Champion Safe Celebrates Over 80% Year-over-Year Growth at Flagship American Rebel Store in Lenexa, KS
Champion Safe / American Rebel (NASDAQ: AREB) announced that its flagship American Rebel retail store in Lenexa, KS posted more than 80% year‑over‑year growth as of Nov 20, 2025, driven primarily by strong demand for safes.
The Lenexa showroom at 8500 Marshall Dr, Lenexa, KS 66214 carries full Champion and American Rebel safe lines plus concealed‑carry gear and apparel, and credits deep inventory, hands‑on demonstrations, staff expertise, and product knowledge for accelerating sales.
Champion Safe / American Rebel (NASDAQ: AREB) ha annunciato che il suo negozio al dettaglio di punta American Rebel a Lenexa, KS ha registrato una crescita superiore all'80% su base annua al 20 novembre 2025, trainata principalmente dalla forte domanda di casseforti.
Lo showroom di Lenexa al 8500 Marshall Dr, Lenexa, KS 66214 ospita le linee complete Champion e American Rebel, oltre a equipaggiamento e abbigliamento per il portatore occulto, e attribuisce a un inventario ricco, dimostrazioni pratiche, competenza del personale e conoscenza dei prodotti l'accelerazione delle vendite.
Champion Safe / American Rebel (NASDAQ: AREB) anunció que su tienda minorista insignia American Rebel en Lenexa, KS registró un crecimiento de más del 80% interanual a fecha del 20 de noviembre de 2025, impulsado principalmente por la fuerte demanda de cajas fuertes.
La sala de exposición de Lenexa en 8500 Marshall Dr, Lenexa, KS 66214 ofrece las líneas completas de Champion y American Rebel, además de equipo y ropa para porte oculto, y atribuye a un inventario amplio, demostraciones prácticas, la experiencia del personal y el conocimiento del producto el impulso de las ventas.
Champion Safe / American Rebel (NASDAQ: AREB)는 Lenexa, KS의 대표 매장 American Rebel 소매점이 연간 대비 80% 이상 성장을 2025년 11월 20일 기준으로 기록했다고 발표했습니다. 이는 주로 강력한 안전상자 수요에 의해 나타났습니다.
Lenexa 쇼룸은 8500 Marshall Dr, Lenexa, KS 66214에 위치하며 Champion 및 American Rebel의 전체 안전상자 라인과 은폐 소지 장비 및 의류를 제공합니다. 재고의 깊이, 체험 시연, 직원 전문성 및 제품 지식이 매출 가속에 기여한 것으로 설명합니다.
Champion Safe / American Rebel (NASDAQ: AREB) a annoncé que sa boutique phare American Rebel à Lenexa, KS a enregistré une croissance annuelle de plus de 80% au 20 novembre 2025, principalement portée par une forte demande de coffres-forts.
Le showroom de Lenexa situé au 8500 Marshall Dr, Lenexa, KS 66214 propose les gammes complètes Champion et American Rebel, ainsi que du matériel et des vêtements pour le port dissimulé, et attribue à un inventaire profond, des démonstrations pratiques, à l'expertise du personnel et à la connaissance des produits l'accélération des ventes.
Champion Safe / American Rebel (NASDAQ: AREB) gab bekannt, dass sein Flaggschiff-Einzelhandelsgeschäft American Rebel in Lenexa, KS eine über 80% jährliche Wachstumsrate zum 20. November 2025 verzeichnete, hauptsächlich getrieben durch die starke Nachfrage nach Safes.
Der Lenexa-Ausstellungsraum unter 8500 Marshall Dr, Lenexa, KS 66214 führt das vollständige Champion- und American Rebel-Sortiment sowie Ausrüstung und Kleidung für verdecktes Tragen, und schreibt einem großen Inventar, praktischen Demonstrationen, der Expertise des Personals und dem Produktwissen die Beschleunigung der Verkäufe zu.
Champion Safe / American Rebel (NASDAQ: AREB) أعلن أن متجر التجزئة الرئيسي American Rebel في Lenexa، KS سجل نمواً يزيد عن 80% سنوياً حتى 20 نوفمبر 2025، مدفوعاً بشكل أساسي بالطلب القوي على الخزائن.
يحتوي صالة العرض في Lenexa على 8500 Marshall Dr, Lenexa, KS 66214 على كامل خطوط Champion وAmerican Rebel من خزائن وإكسسوارات حمل مخفية وملابس، ويعزو ذلك إلى المخزون العميق، العروض العملية، خبرة الموظفين، ومعرفة المنتجات لتسريع المبيعات.
- Store sales +80% year‑over‑year
- Full product lineup of Champion and American Rebel safes
- Hands‑on demonstrations and deep inventory improving conversions
- Growth concentrated at a single flagship location
- Sales growth driven primarily by safes, indicating product concentration
Safe sales drive explosive growth as the Lenexa showroom becomes a regional destination for Champion and American Rebel safes, CCW gear and apparel
Lenexa, KS, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, today announced that its flagship American Rebel retail store in Lenexa, Kansas, posted more than
“Customers are coming to the Lenexa store for real, American-made steel and expert advice,” said Tom Mihalek, Chief Executive Officer of Champion Safe Company. “Our team in Kansas City is doing an outstanding job guiding buyers through the selection process — from compact home safes to full-size, top-tier models — and the results show. This growth is a direct reflection of the team’s product knowledge, customer service, and our commitment to offering a complete lineup of Champion and American Rebel products in a friendly, local showroom.”
Located at 8500 Marshall Dr, Lenexa, KS 66214, the Lenexa showroom has become a trusted resource for gun owners, families, executives, and builders seeking dependable security solutions and quality concealed-carry apparel and accessories. The store’s deep inventory, hands-on demonstrations, and staff expertise help customers make confident, informed purchases — accelerating safe sales and fueling the store’s exceptional growth.
“We’ve focused on making the customer experience exceptional — clear, honest information about construction and fire ratings, side-by-side comparisons on the showroom floor, and reliable delivery and service,” Mihalek added. “That approach is what turns first-time visitors into long-term customers — and it’s exactly why the Lenexa team is outperforming the market.”
About the American Rebel Store — Lenexa
The American Rebel Store in Lenexa showcases the full Champion Safe and American Rebel product ranges, including residential and large-format safes, concealed-carry backpacks, apparel, and accessories. The showroom offers personalized consultations and in-store demonstrations so customers can see and compare safes and gear before they buy.
Stop by the American Rebel Store — Lenexa at 8500 Marshall Dr, Lenexa, KS 66214 or call (913) 303-3580 to speak with an expert, schedule a showroom visit, or learn about current in-store inventory and promotions.
About Champion Safe Company
Champion Safe Co. has been at the forefront of safe manufacturing for over 25 years, providing high-quality safes engineered for ultimate security and fire protection. Built entirely with
About American Rebel Holdings, Inc. (NASDAQ: AREB)
American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space.
Learn more at americanrebel.com
Watch the American Rebel Story as told by our CEO Andy Ross.
Contact Information
Locate a Champion Safe Dealer: https://www.championsafe.com/dealer-directory
Become a Champion Safe Dealer: sales@championsafe.com
Investor Relations: ir@americanrebel.com
Media Inquiries
Monica Brennan: Monica@NewtoTheStreet.com
Matt Sheldon: Matt@Precisionpr.co 917-280-7329
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding our expectations, beliefs, intentions, strategies, and projections about future events or performance. Words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “projects,” “should,” “target,” “will,” and similar expressions are intended to identify such forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, many of which are difficult to predict and are beyond our control.
Forward-looking statements in this release may include, without limitation, statements regarding: anticipated benefits from dealer partnerships and retail expansion initiatives; expected revenue growth for fiscal year 2025 and beyond; consumer demand for Champion Safe and American Rebel products; adoption by distributors and retailers; our ability to scale production and strengthen supply chain capabilities; the effectiveness of our sales, marketing, and brand-building strategies; and the outcome of our recent appearance before the Nasdaq Hearings Panel. Certain performance metrics, including year-to-date growth percentages and other financial or operating data referenced herein, are based on internal, unaudited information and are subject to change upon completion of the Company’s standard financial closing and review procedures. Specifically, the Company presented its case on September 30, 2025, in response to a stockholder equity deficiency that was not cured prior to the expiration of the 180-day extension in August 2025. Since June 30, 2025, the Company has undertaken multiple capital actions—including debt conversions, minority equity investments, and equity issuances—that were not reflected in its Quarterly Report on Form 10-Q for the period ended June 30, 2025. Management believes these actions have collectively positioned the Company above the
These forward-looking statements are inherently subject to a number of risks, uncertainties, and assumptions that could cause actual results to differ materially from those expressed or implied, including, but not limited to: the performance and timing of marketing, promotional, and sponsorship activities; the success of our retail and dealer partnerships; our ability to effectively execute our business strategies; macroeconomic conditions and their impact on consumer spending; evolving regulatory and compliance developments; and the Risk Factors detailed in our filings with the Securities and Exchange Commission, including our Annual Reports on Form 10-K for the years ended December 31, 2023 and 2024, and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025.
Any forward-looking statement speaks only as of the date on which it is made. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
FAQ
What growth did the American Rebel Lenexa store report on Nov 20, 2025 for AREB?
Where is the American Rebel flagship store that posted 80% growth for AREB located?
What products drove AREB's Lenexa store growth reported Nov 20, 2025?
Does the Lenexa AREB store sell concealed‑carry gear and apparel?
What in‑store features did AREB credit for the Lenexa sales increase?
Will AREB's reported 80% Lenexa growth affect national sales figures?
