Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc.
American Rebel Holdings (NASDAQ: AREB) has announced the formation of American Rebel Productions, LLC, a new content-focused subsidiary. Award-winning producer Doug Grau will join as strategic advisor to CEO Andy Ross and is expected to serve as the subsidiary's initial President.
Grau, an original co-founder of American Rebel Holdings with over 40 years of industry experience, will step down from his current roles as President and Interim Principal Accounting Officer. Corey Lambrecht will assume the President role while continuing as COO, and Darin Fielding will become Principal Accounting Officer.
The new production arm aims to develop original content aligned with the company's patriotic brand identity, building upon the success of the song "American Rebel" which inspired the company's founding in 2014. This strategic initiative is designed to enhance brand visibility and support growth across the company's product lines, including American Rebel Light Beer, safes, and patriotic apparel.
American Rebel Holdings (NASDAQ: AREB) ha annunciato la creazione di American Rebel Productions, LLC, una nuova filiale focalizzata sui contenuti. Il produttore premiato Doug Grau entrerà a far parte come consulente strategico del CEO Andy Ross e dovrebbe assumere il ruolo di primo Presidente della filiale.
Grau, cofondatore originale di American Rebel Holdings con oltre 40 anni di esperienza nel settore, lascerà i suoi attuali incarichi di Presidente e Responsabile Provvisorio della Contabilità Principale. Corey Lambrecht prenderà il ruolo di Presidente continuando a ricoprire quello di COO, mentre Darin Fielding diventerà Responsabile della Contabilità Principale.
La nuova divisione di produzione punta a sviluppare contenuti originali in linea con l’identità patriottica del marchio, basandosi sul successo della canzone "American Rebel" che ha ispirato la fondazione dell’azienda nel 2014. Questa iniziativa strategica è pensata per aumentare la visibilità del marchio e supportare la crescita delle linee di prodotto dell’azienda, tra cui American Rebel Light Beer, casseforti e abbigliamento patriottico.
American Rebel Holdings (NASDAQ: AREB) ha anunciado la formación de American Rebel Productions, LLC, una nueva subsidiaria enfocada en contenido. El productor galardonado Doug Grau se unirá como asesor estratégico del CEO Andy Ross y se espera que sea el primer presidente de la subsidiaria.
Grau, cofundador original de American Rebel Holdings con más de 40 años de experiencia en la industria, dejará sus cargos actuales como presidente y oficial interino principal de contabilidad. Corey Lambrecht asumirá el cargo de presidente mientras continúa como COO, y Darin Fielding será el oficial principal de contabilidad.
La nueva división de producción tiene como objetivo desarrollar contenido original alineado con la identidad patriótica de la marca, basándose en el éxito de la canción "American Rebel" que inspiró la fundación de la empresa en 2014. Esta iniciativa estratégica está diseñada para aumentar la visibilidad de la marca y apoyar el crecimiento de las líneas de productos de la empresa, incluyendo American Rebel Light Beer, cajas fuertes y ropa patriótica.
American Rebel Holdings (NASDAQ: AREB)는 콘텐츠 중심의 새로운 자회사 American Rebel Productions, LLC를 설립했다고 발표했습니다. 수상 경력의 프로듀서 Doug Grau가 CEO Andy Ross의 전략 고문으로 합류하며, 자회사의 초대 사장으로 임명될 예정입니다.
American Rebel Holdings의 원래 공동 창립자이자 40년 이상의 업계 경험을 가진 Grau는 현재 사장 및 임시 수석 회계 책임자 직에서 물러납니다. Corey Lambrecht가 COO를 계속 맡으면서 사장직을 맡고, Darin Fielding이 수석 회계 책임자가 될 예정입니다.
새로운 제작 부서는 회사의 애국적 브랜드 정체성과 일치하는 독창적인 콘텐츠를 개발하는 것을 목표로 하며, 2014년 회사 설립에 영감을 준 노래 "American Rebel"의 성공을 기반으로 합니다. 이 전략적 이니셔티브는 브랜드 가시성을 높이고 American Rebel Light Beer, 금고, 애국적 의류 등 회사 제품 라인의 성장을 지원하기 위해 설계되었습니다.
American Rebel Holdings (NASDAQ : AREB) a annoncé la création de American Rebel Productions, LLC, une nouvelle filiale axée sur le contenu. Le producteur primé Doug Grau rejoindra l’équipe en tant que conseiller stratégique du PDG Andy Ross et devrait devenir le premier président de cette filiale.
Grau, cofondateur original d’American Rebel Holdings avec plus de 40 ans d’expérience dans l’industrie, démissionnera de ses postes actuels de président et de directeur principal par intérim de la comptabilité. Corey Lambrecht assumera le rôle de président tout en continuant à être COO, et Darin Fielding deviendra directeur principal de la comptabilité.
La nouvelle branche de production vise à développer du contenu original en accord avec l’identité patriotique de la marque, s’appuyant sur le succès de la chanson « American Rebel » qui a inspiré la création de l’entreprise en 2014. Cette initiative stratégique est conçue pour renforcer la visibilité de la marque et soutenir la croissance des gammes de produits de la société, notamment American Rebel Light Beer, les coffres-forts et les vêtements patriotiques.
American Rebel Holdings (NASDAQ: AREB) hat die Gründung von American Rebel Productions, LLC bekanntgegeben, einer neuen, inhaltsorientierten Tochtergesellschaft. Der preisgekrönte Produzent Doug Grau wird als strategischer Berater des CEO Andy Ross eintreten und voraussichtlich der erste Präsident der Tochtergesellschaft sein.
Grau, ein ursprünglicher Mitbegründer von American Rebel Holdings mit über 40 Jahren Branchenerfahrung, wird von seinen aktuellen Positionen als Präsident und Interim Principal Accounting Officer zurücktreten. Corey Lambrecht wird die Rolle des Präsidenten übernehmen und weiterhin als COO tätig sein, während Darin Fielding Principal Accounting Officer wird.
Die neue Produktionsabteilung hat zum Ziel, originelle Inhalte zu entwickeln, die mit der patriotischen Markenidentität des Unternehmens übereinstimmen, basierend auf dem Erfolg des Songs „American Rebel“, der 2014 die Gründung des Unternehmens inspiriert hat. Diese strategische Initiative soll die Markenbekanntheit steigern und das Wachstum der Produktlinien des Unternehmens unterstützen, darunter American Rebel Light Beer, Tresore und patriotische Bekleidung.
- Strategic expansion into content creation through new subsidiary
- Appointment of experienced industry veteran Doug Grau with 40+ years experience
- Clear leadership transition plan with new President and Principal Accounting Officer
- Potential for revenue diversification through media and entertainment
- Management restructuring could create temporary operational adjustments
- New venture into content production represents unproven business model for the company
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (americanrebelbeer.com) and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC.
As part of this strategic initiative, the Company has entered into a professional services agreement with Award-winning producer and music industry veteran Doug Grau, who will serve as a strategic advisor to CEO Andy Ross. Grau will assist in developing a business strategy for the new division, which will focus on content creation and brand storytelling aligned with the Company’s patriotic mission. Upon formal establishment of the subsidiary, Grau is expected to serve as its initial President.
Doug Grau, a veteran music industry executive and original co-founder of American Rebel Holdings, Inc., has played a key role in the Company’s early brand development and creative direction. His longstanding collaboration with CEO Andy Ross helped shape the Company’s identity as “America’s Patriotic Brand.”
From Song to Brand: The Origin of American Rebel
Grau and Ross have completed three albums together and have begun recording a fourth studio album. Ross’s three released albums – You Ain’t Seen Crazy Yet (2011), Cold Dead Hand (2013), and Time to Fight (2016) – benefited from Grau’s 40+ years of music industry experience. The first completed track for Time to Fight was the single “American Rebel,” a song that would become far more than just a title.
The message and energy behind “American Rebel” were immediately recognized as more than a song – it was a mission statement. That moment sparked the founding of American Rebel Holdings, Inc. in 2014, grounded in the belief that the song embodied the values, spirit, and lifestyle of a patriotic American brand. The company was built around that vision, transforming a powerful anthem into a multifaceted business rooted in patriotism and the unwavering belief in chasing the American dream.
Grau and Ross recently completed a new video for Ross’s single “I Stand For You.” The video was filmed during Ross’s recent concert celebrating the 250th birthday of the United States Army. Watch the video by clicking here.
Doug Grau’s Industry Legacy
Grau brings over four decades of experience in entertainment and media. He spent 15 years at Warner Bros. Nashville (1983–1998), where he was instrumental in developing the careers of artists such as Travis Tritt, Little Texas, David Ball, Jeff Foxworthy, and Bill Engvall. He also produced the original Blue Collar Comedy Tour LIVE CD featuring Foxworthy, Engvall, Larry the Cable Guy, and Ron White. In 2002, Grau produced the video and audio recording of the Statler Bros. Farewell Concert, which aired nationally on PBS and earned an RIAA Gold DVD award. He later published Statler Bros: Random Memories in 2008, co-written by founding members Harold and Don Reid.
In conjunction with this transition, Grau has agreed to officially step down from his current roles as President and Interim Principal Accounting Officer of American Rebel Holdings, Inc. As planned, Darin Fielding will assume the role of Principal Accounting Officer, and Corey Lambrecht, the Company’s current Chief Operating Officer, will take on the additional role of President. These leadership changes are designed to align the Company’s executive structure with its strategic growth initiatives and operational priorities.
Expanding the Brand Through Content
American Rebel Productions will be tasked with developing original content that amplifies the Company’s patriotic identity and connects with its growing customer base. CEO Andy Ross emphasized the importance of this next phase:
“We’ve always believed in the power of storytelling to build loyalty around the American Rebel brand. This planned new venture will allow me to continue working directly with Doug to leverage his exceptional talent and decades of experience in content creation. Together, we’ll amplify our message, elevate our brand, and ensure that everything we produce resonates deeply with our customers and reinforces the patriotic values at the heart of American Rebel.”
Strategic Growth and Diversification
The formation of American Rebel Productions reflects the Company’s broader strategy to diversify its revenue streams and deepen customer engagement. By leveraging media and entertainment, American Rebel Holdings, Inc. aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer, branded safes, and patriotic apparel. In addition, the Company will continue to pursue strategic licensing opportunities that align with its brand values and expand its reach into complementary markets.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security and self-defense products, and patriotic apparel. The Company recently expanded into the beverage industry with the launch of American Rebel Light Beer. Learn more at americanrebelbeer.com. For investor information, visit americanrebel.com/investor-relations.
Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story
Media Contact:
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
Investor Relations: info@americanrebel.com| ir@americanrebel.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
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