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Amaze Launches Crypto Payment Strategy to Accelerate Global Creator Monetization

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Amaze (NYSE American:AMZE), a global leader in creator-powered commerce, has announced a significant cryptocurrency initiative to revolutionize its payment and monetization systems. The company has partnered with DNA Fund to implement blockchain-based payment and treasury strategies.

The initiative's Phase One, set to launch within 60-90 days, will focus on stablecoin integration to enhance international payments and reduce transaction costs. The company plans to serve its 13 million-plus creators with future developments including digital asset treasury management, creator financial services, and a potential "Amaze Coin" for community engagement.

This strategic move follows Amaze's recent launch of Express Checkout and expanded payment offerings, demonstrating the company's commitment to both traditional and digital payment innovation.

Amaze (NYSE American:AMZE), leader globale nel commercio guidato dai creatori, ha annunciato un'importante iniziativa nel campo delle criptovalute per rivoluzionare i suoi sistemi di pagamento e monetizzazione. L'azienda ha stretto una partnership con DNA Fund per implementare strategie di pagamento e tesoreria basate sulla blockchain.

La Fase Uno dell'iniziativa, prevista entro 60-90 giorni, sarà incentrata sull'integrazione di stablecoin per migliorare i pagamenti internazionali e ridurre i costi delle transazioni. L'azienda intende servire i suoi oltre 13 milioni di creatori con sviluppi futuri che includono la gestione della tesoreria di asset digitali, servizi finanziari per creatori e una possibile "Amaze Coin" per il coinvolgimento della comunità.

Questa mossa strategica segue il recente lancio da parte di Amaze di Express Checkout e l'ampliamento delle offerte di pagamento, dimostrando l'impegno dell'azienda sia nell'innovazione dei pagamenti tradizionali che digitali.

Amaze (NYSE American:AMZE), líder mundial en comercio impulsado por creadores, ha anunciado una importante iniciativa en criptomonedas para revolucionar sus sistemas de pago y monetización. La compañía se ha asociado con DNA Fund para implementar estrategias de pago y tesorería basadas en blockchain.

La Fase Uno de la iniciativa, que se lanzará en 60-90 días, se centrará en la integración de stablecoins para mejorar los pagos internacionales y reducir los costos de transacción. La empresa planea atender a sus más de 13 millones de creadores con desarrollos futuros que incluyen la gestión de tesorería de activos digitales, servicios financieros para creadores y una posible "Amaze Coin" para la participación de la comunidad.

Esta estrategia sigue al reciente lanzamiento de Amaze de Express Checkout y la ampliación de sus opciones de pago, demostrando el compromiso de la compañía con la innovación tanto en pagos tradicionales como digitales.

Amaze (NYSE American:AMZE)는 크리에이터 중심 커머스 분야의 글로벌 리더로서 결제 및 수익화 시스템 혁신을 위한 중요한 암호화폐 이니셔티브를 발표했습니다. 회사는 DNA Fund와 협력하여 블록체인 기반 결제 및 재무 전략을 구현할 예정입니다.

이 이니셔티브의 1단계는 60~90일 내에 출시될 예정이며, 국제 결제 개선과 거래 비용 절감을 위해 스테이블코인 통합에 집중할 것입니다. 회사는 1,300만 명 이상의 크리에이터를 지원하기 위해 디지털 자산 재무 관리, 크리에이터 금융 서비스, 커뮤니티 참여를 위한 잠재적 "Amaze Coin" 등 향후 개발을 계획하고 있습니다.

이번 전략적 움직임은 Amaze가 최근 Express Checkout과 확장된 결제 옵션을 출시한 데 이은 것으로, 전통적 결제와 디지털 결제 혁신에 대한 회사의 의지를 보여줍니다.

Amaze (NYSE American:AMZE), leader mondial du commerce propulsé par les créateurs, a annoncé une initiative majeure en cryptomonnaie visant à révolutionner ses systèmes de paiement et de monétisation. L'entreprise s'est associée au DNA Fund pour mettre en œuvre des stratégies de paiement et de trésorerie basées sur la blockchain.

La Phase Un de cette initiative, prévue dans les 60 à 90 jours, se concentrera sur l'intégration des stablecoins afin d'améliorer les paiements internationaux et de réduire les coûts de transaction. L'entreprise prévoit de servir ses plus de 13 millions de créateurs avec des développements futurs incluant la gestion de trésorerie d'actifs numériques, des services financiers pour créateurs, ainsi qu'une éventuelle "Amaze Coin" pour l'engagement communautaire.

Cette démarche stratégique fait suite au lancement récent par Amaze d'Express Checkout et à l'élargissement de ses offres de paiement, démontrant l'engagement de la société envers l'innovation dans les paiements traditionnels et numériques.

Amaze (NYSE American:AMZE), ein weltweit führendes Unternehmen im Bereich creator-gesteuerter Handel, hat eine bedeutende Kryptowährungsinitiative angekündigt, um seine Zahlungs- und Monetarisierungssysteme zu revolutionieren. Das Unternehmen hat eine Partnerschaft mit dem DNA Fund geschlossen, um blockchain-basierte Zahlungs- und Treasury-Strategien umzusetzen.

Die Phase Eins der Initiative, die innerhalb von 60-90 Tagen starten soll, konzentriert sich auf die Integration von Stablecoins, um internationale Zahlungen zu verbessern und Transaktionskosten zu senken. Das Unternehmen plant, seine über 13 Millionen Creator mit zukünftigen Entwicklungen wie digitalem Asset Treasury Management, Finanzdienstleistungen für Creator und einer möglichen „Amaze Coin“ zur Community-Interaktion zu unterstützen.

Dieser strategische Schritt folgt auf den kürzlichen Start von Amaze’s Express Checkout und erweiterten Zahlungsangeboten und zeigt das Engagement des Unternehmens für Innovationen sowohl im traditionellen als auch im digitalen Zahlungsbereich.

Positive
  • Partnership with DNA Fund to implement blockchain-based payment solutions
  • Access to 13 million-plus creators and their visitors
  • Potential reduction in cross-border payment friction and transaction costs
  • Future expansion into creator financial services and digital asset management
Negative
  • Implementation timeline of 60-90 days before first phase launch
  • Regulatory compliance requirements could impact development and rollout
  • Uncertain success of potential Amaze Coin implementation

Insights

Amaze's crypto initiative promises faster creator payments and monetization but implementation hurdles and regulatory risks remain uncertain.

Amaze's cryptocurrency push represents a strategic evolution for the creator commerce platform, addressing three critical business challenges: cross-border payment friction, creator monetization options, and treasury management flexibility. The phased approach is pragmatic—starting with stablecoin integration to immediately tackle international payment inefficiencies before expanding into more complex financial services.

The partnership with DNA Fund brings necessary blockchain expertise but raises questions about implementation timelines. While the press release promises deployment within 60-90 days, integrating cryptocurrency payment rails involves significant technical and compliance hurdles that typically require longer timeframes.

For Amaze's 13 million creators, this initiative potentially solves a fundamental problem—receiving payments quickly and cheaply across borders—which could strengthen platform loyalty. However, the future phases mentioning creator financial services and a potential "Amaze Coin" contain considerably more execution risk and regulatory uncertainty.

The initiative aligns with broader fintech trends where platforms are evolving beyond core functionality into financial services providers. For Amaze, this represents a natural extension of their payment infrastructure, potentially creating new revenue streams beyond transaction fees while addressing creator pain points.

Importantly, the mention of "alignment with U.S. regulatory frameworks" acknowledges the significant compliance challenges, though specific details about how Amaze will navigate the complex and evolving cryptocurrency regulatory landscape remain absent.

Strategic partnership targets stablecoin integration, digital asset treasury solutions, and next-gen monetization for global creator economy

NEWPORT BEACH, CALIFORNIA / ACCESS Newswire / July 15, 2025 / Amaze Holdings, Inc. (NYSE American:AMZE) ("Amaze"), a global leader in creator-powered commerce, today announced a major cryptocurrency initiative designed to modernize global payments, unlock new monetization tools, and enhance the Company's financial flexibility.

This strategic initiative follows the recent launch of Amaze's Express Checkout and expanded payment offerings, underscoring the Company's assertive push to lead in both traditional and digital payment innovation.

As part of the launch, Amaze has partnered with DNA Fund - a premier digital asset advisory firm - to help design and deploy blockchain-based payment and treasury strategies.

"Partnering with DNA Fund accelerates our ability to reduce cross-border payment friction and deliver faster, more flexible solutions to our growing base of international creators," said Aaron Day, CEO of Amaze. "This partnership allows us to introduce new payment offerings for our 13 million-plus creators and brings value to the millions of visitors who come to our platform looking to buy, " Day added." It also lets us start thinking beyond payments - toward helping creators access funding and build real businesses. This is a critical step in becoming a true partner to the global creator economy."

Phase One, launching in the next 60-90 days, will focus on stablecoin integration to accelerate international payments and significantly lower transaction costs. Future phases will explore:

  • Digital asset treasury management

  • Creator-specific financial services (credit lines, cards, etc .)

  • A potential "Amaze Coin" to drive community engagement and new monetization models.

"Amaze sits at the crossroads of commerce and community," said Brock Pierce, Chairman of DNA Fund. "We're excited to help bring new Crypto and Web3 technologies to creators- for faster payments, new funding options, and the foundation for bringing Amaze into the Web3 space. We have a long history of helping companies innovate and think Amaze is in a unique position to disrupt the creator economy through crypto."

All crypto initiatives will be developed in alignment with U.S. regulatory frameworks, with robust compliance and risk oversight throughout.

For investor information, please contact IR@amaze.co

For press inquiries, please contact PR@amaze.co

About Amaze:
Amaze Software, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to "sell anything, anywhere," Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

About DNA Holdings:
DNA Holdings Venture Inc. is dedicated to pioneering the next wave of financial innovation through the convergence of Web3, cryptocurrency, AI, and capital markets. Our goal is to foster an ecosystem where advanced fund management, strategic advisory, and visionary infrastructure solutions for AI thrive. Find out more at dna.fund

Cautionary Note Regarding Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, statements about our crypto strategies, including digital asset treasury management and "Amaze Coin," creator specific financial services, stablecoin integration, strategies, initiatives, growth, revenues, expenditures, the size of our market, our plans and objectives for future operations, and future financial and business performance. These statements can be identified by words such as such as "may," "might," "should," "would," "could," "expect," "plan," "anticipate," "intend," "believe," "estimate," "predict," "potential" or "continue," and are based our current expectations and views concerning future events and developments and their potential effects on us.

These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. These risks include: our ability to execute our plans and strategies; our limited operating history and history of losses; crypto strategies,including digital asset treasury management and "Amaze Coin," creator specific financial services, stablecoin integration, our financial position and need for additional capital; our ability to attract and retain our creator base and expand the range of products available for sale; we may experience difficulties in managing our growth and expenses; we may not keep pace with technological advances; there may be undetected errors or defects in our software or issues related to data computing, processing or storage; our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers; failure to maintain or enhance our brand; our ability to protect our intellectual property; significant interruptions, delays or outages in services from our platform; significant data breach or disruption of the information technology systems or networks and cyberattacks; risks associated with international operations; general economic and competitive factors affecting our business generally; changes in laws and regulations, including those related to privacy, online liability, consumer protection, and financial services; our dependence on senior management and other key personnel; and our ability to attract, retain and motivate qualified personnel and senior management.

Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other future filings and reports that we file with the Securities and Exchange Commission (SEC) from time to time. Given these risks and uncertainties, you should not place undue reliance on these forward-looking statements. Also, these forward-looking statements represent our estimates and assumptions only as of the date of the press release. Unless required by law, we undertake no obligation to update or revise any forward-looking statements to reflect new information or future events or developments.

SOURCE: Amaze Holdings, Inc.



View the original press release on ACCESS Newswire

FAQ

What is Amaze's (AMZE) new cryptocurrency strategy?

Amaze is implementing a cryptocurrency initiative that includes stablecoin integration for international payments, digital asset treasury management, and creator financial services, partnering with DNA Fund for implementation.

When will Amaze (AMZE) launch its crypto payment integration?

Amaze plans to launch Phase One of its crypto initiative, focusing on stablecoin integration, within 60-90 days from July 15, 2025.

How many creators will benefit from Amaze's crypto payment system?

The crypto payment system will be available to Amaze's 13 million-plus creators on the platform.

What is the Amaze Coin and when will it launch?

Amaze Coin is a potential future development that aims to drive community engagement and new monetization models. The exact launch date has not been announced as it's part of future phases.

Who is Amaze partnering with for its crypto initiative?

Amaze is partnering with DNA Fund, a premier digital asset advisory firm, to design and deploy blockchain-based payment and treasury strategies.
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