American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc.
American Rebel Holdings (NASDAQ: AREB) has announced the expansion of its American Rebel Light Beer distribution into Mississippi through a partnership with Clark Beverage Group. The company's premium domestic light lager, featuring 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, will be available in 12oz 12-packs and 16oz Tall Boys across the state.
Clark Beverage Group, a family-operated distributor with over 120 years of experience serving 85 counties across five states, will facilitate the distribution. This expansion marks American Rebel's latest state addition since its September 2024 debut, joining its existing presence in 11 other states including Tennessee, Kentucky, North Carolina, and Florida.
American Rebel Holdings (NASDAQ: AREB) ha annunciato l'espansione della distribuzione della sua American Rebel Light Beer in Mississippi grazie a una partnership con Clark Beverage Group. La birra premium leggera nazionale, con 100 calorie, 3,2 g di carboidrati e 4,3% di alcol in volume per porzione da 12oz, sarà disponibile in confezioni da 12 bottiglie da 12oz e lattine da 16oz in tutto lo stato.
Clark Beverage Group, un distributore a conduzione familiare con oltre 120 anni di esperienza e attivo in 85 contee in cinque stati, si occuperà della distribuzione. Questa espansione rappresenta l’ultima aggiunta di American Rebel dopo il suo debutto nel settembre 2024, portando la presenza del marchio a 11 stati tra cui Tennessee, Kentucky, Carolina del Nord e Florida.
American Rebel Holdings (NASDAQ: AREB) ha anunciado la expansión de la distribución de su American Rebel Light Beer en Mississippi a través de una asociación con Clark Beverage Group. La cerveza ligera nacional premium, con 100 calorías, 3.2 g de carbohidratos y 4.3% de alcohol por volumen por porción de 12oz, estará disponible en paquetes de 12 botellas de 12oz y latas de 16oz en todo el estado.
Clark Beverage Group, un distribuidor familiar con más de 120 años de experiencia y que atiende a 85 condados en cinco estados, facilitará la distribución. Esta expansión marca la última incorporación de American Rebel desde su debut en septiembre de 2024, sumándose a su presencia en 11 estados más, incluyendo Tennessee, Kentucky, Carolina del Norte y Florida.
American Rebel Holdings (NASDAQ: AREB)가 Clark Beverage Group과의 파트너십을 통해 미시시피주에 American Rebel Light Beer 유통을 확대한다고 발표했습니다. 이 회사의 프리미엄 국내 라이트 라거는 12oz 1회 제공량당 100칼로리, 3.2g 탄수화물, 알코올 도수 4.3%를 자랑하며, 12oz 12팩과 16oz 톨 보이 캔으로 주 전역에서 판매됩니다.
120년 이상의 경험을 가진 가족 운영 배급사인 Clark Beverage Group은 5개 주 85개 카운티에 서비스를 제공하며 유통을 담당합니다. 이번 확장은 2024년 9월 데뷔 이후 American Rebel이 추가한 최신 주 확장으로, 테네시, 켄터키, 노스캐롤라이나, 플로리다를 포함한 11개 주에서 이미 자리잡고 있습니다.
American Rebel Holdings (NASDAQ : AREB) a annoncé l'expansion de la distribution de sa bière légère American Rebel Light Beer dans le Mississippi grâce à un partenariat avec Clark Beverage Group. La bière légère domestique premium de la société, contenant 100 calories, 3,2 g de glucides et 4,3 % d'alcool par portion de 12 oz, sera disponible dans des packs de 12 bouteilles de 12 oz et des canettes de 16 oz dans tout l'État.
Clark Beverage Group, un distributeur familial avec plus de 120 ans d'expérience desservant 85 comtés dans cinq États, assurera la distribution. Cette expansion marque la dernière addition d'American Rebel depuis ses débuts en septembre 2024, portant sa présence à 11 autres États, dont le Tennessee, le Kentucky, la Caroline du Nord et la Floride.
American Rebel Holdings (NASDAQ: AREB) hat die Erweiterung des Vertriebs seiner American Rebel Light Beer in Mississippi durch eine Partnerschaft mit Clark Beverage Group angekündigt. Das Premium-Inlands-Leichtbier des Unternehmens, das pro 12oz-Portion 100 Kalorien, 3,2 g Kohlenhydrate und 4,3% Alkoholgehalt enthält, wird im gesamten Bundesstaat in 12er-Packs à 12oz und 16oz Tall Boys erhältlich sein.
Clark Beverage Group, ein familiengeführter Distributor mit über 120 Jahren Erfahrung und tätig in 85 Landkreisen in fünf Bundesstaaten, wird die Distribution übernehmen. Diese Erweiterung markiert die jüngste Bundesstaatserweiterung von American Rebel seit dem Debüt im September 2024 und ergänzt die bestehende Präsenz in 11 weiteren Bundesstaaten, darunter Tennessee, Kentucky, North Carolina und Florida.
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Insights
American Rebel's beer distribution expansion to Mississippi marks continued execution of national rollout strategy, though meaningful revenue impact remains uncertain.
American Rebel Holdings continues executing its ambitious national rollout strategy for American Rebel Light Beer with expansion into Mississippi, partnering with the established Clark Beverage Group. This marks the 12th state in their distribution network since the product's September 2024 launch, following Tennessee, Kentucky, North Carolina, Florida, Indiana, Ohio, Missouri, Iowa, Connecticut, Virginia, and Kansas.
The partnership with Clark Beverage Group is strategically significant as they're a well-established distributor with 120+ years of operations across 85 counties in five states. This regional footprint gives American Rebel access to valuable distribution networks and retail relationships that would otherwise take years to develop independently.
From a product perspective, American Rebel Light positions itself as a premium domestic light lager with 100 calories, 3.2g carbs, and 4.3% ABV per serving. Their marketing emphasizes all-natural ingredients without corn, rice, or sweeteners common in mass-market beers. This formulation targets the growing "better-for-you" segment within alcoholic beverages.
The company's branding strategy leverages patriotic messaging to differentiate in a crowded market. This approach appears calculated to appeal to specific consumer segments that identify with traditional American values, potentially creating strong brand loyalty within these demographics.
While geographic expansion is promising, investors should note the beer industry's intensely competitive landscape dominated by massive conglomerates with enormous marketing budgets and established distribution channels. American Rebel's ability to achieve meaningful market share will depend on effective marketing, retailer adoption, and consumer repeat purchases—none of which are guaranteed despite distribution gains.
“Rebel Light” rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America’s Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer, proudly announces its expansion into Mississippi as part of its ongoing national rollout of American Rebel Light Beer (americanrebelbeer.com). This marks the latest milestone in the company’s rapid growth, bringing the nation’s fastest-growing beer to yet another proud patriotic state.
American Rebel Beverage has partnered with a division of Clark Beverage Group, Inc. (ccclark.com) to bring Rebel Light to retailers, bars, and consumers across Mississippi. Clark Beverage Group, with over 120 years of family-operated excellence, is one of the largest and most respected independent beverage distributors in the Southeast. Founded in 1903 by Carsie C. Clark in Martin, Tennessee, the company has become a regional powerhouse, serving over 85 counties across five states. Their legacy of strong community values, operational excellence, and regional influence makes them a natural and strategic partner for American Rebel.
“We are thrilled to partner with Clark Beverage Group to bring American Rebel Light to Mississippi,” said Todd Porter, President of American Rebel Beverage. “Clark’s history, reputation, and footprint across the Southeast make them an ideal partner as we continue executing our strategic national expansion. Mississippi embodies the spirit of our brand: proud tradition, deep-rooted values, and patriotic pride.”
“Mississippi reflects everything our beer stands for – pride in tradition, strength of character, and love of country,” added Porter. “We’re honored to raise a toast with Mississippians and continue building a nationwide community of Rebels who know that real beer reflects real values.”
“I’m excited to bring American Rebel to the land of the Ole Miss Rebels – where pride runs deep, tradition lives loud, and freedom always finds a home,” said Andy Ross, CEO of American Rebel Holdings. “There’s nothing more American than raising a cold one that stands for what matters. It’s a cold can of conviction – America’s Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer – brewed for those who don’t back down and won’t blend in.”
The Mississippi launch is strategically important to American Rebel. With its rich culture, loyal consumers, and strong beverage retail landscape, Mississippi offers the ideal platform to scale both brand recognition and sales. American Rebel Light will be available in 12 oz 12-packs and 16oz Tall Boys, supported by in-store displays, on-premise promotions, and sponsorships that align with both the brand’s patriotic identity and Mississippi’s unique character.
American Rebel Light is a Premium Domestic Light Lager: crisp, clean, and bold with a lighter feel. With approximately 100 calories, 3.2g carbs, and
This Mississippi launch adds to the fast-growing footprint of American Rebel Light, which has expanded rapidly since its debut in September 2024. The brand is already available in Tennessee, Kentucky, North Carolina, Florida, Indiana, Ohio, Missouri, Iowa, Connecticut, Virginia, and Kansas. With new states onboarding monthly, American Rebel is quickly becoming America’s next great company in the beer and beverage industry.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at americanrebel.com/investor-relations.
Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story
About American Rebel Light Beer
American Rebel Light is more than just a beer – it’s a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that’s perfect for every occasion.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms (@americanrebelbeer).
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer.
Media Inquiries:
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Distribution Opportunities:
Todd Porter
President, American Rebel Beverage
tporter@americanrebelbeer.com
Investor Relations:
ir@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025.
Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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FAQ
What states does American Rebel Light Beer (NASDAQ: AREB) distribute to in 2025?
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Who is distributing American Rebel Light Beer in Mississippi?
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