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American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (NASDAQ: AREB) announces the expansion of American Rebel Premium Light Lager Beer distribution through Balls Food Stores in the Kansas City metro market. The rollout includes multi-case displays featuring 12oz cases and 16oz products across Price Chopper, Hen House, Sun Fresh Market, and Payless Discount Foods brands.
The company is implementing a 'Scan to Win Promotion' where customers can win an American Rebel Collectible Safe. Three Price Chopper and two Hen House locations will display the safe, while other participating stores will feature QR codes for contest entry.
Rebel Light Beer is positioned as a premium domestic light lager with natural ingredients and no added supplements. The partnership leverages Price Chopper's position as the official grocery store of the Kansas City Chiefs and aligns with Balls Food Stores' focus on fresh foods and local partnerships.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has announced a strategic partnership with NetWize to modernize its technology infrastructure. The collaboration aims to enhance efficiency, security, and business operations through comprehensive technology upgrades.
The partnership includes implementing enhanced cybersecurity measures, improved data management, and optimized IT infrastructure to support future expansion. Champion Safe's CEO Tom Mihalek emphasized that this investment in cutting-edge technology is expected to improve customer service, support long-term growth, and increase sales throughput, overall margin and profitability.
American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross is set to appear on NBC KSHB 41 Kansas City's morning show on February 20, 2025, to promote the company's patriotic products, including American Rebel Light Beer and safes. The appearance aims to expand the brand's presence in Kansas markets through their distribution partner Standard Beverage.
The company, which became NASDAQ-listed in February 2022, manufactures Champion, Superior, and American Rebel branded safes through its subsidiary Champion Safe Co. Their product portfolio includes premium safes, concealed carry backpacks, and apparel, with a retail location in Overland Park, Kansas.
American Rebel's strategic focus involves sharing their patriotic brand story while expanding their beer distribution in new markets. The company positions its light beer as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer' and emphasizes their support for the 2nd Amendment.
American Rebel Holdings (NASDAQ: AREB) announced its expansion into Iowa through a partnership with Mahaska Bottling Company for the distribution of American Rebel Light Beer. The strategic move includes prominent placement at two key venues: the Knoxville Raceway, known as the 'Sprint Car Capital of the World' with 21,000 seats, and the Dingus Lounge, dubbed 'Iowa's Most Notorious Bar'.
The distribution agreement will make American Rebel Light Beer available in local bars, restaurants, and retail outlets across Iowa. The company plans to host promotional events including beer tastings and live music performances throughout Spring and Fall. The partnership with Knoxville Raceway includes collaboration with Tony Stewart Racing, while the Dingus Lounge, which previously sold 10,700 cans of beer during a single Knoxville Nationals event, represents a significant venue for the brand's presence in Iowa.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has reported strong performance in early 2025, achieving over $2.4 million in year-to-date revenue. The company generated more than $610,000 at recent Nation's Best Sports (NBS) and Sports Inc. buying group shows, surpassing internal sales projections.
The success is attributed to Champion's 2025 product innovations, featuring enhanced security, refined aesthetics, and superior craftsmanship. The company's CEO, Thomas Mihalek, appointed in April 2024, has implemented significant improvements across operations. Champion Safe maintains its focus on supporting its dealer network with industry-leading service, reliable inventory, and premium products.
American Rebel Holdings (NASDAQ: AREB) has announced that its American Rebel Light Lager is now available for online purchase across 40 US states through americanrebelbeer.com. The company has partnered with Bevstack to enable e-commerce distribution through a network of over 1,300 retailers.
The online ordering system routes customer orders directly to in-state retailers, facilitating shipping and timely delivery. This expansion allows customers in areas where the beer is not yet physically stocked to purchase the product. The company views this as an opportunity for potential investors to try their product while they continue to expand their brick-and-mortar distribution network.
American Rebel Holdings (NASDAQ: AREB) has successfully regained compliance with NASDAQ listing standards as of February 10, 2025. The company had initially failed to file its FY2024 3rd Quarter 10Q by the November 14, 2024 deadline, leading to a NASDAQ notification of non-compliance on November 22, 2024.
The company filed its Form 10-Q on February 7, 2025, reporting revenue of $2,337,786 for Q3 2024 and $9,637,016 for the first nine months of 2024. The filing was achieved through collaborative efforts between the company's internal team, including Champion Safe Co.'s CFO Darin Fielding, and external partners GBQ and Eventus Advisory Group.
The company plans to release a stockholder update highlighting growth in its American Rebel Beverage business unit and improvements at Champion Safe Co.
American Rebel Holdings (NASDAQ: AREB) has successfully regained compliance with NASDAQ listing standards as of February 10, 2025. The company filed its FY2024 3rd Quarter 10-Q on February 7, 2025, meeting the periodic filing requirement after receiving a non-compliance notice on November 22, 2024.
The financial report revealed revenues of $2,337,786 for Q3 2024 and $9,637,016 for the first nine months of 2024. The company's CFO, Darin Fielding, played a important role in coordinating with independent auditors GBQ and Eventus Advisory Group to achieve compliance.
The company plans to release a stockholder update highlighting growth in its American Rebel Beverage business unit and improvements at Champion Safe Co.
American Rebel Holdings (NASDAQ: AREB) announced CEO Andy Ross will appear on ABC Action News Tampa's Morning Blend show on February 7, 2025, between 10-11 am EST. Ross will promote the SCAG Power Equipment PRO Superstar Shootout and his upcoming concert performance on the American Rebel Beer stage.
The company, which produces American Rebel Beer and manufactures branded safes, security products, and apparel, is sponsoring Tony Stewart Racing's Funny Car driven by Matt Hagan. The PRO Superstar Shootout, described as the 'Pro Bowl of the NHRA drag racing season,' follows American Rebel Beer's recent launch party at Kid Rock's bar in Nashville, where Tony Stewart Racing Team members showed their support.
American Rebel Holdings (NASDAQ: AREB) announced that Tootsie's World Famous Orchid Lounge, a historic Nashville honky tonk, has begun serving American Rebel Light beer in 16oz 'Tall Boy' cans. CEO Andy Ross expressed gratitude for this partnership with the iconic venue, which has a rich history of serving legendary country music stars.
Tootsie's, owned by Hattie Louise 'Tootsie' Bess from 1960-1978, was known for supporting emerging musicians and has hosted numerous country music legends. In 1992, businessman Steve Smith's acquisition of Tootsie's contributed significantly to downtown Nashville's revitalization. The venue continues to be a important part of Nashville's entertainment district and tourism, serving as both a proving ground for rising stars and a destination for established celebrities.