American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
American Rebel Holdings (NASDAQ: AREB) has announced a new distribution agreement with North Florida Sales to expand its American Rebel Light Beer into Florida markets. The partnership will bring the beer to Jacksonville, St. Augustine, and Lake City markets. Launched in September 2024, American Rebel Light Beer is now available across 11 states.
American Rebel Light is a premium domestic light lager with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. The beer is made with all-natural ingredients and contains no added sweeteners like corn or rice. The company has been expanding its presence through various marketing initiatives, including sponsoring the Scag Pro Superstar Shootout at Bradenton Motorsports Park and media appearances across Florida.
American Rebel Holdings (NASDAQ: AREB) ha annunciato un nuovo accordo di distribuzione con North Florida Sales per espandere la sua birra American Rebel Light nei mercati della Florida. La collaborazione porterà la birra nei mercati di Jacksonville, St. Augustine e Lake City. Lanciata a settembre 2024, American Rebel Light Beer è ora disponibile in 11 stati.
American Rebel Light è una lager leggera domestica di alta qualità con 100 calorie, 3,2 grammi di carboidrati e 4,3% ABV per porzione da 12 oz. La birra è prodotta con ingredienti naturali al 100% e non contiene dolcificanti aggiunti come mais o riso. L'azienda sta ampliando la sua presenza attraverso diverse iniziative di marketing, tra cui la sponsorizzazione dello Scag Pro Superstar Shootout al Bradenton Motorsports Park e apparizioni mediatiche in tutta la Florida.
American Rebel Holdings (NASDAQ: AREB) ha anunciado un nuevo acuerdo de distribución con North Florida Sales para expandir su cerveza American Rebel Light en los mercados de Florida. La asociación llevará la cerveza a los mercados de Jacksonville, St. Augustine y Lake City. Lanzada en septiembre de 2024, American Rebel Light Beer ya está disponible en 11 estados.
American Rebel Light es una lager ligera doméstica premium con 100 calorías, 3.2 gramos de carbohidratos y 4.3% ABV por porción de 12 oz. La cerveza está elaborada con ingredientes completamente naturales y no contiene edulcorantes añadidos como maíz o arroz. La compañía ha estado ampliando su presencia a través de diversas iniciativas de marketing, incluyendo el patrocinio del Scag Pro Superstar Shootout en Bradenton Motorsports Park y apariciones en medios de comunicación por toda Florida.
American Rebel Holdings (NASDAQ: AREB)는 North Florida Sales와 새로운 유통 계약을 체결하여 American Rebel Light 맥주를 플로리다 시장으로 확장한다고 발표했습니다. 이번 파트너십을 통해 잭슨빌, 세인트 어거스틴, 레이크 시티 시장에 맥주가 공급될 예정입니다. 2024년 9월에 출시된 American Rebel Light Beer는 현재 11개 주에서 판매되고 있습니다.
American Rebel Light는 12온스당 100칼로리, 3.2g 탄수화물, 4.3% 알코올 도수를 가진 프리미엄 국내산 라이트 라거입니다. 이 맥주는 천연 재료만 사용하며 옥수수나 쌀과 같은 첨가된 감미료가 포함되어 있지 않습니다. 회사는 브레이던턴 모터스포츠 파크에서 열린 Scag Pro Superstar Shootout 후원과 플로리다 전역의 미디어 출연 등 다양한 마케팅 활동을 통해 입지를 확장하고 있습니다.
American Rebel Holdings (NASDAQ : AREB) a annoncé un nouvel accord de distribution avec North Florida Sales pour étendre sa bière American Rebel Light sur les marchés de Floride. Ce partenariat permettra d’introduire la bière dans les marchés de Jacksonville, St. Augustine et Lake City. Lancée en septembre 2024, American Rebel Light Beer est désormais disponible dans 11 États.
American Rebel Light est une lager légère domestique premium avec 100 calories, 3,2 glucides et 4,3 % d’alcool par portion de 12 oz. La bière est fabriquée avec des ingrédients naturels et ne contient pas d’édulcorants ajoutés tels que le maïs ou le riz. L’entreprise étend sa présence grâce à diverses initiatives marketing, notamment le parrainage du Scag Pro Superstar Shootout au Bradenton Motorsports Park et des apparitions médiatiques à travers la Floride.
American Rebel Holdings (NASDAQ: AREB) hat eine neue Vertriebsvereinbarung mit North Florida Sales bekannt gegeben, um das American Rebel Light Beer in den Märkten Floridas auszubauen. Die Partnerschaft bringt das Bier in die Märkte von Jacksonville, St. Augustine und Lake City. Das American Rebel Light Beer wurde im September 2024 eingeführt und ist jetzt in 11 Bundesstaaten erhältlich.
American Rebel Light ist ein hochwertiges inländisches Light Lager mit 100 Kalorien, 3,2 Kohlenhydraten und 4,3% Alkoholgehalt pro 12-Unzen-Portion. Das Bier wird aus rein natürlichen Zutaten hergestellt und enthält keine zugesetzten Süßstoffe wie Mais oder Reis. Das Unternehmen baut seine Präsenz durch verschiedene Marketinginitiativen aus, darunter die Sponsoring des Scag Pro Superstar Shootout im Bradenton Motorsports Park und Medienauftritte in ganz Florida.
- Expansion into Florida market through partnership with established distributor North Florida Sales
- Growing market presence with distribution now in 11 states since September 2024 launch
- Strategic marketing initiatives including motorsports sponsorship and media presence in Florida
- None.
Insights
American Rebel expands its patriotically-positioned light beer into northeast Florida through a regional distribution deal, marking entry into its 11th state since 2024 launch.
American Rebel Holdings (NASDAQ: AREB) has secured a distribution agreement with North Florida Sales to introduce its American Rebel Light Beer to the Jacksonville, St. Augustine, and Lake City markets. This expansion marks the 11th state for the brand since its September 2024 launch, following presence in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, and Mississippi.
The product itself is positioned as a premium domestic light lager with
What's particularly notable about this expansion is American Rebel's diverse business portfolio. The company isn't solely a beverage producer; they also design and market branded safes, personal security products, and apparel. This distribution agreement represents continued development of their beverage division alongside these other business lines.
The brand has cultivated some Florida presence previously through sponsorship of the Scag Pro Superstar Shootout at Bradenton Motorsports Park, with CEO Andy Ross having conducted television interviews in Tampa, West Palm Beach, and Miami.
American Rebel's marketing strategy leans heavily into patriotic positioning, explicitly targeting "freedom-loving patriots" with messaging around American values. While this creates a defined market niche, the distribution agreement only covers northeast Florida rather than a statewide rollout, suggesting a measured regional expansion approach.
The announcement lacks financial projections or specific sales targets, making it difficult to assess the immediate revenue impact of this distribution agreement. North Florida Sales, described as a "premier beverage distributor," will be responsible for placing the product in bars, restaurants, and retail locations throughout their service area.
Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is proud to announce its newest distribution agreement with North Florida Sales (nfsinfo.com), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel’s mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State.
“We believe in the American dream – hard work, perseverance, and celebrating the freedoms that make this country great,” said Todd Porter, President of American Rebel Beverage. “Partnering with North Florida Sales allows us to share that spirit with more people in Florida. Their commitment to excellence, combined with their deep-rooted relationships in the market, makes them the perfect ally in our mission to expand American Rebel’s presence nationwide.”
Gentry Pelham, President and Owner of North Florida Sales, echoed that enthusiasm, stating: "North Florida Sales is extremely excited for the opportunity to partner up with American Rebel. We can’t wait to introduce this amazing product to the Jacksonville, St. Augustine, and Lake City markets."
North Florida Sales has long been recognized for its dedication to delivering quality beverages while building lasting partnerships with retailers and consumers. With an extensive network and a passion for serving their communities, they will help bring American Rebel Light Beer to even more bars, restaurants, and stores across Florida.
“We’re very excited to be expanding into Florda,” said American Rebel CEO Andy Ross. “American Rebel Beer sponsored the Scag Pro Superstar Shootout this past February at the Bradenton Motorsports Park and I’ve done television interviews in Tampa, West Palm Beach and Miami and performed in Florida several times. Look out Florida, America’s Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer is coming. Florida is going to be a strong state for us and I couldn’t be more proud to get to work with the great team at North Florida Sales.”
As American Rebel Beverage continues its rapid growth, the brand remains steadfast in its commitment to supporting patriotic values and celebrating the American spirit. Since its launch in September 2024, American Rebel Light Beer has earned loyal consumers across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, Mississippi and now Florida – proving that there’s nothing more American than great beer and a good time.
American Rebel Light is a proudly American-made premium domestic light lager, delivering a crisp, clean, and bold taste with a lighter feel. Crafted with all-natural ingredients and NO added sweeteners like corn or rice, it offers a refreshing balance of flavor with 100 calories, 3.2 carbohydrates, and
For more information about American Rebel Light and its new distribution agremeent with North Florida Sales, follow us on social media @AmericanRebelBeer or on the web at americanrebelbeer.com.
About American Rebel Light
American Rebel Light isn’t just a beer – it’s a statement. A toast to freedom, a salute to hard-working Americans, and a bold declaration of our patriotic values. As America’s Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
About North Florida Sales
North Florida Sales (NFS) is a locally owned and operated company and covers all or part of 11 counties in Florida. These counties include Duval, Nassau, St. John’s, Putnam, Clay, Bradford, Union, Baker, Columbia, Hamilton and Suwannee. Started in 1995, NFS strives to be a leader in sales and service in the beverage industry in Jacksonville and Lake City, FL. NFS’s mission is to provide the highest quality customer service on a consistent basis, while ensuring the availability of the freshest and cleanest product possible. For more information on North Florida Sales, go to nfsinfo.com.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebel.com and americanrebelbeer.com. For investor information, visit americanrebelbeer.com/investor-relations.
American Rebel Holdings, Inc.
info@americanrebel.com
ir@americanrebel.com
Media Contact:
Matt Sheldon
Matt@PrecisionPR.co
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our strategic planning, marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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FAQ
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