Alpha Modus Strikes Kroger Again: Major Patent Infringement Lawsuit Filed Targeting Kroger’s Digital Retail Ecosystem
Rhea-AI Summary
Alpha Modus (AMOD) has filed its second patent infringement lawsuit against Kroger in the Eastern District of Texas on August 29, 2025. The lawsuit targets Kroger's digital retail ecosystem, alleging infringement of seven patents and one pending patent application related to real-time consumer monitoring, AI-powered advertising, seamless checkout, and inventory management technologies.
The legal action specifically challenges multiple Kroger technologies, including Barrows Connected Store, BlueZoo analytics, Everseen Visual AI, Kroger Precision Marketing, 84.51° analytics, KroGO smart carts, and EDGE shelving. Alpha Modus is seeking treble damages, attorneys' fees, and a permanent injunction, citing Kroger's alleged willful infringement of their patent portfolio.
Positive
- Strong patent portfolio cited by major companies in AI-driven retail technology
- Company actively enforcing intellectual property rights against major retail players
- Potential for significant monetary damages if lawsuit succeeds
- Company open to licensing partnerships, indicating potential revenue streams
Negative
- Litigation outcomes are uncertain and could be costly
- Legal proceedings may be lengthy and resource-intensive
- Potential challenges in proving willful infringement claims
News Market Reaction
On the day this news was published, AMOD declined 2.83%, reflecting a moderate negative market reaction. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $43M at that time.
Data tracked by StockTitan Argus on the day of publication.
CORNELIUS, N.C., Sept. 02, 2025 (GLOBE NEWSWIRE) -- Alpha Modus, Corp. (“Alpha Modus”), a leading innovator in AI-driven retail technology, filed its second patent infringement lawsuit against The Kroger Co. (“Kroger”), on August 29, 2025, in the United States District Court for the Eastern District of Texas. The lawsuit alleges that Kroger is willfully infringing on a wide range of Alpha Modus’s patents that form the backbone of next-generation retail technology.
In contrast to the prior action, which focused on Kroger’s implementation of Cooler Screens, this subsequent complaint is directed at Kroger itself with respect to its own digital platforms. The complaint asserts seven patents, and a soon to issue patent application, encompassing technologies relating to real-time consumer monitoring, AI-powered advertising, seamless checkout, and advanced inventory management. The accused Kroger technologies include Barrows Connected Store with BlueZoo analytics, Everseen Visual AI technology, Kroger Precision Marketing, 84.51° analytics, KroGO smart carts, Scan, Bag, Go, Kroger Pay, QueVision, and EDGE shelving.
“Settling our dispute over Cooler Screens did not mean Kroger had a free pass to infringe Alpha Modus’s broader portfolio,” said William Alessi, CEO of Alpha Modus. “Kroger must face up to the fact that it is infringing directly on Alpha Modus’s technology. We will not accept anything less than being paid what we are owed and securing proper licensing moving forward.”
Alpha Modus alleges that Kroger continued rolling out infringing technologies even after being made fully aware of Alpha Modus’s patent rights. The lawsuit seeks treble damages, attorneys’ fees, and a permanent injunction, citing Kroger’s willful disregard of Alpha Modus’s intellectual property rights.
“This isn’t about one vendor relationship or one deployment—it’s about a retail giant choosing to build its digital future on technology covered by Alpha Modus’s patents,” added Alessi. “We are confident in our position, and we will enforce our rights as far as needed.”
Alpha Modus’s patent portfolio has been cited by some of the world’s largest companies and underpins key innovations in AI-driven retail. The company continues to welcome licensing partnerships, but it will not hesitate to pursue litigation when its rights are violated.
For more information, visit: www.alphamodus.com
About Alpha Modus Holdings, Inc.
Alpha Modus Holdings, Inc. (NASDAQ: AMOD) is redefining the retail experience through its patented AI technologies, intelligent kiosks, and targeted consumer engagement tools. By integrating innovation with infrastructure, Alpha Modus is unlocking new monetization pathways for retailers and fintech providers alike.
For more information and to access Alpha Modus’ press room, visit: https://alphamodus.com/press-room/
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Alpha Modus’s actual results may differ from their expectations, estimates, and projections, and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. These forward-looking statements include, without limitation, Alpha Modus’s expectations with respect to future performance.
Alpha Modus cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Alpha Modus does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Contact Information
Investor Relations
Alpha Modus Holdings, Inc.
Email: ir@alphamodus.com
Website: www.alphamodus.com
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FAQ
What patents is Alpha Modus (AMOD) claiming Kroger infringed in the 2025 lawsuit?
What specific Kroger technologies are targeted in Alpha Modus's 2025 patent lawsuit?
What damages is Alpha Modus seeking in its 2025 patent lawsuit against Kroger?
How does the 2025 Alpha Modus lawsuit differ from their previous Kroger lawsuit?
What is Alpha Modus's stance on technology licensing partnerships?
