Banking and Alkami's Digital Sales & Service Platform, visit here.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."2
About Alkami
Alkami
provides a digital sales and service platform for
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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12025 Research Study through The Center for Generational Kinetics research, commissioned by Alkami. Survey included fifteen hundred |
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2J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. |
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SOURCE Alkami Technology, Inc.
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