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American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (NASDAQ: AREB), known for its American Rebel Beer and branded safes, personal security, and self-defense products, announced that CEO Andy Ross performed at the Legendary Whiskey Jam Showcase in Nashville. The event took place at Dierks Bentley’s Whiskey Row in the Broadway Entertainment District, a milestone for Ross's music career. His performance included songs like 'Rebel,' 'Country Girls Got Game,' 'I Stand For You,' and 'Cold Dead Hand.'
Ross highlighted that his music and his tenure on the Maximum Archery World Tour have opened doors for American Rebel Beer, specifically introducing American Rebel Light to the management at Whiskey Row. Ward Guenther, founder of Whiskey Jam, emphasized the event's significance in Nashville's music scene, noting its evolution from a casual gathering to a must-visit venue for both artists and tourists. Whiskey Jam has hosted over 1,000 consecutive Monday nights, featuring performances from over 5,000 artists, bands, and songwriters, contributing to over 450 #1 songs.
American Rebel Holdings (NASDAQ: AREB) has delivered its initial shipment of American Rebel Light Beer to Clark Distributing Company in Kentucky, marking a significant expansion in the Southeastern United States. The opening order represents the company's largest to date, being 400% larger than typical opening orders.
Clark Distributing Company, serving over 5,000 retail and restaurant customers, covers 97 out of 120 Kentucky counties, reaching 67% of the state's population. This partnership, announced on October 30, 2024, positions American Rebel Light Beer to serve a significant portion of Kentucky's market.
The company reports growing demand for its light beer, citing positive customer feedback and repeat orders due to its taste and drinkability.
American Rebel Holdings (NASDAQ: AREB) celebrated the launch of American Rebel Light Beer on December 17, 2024, at Kid Rock's Big Ass Honky Tonk and Rock 'n' Roll Steakhouse in Nashville. The event featured performances by CEO Andy Ross, John Stone, the Trailer Park All-Stars, Kaitlin Walker, and a surprise appearance by Porter Howell from Little Texas.
The launch party attracted notable guests including NASCAR legend Tony Stewart, NHRA champion Matt Hagan, and Uncle Kracker. Todd Porter, President of American Rebel Beverages, highlighted the success of the event, while CEO Andy Ross reported continued strong customer reception at the venue following the launch. The brand positions itself as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Signing, Stand Your Ground Beer.'
American Rebel Holdings (NASDAQ: AREB) has announced the placement of American Rebel Light Beer at key retail locations throughout Tennessee. The rollout, in collaboration with distribution partner Best Brands, features a 'Scan to Win' promotion running until January 2025.
The promotion involves multi-case displays of 12oz and 16oz 'Tall Boys' available at multiple retailers, including Frugal MacDougal, RED Spirits & Wine, and Wendell Smith Liquor Store, among others. The company will celebrate with a launch party on December 17, 2024, at Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
American Rebel Light Beer is described as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol per 12 oz serving. It is marketed as a beer that embodies patriotic American values and offers a bold, all-natural taste without using corn, rice, or other sweeteners.
The beer aims to capture the spirit of freedom and individuality, appealing to consumers seeking quality and a lighter option.
American Rebel Holdings (NASDAQ: AREB) announces the Nashville launch party for American Rebel Light Beer at Kid Rock's Big Ass Honky Tonk Rock 'n' Roll Steakhouse on December 17, 2024. The event, scheduled from 6 PM to 10 PM, will feature live performances by Andy Ross, CEO of American Rebel, and Nashville music legend John Stone. The venue, located at 3rd Avenue and Broadway, spans five floors with four stages, six bars, and can accommodate up to 2,000 guests. The launch will showcase American Rebel's 16oz Tall Boys, marketed as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.'
American Rebel Holdings (NASDAQ: AREB) received a delinquency notification from Nasdaq on November 22, 2024, for failing to timely file its Q3 2024 10-Q report. The delay resulted from the dismissal of their independent auditor, BF Borgers CPA PC, who is no longer permitted to practice before the Commission. The company has retained GBQ Partners to complete reaudits for 2022-2023 and review Q3 2024 financials.
While the notice doesn't immediately affect AREB's Nasdaq listing, the company must submit a compliance plan by January 21, 2025. If accepted, Nasdaq may grant an extension until May 19, 2025, to regain compliance.
American Rebel Holdings (NASDAQ: AREB) has announced the debut of its American Rebel Light Lager at The Local Nashville and The Local Hendersonville venues. The beer launch was arranged by Tennessee distributor Best Brands, Inc. The Local, owned by Geoff Reid, is known for supporting original live music and providing a relaxed atmosphere for songwriters and artists. The venues are located near Centennial Park in Nashville and in The Street of Indian Lake development in Hendersonville. American Rebel Light Beer, produced in partnership with AlcSource, is marketed as a Premium Domestic Light Lager.
American Rebel Holdings (NASDAQ: AREB) supported the after-party at Scoreboard Opry Bar & Grill following Metro Nashville Police Department's 30th Annual Toy Parade. The event, organized with Boswell's Harley-Davidson, serves as the main fundraising event for MNPD's Christmas Basket Program. American Rebel Light Beer was featured as the main beer at the venue. The toy parade has historically been successful, raising over $67,000 last year and more than $1,000,000 over 30 years. The program will deliver food and toys to over 200 Nashville families on Christmas Eve morning. Best Brands, Inc., American Rebel Beer's Tennessee distributor, arranged this as the first of many supporting events in Tennessee.
American Rebel Holdings (NASDAQ: AREB) has expanded its beer distribution network by partnering with Clark Distributing Company in Kentucky. Clark, a premier distributor with over 55 years of experience and access to more than 5,000 customers, will distribute American Rebel Light Lager throughout their Kentucky territory by year-end. The agreement follows American Rebel's recent introduction of a 16oz 'Tall Boy' can alongside their existing 12oz offering. The beer is produced in partnership with AlcSource, the largest integrated beverage development and production solutions provider in the U.S.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), announces the reintroduction of the SAFE GUARD® brand with two new models: the Sport 20™ and BTC 12™. The Sport 20 features 3 layers of fireboard, 14-gauge steel construction, and weighs 403 lbs, while the BTC 12 offers a lightweight design at 115 lbs with 16/18-gauge steel construction. Champion Safe Co., which delivered $15.6 million in revenue last year, expects these new models to drive future expansion. Both models will be available through authorized retailers in 2025.