American Rebel Light Beer Launches in Indiana with Zink Distributing, Delivering Record-Breaking Market Penetration and On-Premise Momentum
American Rebel Light Beer (NASDAQ: AREBW) has achieved remarkable success in its Indiana launch through Zink Distributing, reaching 10% market penetration in Off-Premise channels within just four weeks. The partnership with Zink, Indiana's largest Anheuser-Busch wholesaler covering 16 counties, has driven exceptional results in a declining national beer market.
The brand's 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys are leading sales, representing nearly 75% of total volume and prompting development of a 12-pack 16 oz format for spring 2026. In On-Premise locations, American Rebel is averaging 17 cases per point of distribution, triple the Off-Premise volume. The patriotic-themed light beer, containing 110 calories, has demonstrated strong consumer demand and repeat orders, particularly in bars, restaurants, and retail locations across Indiana.
American Rebel Light Beer (NASDAQ: AREBW) ha ottenuto un successo notevole nel lancio in Indiana tramite Zink Distributing, raggiungendo il 10% di penetrazione del mercato nei canali Off-Premise in sole quattro settimane. La collaborazione con Zink, il più grande distributore Anheuser-Busch dell'Indiana che serve 16 contee, ha generato risultati eccellenti in un mercato della birra nazionale in calo.
I lattoni da 16 oz "Stand Tall, Stand Proud and Be Loud" sono i più venduti, rappresentando quasi il 75% del volume totale e spingendo lo sviluppo di un formato da 12 confezioni da 16 oz previsto per la primavera 2026. Nei punti On-Premise, American Rebel registra in media 17 casse per punto di distribuzione, triplicando il volume rispetto all'Off-Premise. Questa light beer dal tema patriottico, con 110 calorie, ha mostrato forte domanda e numerosi riordini, soprattutto in bar, ristoranti e punti vendita al dettaglio in tutto l'Indiana.
American Rebel Light Beer (NASDAQ: AREBW) ha conseguido un éxito notable en su lanzamiento en Indiana a través de Zink Distributing, alcanzando un 10% de penetración de mercado en canales Off-Premise en solo cuatro semanas. La asociación con Zink, el mayor mayorista de Anheuser-Busch en Indiana que cubre 16 condados, ha impulsado resultados excepcionales en un mercado cervecero nacional en descenso.
Los latas altas de 16 oz "Stand Tall, Stand Proud and Be Loud" lideran las ventas, representando casi el 75% del volumen total y motivando el desarrollo de un formato de 12-pack de 16 oz para la primavera de 2026. En ubicaciones On-Premise, American Rebel promedia 17 cajas por punto de distribución, tres veces el volumen Off-Premise. Esta cerveza ligera de temática patriótica, con 110 calorías, ha mostrado fuerte demanda y pedidos repetidos, especialmente en bares, restaurantes y puntos de venta al por menor en todo Indiana.
American Rebel Light Beer (NASDAQ: AREBW)는 Zink Distributing를 통해 인디애나 출시에서 주목할 만한 성과를 거두어 단 4주 만에 오프프리미스(Off-Premise) 채널에서 시장 침투율 10%을 달성했습니다. 16개 카운티를 담당하는 인디애나 최대의 Anheuser-Busch 도매업체인 Zink와의 파트너십은 하락세인 전국 맥주시장에서 탁월한 결과를 이끌어냈습니다.
16oz "Stand Tall, Stand Proud and Be Loud" 톨보이 캔이 판매를 주도하며 전체 물량의 거의 75%를 차지해 2026년 봄 출시를 목표로 16oz 12팩 포맷 개발을 촉발했습니다. 온프리미스(On-Premise) 매장에서는 American Rebel가 점유율당 평균 17박스를 기록하며 오프프리미스의 3배에 달합니다. 110칼로리의 애국적 테마 라이트 맥주는 바, 레스토랑 및 인디애나 전역의 소매점에서 강한 수요와 재주문을 보였습니다.
American Rebel Light Beer (NASDAQ: AREBW) a connu un lancement remarquable dans l'Indiana via Zink Distributing, atteignant en seulement quatre semaines une pénétration de marché de 10% dans les canaux Off-Premise. Le partenariat avec Zink, le plus grand grossiste Anheuser-Busch de l'Indiana couvrant 16 comtés, a généré des résultats exceptionnels dans un marché de la bière national en recul.
Les canettes hautes 16 oz « Stand Tall, Stand Proud and Be Loud » mènent les ventes, représentant près de 75% du volume total et incitant au développement d'un format 12-pack 16 oz pour le printemps 2026. En On-Premise, American Rebel affiche en moyenne 17 caisses par point de distribution, soit le triple du volume Off-Premise. Cette bière légère au thème patriotique, à 110 calories, a montré une forte demande et des réapprovisionnements, notamment dans les bars, restaurants et points de vente au détail à travers l'Indiana.
American Rebel Light Beer (NASDAQ: AREBW) verzeichnete beim Start in Indiana über Zink Distributing bemerkenswerten Erfolg und erreichte innerhalb von nur vier Wochen eine Marktdurchdringung von 10% in den Off-Premise-Kanälen. Die Partnerschaft mit Zink, dem größten Anheuser-Busch-Großhändler in Indiana, der 16 Bezirke abdeckt, erzielte herausragende Ergebnisse in einem landesweit rückläufigen Biermarkt.
Die 16-oz-Tallboys "Stand Tall, Stand Proud and Be Loud" führen die Verkäufe an und machen fast 75% des Gesamtvolumens aus, was die Entwicklung eines 12er-Packs im 16-oz-Format für Frühjahr 2026 vorantreibt. In On-Premise-Lokalen erzielt American Rebel im Schnitt 17 Kisten pro Distributionspunkt, dreimal so viel wie Off-Premise. Das patriotisch gestaltete Light Beer mit 110 Kalorien zeigt starke Nachfrage und Folgeaufträge, vor allem in Bars, Restaurants und Einzelhandelsgeschäften in ganz Indiana.
- Achieved 10% market penetration in Off-Premise channel within just 4 weeks
- On-Premise performance averaging 17 cases per point of distribution, triple the Off-Premise volume
- 16 oz tall boys account for 75% of total volume with strong sell-through
- Strong retailer demand leading to reorders due to warehouse stock depletion
- Operating in a declining national beer market
- Heavy reliance on single format (16 oz tall boys) for sales volume
Insights
American Rebel's Indiana launch shows exceptional early success with 10% market penetration and strong on-premise performance against industry headwinds.
American Rebel Light Beer's rollout with Zink Distributing reveals a textbook case of distribution execution excellence. Achieving 10% market penetration in just four weeks represents performance metrics typically seen only after months of sustained effort, especially notable in a nationally declining beer market.
The on-premise metrics are particularly impressive. At 17 cases per point of distribution in bars and restaurants—triple the volume of off-premise sales—American Rebel is demonstrating rare consumer pull-through in a challenging channel where most brands struggle to gain traction.
The dominance of the 16oz tall boy format, representing three-quarters of total volume, signals optimal product-format alignment with target consumers. The format's success driving reorders after depleting warehouse inventory indicates legitimate sell-through rather than just initial placement success. This performance has wisely prompted expanded packaging development with the upcoming 12-pack 16oz format.
Zink's distribution network covers 16 counties including major markets like Indianapolis, providing American Rebel with immediate scale advantages. As Anheuser-Busch's largest Indiana wholesaler, Zink offers established delivery infrastructure and retail relationships that typically accelerate time-to-market and reduce new-brand friction.
What's particularly noteworthy is American Rebel's counter-trend performance. While the broader beer category faces contraction, this brand appears to have identified a viable market position combining patriotic positioning with premium light beer credentials, targeting an underserved consumer segment with strong regional appeal in heartland markets.
Strategic Launch with Zink Distributing Drives Exceptional Sell Through Results for American Rebel Light Beer Across Indiana
Nashville, TN, Aug. 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer (www.americanrebelbeer.com), the fastest-growing patriotic lifestyle beer in the U.S. and a division of American Rebel Holdings, Inc. (NASDAQ: AREB), officially rolled out in Indiana four weeks ago with Zink Distributing, delivering the brand’s most successful launch to date. In just under a month, American Rebel has achieved
Zink Distributing, founded in 2001, is the largest Anheuser-Busch wholesaler in Indiana, covering 16 counties including Marion, Hendricks, Hancock, Morgan, Vigo, Clay, Sullivan, Greene, and more. As the exclusive AB distributor for Indianapolis and surrounding regions, Zink is known for its operational excellence, retail execution, and commitment to community. With a portfolio that includes national brands and regional favorites, Zink has built a reputation for launching premium products with speed and scale—and American Rebel Light Beer is no exception.
“Zink Distributing didn’t just launch American Rebel—they lit a fire across Indiana,” said Todd Porter, President of American Rebel Beverage. “Their team executed with precision, passion, and a deep understanding of what it means to serve a patriotic crowd. This is the kind of launch that builds legends.”
Zink + American Rebel Light Beer: Accelerating Market Momentum
American Rebel Light Beer is gaining rapid traction across Indiana. In just four weeks, the brand has secured placements in hundreds of Off-Premise accounts throughout Zink Distributing’s territory, achieving
On-Premise Momentum
On-Premise accounts are also down nationally—but American Rebel is thriving. In Indiana, the brand is averaging 17 cases per point of distribution in bars, restaurants, and venues. That’s more than triple the volume seen in Off-Premise, signaling strong consumer pull and repeat velocity in high-traffic, high-engagement environments.
Stand Tall, Stand Proud and Be Loud – 16 oz Tall Boys Surge
American Rebel’s 16 oz “Stand Tall, Stand Proud and Be Loud” tall boys are leading the charge, accounting for nearly three-quarters of total volume sold since launch. Consumers are gravitating toward the bold packaging and larger format, making it a top seller in convenience stores, liquor stores, and high-energy bar venues. The tall boys are outperforming 12-pack 12 oz cans by a wide margin, and the momentum has prompted American Rebel to begin development of a 12-pack 16 oz format, slated to launch in spring 2026.
“When you crack open a 16 oz American Rebel, you’re not just drinking a beer—you’re standing for something,” said Andy Ross, CEO of American Rebel Holdings. “It’s bold, it’s loud, and it’s unapologetically American. That’s why it’s winning.”
Demand has been so strong that Zink Distributing has had to reorder tall boys to fill retail orders, after running out of product in their warehouse. The sell-through velocity has exceeded initial forecasts, with retailers requesting additional inventory to keep shelves stocked and cold boxes full.
Zink + American Rebel Light Beer: Accelerating Market Momentum at the 71st Annual Cornwell Quality Tools NHRA U.S. Nationals
Zink Distributing is playing a pivotal role in the successful launch of American Rebel Light Beer across Indianapolis, aligning retail expansion with the brand’s sponsorship of the 71st annual Cornwell Quality Tools NHRA U.S. Nationals. View the full press release Through strategic placements in top liquor stores and full-bar activations at Spykes, Rookies, and Raceway Pub, Zink delivered best-in-class coverage and velocity across 14 counties—solidifying American Rebel’s presence in the heartland.
American Rebel Light Beer: Crafted for Real American Taste
American Rebel Light Beer is brewed for drinkers who value freedom, flavor, and authenticity. With 110 calories, a crisp, bold taste, and no unnecessary additives, it’s a premium domestic light lager that delivers clean refreshment and strong consumer appeal. Whether it’s poured in a bar in Speedway or stocked on shelves in Terre Haute, American Rebel is built to perform in high-demand, high-pride markets like Indiana.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel - America’s Patriotic Brand (www.americanrebel.com) began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the launch of American Rebel Light Beer, the company has entered the beverage market to overwhelming success.
Learn more at American Rebel Beer
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota.
For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer.
Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and
Media Inquiries
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations
ir@americanrebel.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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