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American Rebel Holdings Inc (AREBW) provides innovative self-defense solutions and patriotic lifestyle products through its concealed carry accessories and secure storage systems. This news hub offers investors and stakeholders centralized access to official corporate communications and market developments.
Track all regulatory filings, product launches, and strategic initiatives through verified press releases and financial disclosures. Our aggregation includes earnings reports, manufacturing updates, and partnership announcements, prioritized for relevance to security-conscious consumers and value investors.
Discover updates across three key areas: new concealed carry product certifications, expansion of patriotic merchandise lines, and operational developments in safe storage solutions. Each update is curated to meet compliance standards while maintaining accessibility for both professional analysts and personal security enthusiasts.
Bookmark this page for streamlined monitoring of American Rebel Holdings' market position and product innovations. Combine immediate access to SEC filings with timely coverage of industry-specific developments in the personal defense sector.
American Rebel Holdings (NASDAQ: AREB) announces CEO Andy Ross's upcoming appearances on two South Florida morning shows: NBC-TV Channel 5 West Palm Beach and 39 WSFL. The CEO will also meet with potential investors at Mar-a-Lago as part of the company's strategic expansion in Florida.
The company, known for American Rebel Beer and branded safes, personal security products, and apparel, plans to expand its beer distribution into Florida within the next couple of months. Ross highlights Florida's significance as a racing state, mentioning their sponsorship of Matt Hagan Funny Car for Tony Stewart Racing as a strategic advantage for market entry.
Following his previous appearance on ABC-TV's Morning Blend in Tampa and a concert performance at Bradenton Motorsports Park, Ross emphasizes Florida's importance as a key market for the company's beer brand, citing the state's high beer consumption and valuable investor network.
American Rebel Holdings (NASDAQ: AREB) has announced the launch of a nationwide advertising campaign starting March 31, 2025, featuring 30-second TV spots on CNBC and Fox Business, alongside digital ads across major financial websites reaching over 300 million monthly viewers.
The company, known for American Rebel Beer and security products, has partnered with Martini & Partners Advertising for campaign management. The beer division has secured significant distribution agreements with leading distributors across multiple states, including members of Miller/Coors and Anheuser Busch networks.
Key operational highlights include access to a co-packer with 230 million cases annual brewing capacity, an experienced alcohol industry team with over 100 years combined experience, and established partnerships with major distributors in Kentucky, Ohio, Connecticut, Missouri, North Carolina, Tennessee, Kansas, Iowa, and Mississippi.
American Rebel Holdings (NASDAQ: AREB) has announced an expanded sponsorship deal with Tony Stewart Racing (TSR) for the 2025 NHRA Mission Foods Drag Racing Series. The company will maintain visibility on both Tony Stewart's Top Fuel Dragster and Matt Hagan's Funny Car across all 20 races, serving as primary sponsor for five Hagan races and one Stewart race.
The partnership has proven successful in helping American Rebel Beer secure contracts with major distributors and retailers. The sponsorship provides extensive exposure through Fox Sports networks and NHRA.tv streaming. The company benefits from the social media reach of TSR's drivers, with Tony Stewart (750,000 X followers), Matt Hagan, and Leah Pruett (400,000 Instagram followers) supporting the brand.
Primary sponsorship dates for American Rebel Beer include events in North Carolina, Virginia, Minnesota, St. Louis, and Las Vegas. The company will also leverage NHRA's new digital media initiatives through the Cornwell Tools Burnout Box Content Creator Zone.
American Rebel Holdings (NASDAQ: AREB) has announced a 1-for-25 reverse stock split effective March 31, 2025. The company's common stock will continue trading on Nasdaq under 'AREB' with a new CUSIP number 02919L604.
The split will reduce outstanding shares from approximately 15.0 million to 600 thousand. Key shareholder protections include: rounding up all fractional shares to the nearest whole number, and ensuring shareholders holding 100+ shares pre-split maintain at least 100 shares post-split.
The reverse split aims to enhance stock marketability and maintain Nasdaq compliance with the minimum $1.00 bid price requirement. The split was approved by stockholders on February 24, 2025, and by the Board on March 12, 2025. Securities Transfer will serve as the exchange agent, with DTC processing expected to complete within 10 trading days post-split.
American Rebel Holdings (NASDAQ: AREB) reports a successful launch event for American Rebel Light Beer with Tramonte Distributing at MAPS Air Museum in North Canton, Ohio. The event, combined with a Hunting & Fishing Outdoors Show, marked significant market penetration in northeast Ohio.
Tramonte Distributing, part of the Miller/Coors network, achieved an 11% market penetration rate in just a few weeks in their six-county distribution territory, including Akron. The launch event featured CEO Andy Ross and received positive feedback from attendees.
Since its September 2024 launch, American Rebel Light Beer has expanded across multiple states including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, and North Carolina. The company continues to add new distributors and territories, with Tramonte's agreement establishing a distribution network for local bars, restaurants, and retail outlets in northeast Ohio.
American Rebel Holdings (NASDAQ: AREB) has announced a 1-for-25 reverse stock split effective March 31, 2025. The company's common stock will continue trading on Nasdaq under 'AREB' with a new CUSIP number 02919L604.
The reverse split will reduce outstanding shares from approximately 10.6 million to 423 thousand. Key features include:
- Round lot protection ensuring shareholders with 100+ shares maintain at least 100 shares post-split
- Fractional shares rounded up to the nearest whole number
- No change to authorized shares
- Adjustments to exercise prices and number of derivatives
The split aims to enhance deposit ability, marketability, and ensure compliance with Nasdaq's minimum bid price requirement of $1.00 per share. Securities Transfer will serve as the exchange agent, with DTC processing expected to complete within 10 trading days post-split.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has unveiled significant upgrades to its 2025 Triumph Series safes, garnering strong dealer interest since its January launch.
The enhanced features include:
- New Tempered Glass Relocker System for improved burglary protection
- Upgraded 3/16" steel body construction
- Enhanced fire rating of 1750°F for two hours
- New door adjustment system for precise fit
The Triumph Series maintains its signature features including a 5½-inch-thick Double-Step™ door, four-way active boltworks, Diamond-Embedded Armor Plate™, and premium amenities like high-capacity gun racks, plush interior, adjustable shelving, and motion-activated LED lighting. The series is available in multiple sizes and finishes including Black, Ivory, and Platinum.
American Rebel Holdings (NASDAQ: AREB) announces the expansion of American Rebel Premium Light Lager Beer distribution through Balls Food Stores in the Kansas City metro market. The rollout includes multi-case displays featuring 12oz cases and 16oz products across Price Chopper, Hen House, Sun Fresh Market, and Payless Discount Foods brands.
The company is implementing a 'Scan to Win Promotion' where customers can win an American Rebel Collectible Safe. Three Price Chopper and two Hen House locations will display the safe, while other participating stores will feature QR codes for contest entry.
Rebel Light Beer is positioned as a premium domestic light lager with natural ingredients and no added supplements. The partnership leverages Price Chopper's position as the official grocery store of the Kansas City Chiefs and aligns with Balls Food Stores' focus on fresh foods and local partnerships.
Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), has announced a strategic partnership with NetWize to modernize its technology infrastructure. The collaboration aims to enhance efficiency, security, and business operations through comprehensive technology upgrades.
The partnership includes implementing enhanced cybersecurity measures, improved data management, and optimized IT infrastructure to support future expansion. Champion Safe's CEO Tom Mihalek emphasized that this investment in cutting-edge technology is expected to improve customer service, support long-term growth, and increase sales throughput, overall margin and profitability.
American Rebel Holdings (NASDAQ: AREB) CEO Andy Ross is set to appear on NBC KSHB 41 Kansas City's morning show on February 20, 2025, to promote the company's patriotic products, including American Rebel Light Beer and safes. The appearance aims to expand the brand's presence in Kansas markets through their distribution partner Standard Beverage.
The company, which became NASDAQ-listed in February 2022, manufactures Champion, Superior, and American Rebel branded safes through its subsidiary Champion Safe Co. Their product portfolio includes premium safes, concealed carry backpacks, and apparel, with a retail location in Overland Park, Kansas.
American Rebel's strategic focus involves sharing their patriotic brand story while expanding their beer distribution in new markets. The company positions its light beer as 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer' and emphasizes their support for the 2nd Amendment.
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