Amaze Opens Creator Applications for Amaze Live as More Than 20 Brands Commit Inventory to Program
Rhea-AI Summary
Amaze (NYSE American: AMZE) opened creator applications for its Amaze Live Shopping Program on April 23, 2026, with more than 20 brands committing inventory at launch. The program offers creators a 10% starting commission, access to professional live-streaming studios in Los Angeles, Carlsbad, and Miami, multi-channel live streaming, and brand collaboration opportunities. Initial live selling campaigns are expected to begin on or before May 15, 2026, subject to onboarding, creator approvals, and brand readiness.
AI-generated analysis. Not financial advice.
Positive
- More than 20 brands committed inventory at launch
- Starting creator commissions of 10% on qualifying sales
- Access to professional studios in Los Angeles, Carlsbad, Miami
- Multi-channel live streaming and brand collaboration opportunities
Negative
- Initial campaigns expected on or before May 15, 2026 but subject to onboarding delays
- Producer support initially available in only three metro locations, limiting geographic access
News Market Reaction – AMZE
On the day this news was published, AMZE declined 5.62%, reflecting a notable negative market reaction. Argus tracked a trough of -5.3% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $395K from the company's valuation, bringing the market cap to $6.63M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Sector momentum data flags one peer, EPSM, up about 11.11%, but no broad move across multiple peers. With limited peer participation and mixed moves in related names, trading in AMZE around this launch appears more company-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Apr 22 | Platform launch | Positive | -1.1% | Launch of Amaze Live multi-channel live shopping and commerce platform. |
| Apr 16 | Vertical launch | Positive | -2.7% | Activation of Food Channel as first proof point of distribution engine. |
| Apr 01 | Full-year earnings | Negative | -24.8% | 2025 results showing low revenue, large operating loss and goodwill impairment. |
| Mar 26 | Data platform launch | Positive | -7.0% | Creator Commerce Media Platform to monetize first-party data via media products. |
| Mar 25 | Product announcement | Positive | -7.2% | Announcement of Amaze Commerce OS and Moments AI preview for creator insights. |
Recent product and platform announcements have generally been followed by negative price reactions, with only the loss-heavy earnings report seeing a large decline that aligns with the negative fundamentals.
Over the past month, Amaze has rolled out multiple creator-commerce initiatives, including Amaze Commerce, a Creator Commerce Media Platform, the Food Channel distribution vertical, and now Amaze Live and its Live Shopping Program. Financially, 2025 revenue was $2.0M on $9.4M GMV and a $54.4M operating loss with a $34.3M goodwill impairment. Despite these strategic launches and a pivot toward data-driven creator commerce, prior announcements in March–April 2026 saw mostly negative share reactions.
Market Pulse Summary
The stock moved -5.6% in the session following this news. A negative reaction despite upbeat language about new monetization fits a pattern where prior launches, such as Amaze Commerce and the Media Platform, preceded declines of -7.22% and -6.96%. The market has focused on weak 2025 results, including a $54.4M operating loss and going-concern language. Any sharp drop could also reflect concerns about capital needs and existing equity financing structures disclosed in recent SEC filings.
Key Terms
live commerce technical
live, shoppable broadcasts technical
live-streaming studios technical
multi-channel live streaming technical
AI-generated analysis. Not financial advice.
Program Designed to Connect Creators With Brand Partnerships and New Monetization Opportunities Through Live Commerce
NEWPORT BEACH, Calif., April 23, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the “Company”), a creator-powered commerce company, today announced it is opening applications for creators, influencers, and community sellers to participate in its Amaze Live Shopping Program, with more than 20 brands already committed to the program at launch.
The program is designed to connect participating creators with brand inventory for live, shoppable broadcasts across multiple social and owned channels, aligned to their audiences, categories, and content verticals, creating monetization opportunities through real-time commerce.
Today’s announcement follows the recent launch of Amaze Live, opening creator applications and activating brand participation as the next phase of the rollout.
The Amaze Live Shopping Program is expected to provide immediate commercial benefits for approved creators:
- Starting commissions of
10% on qualifying product sales - Access to professional live-streaming studios in Los Angeles, Carlsbad, Miami, and additional markets as the program expands
- Opportunities for brand collaborations and sponsored campaigns
- Multi-channel live streaming capabilities across supported platforms
The Company currently expects initial live selling campaigns to begin on or before May 15, 2026, subject to onboarding timelines, creator approvals, brand readiness, and other customary launch factors.
The Company believes pairing creators with available brand inventory can accelerate adoption, shorten time to monetization, and strengthen Amaze Live as a scalable marketplace for live social commerce.
"The response from brands ahead of our Amaze Live rollout has been encouraging," said Aaron Day, Chief Executive Officer of Amaze. "Having more than 20 brands commit inventory to the program before creator applications have even opened gives us confidence in the demand for this model and positions us to move quickly toward our first live campaigns."
Creators and brands interested in participating in the Amaze Live Shopping Program may apply at www.amaze.co/amazelive.
Applicants will be asked to submit profile information, audience details, and relevant content channels for review.
For investor information, please contact IR@amaze.co.
For press inquiries, please contact PR@amaze.co.
About Amaze:
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.
Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations regarding the expected launch timing of Amaze Live campaigns, creator participation, brand participation, commissions, studio availability, future expansion, and related business opportunities. These statements can be identified by words such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based on our current expectations and views concerning future events and developments and their potential effects on us.
Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.
Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
