Welcome to our dedicated page for American Rebel Hldgs news (Ticker: AREBW), a resource for investors and traders seeking the latest updates and insights on American Rebel Hldgs stock.
American Rebel Holdings, Inc. (NASDAQ: AREB, warrants: AREBW) regularly issues news updates that highlight its activities as a patriotic lifestyle brand. Company press releases cover developments across its core categories, including branded safes and personal security products, concealed carry products, apparel and accessories, and American Rebel Light Beer, which the company describes as a premium domestic light lager with a strong patriotic identity.
News related to American Rebel often focuses on distribution and retail expansion for American Rebel Light Beer. Recent announcements describe a distribution-first strategy built around partnerships with regional beverage wholesalers in states such as Pennsylvania, Indiana, Virginia, Massachusetts, and Arkansas. These stories detail new distributor agreements, expanded territory coverage, and the role of long-established, often family-owned wholesalers in bringing American Rebel Light Beer to on-premise and off-premise accounts.
Other company news centers on the safes and security side of the business through Champion Safe Company, a subsidiary of American Rebel. Press releases have highlighted year-over-year growth in Champion Safe orders at specific dealers, along with dealer recognition stories that emphasize product quality, American-made steel construction, fire protection features, and dealer feedback on customer demand for secure storage solutions.
Investors and followers of AREB and AREBW can also find updates on corporate and capital markets actions in the company’s news flow, including leadership decisions to convert accrued fees and compensation into equity, steps described as supporting stockholders’ equity, and references to efforts to maintain Nasdaq listing compliance. Together, these news items provide ongoing insight into how American Rebel is managing its patriotic lifestyle brand across safes, security products, apparel, accessories, and beverages.
American Rebel Holdings (NASDAQ: AREB) announces its return as the official beer sponsor of the 2025 Country Stampede Music Festival from June 26-28 at Azura Amphitheater in Bonner Springs, Kansas. The company will feature its American Rebel Light Beer in the American Rebel Party Pit, with Jumbotron commercials and branded experiences throughout the venue.
The company has reported significant growth with $11.4 million in revenue for 2024. American Rebel Light Beer has expanded its distribution to 13 physical states and offers direct-to-consumer shipping in over 40 states. The company has also been actively sponsoring motorsports events, including the American Rebel Light 4-Wide NHRA Nationals and Virginia NHRA Nationals.
American Rebel Holdings (NASDAQ: AREB) reports extraordinary e-commerce growth for its American Rebel Light Beer, driven by enhanced digital marketing and a strategic free shipping promotion ahead of July 4th. The company's online direct-to-consumer platform, launched earlier this year, now serves over 40 U.S. states.
Key performance metrics include a 1100% surge in gross online sales, 14% increase in Average Order Value to $59.62, and a 72.7% improvement in repeat customer rate. The company's digital campaign generated 22.9 million impressions across Facebook, Google, and Taboola, while website traffic jumped 4500%. Notable product performance includes a 2900% increase in 48-pack sales and 801% growth in 24-pack sales.
American Rebel Holdings (NASDAQ: AREB) reports exceptional success from its title sponsorship of the American Rebel Light Virginia NHRA Nationals held June 20-22, 2025, at Virginia Motorsports Park. The company's American Rebel Light Beer outperformed the top two national brands combined in sales during the event.
The event featured extensive brand exposure through FOX broadcasts, expected to reach nearly two million viewers, with multiple re-airings scheduled. The sponsorship included prominent placement at concession locations, a dedicated Party Tent, and Trackside Bar. CEO Andy Ross performed concerts during the weekend, which received FOX broadcast coverage.
The successful sponsorship has generated significant interest from potential distributors, retailers, and consumers, establishing a foundation for expanding distribution throughout Virginia. The event showcased American Rebel Light's new television commercial, which aired eight times during FOX broadcasts.
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