Amcor and Cofigeo partner to create multi-compartment tray designed for convenience and sustainability
Rhea-AI Summary
Amcor (NYSE: AMCR) has partnered with French manufacturer Cofigeo to develop an innovative three-compartment ready meal tray for the William Saurin Mon Trio Gourmand range. The sustainable packaging solution features a lightweight mono-material polypropylene construction that aligns with Design for Recycling guidelines and is recyclable in France's infrastructure.
The specialized tray incorporates different-sized compartments for separate ingredients, maintains a 12-month ambient shelf-life, and is manufactured with near-infrared terracotta masterbatch for recycling facility detection. Consumer testing showed strong positive feedback, with up to 80% of consumers indicating they would eat directly from the tray.
Positive
- Innovative design allows for efficient filling on existing production lines
- Sustainable mono-material PP construction meets recycling guidelines
- Strong consumer acceptance with up to 80% preferring direct consumption from tray
- Extended shelf life of over 12 months
Negative
- None.
News Market Reaction – AMCR
On the day this news was published, AMCR gained 1.21%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The trays will be used to package five distinct French and Italian style recipes from the William Saurin Mon Trio Gourmand range, each featuring meat or fish, a starchy food and a vegetable. Keeping the three main ingredients separate enables consumers to choose whether to mix them when the meal is eaten.
Working in close collaboration with the customer, Amcor devised a tray with different sized compartments that took into account the various sizes, textures and densities of all the ingredients. At the same time, the tray had to meet Cofigeo's other key requirements — to be suitable to run on existing filling lines, de-stackable, retortable, provide an effective oxygen barrier and ensure ease of use for the end-consumer.
"This was a challenging project, especially given its shape, to make the tray as thin as possible, but thanks to the technical support of Amcor, we have managed to achieve the same wall thickness as our standard single compartment version," said Jean-Michel Perquin, Cofigeo Group Packaging R&D Manager. "Equally important, despite the number of different ingredients across the five meals, all are filled efficiently on the line."
The multi-layer PP tray incorporates a barrier that delivers over 12 months' ambient shelf-life for the five meals. The tray is manufactured in a near-infrared (NIR) terracotta masterbatch, ensuring it can be recognized by NIR sensors in recycling facilities.
"Consumer reaction to the tray has been very positive," said Benjamin Margerand, William Saurin Marketing Product Manager. "The freedom to keep separate or mix the three recipe components has proved popular, and the tray is practical enough to enable consumers to eat straight from it. Indeed, in pre-launch testing, depending on the recipe, up to
"Amcor has been a trusted supplier to Cofigeo for many years, and we have an excellent relationship with the company," concluded Jean-Michel. "As a result, the development process was easy, and I thank the Amcor team for everything they did to support us during the project. They were always professional and even when there were complications, able to identify the best solutions."
About Amcor
Amcor is a global leader in packaging solutions for consumer and healthcare products. With industry-leading innovation capabilities, global scale and technical expertise, we help our customers grow and meet the needs of millions of consumers every day. Our teams develop responsible, more sustainable packaging in flexible and rigid formats across multiple materials. Supported by a commitment to safety, ~70,000 colleagues across ~140 countries bring our global capabilities to local customers and provide local access to global brands. Our work is guided by our purpose of elevating customers, shaping lives and protecting the future.
NYSE: AMCR; ASX: AMC www.amcor.com | LinkedIn | YouTube
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SOURCE Amcor
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