Schlage Named America's Most Trusted® Lock Brand for Seventh Consecutive Year

Rhea-AI Summary

Schlage (NYSE:ALLE) was named America's Most Trusted® door lock brand for the seventh consecutive year in the 2026 America's Most Trusted® Door Locks & Hardware Study by Lifestory Research. The 2026 survey sampled 7,209 U.S. consumers actively shopping for door locks and hardware in the prior 12 months. Schlage earned the top position with a Net Trust Quotient Score of 117.0, meeting the study's inclusion standards of 95% confidence and ≤3% margin of error. Company comments emphasize a 100+-year heritage, continued product innovation, and a focus on quality and reliability for home security.

News Market Reaction

-1.20%

1 alert

-1.20% News Effect

On the day this news was published, ALLE declined 1.20%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Survey sample size: 7,209 individuals Net Trust Quotient Score: 117.0 Consecutive awards: 7 years +5 more

8 metrics

Survey sample size 7,209 individuals 2026 America’s Most Trusted Door Locks & Hardware Study

Net Trust Quotient Score 117.0 Schlage score in 2026 America’s Most Trusted study

Consecutive awards 7 years Schlage named America’s Most Trusted Lock Brand

Confidence level 95% Threshold for inclusion in final brand ranking

Margin of error 3% Maximum margin of error in America’s Most Trusted study

Q3 2025 net revenues $1,070.2M Allegion Q3 2025 results

Q3 2025 revenue growth 10.7% Year-over-year net revenue increase

Q3 2025 diluted EPS $2.18 Allegion Q3 2025 earnings

Market Reality Check

Price: $165.88 Vol: Volume 961,114 is 1.19x t...

normal vol

$165.88 Last Close

Volume Volume 961,114 is 1.19x the 20-day average of 808,255, indicating elevated interest pre‑news. normal

Technical Price 164.99 is trading above the 200-day MA of 156.82, reflecting a prevailing longer-term uptrend.

Peers on Argus

ALLE gained 0.92% while peers were mixed: ADT slightly negative, and MSA, BCO, B...

ALLE gained 0.92% while peers were mixed: ADT slightly negative, and MSA, BCO, BRC, GEO modestly positive. No peers appeared in the momentum scanner, suggesting today’s move looks more company-specific than part of a high-conviction sector rotation.

Common Catalyst One peer (GEO) had an earnings date/conference call announcement, but there is no broad, shared news catalyst across security peers.

Historical Context

5 past events · Latest: Dec 04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 04	Dividend declaration	Positive	-1.9%	Quarterly dividend of $0.51 per share with set record and pay dates.
Nov 18	Product enhancement news	Positive	+0.7%	Enhancements to LCN Senior Swing auto operators with AdaptivIQ and diagnostics.
Nov 17	Product launch	Positive	-0.8%	Launch of Refined Finishes Collection for Pin & Tumbler Studio hardware.
Nov 13	Access solutions news	Positive	-2.3%	Expanded wallet-based access control via Zentra and Gatewise with Schlage XE360.
Nov 12	Award recognition	Positive	+0.5%	Schlage Arrive Smart WiFi Deadbolt named Good Housekeeping 2026 Home Reno winner.

Pattern Detected

Recent ALLE news has shown mixed follow-through, with slightly more divergences than alignments between positive headlines and next-day price moves.

Recent Company History

Over the last few months, Allegion has reported solid fundamentals and steady product and brand wins. Q3 2025 net revenues were $1,070.2M, up 10.7% year over year, with diluted EPS of $2.18. Schlage-branded launches and awards, like the Schlage Arrive Home Reno Award and new finish collections, underscore its residential strength, while access-control enhancements target multifamily growth. The new “Most Trusted” recognition for the seventh year extends this pattern of brand reinforcement in security solutions.

Market Pulse Summary

This announcement highlights Schlage being named America’s Most Trusted lock brand for the seventh c...

Analysis

This announcement highlights Schlage being named America’s Most Trusted lock brand for the seventh consecutive year, based on a survey of 7,209 active shoppers and a Net Trust Quotient Score of 117.0. The recognition adds to Allegion’s stream of product awards and smart-lock launches. In context with solid Q3 2025 financials, investors may track how sustained brand trust supports revenue growth, margins and future product adoption across residential security.

Key Terms

net trust quotient score, confidence level, margin of error

3 terms

net trust quotient score technical

"Schlage scored the highest ... with a Net Trust Quotient Score of 117.0."

A net trust quotient score is a single-number measure of how much stakeholders—customers, investors, or the public—trust an organization, calculated by combining positive and negative trust signals such as survey responses, reviews and sentiment. It matters to investors because trust affects sales, customer loyalty and regulatory risk: like a credit score for reputation, a rising score suggests smoother business performance while a falling score can signal higher chances of revenue loss or reputational damage.

confidence level technical

"brands must obtain enough survey responses to achieve a 95% confidence level..."

A confidence level is the percentage that expresses how sure analysts or studies are that a reported number or range contains the true value — for example, a 95% confidence level means the method would produce a correct range about 95 times out of 100. For investors it signals the reliability of estimates, forecasts, or test results: higher confidence is like a stronger weather forecast, helping weigh how much trust to place in a projected outcome and the risk of being wrong.

margin of error technical

"95% confidence level with no more than a 3% margin of error."

The margin of error is a measure of how much the results of a survey or estimate might differ from the true value, due to random chance. It indicates the level of uncertainty in the data, helping investors understand how much confidence to place in the results. Think of it like the wiggle room around a guess—smaller margins mean more precise estimates.

AI-generated analysis. Not financial advice.

Annual Study Rates Leading Lock Brand Most Trusted Door Lock Brand Seventh Consecutive Year

CARMEL, Ind., Jan. 20, 2026 /PRNewswire/ -- Schlage®, a pioneer in home security and access solutions for over 100 years, has been recognized as the most trusted door lockset and hardware brand in the 2026 America's Most Trusted® Door Locks & Hardware Study conducted by Lifestory Research. This year marks the seventh consecutive year that Schlage has been awarded this distinguished recognition, solidifying its position as the top consumer choice for home security solutions.

The 2026 America's Most Trusted Survey surveyed 7,209 individuals across the country who reported actively shopping for door locks and hardware over the past 12 months. These consumers were asked to rank which brands consistently met their expectations on a variety of performance indicators, such as trust, quality and performance. Schlage scored the highest among the leading door hardware and lock brands with a Net Trust Quotient Score of 117.0.

"We extend our appreciation to the loyal customers who have put their trust and peace of mind in our products to help keep their homes and families secure for more than 100 years," says David Perozzi, the General Manager of Allegion Home. "In this ever-changing industry, we have continued to evolve and provide the most innovative products possible. However, the one thing our products have always maintained is quality and reliability – and it's our customers who continue to push us to meet this standard. We are honored to be named the Most Trusted Lock Brand for the seventh straight year."

For more than a decade, the Lifestory Research America's Most Trusted® awards have helped define the relationship between consumers and what they identify as a trustworthy brand. To be included in the final ranking, brands must obtain enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. Once confidence levels are determined, survey results are compared with peer organizations of like size and complexity.

"Establishing a sense of trust among consumers is the most important aspect of any successful brand – without trust, there is no future," said Eric Snider, President of Lifestory Research. "Our homes are where we keep the things most special to us, and homeowners want peace of mind that the products they choose will provide secure, reliable, and durable solutions for a lifetime."

For more information, please visit www.Schlage.com. To read the full America's Most Trusted study, please visit www.LifestoryResearch.com/Americas-Most-Trusted.

Schlage is an Allegion brand.  

About Allegion
Allegion (NYSE: ALLE) is a global pioneer in seamless access. We keep people and their assets safe, wherever they are, bringing together simple solutions, convenient access and advanced technology. For more information, visit www.allegion.com.

About the America's Most Trusted® Study 
The Lifestory Research America's Most Trusted® study is the most extensive and longest-running independent research program seeking to understand the opinions of consumers shopping for home products. Lifestory Research conducts an ongoing annual survey in which people anonymously assess brands encountered during their search for specific products. This research uses the highest quality social and opinion science research practices to provide consumer-driven data insights. 

About Lifestory Research®
Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.

For more information, please visit www.lifestoryresearch.com.  

View original content to download multimedia:https://www.prnewswire.com/news-releases/schlage-named-americas-most-trusted-lock-brand-for-seventh-consecutive-year-302665492.html

SOURCE Schlage

FAQ

What recognition did Schlage (ALLE) receive on January 20, 2026?

Schlage was named America's Most Trusted® door lock brand for the seventh consecutive year in the 2026 study.

What sample size and criteria supported Schlage's ranking in the 2026 study?

The study surveyed 7,209 U.S. shoppers who looked for door locks in the prior 12 months and required a 95% confidence level with ≤3% margin of error for inclusion.

What Net Trust Quotient did Schlage achieve in the 2026 America's Most Trusted study?

Schlage scored a Net Trust Quotient of 117.0 in the 2026 ranking.

How might Schlage's seventh straight Most Trusted award affect investor perception of ALLE?

The award reinforces brand trust and perceived product reliability, which can support consumer demand signaling stable brand equity for ALLE.

Where can investors read the full 2026 America's Most Trusted Door Locks & Hardware Study?

The full study is available at www.LifestoryResearch.com/Americas-Most-Trusted as noted in the announcement.

Does the announcement cite any financial results or guidance for ALLE?

No; the announcement highlights brand recognition and survey metrics but does not provide earnings, revenue, or guidance figures.