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American Rebel Holdings, Inc. develops and markets patriotic lifestyle products across safes, personal security solutions, branded apparel, accessories, and American Rebel Light Beer. News about AREB commonly centers on beer distribution and venue placements, motorsports and event sponsorships, dealer activity for Champion Safe products, and updates from the company's beverage and safe-storage subsidiaries.
Company updates also cover capital-market and corporate-status matters, including Nasdaq trading and listing communications, reverse stock split actions, stockholders' equity disclosures, common stock and warrant trading, and shareholder updates tied to the company's public-company compliance efforts.
American Rebel Holdings (NASDAQ: AREB) announced a statewide distribution agreement with Gulf Distributing, giving American Rebel Light Beer full coverage across Alabama. The deal, executed Feb 13, 2026, leverages Gulf’s 50-year MillerCoors legacy and logistics to support rapid retail penetration and the mid-May 2026 250th Anniversary "Patriot Pack" launch.
This partnership fills a critical southeastern footprint and targets grocery, convenience, and on‑premise channels ahead of Memorial Day and Independence Day demand.
Champion Safe (NASDAQ: AREB) partnered with A1 Safe and Vault at the Western Hunting & Conservation Expo on Feb 24, 2026, driving strong retail interest in Champion safes and vault doors across Utah. A1 reported increased sell-through, verified customer praise, and capacity to scale with production availability.
American Rebel Holdings (NASDAQ: AREB) announced a distribution agreement with Jefferson Distributing (executed Feb 10, 2026) to launch American Rebel Light Beer across West Virginia’s Eastern Panhandle (Jefferson, Morgan, Berkeley).
Jefferson manages ~400 accounts, delivers close to 1 million cases annually and reports >65% market share; targeted Spring 2026 rollout is subject to production scheduling and state approvals. Core SKUs include 12oz 12-pack, 16oz 6-pack and planned 24oz cans. Product brewed in La Crosse, WI; 110 calories, 4g carbs, 4.2% ABV, 100% all-malt.
American Rebel (NASDAQ: AREB) provided a launch‑to‑today recap for American Rebel Light Beer, outlining rapid distribution growth since its September 2024 launch. Key highlights include distribution agreements with 30+ partners in 18 states, e‑commerce access in 40 states and 1,300+ retailers, initial Total Wine placements, NBWA pipeline metrics, and product nutrition details.
The brand cited NBWA engagement (110+ distributor meetings, 16 verbal commitments, two contract negotiations started) and recent limited‑edition 250th Anniversary packaging to accelerate retail and on‑premise availability.
Champion Safe (NASDAQ: AREB) showcased new 2026 products at the Nation’s Best Sports Spring Annual Market in Oklahoma City, Feb 10–13, 2026. Champion highlighted the Challenger Series and Trophy Series, met dealer partners, and confirmed spring orders to stock independent showrooms for the season.
The company emphasized dealer relationships, in-person demos, and follow-up specials to support spring inventory, merchandising, and training for independent retailers nationwide.
American Rebel Holdings (NASDAQ: AREB) announced an exclusive distribution agreement with Wil Fischer Distributing covering a Missouri territory reaching roughly 900,000 residents, including Springfield, Branson, the Ozarks corridor, and parts of Northwest Missouri.
The deal includes planned brand activations at Black Oak Amphitheater (capacity 9,000–11,000) and a spring 2026 launch of a limited-edition 250th Anniversary Patriot Pack. Product specs: ~110 calories, 4.2% ABV, and 4g carbohydrates per 12oz serving. The company has expanded into 18 states since April 2024.
Champion Safe Company (NASDAQ: AREB) recounts a December 11 house fire where a Champion Medalist 41 safe preserved irreplaceable family items after the home was destroyed. The one-hour fire-rated safe kept contents largely intact despite extreme heat, smoke, and water. Champion will replace the damaged Medalist at no charge and notes the Challenger series as the closest current model.
The company stresses real-world fire performance, combined fire-and-security protection, and working with authorized dealers to select appropriate safes.
American Rebel Holdings (NASDAQ: AREB / AREBW) filed a formal appeal with Nasdaq on February 11, 2026, preserving its Nasdaq listing and keeping its common stock and warrants trading pending a Nasdaq Hearings Panel review. The appeal was filed ahead of the 4:00 p.m. ET deadline, which automatically stays any suspension that had been scheduled for February 13, 2026.
Nasdaq's delisting notice cited failure to maintain a $1.00 bid and multiple reverse splits (four since October 2024; cumulative 1-for-90,000), rendering the company ineligible for the standard compliance period under Nasdaq rules.
American Rebel Holdings (NASDAQ: AREB; AREBW) will not appeal Nasdaq's delisting determination and will transition to quotation on OTC Markets, initially targeting OTCID with a path to OTCQB/OTCQX as eligibility is met. The company will remain a fully reporting SEC filer and aims to relist on a national exchange after strengthening operations and capital.
Nasdaq cited noncompliance with the $1.00 minimum bid rule for 30 consecutive business days (Dec 17, 2025–Jan 30, 2026); Nasdaq plans suspension effective Feb 13, 2026. The company noted four reverse splits since Oct 2024 (cumulative 1-for-90,000).
Champion Safe (NASDAQ: AREB) supported retailer Northwest Safe at the Washington Sportsmen’s Show on February 5, 2026, where Northwest Safe engaged thousands of attendees and sold a notable number of Champion safes. The booth featured Champion’s 10-foot, two-ton Big Yellow, driving foot traffic and conversions.
Champion Safe praised Northwest Safe’s customer service, showroom consultations, and professional delivery and installation as factors behind strong on-site sales and brand representation in the Pacific Northwest.