SF Fire Credit Union Launches Alkami's New Out-of-the-Box Campaigns That Simplify and Accelerate Targeted Marketing for Financial Institutions

Rhea-AI Summary

Alkami Technology (NASDAQ: ALKT) has launched Out-of-the-Box Campaigns, a new feature within its Data & Marketing Solution designed for financial institutions. This innovative tool enables banks and credit unions to quickly launch targeted marketing campaigns with minimal setup. The solution includes prebuilt, data-driven campaigns that streamline audience segmentation and allow financial marketers to execute multi-channel engagements rapidly. Key features include ready-to-use campaigns aligned with growth goals, strategic guidance, and automated performance tracking. The platform focuses on objectives like deposit growth, loan engagement, and account holder activation. SF Fire Credit Union is among the early adopters, with their marketing manager highlighting the potential for enhanced marketing efficiency. The feature is part of Alkami's Digital Sales & Service Platform, which has received J.D. Power certification for outstanding mobile banking experience in 2024 and 2025.

Positive

• Introduction of ready-to-use marketing campaigns that reduce setup time and complexity for financial institutions
• Automated performance tracking feature enables real-time campaign effectiveness monitoring
• Integration with Alkami's broader Digital Sales & Service Platform enhances overall service offering
• Recognition from J.D. Power for outstanding mobile banking platform experience in 2024 and 2025

Negative

• None.

Insights

Software Industry Analyst

Alkami's new Out-of-the-Box Campaigns feature streamlines financial marketing, potentially boosting adoption and recurring revenue.

Alkami's launch of Out-of-the-Box Campaigns represents a strategic enhancement to their Digital Banking platform, addressing a critical pain point for financial institutions: the complexity and time investment required for targeted marketing campaigns. By offering prebuilt, data-driven campaigns that can be launched in minutes rather than weeks, Alkami is effectively lowering the barrier to entry for sophisticated marketing capabilities within banks and credit unions.

This product evolution aligns with the broader fintech trend toward embedded intelligence and automation. The emphasis on measurable ROI and performance tracking directly addresses a common challenge for financial marketers who struggle to justify technology investments. By automating performance tracking and focusing on specific financial objectives like deposit growth and loan engagement, Alkami is positioning this solution as both a marketing tool and a strategic growth driver.

The mention of SF Fire Credit Union as an early adopter provides validation from the market. Additionally, the consecutive J.D. Power certifications for "Outstanding Mobile Banking Platform Experience" in 2024 and 2025 reinforce Alkami's quality positioning in the competitive digital banking space.

From a business model perspective, this enhancement should support account expansion within existing customers and potentially accelerate adoption of Alkami's broader Data & Marketing Solution, which represents a recurring revenue stream. By simplifying what has traditionally been a complex process, Alkami could drive increased platform utilization while helping clients achieve measurable business outcomes - a combination that typically supports strong retention rates in SaaS businesses.

New, prebuilt, data-driven campaigns empower marketers to increase engagement, prove return on investment, and execute faster, with minimal setup and built-in performance tracking

PLANO, Texas, June 20, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of Out-of-the-Box Campaigns, a new feature within its Data & Marketing Solution. Designed specifically for banks and credit unions, Alkami's Out-of-the-Box Campaigns streamline the campaign audience segmentation process for financial marketers to launch targeted, high-impact, multi-channel engagements in just minutes.

Built on proven, data-driven use cases, these prebuilt campaigns eliminate the complexity of traditional marketing execution. Financial institutions can quickly identify their goal, select the right media channels, and go live without advanced setup, technical expertise, or lengthy planning cycles.

"The ability to launch data-driven campaigns quickly—without starting from scratch—has the potential to enhance our marketing efficiency and deepen engagement across key member segments," said Olivia Rothschild, marketing manager at SF Fire Credit Union.

"One of the biggest challenges marketers face is moving from strategy to execution quickly," said Mazen Letayf, vice president, customer lifecycle management and data solutions at Alkami. "Our Out-of-the-Box Campaigns empower financial institutions to launch successful, targeted campaigns confidently and quickly, that drive results and demonstrate measurable success."

Each campaign is designed to address key marketing objectives, such as deposit growth, loan engagement, account holder activation, and recurring revenue. Marketers can easily act on opportunities like identifying personal account holders who may need a business account, or prompting users to enroll in recurring payments, all while tracking performance automatically.

Key features of Alkami's Out-of-the-Box Campaigns include:

• Prebuilt, ready-to-use campaigns, aligned with specific financial institution growth goals
• Strategic guidance and best practices to support high-performing targeting and messaging
• Automated performance tracking for real-time insight into campaign effectiveness

Alkami's Data & Marketing Solution is a key component to its Digital Sales & Service Platform, where Anticipatory Banking - moving beyond personalization to anticipate the needs of account holders - is foundational for financial institutions to deliver intentional campaigns at the right time. The Solution provides full funnel capabilities to grow deposits, drive lending, expand commercial opportunities, and deepen account holder engagement. To learn more, click here.

Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."¹

About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.

About SF Fire Credit Union
SF Fire Credit Union is a not-for-profit credit union owned by its members. As an open charter credit union, SF Fire Credit Union is open to anyone who lives, works, or attends school in San Francisco, San Mateo or Marin County. The credit union is committed to giving its members the financial tools they need to thrive. For more information, visit www.sffirecu.org. SF Fire Credit Union is proud to be named to Newsweek's America's Best Regional Banks and Credit Unions in 2024.

Media Relations Contacts
Vested
alkami@fullyvested.com

Marla Pieton
marla.pieton@alkami.com

____________________ 1 J.D. Power 2025 Mobile App Platform Certification Program℠ recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards.

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SOURCE Alkami Technology, Inc.

FAQ

What is Alkami's new Out-of-the-Box Campaigns feature and how does it work?

Out-of-the-Box Campaigns is a new feature within Alkami's Data & Marketing Solution that provides prebuilt, data-driven campaigns for financial institutions. It streamlines campaign audience segmentation and allows banks and credit unions to launch targeted marketing campaigns quickly with minimal setup and built-in performance tracking.

What are the key features of ALKT's Out-of-the-Box Campaigns?

The key features include prebuilt ready-to-use campaigns aligned with specific growth goals, strategic guidance and best practices for targeting and messaging, and automated performance tracking for real-time campaign effectiveness monitoring.

How does Alkami's Out-of-the-Box Campaigns benefit financial institutions?

The solution helps financial institutions launch targeted campaigns faster, eliminate complex marketing execution, identify growth opportunities, track performance automatically, and achieve objectives like deposit growth, loan engagement, and account holder activation without requiring advanced technical expertise.

What certifications has Alkami (ALKT) received for its banking platform?

Alkami has been certified by J.D. Power in both 2024 and 2025 for providing 'An Outstanding Mobile Banking Platform Experience.'

Who is already using Alkami's Out-of-the-Box Campaigns?

SF Fire Credit Union is among the early adopters of the platform, with their marketing manager Olivia Rothschild noting its potential to enhance marketing efficiency and deepen engagement across key member segments.