Champion Safe Company Expands Dealer Network with Guardian Lock & Security in Bismarck, North Dakota
Champion Safe Company (NASDAQ: AREB), a subsidiary of American Rebel Holdings, has announced a new dealer partnership with Guardian Lock & Security in Bismarck, North Dakota. This strategic expansion strengthens Champion Safe's presence in the Midwest market.
Guardian Lock & Security, led by Jeremy Mertens, is opening a second location in October 2025, positioning itself as a regional hub for security products. The partnership will provide local customers access to Champion's complete safe product line, designed for firearms, valuables, and document protection.
Champion Safe Company (NASDAQ: AREB), una controllata di American Rebel Holdings, ha annunciato una nuova partnership di rivendita con Guardian Lock & Security a Bismarck, nel North Dakota. Questa espansione strategica rafforza la presenza di Champion Safe nel mercato del Midwest.
Guardian Lock & Security, guidata da Jeremy Mertens, aprirà una seconda sede nell’ottobre 2025, posizionandosi come polo regionale per i prodotti di sicurezza. L’accordo garantirà ai clienti locali l’accesso all’intera gamma di prodotti di sicurezza di Champion, progettati per armi da fuoco, oggetti di valore e protezione dei documenti.
Champion Safe Company (NASDAQ: AREB), una subsidiaria de American Rebel Holdings, ha anunciado una nueva alianza de distribuidores con Guardian Lock & Security en Bismarck, Dakota del Norte. Esta expansión estratégica fortalece la presencia de Champion Safe en el mercado del Medio Oeste.
Guardian Lock & Security, dirigida por Jeremy Mertens, abrirá una segunda tienda en octubre de 2025, posicionándose como un centro regional para productos de seguridad. La colaboración proporcionará a los clientes locales acceso a la gama completa de productos de cajas fuertes de Champion, diseñados para armas de fuego, objetos de valor y protección de documentos.
Champion Safe Company (NASDAQ: AREB), American Rebel Holdings의 자회사로서, 노스다코타 주 비스마르크에서 Guardian Lock & Security와 새로운 딜러 파트너십을 발표했습니다. 이 전략적 확장은 중서부 시장에서 Champion Safe의 존재감을 강화합니다.
Guardian Lock & Security가 Jeremy Mertens의 이끄는 팀으로 2025년 10월 두 번째 매장을 열고 지역 보안 제품의 허브로 자리매김할 예정입니다. 파트너십은 현지 고객들에게 화기, 귀중품, 문서 보호를 위한 Champion의 전체 금고 제품 라인에 대한 접근을 제공할 것입니다.
Champion Safe Company (NASDAQ: AREB), une filiale de American Rebel Holdings, a annoncé un nouveau partenariat de distributeur avec Guardian Lock & Security à Bismarck, Dakota du Nord. Cette expansion stratégique renforce la présence de Champion Safe sur le marché du Midwest.
Guardian Lock & Security, dirigée par Jeremy Mertens, ouvrira un deuxième magasin en octobre 2025, se positionnant comme un hub régional pour les produits de sécurité. Le partenariat offrira aux clients locaux l’accès à l’ensemble de la gamme de coffres-forts Champion, conçus pour les armes à feu, les objets de valeur et la protection des documents.
Champion Safe Company (NASDAQ: AREB), eine Tochtergesellschaft von American Rebel Holdings, hat eine neue Händlerpartnerschaft mit Guardian Lock & Security in Bismarck, North Dakota, angekündigt. Diese strategische Expansion stärkt die Präsenz von Champion Safe auf dem Mittleren Westen-Markt.
Guardian Lock & Security, geleitet von Jeremy Mertens, eröffnet im Oktober 2025 eine zweite Filiale und etabliert sich damit als regionales Zentrum für Sicherheitsprodukte. Die Partnerschaft wird lokalen Kunden den Zugang zur vollständigen Safe-Produktlinie von Champion ermöglichen, die für Waffen, Wertsachen und Dokumentenschutz konzipiert ist.
Champion Safe Company (NASDAQ: AREB)، وهي إحدى شركات American Rebel Holdings، أعلنت عن شراكة تجار جديدة مع Guardian Lock & Security في بسمارك، نورث داكوتا. هذه التوسع الاستراتيجي يعزز حضور Champion Safe في سوق الغرب الأوسط.
تقود Guardian Lock & Security، بقيادة جيريمي مارتنز، افتتاح موقع ثاني في أكتوبر 2025، وهو ما يجعلها مركزاً إقليمياً لمنتجات الأمان. ستوفر الشراكة للعملاء المحليين وصولاً إلى تشكيلة كاملة من منتجات الخزائن من Champion، المصممة للحماية من الأسلحة والمواد الثمينة والوثائق.
Champion Safe Company (NASDAQ: AREB)，American Rebel Holdings 的子公司，宣布与Guardian Lock & Security在北达科他州比斯马斯克市建立新的经销合作伙伴关系。这一战略扩张将增强 Champion Safe 在中西部市场的存在。
Guardian Lock & Security 在 Jeremy Mertens 的带领下，计划在 2025 年 10 月开设第二家门店，定位为区域性安全产品枢纽。该合作将为当地客户提供访问 Champion 全线保险箱的机会，适用于枪支、贵重物品及文件保护。
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Provo, UT, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is proud to announce its newest dealer partnership with Guardian Lock & Security, expanding its reach into Bismarck, North Dakota. This exciting collaboration marks a significant milestone in Champion Safe’s strategic growth across the Midwest, bringing trusted security solutions to more families, businesses, and outdoor enthusiasts.
Guardian Lock & Security, led by Jeremy Mertens, has earned a strong reputation for professionalism, integrity, and top-tier customer service. With a second location opening this October, the company is well-positioned to become a regional destination for high-quality safes and security products.
“We couldn’t be more excited about our partnership with Guardian Lock & Security,” said Scott Colagrossi, Business Development Manager at Champion Safe Company. “Jeremy and his team share our commitment to delivering reliable, long-lasting protection. Their expansion reflects the kind of forward-thinking leadership we value in our dealer network.”
Through this partnership, customers in Bismarck and surrounding areas will gain access to Champion’s full lineup of safes—engineered for strength, fire protection, and peace of mind. Whether securing firearms, valuables, or important documents, Champion Safe offers durable solutions backed by decades of expertise.
Champion Safe continues to grow its national dealer network by partnering with respected local businesses that embody its core values of trust, quality, and customer-first service. The addition of Guardian Lock & Security reinforces Champion’s mission to make dependable security accessible to more communities across the country.
Visit Guardian Lock & Security in Bismarck this fall to explore Champion Safe’s latest models and experience personalized service from a team that truly understands what it means to protect what matters most.
2017 East Main Ave, Bismarck ND 58501 | (701) 258-1919
For more information about Champion Safe products or to learn how to become a dealer, visit championsafe.com or contact Scott Colagrossi at sales@championsafe.com or (801) 377-7199.
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story:
Contact Information
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Matt Sheldon: Matt@Precisionpr.co 917-280-7329
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect,” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of dealer expansion, actual revenues for fiscal 2025, our ability to effectively execute our business plan, and the Risk Factors contained in our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as required by law.
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