American Rebel Holdings (NASDAQ: AREB) Accelerates Beverage Retail Expansion with “Rebel Light” Beer Authorization in 62 Minuteman Food Mart Stores Across the Carolinas
American Rebel Holdings (NASDAQ: AREB) has secured retail authorization for its American Rebel Light Beer in 62 Minuteman Food Mart locations across North and South Carolina, marking a significant expansion in its Southeastern retail strategy. The partnership with Minuteman Food Mart, ranked #117 nationally among convenience store chains, positions American Rebel Light in a key beer market where convenience stores account for nearly 7% of all in-store sales.
The expansion follows successful distribution achievements in Tennessee, Ohio, Kansas, and Indiana, complemented by high-impact marketing initiatives including trackside sponsorships at NHRA events. The company reported being the #1 selling beer at the NHRA event at Charlotte Motor Speedway. American Rebel Light Beer is planning to launch a FOX television commercial campaign in Q3 2025 to further boost brand awareness and drive consumer demand ahead of the Spring 2026 retail reset process.
American Rebel Holdings (NASDAQ: AREB) ha ottenuto l'autorizzazione alla vendita al dettaglio per la sua American Rebel Light Beer in 62 punti vendita Minuteman Food Mart situati in North e South Carolina, segnando un'importante espansione nella sua strategia di vendita al dettaglio nel Sud-Est. La collaborazione con Minuteman Food Mart, classificata al #117 a livello nazionale tra le catene di negozi di convenienza, posiziona American Rebel Light in un mercato chiave della birra, dove i negozi di convenienza rappresentano quasi il 7% di tutte le vendite in negozio.
Questa espansione segue i successi nella distribuzione ottenuti in Tennessee, Ohio, Kansas e Indiana, accompagnati da iniziative di marketing ad alto impatto, tra cui sponsorizzazioni a bordo pista durante gli eventi NHRA. L'azienda ha riportato che la sua birra è stata la #1 per vendite all'evento NHRA presso il Charlotte Motor Speedway. American Rebel Light Beer prevede di lanciare una campagna pubblicitaria televisiva su FOX nel terzo trimestre 2025 per aumentare ulteriormente la notorietà del marchio e stimolare la domanda dei consumatori in vista del processo di riorganizzazione retail della primavera 2026.
American Rebel Holdings (NASDAQ: AREB) ha obtenido la autorización para la venta minorista de su American Rebel Light Beer en 62 ubicaciones de Minuteman Food Mart en Carolina del Norte y del Sur, marcando una expansión significativa en su estrategia minorista en el sureste. La asociación con Minuteman Food Mart, clasificada en el puesto #117 a nivel nacional entre las cadenas de tiendas de conveniencia, posiciona a American Rebel Light en un mercado clave de cerveza donde las tiendas de conveniencia representan casi el 7% de todas las ventas en tienda.
La expansión sigue a logros exitosos en la distribución en Tennessee, Ohio, Kansas e Indiana, complementados con iniciativas de marketing de alto impacto, incluyendo patrocinios en pista durante eventos NHRA. La compañía informó que fue la cerveza número 1 en ventas en el evento NHRA en Charlotte Motor Speedway. American Rebel Light Beer planea lanzar una campaña publicitaria en televisión por FOX en el tercer trimestre de 2025 para aumentar aún más el reconocimiento de la marca y estimular la demanda de los consumidores antes del proceso de reordenación minorista en primavera de 2026.
American Rebel Holdings (NASDAQ: AREB)는 노스캐롤라이나와 사우스캐롤라이나에 위치한 62개의 Minuteman Food Mart 매장에서 American Rebel Light Beer의 소매 허가를 확보하여 동남부 소매 전략을 크게 확장했습니다. 전국 편의점 체인 중 117위인 Minuteman Food Mart와의 파트너십은 편의점이 전체 매장 내 판매의 거의 7%를 차지하는 주요 맥주 시장에 American Rebel Light를 위치시킵니다.
이번 확장은 테네시, 오하이오, 캔자스, 인디애나에서의 성공적인 유통 성과와 NHRA 이벤트 트랙사이드 후원 등 고효과 마케팅 활동에 힘입은 것입니다. 회사는 Charlotte Motor Speedway에서 열린 NHRA 이벤트에서 가장 많이 팔린 맥주 1위였다고 보고했습니다. American Rebel Light Beer는 2025년 3분기에 FOX TV 광고 캠페인을 시작하여 브랜드 인지도를 더욱 높이고 2026년 봄 소매 리셋 과정 전에 소비자 수요를 촉진할 계획입니다.
American Rebel Holdings (NASDAQ : AREB) a obtenu l'autorisation de vente au détail de sa bière American Rebel Light dans 62 points de vente Minuteman Food Mart répartis en Caroline du Nord et du Sud, marquant une expansion significative de sa stratégie commerciale dans le sud-est. Le partenariat avec Minuteman Food Mart, classé #117 au niveau national parmi les chaînes de magasins de proximité, positionne American Rebel Light sur un marché clé de la bière où les magasins de proximité représentent près de 7% de toutes les ventes en magasin.
Cette expansion fait suite à des succès de distribution au Tennessee, dans l'Ohio, le Kansas et l'Indiana, complétés par des initiatives marketing à fort impact, notamment des parrainages sur les pistes lors d'événements NHRA. L'entreprise a rapporté que sa bière était la meilleure vente lors de l'événement NHRA au Charlotte Motor Speedway. American Rebel Light Beer prévoit de lancer une campagne publicitaire télévisée sur FOX au troisième trimestre 2025 afin d'accroître davantage la notoriété de la marque et de stimuler la demande des consommateurs avant le processus de réorganisation commerciale du printemps 2026.
American Rebel Holdings (NASDAQ: AREB) hat die Einzelhandelserlaubnis für sein American Rebel Light Beer in 62 Minuteman Food Mart-Filialen in North und South Carolina erhalten, was eine bedeutende Erweiterung seiner Einzelhandelsstrategie im Südosten darstellt. Die Partnerschaft mit Minuteman Food Mart, das landesweit auf Platz 117 unter den Convenience-Store-Ketten rangiert, positioniert American Rebel Light in einem wichtigen Biermarkt, in dem Convenience-Stores fast 7% aller Ladenverkäufe ausmachen.
Die Expansion folgt auf erfolgreiche Vertriebsleistungen in Tennessee, Ohio, Kansas und Indiana, ergänzt durch wirkungsvolle Marketinginitiativen, darunter Trackside-Sponsorings bei NHRA-Veranstaltungen. Das Unternehmen berichtete, dass es beim NHRA-Event auf dem Charlotte Motor Speedway das meistverkaufte Bier war. American Rebel Light Beer plant, im dritten Quartal 2025 eine Fernsehwerbekampagne auf FOX zu starten, um die Markenbekanntheit weiter zu steigern und die Verbrauchernachfrage vor dem Einzelhandels-Reset im Frühjahr 2026 anzukurbeln.
- Secured retail authorization in 62 new Minuteman Food Mart locations across the Carolinas
- Achieved #1 selling beer position at the NHRA event at Charlotte Motor Speedway
- Expanding distribution network with previous wins in Tennessee, Ohio, Kansas, and Indiana
- Strategic marketing expansion with upcoming FOX television commercial campaign in Q3 2025
- None.
Insights
American Rebel's beer expansion into 62 Carolina stores indicates promising C-store penetration but represents modest initial scale in the competitive beer market.
American Rebel Holdings is leveraging its patriotic brand positioning to carve out a niche in the competitive beer market, with this Minuteman Food Mart authorization representing a strategic expansion in the Southeastern convenience store channel. The rollout across 62 locations provides meaningful but still limited distribution - for context, major beer brands typically have presence in tens of thousands of stores nationwide.
The company is wisely targeting the convenience store channel, where beer generates approximately 7% of in-store sales according to industry data. This channel is particularly valuable for new beer brands as C-stores often serve as discovery points for consumers seeking convenience and cold products for immediate consumption.
Their marketing strategy appears well-aligned with their product positioning, leveraging motorsport sponsorships at NHRA events to connect with their target demographic. The press release notes they were the #1 selling beer at the NHRA event at Charlotte Motor Speedway, suggesting their marketing is resonating with consumers in controlled environments.
This authorization follows earlier distribution wins in Tennessee, Ohio, Kansas, and Indiana, indicating sequential expansion rather than a national rollout strategy. This measured approach is typical for emerging beverage brands, allowing them to build regional strength before attempting broader distribution.
The C-store beer market remains dominated by major players like AB InBev and Molson Coors, with craft and specialty brands competing for limited shelf space. American Rebel's "better-for-you" positioning combined with patriotic messaging attempts to differentiate in a crowded market, but will require significant marketing investment and expanded distribution to achieve meaningful market share against established competitors.
Continued Strategic Southeast Retail Growth Positions American Rebel Light Beer as the Leading Patriotic, Better-for-You Beer in the C-Store Channel
NASHVILLE, TN, July 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), America’s Patriotic Brand and creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly announces additional retail expansion for its beverage division. American Rebel Light Beer, the company’s flagship Patriotic and “Better-for-You” light beer, has secured retail authorization in 62 Minuteman Food Mart locations across North Carolina and South Carolina—marking a significant leap in its Southeastern retail expansion strategy.
This retail rollout with Minuteman Food Marts www.minutemanfoodmart.com, a respected regional operator with a strong community presence, positions American Rebel Light in one of the most beer-forward convenience store markets in the country.
With over 150,000 convenience stores nationwide, and beer accounting for nearly
“We’re fired up to partner with Minuteman Food Marts to bring American Rebel Light to even more proud Americans,” said Todd Porter, President of American Rebel Beverage. “This milestone reflects our commitment to celebrating American values while fueling our rapid growth in key Southeastern markets.”
Minuteman Food Mart, operated by Campbell Oil Company, has emerged as a top-tier independent C-store chain in the Carolinas, following its acquisition of Friendly Mart’s 18-store portfolio and continued site development. Its regional strength and loyal customer base make it an ideal partner for American Rebel’s mission-driven brand.
Founded in 1976, Minuteman Food Mart has grown into a trusted convenience destination across the Carolinas. Minuteman Food Mart is a fourth-generation family business that began as a single service station and has grown into a network of over 60 convenience stores across North and South Carolina. The name “Minuteman” was inspired by a statue atop a Lance crackers display in a local hardware store—symbolizing readiness, service, and American grit. With deep roots in the region and a mission built on family values, integrity, and community service, Minuteman continues to deliver fast, friendly service to customers on the go.
- Strong Regional Presence: Minuteman operates 62 locations in North Carolina, with additional growth in South Carolina, cementing its influence across the Carolinas. National and Regional Ranking: Ranked #117 nationally among convenience store chains per CSP’s 2025 Top 202 list. Within North Carolina, it’s among the top regional operators, though specific state rankings aren’t published.
- Strategic Expansion: Growth accelerated through the acquisition of 18 Friendly Mart stores and revitalization of sites like the former Speedway in Whiteville.
- Diverse Offerings: Combines fuel (Shell, BP, Marathon), food service (Minuteman Kitchen, Little Caesars Express), and beer sales to drive margins and customer loyalty.
- Beer Sales Outlook: C-stores in North Carolina play a significant role in alcohol retail, especially for beer, within state-regulated hours and ABV limits. Beer sales are a key revenue stream for operators like Minuteman.
Momentum Ignited: American Rebel Light Converts High-Profile Event Success into Tangible Retail Shelf Growth in the Southeastern USA.
This expansion follows a series of high-impact distribution wins in Tennessee, Ohio, Kansas, and Indiana, and aligns with American Rebel’s board-endorsed strategy to accelerate national rollout and capitalize on motorsports and lifestyle marketing platforms.
“North Carolina has shown up big for American Rebel Light—and we’re just getting started. From the roar of the engines at the Coca-Cola 600 to the thunderous support at the American Rebel Light NHRA Nationals, the fans made one thing clear: this is their beer. We were honored to be the #1 selling beer at the NHRA event at Charlotte Motor Speedway, and it’s a reflection of something bigger—patriotic Americans connecting with a brand that stands for what they believe in.” said Andy Ross, CEO American Rebel Holdings, Inc.
“With the new authorization and planned rollout through Minuteman Food Marts, we’re making it easier than ever for the proud residents of North Carolina to enjoy America’s Patriotic, God-Fearing, National Anthem-Singing, Stand Your Ground Beer—not just trackside, but in backyards, on porches, and around the grill all summer long. North Carolina loves Rebel Light, and Rebel Light loves North Carolina. With a growing footprint, a resonant brand message, and a product that delivers on taste and purpose, American Rebel Light is quickly becoming the beer of choice for freedom-loving Americans—on shelves, at events, and in the hearts of consumers nationwide.”
This retail authorization strengthens American Rebel Light Beer’s growing footprint and aligns with broader marketing efforts that are driving national momentum. In tandem with new distribution wins, American Rebel Light has launched trackside sponsorships at select NHRA events, bringing the brand’s energy and values to motorsport fans across the country. These high-octane partnerships are further amplified by a FOX television commercial campaign debuting in Q3 2025—spotlighting the American Rebel lifestyle and reinforcing its big-brand look and feel and is driving brand awareness and consumer demand which will help solidify additional retail placements throughout the remainder of the year and for the important Spring 2026 retail reset process.
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and now Virginia and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms (@americanrebelbeer).
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer.
For more information, visit americanrebelbeer.com.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebelbeer.com. For investor information, visit americanrebel.com/investor-relations.
Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story
Media Inquiries:
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
American Rebel Holdings, Inc.
info@americanrebel.com
ir@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the effectiveness of our rollout with MinuteMan, benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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FAQ
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