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Champion Safe Celebrates Hyatt Coin Shop for 30% Year-Over-Year Growth in the Southeast

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Champion Safe Company (NASDAQ: AREB) spotlights Hyatt Coin Shop in Charlotte after the dealer reported 30% year-over-year sales growth through Q3 2025. Family‑owned since 1959 and operating from the same location since 1964, Hyatt Coin Shop is led by third‑generation owner Mitch Hyatt and continues a multidecade partnership with Champion Safe. The Charlotte showroom displays over 30 safes with more than 100 in stock onsite and offers in‑house servicing and regional delivery. The announcement emphasizes product expertise, long customer relationships, and the dealer’s role in driving regional sales for Champion Safe.

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Positive

  • Sales +30% YoY through Q3 2025
  • 67 years operating history since 1959
  • 100+ safes in on-site warehouse availability
  • 30+ safes on showroom display enabling side-by-side comparisons

Negative

  • None.

News Market Reaction – AREB

-10.16%
9 alerts
-10.16% News Effect
+5.4% Peak Tracked
-5.8% Trough Tracked
-$705K Valuation Impact
$6M Market Cap
0.1x Rel. Volume

On the day this news was published, AREB declined 10.16%, reflecting a significant negative market reaction. Argus tracked a peak move of +5.4% during that session. Argus tracked a trough of -5.8% from its starting point during tracking. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $705K from the company's valuation, bringing the market cap to $6M at that time.

Data tracked by StockTitan Argus on the day of publication.

Provo, UT, Nov. 07, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to spotlight Hyatt Coin Shop in Charlotte, North Carolina, for its outstanding performance in the Southeast region. With 30% year-over-year sales growth through the third quarter ending September 30, 2025, Hyatt Coins continues to demonstrate the strength of family-owned businesses built on trust, expertise, and long-term customer relationships.

Founded in 1959 and operating from the same location since 1964, Hyatt Coin Shop is now entering its 67th year in business. The store is led by third-generation owner Mitchell Hyatt, alongside his father, Larry Hyatt, who oversaw major growth in the 1990s. The legacy of founder William E. Hyatt remains a guiding force behind the store’s continued success.

“Champion has consistently been one of our top-selling safe brands since the late 1990s,” said Mitch Hyatt. “Their dedication to real security — not just fire ratings — sets them apart. We’ve had great success educating customers about the steel quality, thickness, and construction Champion puts into every safe. It’s nearly impossible to beat the combination of strength and value.”

Champion Safe CEO Tom Mihalek praised Hyatt Coin Shop’s long-standing partnership and impressive growth.

“Mitch and the Hyatt family have built a business that stands the test of time. Their deep product knowledge, customer-first approach, and dedication to service make them one of the Southeast’s most respected dealers. We’re proud to celebrate their continued success.”

Hyatt Coin Shop is part of a larger family of businesses that includes Hyatt Guns and Hyatt Farms Shooting Complex. Their Charlotte showroom features over 30 safes on display, with more than 100 in stock in their onsite warehouse. Customers can compare models side-by-side, explore options and get expert guidance from a team that knows the product inside and out. With in-house servicing and delivery throughout the region, Hyatts’ makes it easy to find the right safe and get it installed with confidence.

Visit Hyatt Coin Shop today to explore their full selection of Champion safes and experience the difference that comes with decades of trusted service.

Hyatt Coin Shop
3332 Wilkinson Blvd, Charlotte, NC 28208
(704) 394-0387
hyattcoins.com

About Champion Safe Company

Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with 100% American-made, high-strength steel, Champion Safes feature full length double steel doors and are backed by a lifetime warranty. Learn more at championsafe.com

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.

Learn more at americanrebel.com

Watch the American Rebel Story as told by our CEO Andy Ross.

Contact Information

Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory

Become a Champion Safe Dealer: sales@championsafe.com

Investor Relations: ir@americanrebel.com

Media Inquiries

Monica Brennan: Monica@NewtoTheStreet.com

Matt Sheldon: Matt@Precisionpr.co 917-280-7329

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.

Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholders’ equity threshold required by Nasdaq. However, there can be no assurance that the Panel will agree with management’s assessment or render a favorable decision.

These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.

Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.


FAQ

What does Hyatt Coin Shop’s 30% YoY growth mean for AREB (Champion Safe) through Q3 2025?

It indicates a notable regional sales increase tied to Champion Safe products, with Hyatt reporting 30% year-over-year growth through September 30, 2025.

Where is Hyatt Coin Shop located and how long has it operated?

Hyatt Coin Shop is at 3332 Wilkinson Blvd, Charlotte, NC and has operated from the same location since 1964, founded in 1959.

How many Champion safes does Hyatt Coin Shop have available for customers in Charlotte?

The showroom features over 30 safes on display and the onsite warehouse holds more than 100 safes in stock.

Who leads Hyatt Coin Shop and what is the store’s ownership history?

The store is led by third‑generation owner Mitch Hyatt, with family leadership dating to founder William E. Hyatt and significant growth under Larry Hyatt in the 1990s.

Can Charlotte customers get delivery and servicing for Champion safes from Hyatt Coin Shop?

Yes; Hyatt Coin Shop offers in‑house servicing and delivery throughout the region for Champion safes.
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