American Rebel Light Beer Sponsors the Salute to Service: Patriot Crawl in Nashville, TN for Veterans Day 2025

Rhea-AI Summary

American Rebel Holdings (NASDAQ: AREB) announced that American Rebel Light Beer will be an Official Beverage Sponsor of the Salute to Service: Patriot Crawl in Nashville on November 11, 2025 (Veterans Day).

The event runs 1:00–5:00 PM with check-in at Jelly Roll’s at 12:00 PM, features seven Broadway venues, live music, military tributes, and benefits nonprofit Label 22. Wristbands are $25 advance/$30 day‑of (4 drink punches); VIP badges are $25 advance/$30 day‑of with rooftop access, meet‑and‑greets, and swag. Headliner: Danielle Peck; partners include 4Patriots, Heroes Vodka, and 4 Branches Bourbon.

Live Music, Military Tributes, Patriotic Celebrations and Rebel Light Beer Take Over Lower Broadway November 11, 2025, for Veterans Day 2025

Nashville, TN, Nov. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (www.americanrebel.com) announces that American Rebel Light Beer is proud to serve as one of the Official Beverage Sponsors of the 2025 Salute to Service: Patriot Crawl, presented by 4Patriots with benefits supporting Label 22. Held on Tuesday, November 11, on Veterans Day in the heart of Nashville’s Broadway District, the event honors America’s veterans with live music, military tributes, and community celebration.

“American Rebel Light Beer is America’s Patriotic Beer—God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground beer—brewed as an all-natural premium light lager for patriots who love this country. It wasn’t created for Veterans alone; it was created for everyone who stands up for America—and that includes the Veterans and military families who’ve carried our freedoms forward,” said Andy Ross, CEO of American Rebel Holdings, Inc.. “This Veterans Day on Lower Broadway, we’re shoulder-to-shoulder with Nashville and Label 22 at the Patriot Crawl—music up, flags high, and one message loud and clear: America honors its Veterans. From the stage to the street, we raise a can in thanks and celebrate the service that keeps our nation free.”

The Veterans Day Patriot Crawl supports Label 22, a nonprofit founded by veterans and artists to empower military service members through music, mentorship, and community connection.

Seven iconic venues—Jelly Roll’s, Whiskey Bent, Bootleggers, Redneck Riviera, BigShotz, Doc Holliday’s, and Chief’s on Broadway—will come alive from 1:00–5:00 PM as thousands of patriotic attendees gather for an afternoon of music and American Rebel Light Beer to celebrate Veterans Day 2025. The event kicks off with check-in at Jelly Roll’s at 12:00 PM, followed by rotating artist performances across all venues.

The event kicks off with a check-in at Jelly Roll’s at 12:00 PM, followed by rotating artist performances across all venues. Attendees can purchase wristbands or VIP badges for access to drink specials, exclusive lounges, and meet-and-greets with featured performers. The VIP experience, presented by Bomber Jacket Cigars, includes rooftop access, complimentary refreshments, swag bags, and automatic entry into Sal Gonzalez’s record release party.

2025 Patriot Crawl Artist Lineup Highlights

• Headliner: Danielle Peck (Y2Kountry) – Parade Grand Marshall
• Featured Artists: Stephen Cochran, Sal Gonzalez
• Special Guest: Grayson Russell (Diary of a Wimpy Kid)
• Plus performances by Josh Varnes, Birdie Nichols, Kate Kristine, Jenna Kay, Caleb Montgomery, Brooks Herring, Ty Warner, Wild Blue Country, Chris Turner, Odiss Kohn, Bigg Vinny, Tyler Jay

Patriot Crawl - Drink Wristbands & VIP Access

• Wristbands: $25 Advance / $30 Day Of – Includes 4 drink punches redeemable at any venue
• VIP Badge: $25 Advance / $30 Day Of – Includes rooftop lounge, artist meet & greet, swag bag, and more

American Rebel Light Beer Joins Forces with Fellow Patriotic Brands

American Rebel Light Beer – America’s Patriotic Beer, Heroes Vodka and 4 Branches Bourbon will be featured at participating venues throughout the event. America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer, American Rebel Light Beer is proud to raise a can to those who’ve served.

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer in 2024 the company is growing rapidly across the USA with top-tier distribution partners in the premium light lager category.

Learn more at americanrebelbeer.com/investor-relations

Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story.

About American Rebel Light Beer

American Rebel Light is a Premium Domestic Light Lager – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol per 12 oz serving, it’s brewed without corn, rice, or added sweeteners typically found in mass-produced beers.

Since its launch in April 2024, American Rebel Light Beer has expanded its distribtuion footprint to 16 states and continues to add distribution partners as it expands locations across the USA. For more information, visit americanrebelbeer.com or follow @AmericanRebelBeer on social media.

Media Inquiries
Monica Brennan
Monica@NewtoTheStreet.com

Matt Sheldon
Matt@Precisionpr.com

Distribution Opportunities
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com

Investor Relations
ir@americanrebel.com

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. All statements other than statements of historical fact are forward-looking statements, including statements regarding our expectations, intentions, beliefs, strategies, projections, and assumptions about future events or performance. Forward-looking statements include, among others, statements regarding our expected financial performance, product launches and timelines, manufacturing and supply chain matters, distribution and retail expansion, strategic initiatives, liquidity and capital resources, and the regulatory and market environment; our status, timing, and potential outcomes of our interactions with The Nasdaq Stock Market LLC, including the Nasdaq Hearings Panel (the “Panel”).

Words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “should,” “target,” “will,” and similar expressions (and negatives of such terms) are intended to identify forward-looking statements. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by the forward-looking statements.

Nasdaq Panel and listing status. The Panel has determined that the Company now has until November 15, 2025 to cure the minimum stockholders’ equity deficiency and **evidence compliance with Nasdaq’s continued listing requirement that stockholders’ equity be at least $2.5 million. The outcome and timing of the Panel process are inherently uncertain, and the Panel has broad discretion. Potential outcomes include additional extensions or conditions, transfer to another Nasdaq market, or delisting. There can be no assurance that we will regain or maintain compliance with Nasdaq’s continued listing standards by November 15, 2025, or thereafter, or that the Panel will grant any further relief. Failure to timely evidence compliance may result in suspension and delisting of our securities from Nasdaq.

Important factors that could cause actual results to differ materially include, among others: fluctuations in customer and retailer demand; the timing, cost, and success of product launches and marketing; supply-chain constraints and input costs; our ability to execute operational and cost-reduction initiatives; competition; retailer decisions regarding shelf placement, pricing, promotions, and performance thresholds; the timing and magnitude of purchase orders (including initial and replenishment orders) and product returns/chargebacks; access to capital and the terms of any financing; macroeconomic conditions; and changes in laws and regulations applicable to our business and products, including those of Nasdaq and the SEC.

Additional information about these and other risks, uncertainties, and assumptions is included in our filings with the Securities and Exchange Commission, including our most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and subsequent filings. Forward-looking statements speak only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements to reflect events or circumstances after the date of this press release, except as required by law.

Attachment

• American Rebel Holdings Inc

FAQ

What is American Rebel (AREB) sponsoring on November 11, 2025 in Nashville?

American Rebel Light Beer is an Official Beverage Sponsor of the Salute to Service: Patriot Crawl on November 11, 2025 in Nashville.

Which venues host the Patriot Crawl on Broadway for Veterans Day 2025?

Seven venues: Jelly Roll’s, Whiskey Bent, Bootleggers, Redneck Riviera, BigShotz, Doc Holliday’s, and Chief’s on Broadway.

How much do wristbands and VIP badges cost for the Patriot Crawl (AREB involvement)?

Wristbands are $25 advance/$30 day‑of (includes 4 drink punches); VIP badges are $25 advance/$30 day‑of with rooftop access and swag.

What time does check‑in and the Patriot Crawl program begin on November 11, 2025?

Check‑in begins at 12:00 PM at Jelly Roll’s; the crawl runs from 1:00–5:00 PM across participating venues.

Which nonprofit benefits from the Patriot Crawl that American Rebel sponsors?

Label 22, a veteran‑founded nonprofit supporting service members through music, mentorship, and community connection.

Who is the headliner and notable performers at the Patriot Crawl where AREB is a sponsor?

Headliner: Danielle Peck (Y2Kountry) and featured artists include Stephen Cochran, Sal Gonzalez, plus several supporting acts.