American Rebel Light Continues Rapid Growth by Signing Distribution Agreement with Tramonte Distributing for Six Counties in Northeastern Ohio
American Rebel Holdings (NASDAQ: AREB) has signed a distribution agreement with Tramonte Distributing for six counties in northeastern Ohio, including Akron. This expansion complements their existing agreement with Bonbright Distributing in west central Ohio. The company, which produces American Rebel Beer and manufactures safes and security products, is strategically building its distributor network through Miller/Coors network, AB network, and independent distributors.
The agreement will enable American Rebel Beer to expand its Premium Light Lager distribution to local bars, restaurants, and retail outlets in the region. To celebrate the launch, the company plans to host Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways in early 2025. Since its September 2024 launch, American Rebel Light Beer has expanded to Tennessee, Connecticut, Kansas, Kentucky, Ohio, and Missouri.
American Rebel Holdings (NASDAQ: AREB) ha firmato un accordo di distribuzione con Tramonte Distributing per sei contee nel nord-est dell'Ohio, inclusa Akron. Questa espansione integra il loro attuale accordo con Bonbright Distributing nell'Ohio centrale occidentale. L'azienda, che produce American Rebel Beer e fabbrica casseforti e prodotti di sicurezza, sta costruendo strategicamente la sua rete di distributori attraverso la rete Miller/Coors, la rete AB e distributori indipendenti.
Grazie all'accordo, American Rebel Beer potrà ampliare la distribuzione della sua Premium Light Lager in bar, ristoranti e negozi al dettaglio locali della regione. Per celebrare il lancio, l’azienda prevede di organizzare le Rebel Light Kick-Off Parties con la presenza del CEO Andy Ross e della sua band, degustazioni di birra e omaggi promozionali all'inizio del 2025. Dalla sua lancio a settembre 2024, American Rebel Light Beer si è espansa in Tennessee, Connecticut, Kansas, Kentucky, Ohio e Missouri.
American Rebel Holdings (NASDAQ: AREB) ha firmado un acuerdo de distribución con Tramonte Distributing para seis condados en el noreste de Ohio, incluyendo Akron. Esta expansión complementa su acuerdo existente con Bonbright Distributing en el oeste central de Ohio. La empresa, que produce American Rebel Beer y fabrica cajas de seguridad y productos de seguridad, está construyendo estratégicamente su red de distribución a través de la red Miller/Coors, la red AB y distribuidores independientes.
El acuerdo permitirá que American Rebel Beer amplíe su distribución de Premium Light Lager a bares, restaurantes y puntos de venta locales en la región. Para celebrar el lanzamiento, la empresa planea organizar las Rebel Light Kick-Off Parties con la presencia del CEO Andy Ross y su banda, degustaciones de cerveza y regalos promocionales a principios de 2025. Desde su lanzamiento en septiembre de 2024, American Rebel Light Beer se ha expandido a Tennessee, Connecticut, Kansas, Kentucky, Ohio y Missouri.
American Rebel Holdings (NASDAQ: AREB)는 오하이오 북동부의 여섯 개 카운티(아크론 포함)와 Tramonte Distributing와 유통 계약을 체결했습니다. 이 확장은 서부 중앙 오하이오의 Bonbright Distributing과의 기존 계약을 보완합니다. American Rebel Beer를 생산하고 금고 및 보안 제품을 제조하는 이 회사는 Miller/Coors 네트워크, AB 네트워크 및 독립 유통업체를 통해 유통망을 전략적으로 확장하고 있습니다.
이번 계약을 통해 American Rebel Beer는 이 지역의 현지 바, 레스토랑 및 소매점에 Premium Light Lager 유통을 확대할 수 있습니다. 출시를 기념하기 위해 이 회사는 2025년 초에 CEO Andy Ross 및 그의 밴드와 함께하는 Rebel Light Kick-Off Parties를 개최하고, 맥주 시음 및 판촉 경품을 제공할 계획입니다. 2024년 9월 출시 이후, American Rebel Light Beer는 테네시, 코네티컷, 캔자스, 켄터키, 오하이오 및 미주리로 확장되었습니다.
American Rebel Holdings (NASDAQ: AREB) a signé un accord de distribution avec Tramonte Distributing pour six comtés dans le nord-est de l'Ohio, y compris Akron. Cette expansion complète leur accord existant avec Bonbright Distributing dans l'ouest central de l'Ohio. L'entreprise, qui produit la bière American Rebel et fabrique des coffres-forts et des produits de sécurité, construit stratégiquement son réseau de distributeurs via le réseau Miller/Coors, le réseau AB et des distributeurs indépendants.
L'accord permettra à American Rebel Beer d'élargir la distribution de sa Premium Light Lager dans les bars, restaurants et points de vente locaux de la région. Pour célébrer le lancement, l'entreprise prévoit d'organiser les Rebel Light Kick-Off Parties avec le PDG Andy Ross et son groupe, des dégustations de bière et des cadeaux promotionnels au début de 2025. Depuis son lancement en septembre 2024, American Rebel Light Beer s'est étendue au Tennessee, au Connecticut, au Kansas, au Kentucky, en Ohio et au Missouri.
American Rebel Holdings (NASDAQ: AREB) hat eine Vertriebsvereinbarung mit Tramonte Distributing für sechs Landkreise im Nordosten von Ohio, darunter Akron, unterzeichnet. Diese Expansion ergänzt ihre bestehende Vereinbarung mit Bonbright Distributing im westlichen Zentral-Ohio. Das Unternehmen, das American Rebel Beer produziert und Safes sowie Sicherheitsprodukte herstellt, baut strategisch sein Vertriebsnetz durch das Miller/Coors-Netzwerk, das AB-Netzwerk und unabhängige Distributoren aus.
Die Vereinbarung ermöglicht es American Rebel Beer, die Verteilung seines Premium Light Lager an lokale Bars, Restaurants und Einzelhandelsgeschäfte in der Region auszubauen. Zur Feier des Starts plant das Unternehmen, Anfang 2025 Rebel Light Kick-Off Parties mit CEO Andy Ross und seiner Band, Bierverkostungen und Werbegeschenke zu veranstalten. Seit dem Start im September 2024 hat sich American Rebel Light Beer nach Tennessee, Connecticut, Kansas, Kentucky, Ohio und Missouri ausgeweitet.
- Strategic expansion into six new counties in northeastern Ohio
- Complementary territory alignment with existing distribution network
- Rapid market expansion across six states since September 2024 launch
- None.
Insights
The distribution agreement with Tramonte for northeastern Ohio represents a strategic expansion in American Rebel's beer distribution network, though with immediate financial impact. The partnership covers six counties including Akron, complementing existing distribution through Bonbright Distributing in west central Ohio. The tactical value lies in leveraging existing Miller/Coors and AB networks alongside independent distributors, creating an efficient distribution infrastructure.
The expansion since September 2024 now spans six states (Tennessee, Connecticut, Kansas, Kentucky, Ohio and Missouri), indicating rapid but still early-stage market penetration. While the beer segment shows promising growth trajectory, revenue contribution remains nascent at this phase. The promotional strategy linking with Tony Stewart Racing and Matt Hagan provides marketing synergies but requires time to translate into meaningful market share.
For retail investors: Think of this as laying the foundation - like building a house's framework. The distribution network is essential infrastructure, but material revenue impact will depend on successful market execution and consumer adoption in these new territories.
Nashville, TN, Jan. 17, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is very pleased to announce it has signed a distribution agreement with Tramonte Distributing (tramontedistributing.com) for a six county region of northeast Ohio, including the city of Akron. This expansion marks a significant milestone as the company continues to grow its presence in the Midwest.
“Signing with Tramonte for northeast Ohio is very tactical for us as the territory map for Tramonte is complementary to our existing agreement with Bonbright Distributing (bonbright.com) for the west central part of the state that includes the Eldora Speedway – The World’s Greatest Dirt Track, which is owned by Tony Stewart,” said American Rebel Holdings CEO Andy Ross. “American Rebel Light is a primary sponsor of the Matt Hagan Dodge//SRT Hellcat Funny Car owned by Tony Stewart Racing. We are strategically constructing our distributor network to support our existing relationships and utilize existing distributor networks like the Miller/Coors network and the AB network combined with best-in-class independent distributors.”
The new relationship with Tramonte Distributing will allow American Rebel Beer to reach a wider audience in Ohio, bringing its Premium Light Lager to light beer drinkers looking for a beer that shares their core values. The Tramonte agreement aims to provide a seamless distribution network, ensuring that American Rebel Beer is available in local bars, restaurants, and retail outlets.
"We are excited to partner with Tramonte Distributing to bring American Rebel Beer to Akron, OH, and the surrounding counties," said Todd Porter, President of American Rebel Beverages. "This agreement represents our commitment to expanding our reach and sharing our passion for America’s Patriotic Beer with the amazing people of northeast Ohio."
Tramonte Distributing Company was founded in 1940 in Akron by Giacomo Tramonte, and true to its roots, remains in the city of Akron where they are the only alcoholic beverage distributor. Tramonte family members remain active in the company and the company prides itself on being a solid corporate citizen, encouraging responsible consumption, sponsoring a Safe Ride program during key holiday periods and contributing to local and national charities.
To celebrate the launch, American Rebel Beer and Tramonte Distributing will host a series of events, including Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways. The festivities will kick off in early 2025 and run through the summer, offering a perfect opportunity for the community to come together and enjoy America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio and Missouri and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms.
About American Rebel Light Beer
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebelbeer.com or americanrebel.com. For investor information, visit americanrebel.com/investor-relations.
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch party, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
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FAQ
What territories does the new Tramonte distribution agreement cover for American Rebel Beer (AREBW)?
How many states has American Rebel Beer expanded to since its September 2024 launch?
What events are planned to celebrate American Rebel Beer's launch in northeastern Ohio?