Allstate expands year‑round identity protection, introduces industry‑first tools to help protect tax refunds

Rhea-AI Summary

Allstate (NYSE:ALL) expands year-round identity protection and debuts an industry-first stolen tax refund advance to help eligible customers access expected refunds if a fraudulent return is filed. Allstate reports identity theft cases rose 50% over the past two tax seasons and outlines monitoring, restoration, and enrollment details.

The Blue Plan offers 24/7 monitoring, hands-on restoration support, refund-advance payouts within a few business days, no-interest repayment, and consumer plans starting at $19 per month.

Positive

• Identity theft cases reported up 50%
• Stolen tax refund advance available, typically within days
• Plans cover >1.4 million employees and families

Negative

• Fraud types like fraudulent loan applications up 65%
• Adults in their 20s report five times more incidents than those in their 70s

Key Figures

Total identity theft increase: 50% increase New credit account theft: 45% increase Fraudulent applications: 65% increase +5 more

8 metrics

Total identity theft increase 50% increase Allstate claims data, 2025 vs 2024 tax seasons

New credit account theft 45% increase Allstate claims data, 2025 vs 2024 tax seasons

Fraudulent applications 65% increase Allstate claims data, 2025 vs 2024 tax seasons

Young vs older victims 5 times more incidents Adults in their 20s vs adults in their 70s, FTC data

Employees covered More than 1.4 million Employees and families in employer‑provided plans

Consumer plan price $19 per month Starting price for consumer identity protection plans

Introductory period 30 days free First‑time Allstate Identity Protection customers

Tax seasons compared 2 tax seasons Period over which identity theft cases rose 50%

Market Reality Check

Price: $206.16 Vol: Volume 1,567,267 is below...

normal vol

$206.16 Last Close

Volume Volume 1,567,267 is below the 20‑day average of 1,782,512, at about 0.88x typical activity. normal

Technical Shares at 206.16 are trading above the 200‑day MA of 202.98 and about 4.89% below the 52‑week high of 216.75.

Peers on Argus

Peers show mixed, modest moves: TRV up 0.13%, CB up 0.57%, while HIG, WRB, and M...

Peers show mixed, modest moves: TRV up 0.13%, CB up 0.57%, while HIG, WRB, and MKL are down between about 0.48–1.34%. With Allstate roughly flat (-0.1%) and no peers in the momentum scanner, trading appears company‑specific rather than part of a sector rotation.

Historical Context

5 past events · Latest: Feb 20 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 20	Preferred dividends	Positive	+0.0%	Declared about $29.3M in preferred dividends payable April 15, 2026.
Feb 19	Catastrophe losses	Negative	-2.9%	Reported $175M January catastrophe losses, mainly from Winter Storm Fern.
Feb 17	Branding/community initiative	Positive	+2.3%	Announced 2025‑26 Allstate NACDA Good Works Team community recognition.
Feb 04	Earnings and capital return	Positive	+2.6%	Reported strong Q4/2025 results, dividend increase and $4.0B buyback.
Jan 15	Monthly catastrophe update	Negative	-0.3%	Disclosed December and Q4 2025 catastrophe losses and policy count trends.

Pattern Detected

Across the last five news events, price reactions aligned with the apparent sentiment each time, with positive fundamental and branding news followed by small gains and catastrophe‑loss updates followed by modest declines.

Recent Company History

Recent news for Allstate (ALL) mixed operational metrics and shareholder‑friendly actions. On Feb. 4, 2026, strong Q4 and full‑year 2025 results, a dividend raise to $1.08 and a $4.0B buyback announcement saw shares rise about 2.65%. Monthly catastrophe loss updates on Dec. 15, 2025 and Feb. 19, 2026 produced modest declines. Branding and community initiatives, such as the NACDA Good Works Team on Feb. 17, 2026, coincided with gains, while the Feb. 20 preferred dividend declaration had little price impact.

Market Pulse Summary

This announcement underscores Allstate’s push into year‑round identity protection, including a stole...

Analysis

This announcement underscores Allstate’s push into year‑round identity protection, including a stolen tax refund advance feature and broader monitoring services. Allstate data show total identity theft cases up 50% over recent tax seasons and fraudulent applications up 65%, framing a growing risk backdrop. Historically, the stock reacted more strongly to core earnings, catastrophe loss updates, and capital return moves, so investors may watch how this initiative contributes to growth alongside the main insurance franchise.

Key Terms

phishing, irs, wi‑fi

3 terms

phishing technical

"Stay aware of phishing texts, suspicious DMs and social media scams"

Phishing is a type of online scam where fraudsters send fake emails, texts or websites that mimic legitimate firms to trick people into giving up passwords, account numbers or other sensitive information—like a fake baited hook pretending to be a trusted service. For investors, falling for phishing can lead to stolen funds or trading accounts, unauthorized trades, lost personal data and costly reputational or regulatory problems for firms that fail to protect client information.

irs regulatory

"The IRS expects larger refunds for many filers this year"

The Internal Revenue Service (IRS) is the U.S. federal agency that collects taxes and enforces tax laws, acting like the referee and bill collector for federal taxation. Investors pay attention because IRS rules and audits affect companies’ after‑tax profits, cash flow, and legal risk—changes in tax treatment, enforcement actions, or refund timing can materially alter a company’s valuation and shareholder returns.

wi‑fi technical

"Avoid filing taxes on public Wi‑Fi or using someone else's device"

Wi‑Fi is the wireless technology that lets phones, laptops and other devices connect to the internet and each other without cables. For investors it matters because a company’s products, customer experience, operating costs and security posture can depend on Wi‑Fi performance and coverage—think of it as the building’s plumbing for data: if it’s slow, unreliable or insecure, sales, costs and regulatory risk can be affected.

AI-generated analysis. Not financial advice.

Key takeaways:

• Allstate reports identity theft cases increased 50% over the past two tax seasons, with adults in their 20s reporting more cases than other generations.
• Allstate Identity Protection plans safeguard customers' personal information with around-the-clock monitoring to detect fraud and restore identities as identity theft risks rise.
• Allstate's industry-first stolen tax refund advance gives customers access to their expected refund money if someone files a fraudulent return and claims it first.

NORTHBROOK, Ill., Feb. 24, 2026 /PRNewswire/ -- Allstate helps safeguard customers' identities with continuous monitoring, fraud detection and identity restoration. With tax season bringing heightened risk, the Allstate Identity Protection Blue Plan includes a first‑of‑its‑kind stolen tax refund advance to help customers access their expected refund if fraud strikes.

"Allstate protects customers' identities every day with 24/7 monitoring to quickly detect fraud and hands-on support the moment you open a case," said Caroline Slane, senior vice president of business operations at Allstate Identity Protection. "During tax season, that protection extends to stolen refunds. We help customers access their money while we support them through recovery."

What identity threats should taxpayers watch for in 2026?
Identity theft thrives during tax season because more personal data circulates following the busy holiday shopping season. The rise in AI makes scams more convincing and scalable.

Allstate claims data from the 2025 tax season shows significant year-over-year increases in multiple types of identity theft compared with the 2024 tax season:¹

• Total identity theft cases: up 50%
• New credit account identity theft: up 45%
• Fraudulent applications for loans, credit cards or other financial products: up 65%

Federal Trade Commission data shows adults in their 20s report five times more identity theft incidents than adults in their 70s.²

How can taxpayers protect their identity?
Allstate recommends people take these steps to protect their identity during tax season:

1. Avoid filing taxes on public Wi-Fi or using someone else's device
2. Stay aware of phishing texts, suspicious DMs and social media scams
3. Use reputable tax-filing software
4. File taxes early before fraudsters even have the chance to file in their name

 

What does Allstate Identity Protection include?
Allstate Identity Protection plans offer full-service identity restoration and tools to help members safeguard their personal information and detect fraud. Members receive monitoring, alerts and hands-on support from restoration specialists along with seasonal guidance to avoid tax-related scams. Consumers can enroll directly in individual or family plans at allstateidentityprotection.com or through employer benefit programs.

How does Allstate's stolen tax refund advance work?
Many taxpayers rely on their refund to manage expenses or pay down debt. The IRS expects larger refunds for many filers this year, increasing the impact when fraud occurs. The stolen tax refund advance is exclusive to Allstate and gives eligible customers their expected refund amount upfront, typically delivered within a few business days of filing a claim. The expected refund amount is calculated using tax-filing information the customer provides and verified identity protection data. Customers pay back Allstate over time with no interest.

How can consumers enroll in Allstate Identity Protection?
With more threats rising at once, consumers need protection on every front. Consumers can enroll directly in the Allstate Identity Protection Blue Plan or check if they already have access through one of Allstate's employer-provided plans, which covers more than 1.4 million employees and their families. Consumer plans start at $19 per month, coverage begins immediately, and first‑time customers receive the first 30 days free.

Editor's note
¹ Based on Allstate Identity Protection identity theft incidents reported between January through April 2025, compared with January through April 2024.
² According to FTC reports stored in the Consumer Sentinel Network.

About Allstate 
The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with a wide array of protection for autos, homes, electronic devices, and identities. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 210 million policies in force and is widely known for the slogan "You're in Good Hands with Allstate." For more information, visit www.allstate.com.

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SOURCE Allstate Insurance Company

FAQ

What is Allstate's stolen tax refund advance and how does it work for ALL?

It gives eligible Allstate customers upfront access to their expected tax refund when fraud occurs, typically within a few business days. According to Allstate, the expected refund is calculated from the customer's tax-filing information and verified identity-protection data, repaid over time with no interest.

How much did identity theft incidents increase according to Allstate for 2025 versus 2024 (ALL)?

Total identity theft incidents rose 50% year-over-year for the 2025 tax season. According to Allstate, new credit account fraud rose 45% and fraudulent financial applications rose 65% for the same comparison period.

What does Allstate Identity Protection Blue Plan include and how much does it cost (ALL)?

The Blue Plan includes 24/7 monitoring, alerts, and full-service identity restoration with hands-on specialists. According to Allstate, consumer plans start at $19 per month, coverage begins immediately, and first-time customers receive 30 days free.

Who is most affected by identity theft according to Allstate and FTC data for 2026 (ALL)?

Younger adults face higher incidence: adults in their 20s report five times more incidents than adults in their 70s. According to Allstate, FTC Consumer Sentinel Network data supports the generational disparity noted.

How quickly can customers receive the stolen tax refund advance from Allstate (ALL)?

Eligible customers typically receive the stolen tax refund advance within a few business days of filing a claim. According to Allstate, the payout uses the customer's tax-filing details plus verified identity-protection data to calculate the expected refund amount.