American Rebel CEO Andy Ross to Rock Coca-Cola 600 Weekend with Multiple High-Energy Concerts
American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross is set to perform multiple concerts during the Coca-Cola 600 Weekend at Charlotte Motor Speedway from May 22-25, 2025. The performances include headlining the THOR Camper Appreciation Party on Thursday across multiple campgrounds, a 90-minute set at Iron Thunder Saloon on Saturday before the NASCAR Infinity Series, and another 90-minute performance at the BetMGM Speed Street Stage on Sunday before the Coca-Cola 600.
These concerts aim to promote American Rebel Light Beer, which launched in September 2024 and is currently available in ten states. The beer is positioned as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving. The company reports that American Rebel Light was the top-selling beer during their previous NHRA 4-Wide Nationals event at Charlotte Motor Speedway.
Andy Ross, CEO di American Rebel Holdings (NASDAQ: AREB), si esibirà in diversi concerti durante il weekend del Coca-Cola 600 presso il Charlotte Motor Speedway dal 22 al 25 maggio 2025. Le performance includono il ruolo di headliner alla THOR Camper Appreciation Party di giovedì in diversi campeggi, un set di 90 minuti al Iron Thunder Saloon sabato prima della NASCAR Infinity Series, e un'altra esibizione di 90 minuti al BetMGM Speed Street Stage domenica prima del Coca-Cola 600.
Questi concerti hanno l'obiettivo di promuovere la American Rebel Light Beer, lanciata a settembre 2024 e attualmente disponibile in dieci stati. La birra è posizionata come una lager leggera premium con circa 100 calorie, 3,2 grammi di carboidrati e un contenuto alcolico del 4,3% per porzione da 12 oz. L'azienda riferisce che American Rebel Light è stata la birra più venduta durante il precedente evento NHRA 4-Wide Nationals al Charlotte Motor Speedway.
Andy Ross, CEO de American Rebel Holdings (NASDAQ: AREB), realizará varios conciertos durante el fin de semana del Coca-Cola 600 en el Charlotte Motor Speedway del 22 al 25 de mayo de 2025. Las presentaciones incluyen ser el acto principal en la fiesta de agradecimiento THOR Camper el jueves en varios campamentos, un set de 90 minutos en el Iron Thunder Saloon el sábado antes de la NASCAR Infinity Series, y otra actuación de 90 minutos en el BetMGM Speed Street Stage el domingo antes del Coca-Cola 600.
Estos conciertos tienen como objetivo promover la American Rebel Light Beer, lanzada en septiembre de 2024 y actualmente disponible en diez estados. La cerveza se posiciona como una lager ligera premium con aproximadamente 100 calorías, 3.2 carbohidratos y 4.3% de alcohol por porción de 12 oz. La empresa informa que American Rebel Light fue la cerveza más vendida durante su evento anterior NHRA 4-Wide Nationals en Charlotte Motor Speedway.
American Rebel Holdings (NASDAQ: AREB)의 CEO 앤디 로스가 2025년 5월 22일부터 25일까지 샬럿 모터 스피드웨이에서 열리는 Coca-Cola 600 주말 동안 여러 차례 공연을 할 예정입니다. 공연에는 목요일 여러 캠프장에서 열리는 THOR 캠퍼 감사 파티의 헤드라이너, 토요일 NASCAR 인피니티 시리즈 전에 Iron Thunder Saloon에서 90분 세트, 그리고 일요일 Coca-Cola 600 전에 BetMGM Speed Street Stage에서 또 다른 90분 공연이 포함됩니다.
이 공연들은 2024년 9월에 출시되어 현재 10개 주에서 판매 중인 American Rebel Light Beer를 홍보하기 위한 것입니다. 이 맥주는 12온스당 약 100칼로리, 3.2g 탄수화물, 알코올 도수 4.3%의 프리미엄 라이트 라거로 자리잡고 있습니다. 회사에 따르면 American Rebel Light는 이전 NHRA 4-Wide Nationals 이벤트에서 샬럿 모터 스피드웨이에서 가장 많이 팔린 맥주였습니다.
Andy Ross, PDG d'American Rebel Holdings (NASDAQ : AREB), donnera plusieurs concerts pendant le week-end du Coca-Cola 600 au Charlotte Motor Speedway du 22 au 25 mai 2025. Les performances incluent la tête d'affiche de la THOR Camper Appreciation Party jeudi dans plusieurs campings, un set de 90 minutes au Iron Thunder Saloon samedi avant la NASCAR Infinity Series, et une autre prestation de 90 minutes sur la BetMGM Speed Street Stage dimanche avant le Coca-Cola 600.
Ces concerts visent à promouvoir la American Rebel Light Beer, lancée en septembre 2024 et actuellement disponible dans dix états. La bière est positionnée comme une lager légère premium avec environ 100 calories, 3,2 glucides et 4,3 % d'alcool par portion de 12 oz. La société rapporte que l'American Rebel Light a été la bière la plus vendue lors de leur précédent événement NHRA 4-Wide Nationals au Charlotte Motor Speedway.
Andy Ross, CEO von American Rebel Holdings (NASDAQ: AREB), wird während des Coca-Cola 600 Wochenendes vom 22. bis 25. Mai 2025 auf dem Charlotte Motor Speedway mehrere Konzerte geben. Die Auftritte umfassen den Headliner-Auftritt bei der THOR Camper Appreciation Party am Donnerstag auf mehreren Campingplätzen, ein 90-minütiges Set am Iron Thunder Saloon am Samstag vor der NASCAR Infinity Series und einen weiteren 90-minütigen Auftritt auf der BetMGM Speed Street Stage am Sonntag vor dem Coca-Cola 600.
Diese Konzerte dienen der Förderung des American Rebel Light Beer, das im September 2024 auf den Markt kam und derzeit in zehn Bundesstaaten erhältlich ist. Das Bier wird als Premium-Light-Lager mit etwa 100 Kalorien, 3,2 Kohlenhydraten und 4,3% Alkoholgehalt pro 12-Unzen-Portion positioniert. Das Unternehmen berichtet, dass American Rebel Light das meistverkaufte Bier bei ihrem vorherigen NHRA 4-Wide Nationals Event auf dem Charlotte Motor Speedway war.
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Three Days of Music, Racing, Patriotism and American Rebel Light Beer – Andy Ross will Perform for Thousands at Charlotte Motor Speedway’s THOR Camper Appreciation Party, Iron Thunder Saloon/Speedway Harley-Davidson, and BetMGM Speed Street Stage
Nashville, TN, May 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), announces that American Rebel CEO Andy Ross will perform multiple concerts for thousands of race fans during the Coca-Cola 600 Weekend at the Charlotte Motor Speedway (charlottemotorspeedway.com) May 22 - 25.
Festivities will begin Thursday, May 22 as Andy Ross will headline the THOR Camper Appreciation Party, performing for campers throughout the sold out 2700 campsite facility. Driver appearances will kick off each stop of the THOR Camper Appreciation Party, followed by a 30-minute set by Andy Ross. The party begins at the Camping World Racing Resort Log Cabin at 6 pm, followed by the Turn 4 Campground at 7, the Turn 1 Campground at 8 and the final stop at 9 at the Legendary Infield Campground.
Saturday, May 24, Andy will perform a 90-minute set at Iron Thunder Saloon & Grill at 2:30 pm, prior to the running of the NASCAR Infinity Series BetMGM 300. The concert at Iron Thunder Saloon & Grill will be a collaboration with Speedway Harley-Davidson, bringing together race fans and Harley enthusiasts and getting everyone pumped up for the NASCAR Infinity Series BetMGM 300.
Closing out the weekend, Andy will perform a 90-minute set at the BetMGM Speed Street Stage starting at 2 pm, getting everyone ready for the Coca-Cola 600. The BetMGM Speed Street Stage will be a center for entertainment all weekend as Smash Mouth will appear on the BetMGM Speed Street Stage on Saturday night along with driver appearances, merchandise, games and prizes all weekend long.
“I can’t wait to get back to Charlotte,” said Andy Ross. “Our concert at the American Rebel Light NHRA 4-Wide Nationals was a blast and Rebel Light was the #1 selling beer over that weekend in terms of number of beers sold and dollar volume. The midway was packed and everyone had a great time. Race fans will be ready to explode right before the Coca-Cola 600; and we’ll work hard to get them ready for the race each time we play. Each concert will be great, so if you’re a camper, come see us Thursday night. All are welcome Saturday at the Iron Thunder/Speedway Harley-Davidson concert and then everyone coming to the Coca-Cola 600 should be there early for our 2 pm concert on the BetMGM Speed Street Stage.”
The Andy Ross concerts at Charlotte Motor Speedway during the Coca-Cola 600 weekend will keep American Rebel Light Beer top of mind and highly visible to build on the initial awareness created at the American Rebel Light NHRA 4-Wide Nationals April 25 – 27 at Charlotte Motor Speedway.
The Iron Thunder Saloon & Grill is located at 10023 Weddington Road Extension in Concord, right next to Speedway Harley-Davidson.
About American Rebel Light:
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or Instagram.com/americanrebelbeer/.
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is all natural, crisp, and clean with a bold taste and a lighter feel. With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com and americanrebelbeer.com. For investor information, visit americanrebelbeer.com/investor-relations.
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch parties and concerts, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
Media Contact:
Matt Sheldon
Matt@PrecisionPR.co
For more details on American Rebel Light Beer and upcoming events, visit AmericanRebelBeer.com or follow @AmericanRebelBeer on social media.
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