American Rebel Holdings, Inc. (NASDAQ: AREB) Continues American Rebel Light Beer Distribution Expansion with Wilson McGinley in Pennsylvania
American Rebel Holdings (NASDAQ: AREB) announced a distribution partnership with Wilson McGinley to launch American Rebel Light Beer in western Pennsylvania on November 17, 2025. The rollout prioritizes the On-Premise channel (bars and restaurants) with an Off-Premise expansion through the holiday season.
Company cited strong NBWA 2025 engagement: meetings with 110 distributors, 83 qualified follow-ups, 65 high-interest opportunities, and 16 on-site verbal commitments, which helped open nine new states for potential entry and led to immediate contract negotiations with two distributors within 24 hours.
American Rebel Holdings (NASDAQ: AREB) ha annunciato una partnership di distribuzione con Wilson McGinley per lanciare American Rebel Light Beer nell'ovest della Pennsylvania il 17 novembre 2025. Il rollout privilegia il canale On-Premise (bar e ristoranti) con un'espansione Off-Premise durante la stagione delle festività.
L'azienda ha citato un forte impegno NBWA 2025: incontri con 110 distributori, 83 follow-up qualificati, 65 opportunità di alto interesse e 16 impegni verbali in loco, che hanno contribuito ad aprire nove nuovi stati per un potenziale ingresso e hanno portato a trattative contrattuali immediate con due distributori entro 24 ore.
American Rebel Holdings (NASDAQ: AREB) anunció una asociación de distribución con Wilson McGinley para lanzar American Rebel Light Beer en el oeste de Pensilvania el 17 de noviembre de 2025. El despliegue da prioridad al canal On-Premise (bares y restaurantes) con una expansión Off-Premise durante la temporada navideña.
La empresa citó un fuerte compromiso NBWA 2025: reuniones con 110 distribuidores, 83 seguimientos calificados, 65 oportunidades de alto interés y 16 compromisos verbales en el sitio, lo que ayudó a abrir nueve nuevos estados para una entrada potencial y llevó a negociaciones de contratos inmediatas con dos distribuidores dentro de 24 horas.
American Rebel Holdings (NASDAQ: AREB)은 Wilson McGinley와 배급 파트너십을 발표하여 American Rebel Light Beer를 2025년 11월 17일 펜실베이니아 주 서부에서 출시합니다. 롤아웃은 On-Premise 채널(바 및 레스토랑)을 우선시하고 휴가철 동안 Off-Premise 확장을 진행합니다.
회사는 NBWA 2025 참여가 강하다고 밝혔습니다: 110개 유통사와의 회의, 83건의 자격 있는 후속 조치, 65건의 높은 관심 기회, 현장 구두 약속 16건으로 인해 잠재적 진입을 위한 아홉 개의 새로운 주를 열고 24시간 이내 두 유통사와 즉시 계약 협상으로 이어졌습니다.
American Rebel Holdings (NASDAQ: AREB) a annoncé un partenariat de distribution avec Wilson McGinley pour lancer American Rebel Light Beer dans l'ouest de la Pennsylvanie le 17 novembre 2025. Le déploiement privilégie le canal On-Premise (bars et restaurants) avec une expansion Off-Premise pendant la saison des fêtes.
L'entreprise a souligné un fort engagement NBWA 2025 : des réunions avec 110 distributeurs, 83 suivis qualifiés, 65 opportunités d'intérêt élevé et 16 engagements verbaux sur site, ce qui a aidé à ouvrir neuf nouveaux États pour une entrée potentielle et a mené à des négociations de contrats immédiates avec deux distributeurs dans les 24 heures.
American Rebel Holdings (NASDAQ: AREB) kündigte eine Vertriebspartnerschaft mit Wilson McGinley an, um American Rebel Light Beer im Westen Pennsylvanias am 17. November 2025 zu lancieren. Der Rollout priorisiert den On-Premise-Kanal (Bars und Restaurants) mit einer Off-Premise-Expansion während der Feiertagssaison.
Das Unternehmen nannte starke NBWA 2025-Beteiligung: Meetings mit 110 Distributoren, 83 qualifizierte Nachverfolgungen, 65 hochinteressierte Chancen und 16 vor-Ort-Verpflichtungen, was geholfen habe, neun neue Staaten für einen potenziellen Markteintritt zu eröffnen und zu sofortigen Vertragsverhandlungen mit zwei Distributoren innerhalb von 24 Stunden geführt habe.
American Rebel Holdings (NASDAQ: AREB) أعلنت عن شراكة توزيع مع Wilson McGinley لإطلاق American Rebel Light Beer في غرب بنسلفانيا في 17 نوفمبر 2025. يركّز الإطلاق على قناة On-Premise (الحانات والمطاعم) مع توسيع Off-Premise خلال موسم العطلات.
ذكرت الشركة التزاماً قوياً بـ NBWA 2025: اجتماعات مع 110 موزعين، 83 متابعة مؤهلة، 65 فرصة ذات اهتمام عالٍ، و16 التزاماً شفهياً في الميدان، مما ساعد على فتح تسع ولايات جديدة لإدخال محتمل وأدى إلى مفاوضات عقود فورية مع موزعين اثنين خلال 24 ساعة.
- Market entry: Pennsylvania launch on Nov 17, 2025
- Distribution partner: Wilson McGinley covering western Pennsylvania
- Channel plan: On-Premise first, Off-Premise during holidays
- NBWA traction: 110 distributor meetings and 83 follow-ups
- 16 on-site verbal commitments opened 9 states
- None.
Insights
Distribution deal expands American Rebel Light into western Pennsylvania, starting
American Rebel secures a local partner, Wilson McGinley, to place its product in bars and restaurants immediately and then move into retail through the holiday season. This step operationalizes the company’s stated national rollout and represents a concrete route to consumer availability in a new state.
Key dependencies and risks include successful on‑premise execution, retailer listings during a competitive holiday period, and the distributor’s ability to convert initial placements into sustained reorder velocity. The company cites measurable lead generation from NBWA 2025, but sustained sales depend on execution at the account level and promotional support.
Watch for three monitorable items over the next 3–6 months: the cadence of restock orders from Wilson McGinley, announced Off‑Premise retail listings during the holiday season, and any reported velocity metrics or reorder patterns in western Pennsylvania. Those signals will show whether this market entry translates into durable distribution.
Strategic partnership brings American Rebel Light - America’s Patriotic Beer - to western Pennsylvania, launch commencing November 17, 2025
Nashville, TN, Nov. 17, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of American Rebel Light Beer—America’s Patriotic Beer—is proud to announce its newest distribution partnership with Wilson McGinley www.wilsonmcginley.info , a leading beverage distributor based in Pittsburgh, Pennsylvania. This marks a key step in American Rebel’s national expansion and its first entry into the Pennsylvania market.
The official launch is set for Monday, November 17, with a primary focus on the On-Premise channel (bars and restaurants). The brand will follow with a targeted Off-Premise rollout (liquor stores and retail accounts) through the holiday season, building momentum and visibility across western Pennsylvania.
“The entire Wilson McGinley team is anxiously awaiting the arrival of American Rebel Light Beer,” said Ryan Wilson, President of Wilson McGinley.
“We can’t wait for that first truck to hit our dock so we can make this great beer available to everyone in western Pennsylvania!”
American Rebel Light Beer Locks in Pennsylvania Expansion with Wilson McGinley
Pennsylvania is more than just a new market—it’s the birthplace of American independence. From the signing of the Declaration of Independence in Philadelphia to the steel-forged patriotism of Pittsburgh, this state has always stood for bold ideas, hard work, and freedom.
Launching American Rebel Light Beer (www.americanrebelbeer.com) in western Pennsylvania is a tribute to that legacy. The American Rebel Brand is built on the same values that shaped this country—liberty, loyalty, and a deep respect for where we come from. American Rebel is honored to bring our beer to a region that knows what it means to stand up and stand out.
“Pennsylvania is where the American story began, and we’re honored to bring American Rebel Light Beer to a region that lives and breathes patriotism,” said Todd Porter, President of American Rebel Beverage.
“Wilson McGinley is a very important distribution partner for American Rebel Light and the perfect team to help us build momentum in western Pennsylvania and connect with consumers who share our values of freedom, loyalty, and American spirit. I’m excited to be in western Pennsylvania in person on Monday, November 17, 2025, to support the launch.”
The partnership with Wilson-McGinley is part of American Rebel Light’s broader national rollout following its breakout performance at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention in Las Vegas. At NBWA 2025, American Rebel met with more than 110 distributors, generated 83 qualified follow-ups, and identified 65 high-interest partnership opportunities, including 16 on-site verbal commitments that opened nine new states for potential market entry. Within 24 hours of the show closing, two distributors had already moved into formal contract negotiations, underscoring the level of interest in the brand and its positioning in the premium domestic light lager segment.
Pennsylvania was one of the priority markets identified coming out of NBWA, and today’s agreement with Wilson-McGinley formalizes American Rebel Light’s entry into that state with an established local partner. These new distributor relationships build on American Rebel Light’s growing presence in retailers such as Kroger, on U.S. military bases, and in patriotic retail accounts nationwide, as the company executes a deliberate, partner-led expansion with top tier distribution partners.
About Wilson-McGinley Inc.
Founded in 1949 and headquartered in Pittsburgh’s historic Lawrenceville neighborhood, Wilson-McGinley Inc. is a family-owned, award-winning beer wholesale-distribution company serving western Pennsylvania. Over more than seven decades, the company has built strong relationships with suppliers, retailers, and on-premise accounts by focusing on quality, reliability, and service.
Wilson-McGinley operates from a modern, temperature-controlled 192,000-square-foot facility in Pittsburgh and represents more than 150 brands across nine western Pennsylvania counties: Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Lawrence, Washington, and Westmoreland. Together, these counties are home to over 2.4 million residents, providing American Rebel Light Beer with a significant launch platform in a highly patriotic region.
Over the years, Wilson-McGinley has earned multiple industry accolades, including the Miller High Life Achievement Award, the MillerCoors President’s Award (Miller’s top distributor honor), and the MolsonCoors Distributor Excellence Award, recognizing the company’s long-standing commitment to operational performance and brand building.
With its combination of scale, local market knowledge, and experience growing both established and emerging brands, Wilson-McGinley is well positioned to introduce American Rebel Light Beer to bars, restaurants, and retailers throughout western Pennsylvania.
About American Rebel Light Beer
American Rebel Light Beer is a Premium Domestic Light Lager—crisp, clean, all-natural, and bold. At approximately 100 calories, 3.2g carbs, and
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has grown into a diversified patriotic lifestyle company with offerings in beer, safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebelbeer.com/investor-relations
Media Contacts
Monica Brennan — Monica@NewtoTheStreet.com
Distribution Opportunities
Todd Porter, President, American Rebel Beverage — tporter@americanrebelbeer.com
Investor Relations
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” “American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “forecasts,” “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high-profile events, success and availability of promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025.
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FAQ
When will American Rebel (AREB) begin selling American Rebel Light Beer in Pennsylvania?
Which distributor is handling AREB distribution in western Pennsylvania?
What channels will AREB use for the Pennsylvania rollout and timing?
What NBWA 2025 metrics did American Rebel cite to support its expansion?
Has American Rebel secured other retail placements ahead of the Pennsylvania launch?
