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Champion Safe Highlights Explosive 92% Year-to-Date Growth at SafeSource Pennsylvania

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Champion Safe (NASDAQ: AREB) highlights SafeSource USA’s 92% year-to-date growth in 2025 versus 2024, driven by SafeSource’s 2024 acquisition and upgrade of Champion’s Lewisberry, Pennsylvania facility now operating as SafeSource PA. The release credits SafeSource’s expansion across the Northeast, its state-of-the-art showrooms in New York and Pennsylvania, multi-brand retail scale, and digital marketing/education efforts for the sales surge.

The announcement reiterates a long-standing Champion–SafeSource retail partnership since 2013 and positions SafeSource PA as a regional hub for homeowners, collectors, and businesses seeking high-security safes.

Champion Safe (NASDAQ: AREB) mette in evidenza la crescita del 92% da inizio anno nel 2025 rispetto al 2024, trainata dall'acquisizione e dall'upgrade nel 2024 della struttura di Champion a Lewisberry, Pennsylvania, ora operativa come SafeSource PA. Il comunicato attribuisce l'espansione di SafeSource nel Northeast, i showrooms all'avanguardia in New York e Pennsylvania, la scala al dettaglio multi-brand e gli sforzi di marketing digitale/educazione all'impennata delle vendite.

L'annuncio ribadisce una partnership retail Champion–SafeSource consolidata dal 2013 e presenta SafeSource PA come hub regionale per proprietari di casa, collezionisti e aziende in cerca di casseforti ad alta sicurezza.

Champion Safe (NASDAQ: AREB) destaca el crecimiento del 92% acumulado en 2025 frente a 2024, impulsado por la adquisición y mejora de las instalaciones de Champion en Lewisberry, Pensilvania, en 2024, que ahora operan como SafeSource PA. El comunicado atribuye el aumento de ventas a la expansión de SafeSource por el Noreste, sus salas de exposición de última generación en New York y Pennsylvania, la escala minorista multiformato y los esfuerzos de marketing digital/educación.

El anuncio reitera una larga asociación minorista Champion–SafeSource desde 2013 y posiciona SafeSource PA como un centro regional para propietarios de viviendas, coleccionistas y empresas que buscan cajas fuertes de alta seguridad.

챔피언 세이프(나스닥: AREB)은 SafeSource USA의 2025년 연초 대비 92% 성장을 강조하며, SafeSource의 2024년 인수 및 챔피언의 루이스베리, 펜실베이니아 시설의 업그레이드가 이제 SafeSource PA로 운영되고 있기 때문이라고 밝힙니다. 발표는 SafeSource의 북동부 확장, 뉴욕펜실베이니아의 최첨단 쇼룸, 다중 브랜드 소매 규모, 디지털 마케팅/교육 노력이 매출 급증의 원동력이라고 설명합니다.

또한 이번 발표는 2013년부터 이어온 Champion–SafeSource 소매 파트너십을 reiterate하고 SafeSource PA를 주택 소유자, 수집가, 고안전 금고를 찾는 기업들을 위한 지역 중심지로 제시합니다.

Champion Safe (NASDAQ: AREB) met en évidence la croissance de 92 % en cumulé en 2025 par rapport à 2024, tirée par l'acquisition et la modernisation par SafeSource en 2024 de l'installation de Champion à Lewisberry, Pennsylvanie, qui fonctionne désormais sous le nom de SafeSource PA. Le communiqué attribue la hausse des ventes à l'expansion de SafeSource dans le nord-est, à ses salles d'exposition ultramodernes à New York et Pennsylvanie, à l'échelle de vente au détail multi-marques et aux efforts de marketing numérique/éducation.

L'annonce réitère une partenariat retail Champion–SafeSource de longue date depuis 2013 et présente SafeSource PA comme un hub régional pour les propriétaires, les collectionneurs et les entreprises à la recherche de coffres-forts à haute sécurité.

Champion Safe (NASDAQ: AREB) hebt das 92%-ige Wachstum im Jahr 2025 bis heute im Vergleich zu 2024 hervor, angetrieben durch die Übernahme von Champion durch SafeSource im Jahr 2024 und die Modernisierung der Anlage in Lewisberry, Pennsylvania, die nun als SafeSource PA betrieben wird. Die Mitteilung schreibt dem Ausbau von SafeSource im Nordosten, seinen hochmodernen Showrooms in New York und Pennsylvania, dem mehrmarken Retail-Skalieren und den Bemühungen im digitalen Marketing/der Bildung den Umsatzanstieg zu.

Die Ankündigung bekräftigt eine seit 2013 bestehende Champion–SafeSource-Einzelhandelspartnerschaft und positioniert SafeSource PA als regionales Zentrum für Hausbesitzer, Sammler und Unternehmen, die Hochsicherheitssafes suchen.

Champion Safe (ناسداك: AREB) يبرز نمو بنسبة 92% حتى تاريخه في عام 2025 مقارنةً بعام 2024، مدفوعًا بارتفاع SafeSource في 2024 واستحواذه وتطويره لمنشأة Champion في Lewisberry بولاية بنسلفانيا التي تشغّل الآن كـ SafeSource PA. ينوّه البيان بتوسع SafeSource عبر الشمال الشرقي، ومعروضاته الحديثة في نيويورك وبنسلفانيا، وتوسع التجزئة متعددة الماركات، وجهود التسويق الرقمي/التعليم من أجل ارتفاع المبيعات.

يكرر الإعلان شراكة توزيع Champion–SafeSource الطويلة الأمد منذ 2013 ويقدم SafeSource PA كمركز إقليمي لأصحاب المنازل، والجامعين، والشركات التي تبحث عن خزائن عالية الأمان.

Positive
  • 92% year-to-date order growth in 2025 versus 2024
  • 2024 acquisition of Champion’s Lewisberry facility expanded Northeast presence
  • State-of-the-art showrooms in New York and Pennsylvania
  • Largest multi-brand safe retailer in the Northeast (company claim)
  • Longstanding Champion–SafeSource retail partnership since 2013
Negative
  • None.

Insights

Champion Safe reports a major retail-driven volume spike: SafeSource PA posts 92% YTD order growth after acquiring the Lewisberry facility.

The growth mechanics are clear: a 2024 facility acquisition and showroom expansion in Lewisberry transformed local distribution and customer access, driving orders placed with Champion Safe Company to rise 92% year‑to‑date in 2025. The announcement ties the increase explicitly to enhanced physical presence and amplified digital marketing efforts from SafeSource USA.

Key dependencies and risks include the durability of demand and whether the growth reflects one‑time stock-up versus sustained retail momentum; the release gives no absolute order values or margin data, so revenue and profit impact remain unspecified. Watch for published order dollars or shipment figures and any future quarterly disclosure within the next few reporting cycles to confirm persistence.

Acquisition of Champion’s Lewisberry, PA Location Drives Major Expansion for Northeast Retailer

Provo, UT, Nov. 13, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, proudly recognizes SafeSource USA for its outstanding 92% year-to-date growth in 2025, based on orders placed with Champion Safe Company compared to 2024. The surge follows SafeSource’s 2024 acquisition and enhancement of Champion’s Lewisberry, PA facility — now operating as SafeSource PA — and underscores the retailer’s rapid expansion across the Northeast.


SafeSource USA, a fourth-generation safe and vault door retailer, has been a trusted Champion retail partner since 2013. Known for their unmatched expertise in safe rigging, delivery, and installation — a family trade dating back to 1894 — SafeSource has built a reputation for professionalism, product knowledge, and first-class customer service. With state-of-the-art showrooms in both New York and Pennsylvania, the company has become the largest multi-brand safe retailer in the Northeast.

Driving that success is SafeSource’s innovative approach to marketing and customer engagement. The company has become a digital leader in the safe industry, leveraging strong social media followings, creative video content, and educational marketing campaigns that help customers make informed buying decisions. This commitment to both outreach and education has fueled sales growth across all categories and strengthened SafeSource’s leadership position in the marketplace.

“We are proud to represent this iconic brand,” said Paul Ousey, CEO of SafeSource USA. “The unique and robust quality of Champion Safes sells itself. When we educate our customers on the different manners of safe manufacturing and allow them to compare — Champion Safes consistently prove superior in strength, security, fire protection, and beauty. The steel plate door construction, arch door design, and additional security plate position these safes in the top echelon of best-in-class security. Combine that with the finishes and thoughtful interiors, and it’s no surprise they’re among our best sellers. Our tagline says it best — Seek Quality at the Source!

Champion Safe Company CEO Tom Mihalek commended SafeSource’s success and growth trajectory, saying: “SafeSource’s explosive growth in Pennsylvania is a reflection of what happens when craftsmanship meets customer commitment. Paul and his team bring over a century of expertise to this business, and their results speak for themselves. We couldn’t ask for a stronger partner representing the Champion name in the Northeast.”

SafeSource PA has become a cornerstone for homeowners, collectors, and businesses seeking high-security protection for firearms, valuables, and documents. The Lewisberry showroom showcases Champion’s full lineup of premium safes, offering customers an unparalleled opportunity to see, compare, and learn firsthand what true quality looks like.

Visit SafeSource USA to explore the full line of Champion Safes and experience their state-of-the-art showrooms in person:

NEW YORK
1815C Broadhollow Rd
Farmingdale, NY 11735
(631) 643-6141

PENNSYLVANIA
500 Industrial Drive
Lewisberry, PA 17339
(717) 938-5399

EMAIL: info@safesourceusa.com
WEBSITE: SafeSourceUSA.com


About Champion Safe Company

Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with 100% American-made, high-strength steel, Champion Safes feature full length double steel doors and are backed by a lifetime warranty. Learn more at championsafe.com

About American Rebel Holdings, Inc. (NASDAQ: AREB)

American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.

Learn more at americanrebel.com

Watch the American Rebel Story as told by our CEO Andy Ross.

Contact Information

Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory

Become a Champion Safe Dealer: sales@championsafe.com

Investor Relations: ir@americanrebel.com

Media Inquiries

Monica Brennan: Monica@NewtoTheStreet.com

Matt Sheldon: Matt@Precisionpr.co 917-280-7329 

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.

Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the $2.5 million minimum stockholders’ equity threshold required by Nasdaq. However, there can be no assurance that the Panel will agree with management’s assessment or render a favorable decision.

These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.

Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.


FAQ

What does SafeSource USA’s 92% YTD growth mean for Champion Safe (AREB) in 2025?

Champion Safe reports that orders from SafeSource USA rose 92% year-to-date in 2025 versus 2024, reflecting stronger Northeast retail demand.

When did SafeSource acquire Champion’s Lewisberry facility that now operates as SafeSource PA?

SafeSource acquired and upgraded Champion’s Lewisberry, PA facility in 2024, now operating as SafeSource PA.

Where are SafeSource USA’s Champion showrooms located for in-person visits?

SafeSource Champion showrooms are at 1815C Broadhollow Rd, Farmingdale, NY and 500 Industrial Drive, Lewisberry, PA.

How long have Champion Safe and SafeSource USA worked together?

The two have been retail partners since 2013.

What factors does Champion cite for SafeSource’s sales surge in 2025?

Champion cites SafeSource’s Lewisberry acquisition, expanded Northeast retail presence, showroom access, and digital marketing and education efforts.
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