Amazon Introduces Fire Tablets for Kids of All Ages: All-New Fire Kids Pro and Next-Generation Fire HD 10 Kids Tablets

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Amazon.com, Inc. (NASDAQ: AMZN) today announced the all-new Fire Kids Pro tablets for kids ages 6 to 12 and the next generation Fire HD 10 Kids tablet for kids ages 3 to 7. Now, grown-ups can choose a Fire Kids tablet experience that meets the changing needs of kids as they grow, while enjoying flexible parental controls that give adults peace of mind. Amazon also announced a new suite of Fire HD 10 tablets for entertainment and productivity, learn more here.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210427005710/en/

Fire Kids Pro (Photo: Business Wire)

Fire Kids Pro (Photo: Business Wire)

Fire Kids Pro

The all-new Fire Kids Pro reimagines the tablet experience for kids ages 6 to 12 with features that empower kids to independently explore and expanded, age-appropriate content. Fire Kids Pro is an affordable, kids tablet that includes everything a child needs to get started--a full-featured Fire tablet, a one-year subscription to Amazon Kids+ with an expanded selection of content for older kids, a slim protective case, and a two-year worry-free guarantee. Fire Kids Pro is available in three sizes and four colors and prints. And, any customer with a Fire or Fire Kids tablet can enable the new Fire Kids Pro features on their existing device using the Amazon Parent Dashboard.

The all-new Fire Kids Pro includes:

  • Expanded Amazon Kids+ content: Fire Kids Pro comes with a one-year subscription to Amazon Kids+, which includes a large selection of premium entertainment and educational content, now with even more of the content older kids love. Kids can choose from thousands of apps, songs, Audible books, games including Teen Titans Go and Asphalt 8, books like Keeper of the Lost Cities and Chronicles of Narnia, PG and PG-13 videos hand-selected by the Amazon Kids team, plus educational content from National Geographic, Rabbids Coding, LEGO, and more.
  • Digital store: In addition to Kids+ content, Kids Pro tablets include access to a digital store so kids can request apps like Disney+, Spotify, Minecraft, Zoom, and more. Kids can request apps, and parents approve purchases and downloads. The digital store includes a selection of apps designed for children, and parents can choose to allow expanded access to additional apps. Mature and adult content is always excluded.
  • Web browser: The Amazon Kids web browser now includes a setting that gives kids open but filtered access to the web for school projects and online curriculum. Built-in controls are designed to help filter out inappropriate sites. Parents can also allow and block specific sites.
  • Voice and video calling: Kids can make and receive voice and video calls over Wi-Fi with parent-approved contacts who have a Fire Kids tablet, Echo device or the Alexa app, letting them easily chat with friends to collaborate on homework or stay in touch with family. Kids can also make announcements like "I'm done with my homework" from the tablet to Alexa-enabled devices at home.
  • Music: A music row that includes stations from iHeartRadio Family makes kid-friendly music more easily accessible. Kids can choose from an array of curated playlists like Acoustic for Kids and Homework Inspiration, as well as live radio stations.
  • Flexible parental controls: Amazon Kids free parental controls make it easy for grown-ups to manage their kids' screen time and digital content. Grown-ups can set daily goals, age filters, time limits for both weekdays and weekends, adjust the web browser experience, turn voice and video calling on or off, approve communications contacts, approve or deny purchases from the digital store, and more.
  • Grown-up look and feel: The home screen theme looks and feels more like a "grown-up" tablet. A new "For You" tab offers a personalized screen of content for easy discovery of new and recommended content, while the "Home" tab provides easy access to the child's screen time rules and key features such as voice and video calling, the web browser, and the digital store.
  • Fun case and color options: Fire Kids Pro comes with a slim case in cool colors and fun prints that protects against drops and bumps. Parents can choose from Sky Blue, Black, Doodle, and Intergalactic. The case includes an adjustable stand that makes virtual learning, game play, and video watching easy and comfortable. All Fire Kids Pro tablets include a two-year worry-free