American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (NASDAQ: AREB) is launching 16oz American Rebel Light cans in Kroger beginning November 5, 2025, with initial placements in Tennessee.
Rollout dates: Clarksville Kroger #580 grand opening on November 5, 2025 (near Ft. Campbell) and Nashville Kroger #502 reopening on November 12, 2025. Promotional activities include an American Rebel tour bus and swag giveaway in Clarksville on November 8, 2025, 12–4 PM. The move positions the brand in two high-traffic, patriotic retail locations ahead of Veterans Day and leverages Kroger’s national footprint to support broader retail expansion.
American Rebel Holdings (NASDAQ: AREB) celebrates Matt Hagan’s victory at the 25th Annual Dodge NHRA Nevada Nationals on Nov 2, 2025, driving the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to a 3.877-second, 327.03 mph final pass versus Austin Prock.
Hagan qualified No. 3, defeated three opponents en route to the final, earned bonus qualifying points, and sits second in Funny Car standings with one race remaining. The release highlights national TV and at-track exposure, multiple 2025 wins, ongoing 2026 sponsorship with TSR Nitro, and planned near-national distribution rollout in H2 2026.
American Rebel Holdings (NASDAQ: AREB) is the primary sponsor of Matt Hagan’s Dodge//SRT Hellcat Funny Car and John Hall’s Buell Pro Stock Motorcycle at the 25th Annual Dodge NHRA Nevada Nationals (Oct 30–Nov 2, 2025).
The sponsorship includes national FS1 broadcast windows and full-weekend streaming on NHRA.TV, while American Rebel Light Beer reports distribution across 15 states and product specs of ~100 calories, 3.2g carbs, 4.3% ABV. The activation aims to convert race-day exposure into retail momentum and increased chain activation.
Champion Safe (NASDAQ: AREB) spotlights Dickson Sportsman Store in Dickson, Tennessee for 26% year-over-year sales growth and a long-standing dealer relationship. Founded in 1976 and entering its 50th year, the family-owned store is praised for customer service, deep local ties, and consistent Champion Safe product sales over 25 years. Champion Safe CEO highlighted the dealer's legacy and partnership strength, while owner Rick Dysinger credited Champion safes for strong sell-through and value. The release emphasizes the retailer as a regional destination for safes, firearms, and outdoor gear and provides store contact details and website for customers.
American Rebel Holdings (NASDAQ: AREB) highlighted its strategic investment in RAEK Data and RAEK’s recent acquisition of FirstPartyData.com on October 27, 2025. American Rebel made a $1.5 million strategic investment in RAEK to accelerate data-driven growth for its consumer brand. RAEK’s EchoID technology converts anonymous website visitors into identified, actionable profiles in real time, enabling privacy-compliant first-party data activation across ad networks, DSPs, and customer ecosystems. The acquisition supports RAEK’s AEO and GEO AI initiatives to provide contextual, permissioned data for AI and marketing systems and to expand its first-party data product ecosystem.
Champion Safe (NASDAQ: AREB) highlighted Cross Creek Outdoor Supplies in Henderson, NC for achieving 112% year-to-date growth (2024–2025) and for being a top-performing dealer in the Southeast.
Owned by Wade Abbott Jr., Cross Creek has been a Champion Safe dealer for nearly 25 years and recently opened a dedicated building and expanded showroom to display more models, finishes, and configurations. The company emphasized Cross Creek’s deep inventory, customer-focused service, and regional draw for serious safe buyers.
American Rebel Holdings (NASDAQ: AREB) reported a breakout reception at the 2025 NBWA Annual Convention, driving distributor interest and expanding its national footprint for American Rebel Light. At NBWA the company met with >110 distributors, recorded 83 qualified follow-ups, logged 65 high-interest partnership opportunities, and received 16 on-site verbal commitments unlocking potential entry into nine new states. Within 24 hours, 2 distributors began formal contract negotiations. The beer is marketed as a premium domestic light lager (approx. 110 calories, 4.3% ABV per 12 oz) brewed with all-natural ingredients. The company plans expanded NBWA presence for 2026 to support continued market rollouts.
American Rebel Holdings (NASDAQ: AREB) announced spring 2026 distribution of American Rebel Light Beer across 416 Southeastern Grocers locations (Winn-Dixie, Harvey’s, Fresco y Más) spanning Florida, Georgia, Alabama, Mississippi, and Louisiana. The placement follows the company’s July 2025 retail roadmap and builds on >1,100 independent retail accounts secured in H1 2025 that now represent more than 57% of total sales. Production and supply partnerships with AlcSource and City Brewing support scale to meet increased demand.
American Rebel Holdings (NASDAQ: AREB) will showcase American Rebel Light Beer at the NBWA Annual Convention & Trade Show, Oct 13–15, 2025 at Caesars Palace, Las Vegas, at Booth 620. Motorsports Hall of Famer Tony Stewart will join the team on Oct 13–14 for distributor meetings and brand activations. The brand says it has launched in 13 states since September 2024 and expects new retail chain placements. Product facts: ~100 calories, 3.2g carbs, and 4.3% ABV per 12 oz. Production partners: AlcSource and City Brewing Company, supporting national scale and distribution growth.
American Rebel Holdings (NASDAQ: AREB) announced a $1.5 million strategic investment in RAEK Data on October 6, 2025 to gain ownership in a first‑party data and identity resolution platform. The company says RAEK’s platform converted anonymous visitors into marketable customer profiles and helped recent campaigns acquire and retain customers.
The partnership is presented as a way to reduce acquisition costs, deepen personalization, and support long‑term brand growth and shareholder engagement.