American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (OTC:AREB) announced a three-day Pennsylvania retail activation tour for American Rebel Light Beer, running June 26-28, 2026. CEO and Founder Andy Ross will perform acoustic sets at three retail locations, combining live music, consumer engagement, and retailer support to boost brand visibility and product awareness.
American Rebel (OTC:AREB) highlighted a double-win NHRA weekend at the Super Grip Thunder Valley Nationals, where sponsored Tony Stewart Racing drivers Leah Pruett (Top Fuel) and Matt Hagan (Funny Car) took victories, generating national FOX/FS1 exposure and on-site branding for American Rebel Light Beer.
The company emphasized motorsports as a core growth pillar, using NHRA events for fan engagement, distributor and retailer support, and to promote its patriotic lifestyle brand as American Rebel Light Beer expands distribution across 18 states.
American Rebel (OTC:AREB) reported major brand exposure from its NHRA motorsports platform at the inaugural Potomac Nationals, where three sponsored entries ran in Funny Car, Top Fuel and Pro Stock Motorcycle.
Estimated 5+ million distinct viewers and a sold-out live crowd supported national distribution growth, including upcoming 2026 availability at Philadelphia’s Lincoln Financial Field concerts and all Eagles home games.
American Rebel (OTC:AREB) announced that American Rebel Light Beer, branded as America’s Patriotic Beer, is now available across Central Florida through leading distributor Wayne Densch.
The rollout follows a February 15 contract signing, March state approval, mid-April ordering, and a May 1 launch, featuring 6-pack 16 oz and 12-pack 12 oz cans, promoted via Wayne Densch’s website and Facebook channels.
American Rebel (OTC:AREB) is showcasing American Rebel Light Beer at the inaugural NHRA Potomac Nationals May 29-31, 2026, at Maryland International Raceway. Branded entries include Matt Hagan's Funny Car, John Hall's Pro Stock Motorcycle, and partnership exposure with Leah Pruett and Tony Stewart Racing.
The event delivers nationwide coverage on FOX, FS1, FS2, and NHRA.tv, supporting a distribution-first expansion from zero to 18 secured states in under 24 months, plus 9 pending states and online availability in 40 states. A Regulation CF offering lets fans invest directly in the brand.
American Rebel Holdings (OTC:AREB) CEO Andy Ross appeared on Dr. Drew’s national platform, discussing the Second Amendment, Stand Your Ground principles, patriotism, and American freedoms. He also highlighted American Rebel’s patriotic beer brand, its values-driven consumer movement, and his new anthem “Hold My Beer” honoring America’s 250th birthday.
American Rebel Holdings (OTC:AREB) announced that CEO Andy Ross will appear live on Dr. Drew on May 27, 2026 at 6:30 PM CT / 7:30 PM ET.
Ross will discuss the 2nd Amendment, the company’s patriotic values, American Rebel Light Beer, and his new single “Hold My Beer.”
American Rebel (OTC:AREB) subsidiary Champion Safe is backing dealer West Coast Safes with a full 53-foot truckload of safes for the LA County Fair. The Ontario, California retailer offers LA County Fair pricing through May 31, 2026 on Champion’s lineup, including the U.S.-steel Trophy Series. Recent Champion–West Coast Safes ordering has grown more than 35% year over year, and Champion staff will support sales on the event’s final weekend.
American Rebel (OTC:AREB) highlights its role as official beer sponsor and full-venue branding partner for the Memorial Day Weekend concert at Black Oak Amphitheater in Lampe, Missouri. CEO and country rocker Andy Ross opens the show, performing new single “Hold My Beer,” alongside sets from Brantley Gilbert, Aaron Lewis, and Payton Smith. Fans are urged to arrive early, enjoy American Rebel Light Beer, and buy tickets at BlackOakAmp.com.
American Rebel (OTC:AREB) announced that American Rebel Light Beer is now the Official Beer of Black Oak Amphitheater, headlining a Memorial Day weekend concert on May 24, 2026, where CEO and recording artist Andy Ross opens for Brantley Gilbert, Aaron Lewis and Payton Smith.
According to American Rebel, the sponsorship delivers full-venue activation with 16 oz Tall Boys, content capture for marketing, an expanding footprint of 18 secured states, 9 pending states, online availability in 40 states, and a Regulation CF offering that lets fans invest in the brand.