American Rebel converts $93K note into 697K shares
AREB is reducing debt through conversions and exchanges while issuing new equity and extending its president/COO’s contract amid previously disclosed going‑concern risks.
Rhea-AI Filing Summary
AMERICAN REBEL HOLDINGS INC (AREB) reported a series of financing and governance actions, including debt-for-equity exchanges and a senior executive contract extension. The company agreed with Streeterville Capital, LLC to partition a $93,000 Secured Promissory Note from an existing $5,470,000 note and exchange that partitioned note for 697,674 common shares, reducing the original note’s outstanding balance accordingly.
Additional unregistered equity issuances included 25,000 shares of Series A – Super Voting Convertible Preferred Stock to President and COO Corey Lambrecht, multiple conversions by 1800 Diagonal Lending LLC of promissory-note principal into common stock at prices between $0.081075 and $0.1055 per share, and common shares to Silverback Capital Corporation as payment. Lambrecht’s employment agreement was amended and extended to December 31, 2029, with adjusted compensation. The company also highlighted American Rebel Light Beer marketing initiatives, including Pennsylvania distribution growth, sponsorship of Black Oak Amphitheater, and first regular-season NFL game-day service at Lincoln Financial Field, while exhibits reiterate prior disclosures of recurring losses, a working-capital deficit and substantial doubt about its ability to continue as a going concern.
Positive
- None.
Negative
- Substantial going-concern doubt is reiterated in the exhibits, citing recurring losses and a working-capital deficit, indicating elevated financial risk for common shareholders.
- Multiple debt-for-equity conversions and stock payments (including 697,674 Streeterville shares and several 1800 Diagonal Lending conversions) add to share dilution without any disclosed concurrent capital raise.
Filing Explained
The issuances add equity, including common stock and convertible preferred stock.
The company records the
The filing also reports common-stock conversions and a convertible preferred-stock issuance.
Adding these securities can reduce existing common holders’ percentage ownership absent offsetting changes.
The listed securities were issued without registration and are described as restricted, meaning they may not be offered or sold without registration or an available exemption.
8-K Event Classification
Key Figures
Key Terms
Secured Promissory Note financial
Series A - Super Voting Convertible Preferred Stock financial
Regulation FD Disclosure regulatory
Distributor-First growth strategy financial
going concern financial
Section 4(a)(2) regulatory
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What material agreement did AREB enter into with Streeterville Capital on September 15, 2026?
What unregistered equity issuances did AREB report in this 8-K?
How much principal did 1800 Diagonal Lending LLC convert into AREB common stock and at what prices?
What changes were made to Corey Lambrecht’s employment agreement at AREB?
How is AREB using its American Rebel Light Beer brand in recent marketing initiatives?
What going-concern risks affecting AREB are referenced in the exhibits?
AI-generated analysis. How Rhea-AI works. Not financial advice.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934
Date
of Report (Date of earliest event reported)
(Exact name of registrant as specified in its charter)
(State or other jurisdiction of incorporation) |
(Commission File Number) |
(IRS Employer Identification No.) |
| ||
| (Address of principal executive offices) | (Zip Code) |
Registrant’s
telephone number, including area code:
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |
| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act: None
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging
growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 1.01. Entry into a Material Definitive Agreement.
Streeterville June 2025 Note Exchange Agreement
On September 15, 2026, the Company entered into an Exchange Agreement (the “Note Exchange”) with Streeterville Capital, LLC. The Company previously entered into that certain Secured Promissory Note (the “Note”), with an original issuance date of June 26, 2025 in the principal amount of $5,470,000. Pursuant to the Note Exchange, the Company and Streeterville agreed to partition a new Secured Promissory Note in the original principal amount of $93,000 (the “Partitioned Note”) from the Note and then cause the outstanding balance of the Note to be reduced by an amount equal to the initial outstanding balance of the Partitioned Note. Concurrently, the Partitioned Note was exchanged for 697,674 shares of the Company’s common stock.
The foregoing descriptions of the Note Exchange is not a complete description of all of the parties’ rights and obligations under the Note Exchange, and are qualified in its entirety by reference to the Form Note Exchange Agreement, a copy of which was filed as Exhibit 10.1 to the Current Report on Form 8-K filed on January 29, 2026.
Item 3.02 Unregistered Sales of Equity Securities.
On September 11, 2026, under the terms of the amendment to the employment agreement described in Item 5.02 below, the Company issued Corey Lambrecht, its president and chief operating officer, 25,000 shares of Series A - Super Voting Convertible Preferred Stock.
On September 14, 2026, 1800 Diagonal Lending LLC (“1800”) converted approximately $29,992.91 of the principal amount owed under a promissory note dated March 9, 2026 into 284,293 shares of common stock at $0.1055.
On September 14, 2026, 1800 converted $25,000 of the principal amount owed under a promissory note dated March 9, 2026 into 308,356 shares of common stock at $0.081075.
On September 15, 2026, Silverback Capital Corporation (“SCC”) requested the issuance of 500,000 shares of Common Stock to SCC, representing a payment of approximately $39.390.
On September 15, 2026, 1800 converted $23,243.50 of the principal amount owed under a promissory note dated March 9, 2026 into 286,691 shares of common stock at $0.081075.
On September 16, 2026, the Company issued Streeterville 697,674 shares of common stock pursuant to the exchange agreement described in Item 1.01 above at a per share price of $0.1333.
All of the above-described issuances (if any) were exempt from registration pursuant to Section 4(a)(2), and/or Regulation D of the Securities Act as transactions not involving a public offering. With respect to each transaction listed above, no general solicitation was made by either the Company or any person acting on its behalf. All such securities issued pursuant to such exemptions are restricted securities as defined in Rule 144(a)(3) promulgated under the Securities Act, appropriate legends have been placed on the documents evidencing the securities, and may not be offered or sold absent registration or pursuant to an exemption therefrom.
| 2 |
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officer; Compensatory Arrangements of Certain Officers.
(e) Employment Agreement Amendment. On September 11, 2026, the Company entered into an amendment to the employment agreement with Corey Lambrecht, President and chief operating officer. Pursuant to the agreement, the Company agreed to extend the expiration date of the agreement to December 31, 2029 and adjust certain compensation arrangement in the agreement. A copy of the amendment is attached hereto as Exhibit 10.1.
Item 7.01. Regulation FD Disclosure.
On September 9, 2026, the Company issued a press release titled “FLY REBEL FLY: American Rebel Light Beer Launches Abraham Lincoln “Be a Rebel” Campaign Ahead of Philadelphia Eagles Home Opener.” A copy of the press release is furnished herewith as Exhibit 99.1 to this Current Report.
On September 11, 2026, the Company issued a press release titled “American Rebel Light Beer Invites Patriotic Music Fans to Black Oak Amphitheater Tonight for Big & Rich-Headlined 9/11 Tribute Honoring First Responders and America’s Military.” A copy of the press release is furnished herewith as Exhibit 99.2 to this Current Report.
On September 15, 2026, the Company issued a press release titled “American Rebel Light Beer Salutes First Responders at Black Oak’s 25th Anniversary 9/11 Tribute Featuring Big & Rich, Craig Morgan and American Rebel CEO Andy Ross.” A copy of the press release is furnished herewith as Exhibit 99.3 to this Current Report.
On September 16, 2026, the Company issued a press release titled “Fly Rebel Fly - And Win: American Rebel Light Beer Makes Winning NFL Regular-Season Debut at Lincoln Financial Field as The Philadelphia Eagles Start The Season 1-0.” A copy of the press release is furnished herewith as Exhibit 99.4 to this Current Report.
The information contained in this Item 7.01 of this Current Report, including Exhibits 99.1 through 99.4 hereto, is being furnished pursuant to Item 7.01 and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, and it shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or under the Exchange Act, whether made before or after the date hereof, except as expressly set forth by specific reference in such filing to this Item 7.01 of this Current Report.
Item 9.01 Financial Statements and Exhibits.
| (d) | Exhibits. |
| Exhibit Number | Description | |
| 10.1 † | Amendment No. 2 to Corey Lambrecht Employment Agreement dated September 10, 2026 | |
| 99.1 | Be a Rebel Press Release dated September 9, 2026 | |
| 99.2 | Black Oak Amphitheater Press Release dated September 11, 2026 | |
| 99.3 | Salute to First Responders Press Release dated September 15, 2026 | |
| 99.4 | Fly Rebel Fly – And Win Press Release dated September 16, 2026 | |
| 104 | Cover Page Interactive Data File |
† Indicates management contract or compensatory plan or arrangement.
| 3 |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| AMERICAN REBEL HOLDINGS, INC. | ||
| Date: September 17, 2026 | By: | /s/ Charles A. Ross, Jr. |
| Charles A. Ross, Jr. | ||
| Chief Executive Officer | ||
| 4 |
Exhibit 99.1
FLY REBEL FLY: American Rebel Light Beer Launches Abraham Lincoln “Be a Rebel” Campaign Ahead of Philadelphia Eagles Home Opener
From Lincoln to The Linc, America’s Patriotic Beer Builds on Pennsylvania Momentum and Prepares for Its First Regular-Season NFL Game-Day Service
Latest “Historic Moments” Video Featuring Abraham Lincoln and American Rebel CEO Andy Ross is Now Featured on AmericanRebel.com Days Before Philadelphia’s September 13 NFL Home Opener
From Lincoln to The Linc, America’s Patriotic Beer Builds on Pennsylvania Momentum and Prepares for Its First Regular-Season NFL Game-Day Service
Latest “Historic Moments” Video Featuring Abraham Lincoln and American Rebel CEO Andy Ross is Now Featured on AmericanRebel.com Days Before Philadelphia’s September 13 NFL Home Opener
PHILADELPHIA, PA AND NASHVILLE, TN / ACCESS Newswire / September 9, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), America’s Patriotic Brand™ and creator of American Rebel Light Beer - America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer™ - today announced the release of its new “LINCOLN - BE A REBEL” campaign video, the latest installment in the Company’s expanding “HISTORIC MOMENTS” and “BE A REBEL” patriotic content platform.
Featuring American Rebel Founder, Chairman and Chief Executive Officer Andy Ross alongside a creative portrayal of President Abraham Lincoln, the video is now featured on the homepage of AmericanRebel.com and is available for public viewing on YouTube. The release comes five days before Philadelphia opens its 2026 regular season at Lincoln Financial Field against the Washington Commanders on Sunday, September 13, at 4:25 p.m. ET.
American Rebel Light Beer is currently being served at Lincoln Financial Field following a summer of concerts and major entertainment events. The Company expects the September 13 home opener to mark American Rebel Light Beer’s first service during a regular-season NFL game, creating a timely connection among Abraham Lincoln, Lincoln Financial Field, Pennsylvania beer momentum and the beginning of football season in Philadelphia.
American Rebel Founder, Chairman and CEO Andy Ross joins a creative portrayal of Abraham Lincoln in the Company’s new “Lincoln - Be a Rebel” campaign
WATCH THE “LINCOLN - BE A REBEL” CAMPAIGN
Featured on the American Rebel homepage: www.americanrebel.com
Watch on YouTube: Abraham Lincoln | Founding Fathers Ad Campaign
WATCH. SHARE. CELEBRATE FREEDOM. BE A REBEL.
FLY EAGLES FLY. FLY REBEL FLY.
“Fly Eagles Fly - and now, Fly Rebel Fly,” said Andy Ross, Founder, Chairman and Chief Executive Officer of American Rebel Holdings, Inc. “Abraham Lincoln had the courage and conviction to lead the country through one of the most difficult chapters in American history. That spirit is a powerful fit for “Be a Rebel.” Being a Rebel is not about division or breaking rules for the sake of rebellion. It is about standing tall for faith, freedom, family, personal responsibility and the country we love.”
“Four days after we release the Lincoln campaign, American Rebel Light is scheduled to be served at Lincoln Financial Field for Philadelphia’s regular-season home opener. From Lincoln to The Linc, from Gettysburg to York and Philadelphia, our Pennsylvania story is taking flight. We invite patriotic Americans to watch the video, share it, raise a Rebel Light and celebrate the USA. Fly Rebel Fly. Rebel Up.”
FROM LINCOLN TO THE LINC: A CAMPAIGN BUILT FOR THIS MOMENT
The Abraham Lincoln installment carries forward American Rebel’s blend of patriotic storytelling, American history, humor and founder-led brand identity. Where the George Washington campaign celebrated the courage required to help create a nation, the Lincoln campaign turns toward the resolve required to help preserve one.
The broader “HISTORIC MOMENTS” and “BE A REBEL” platform celebrates leaders, visionaries and patriots whose courage helped create and preserve the freedoms Americans enjoy today. Each installment is designed to connect America’s past with a modern call for citizens to stand for freedom, independence, personal responsibility, perseverance and love of country.
By pairing Andy Ross and American Rebel Light Beer with a creative portrayal of Abraham Lincoln, the new video delivers a timely campaign message just as Philadelphia prepares for football season and Lincoln Financial Field shifts from its summer entertainment schedule into regular-season game day.
STAND TALL. STAND PROUD. BE LOUD. BE A REBEL.
PENNSYLVANIA MOMENTUM TAKES FLIGHT
Pennsylvania has emerged as American Rebel Light Beer’s most productive and fastest-developing state market. In July 2026, the Company reported that American Rebel Light Beer had been purchased by 437 active buying accounts across Pennsylvania, including retailers, bars and restaurants that had placed confirmed orders for the brand. Approximately 225 of those accounts were grocery and neighborhood retail locations stocking the product on shelf.
The Company’s Pennsylvania distribution network covers 47 of the Commonwealth’s 67 counties and is supported by five established wholesale partners: Wilson McGinley, Muller Distributing, Mid-State Beverage Company, Banko Beverage Company and Ace Distributing. Collectively, those partners reach a potential account universe of more than 5,400 retail locations across the state.
American Rebel supported this distribution infrastructure throughout the summer with grassroots consumer engagement, retailer activity, community events and founder appearances. Activations in Gettysburg and at the historic York State Fair extended the brand’s reach beyond the beer aisle, while service at Lincoln Financial Field introduced Rebel Light to consumers attending major concerts and entertainment events in Philadelphia.
The Company believes Pennsylvania demonstrates how its Distributor-First strategy can work when strong wholesalers, committed retailers, local activation and high-visibility venue placement operate together. The result is a connected market-development model designed to move the brand from distributor inventory to neighborhood shelves, on-premise accounts and major consumer venues.
American Rebel Light Beer is being served at Lincoln Financial Field as Pennsylvania continues to develop into the brand’s leading state market
A REGULAR-SEASON NFL GAME-DAY MILESTONE
On Sunday, September 13, 2026, Philadelphia is scheduled to host the Washington Commanders at Lincoln Financial Field at 4:25 p.m. ET in the team’s regular-season home opener. American Rebel Light Beer is scheduled to be available to adult consumers of legal drinking age attending the game, subject to venue and concession availability.
Management expects the home opener to represent the first regular-season NFL game at which American Rebel Light Beer is served. The milestone advances the brand from summer concerts and entertainment events into regular-season professional football and places America’s Patriotic Beer in front of one of the country’s most passionate fan bases.
The timing also extends the message introduced in the earlier “FLY REBEL LIGHT, FLY!” campaign: American Rebel Light Beer is building its identity where consumers gather for music, sports, tailgating, community and shared celebrations. The Company believes the connection among the Lincoln campaign, The Linc and the Eagles’ home opener creates a distinctive moment for both brand storytelling and consumer trial.
EAGLES COUNTRY. REBEL COUNTRY. ONE HISTORIC KICKOFF.
“Pennsylvania is showing what can happen when top-tier distribution, active retail partners and an authentic brand work together,” said Todd Porter, President of American Rebel Beverages. “We built a five-distributor network, reached hundreds of active buying accounts and supported that footprint with events and direct consumer engagement across the Commonwealth. Now American Rebel Light Beer is moving from summer service at Lincoln Financial Field into the regular-season football calendar.”
“The September 13 home opener is a meaningful progression for our brand and a major visibility opportunity in one of America’s strongest sports markets. Pennsylvania continues to be the blueprint for how we intend to combine distributor execution, account growth, grassroots activation and premium venue placement. Fly Rebel Fly.”
MORE THAN A VIDEO: A MULTI-PLATFORM BRAND-BUILDING ASSET
American Rebel has deployed the Abraham Lincoln campaign across its corporate website, beer website, social-media platforms, distributor communications, retailer outreach, consumer marketing and investor communications. The Company believes the video can strengthen recognition of American Rebel Light Beer as America’s Patriotic Beer™, expand the “HISTORIC MOMENTS” content library and provide distributors and retailers with a timely, shareable asset for football season.
The Lincoln campaign follows the George Washington installment and advances American Rebel’s strategy of pairing recognizable figures from American history with modern, founder-driven storytelling. The recurring platform is intended to encourage consumer engagement while reinforcing the values that define the American Rebel brand: faith, freedom, personal responsibility, hard work, perseverance and love of country.
American Rebel Light Beer - America’s Patriotic Beer™ - continues expanding its retail, on-premise and venue presence in Pennsylvania and other U.S. markets
WATCH. SHARE. RAISE A REBEL.
American Rebel invites patriotic Americans, football fans, consumers, distributors, retailers, veterans, first responders and supporters of the brand to watch the Lincoln campaign, share it across social media and join the growing movement to “BE A REBEL.”
Watch the Lincoln campaign: https://youtu.be/S4Cbw92i-n4?si=GXcGgMDkS_M2UM5d
Visit American Rebel: www.americanrebel.com
Learn more about American Rebel Light Beer: www.americanrebelbeer.com
WATCH IT. SHARE IT. RAISE A REBEL. FLY REBEL FLY.
ABOUT AMERICAN REBEL LIGHT BEER
American Rebel Light Beer is the crisp, refreshing, all-American light lager crafted for patriots who love freedom, music, motorsports, tailgates, football and celebrating the American way of life. It is positioned for concerts, race weekends, community events, backyard gatherings and the occasions when Americans come together to celebrate life, liberty and the pursuit of the American Dream.
Anchored by its signature brand statement - “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer™” - American Rebel Light Beer follows a Distributor-First growth strategy that prioritizes relationships with established wholesalers capable of accelerating retail, on-premise and venue availability.
American Rebel Beverages partners with AlcSource as its beverage alcohol facilitator and City Brewing as its contract brewing and co-packing partner, providing an asset-light production and supply platform designed to support continued regional and national expansion.
American Rebel Beverages Distribution and Account Inquiries:
Todd Porter, President, American Rebel Beverages
tporter@americanrebelbeer.com
AMERICAN REBEL LIGHT BEER. IT TASTES LIKE FREEDOM.
ABOUT AMERICAN REBEL HOLDINGS, INC.
American Rebel Holdings, Inc. (OTCID:AREB) is America’s Patriotic Brand™. The Company is a Nevada corporation with its principal executive offices in Nashville, Tennessee, and offers American Rebel Light Beer, safes and security products, branded lifestyle merchandise and related patriotic media and marketing initiatives.
Through American Rebel Light Beer, Champion Safe Company, branded merchandise, live events, music, media appearances and community-based activations, American Rebel is working to expand national brand recognition while strengthening the connection among consumer identity, product demand and long-term shareholder value. Champion Safe supports the Company’s broader mission through high-quality safes and vault doors manufactured in North America with American-made steel.
www.americanrebel.com | www.americanrebelbeer.com | www.championsafe.com
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning expectations, beliefs, projections, future plans, strategies, anticipated events or trends and are not statements of historical fact.
Forward-looking statements in this release include, without limitation, statements regarding the anticipated availability and service of American Rebel Light Beer at Lincoln Financial Field during the September 13, 2026 home opener and future sporting or entertainment events; management’s expectation that the September 13 game will represent the brand’s first regular-season NFL game-day service; the anticipated marketing, consumer-engagement, viewership and brand-building effects of the Abraham Lincoln, “HISTORIC MOMENTS” and “BE A REBEL” campaigns; continued Pennsylvania retail, on-premise, distributor and account growth; anticipated consumer trial and sell-through; future venue placements; national market expansion; distributor and retailer support; product demand; revenue opportunities; and the Company’s broader business, marketing and growth strategies.
Forward-looking statements may be identified by words such as “believes,” “expects,” “anticipates,” “intends,” “plans,” “may,” “will,” “should,” “could,” “continues,” “opportunity,” “target,” “potential” and similar expressions. These statements are based on management’s current expectations, estimates, plans, assumptions and beliefs and are not guarantees of future performance.
Actual results could differ materially because of risks and uncertainties including venue and concession decisions; limitations on the number or location of concession points carrying the product; postponement, cancellation or rescheduling of games, concerts or other events; changes in team, league, broadcast or venue schedules; distributor, retailer and concessionaire execution; product availability; production, packaging, freight or logistics disruptions; regulatory requirements governing alcoholic beverages; consumer preferences; competitive pressures; pricing; inflation; economic conditions; access to capital; liquidity; dilution; market acceptance of the Company’s brand positioning; the effectiveness of marketing campaigns; and risks described in the Company’s filings and public disclosures.
There can be no assurance that American Rebel Light Beer will be available at every event, concession location or time referenced in this release, that any venue placement or distribution relationship will continue or expand, or that the campaign or stadium availability will produce any particular level of sales, revenue, consumer engagement, brand recognition or shareholder value.
Forward-looking statements speak only as of the date of this release. American Rebel Holdings, Inc. undertakes no obligation to update or revise any forward-looking statement except as required by applicable law.
HISTORICAL PORTRAYAL AND CREATIVE CONTENT DISCLAIMER
The Abraham Lincoln, “HISTORIC MOMENTS” and “BE A REBEL” videos include creative reenactments, dramatizations, stylized portrayals, fictionalized situations and entertainment-oriented brand storytelling. No claim is made that any portrayed event, setting, interaction or dialogue reflects an actual historical event or statement. The depiction of Abraham Lincoln does not imply endorsement, authorization, approval or affiliation by Abraham Lincoln, any estate, historical organization, museum, governmental institution or other party.
THIRD-PARTY NAMES, TRADEMARKS AND NO IMPLIED AFFILIATION
References to Lincoln Financial Field, the Philadelphia Eagles, the Washington Commanders, the National Football League, FOX, concerts, performers, distributors, retailers, venues and other third parties are included solely for descriptive and informational purposes. Unless expressly stated in definitive written documentation, no sponsorship, endorsement, approval, affiliation, partnership, joint venture, agency, licensing arrangement or official association with any team, league, broadcaster, venue, artist or other third party is intended or implied. All third-party trademarks, trade names, team names, league names, venue names and logos are the property of their respective owners.
American Rebel Light Beer is intended for adults 21 years of age and older. Please enjoy responsibly.
CONTACT INFORMATION
Investor Relations and Media:
American Rebel Holdings, Inc.
ir@americanrebel.com | info@americanrebel.com
American Rebel Beverages Distribution and Account Inquiries:
Todd Porter, President, American Rebel Beverages
tporter@americanrebelbeer.com
SOURCE: American Rebel Holdings, Inc.
Exhibit 99.2
American Rebel Light Beer Invites Patriotic Music Fans to Black Oak Amphitheater Tonight for Big & Rich-Headlined 9/11 Tribute Honoring First Responders and America’s Military
Craig Morgan, Andy Ross - American Rebel Holdings, Inc. (OTCID:AREB), Jacob Smalley and the Morgan County Line join a special evening of remembrance at Table Rock Lake; American Rebel Light Beer encourages fans to arrive early and show their support
Craig Morgan, Andy Ross - American Rebel Holdings, Inc. (OTCID:AREB), Jacob Smalley and the Morgan County Line join a special evening of remembrance at Table Rock Lake; American Rebel Light Beer encourages fans to arrive early and show their support
NASHVILLE, TN AND LAMPE, MO / ACCESS Newswire / September 11, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), America’s Patriotic Brand™ and the company behind American Rebel Light Beer (www.americanrebelbeer.com), invites patriotic Americans and music fans to come together tonight at Black Oak Amphitheater, Southwest Missouri’s Premier Outdoor Concert Venue, for a special concert commemorating the 25th anniversary of September 11. Headlined by Big & Rich with Cowboy Troy, with featured performer Craig Morgan, the evening will combine live music with heartfelt tributes to first responders, America’s military and the lives lost on 9/11.
Remember. Honor. Celebrate. Black Oak Amphitheater brings together country music and patriotic remembrance for its September 11 tribute at Table Rock Lake
Remember. Honor. Celebrate.
Black Oak Amphitheater brings together country music and patriotic remembrance for its September 11 tribute at Table Rock Lake.
Remember the Fallen. Honor Those Who Serve. Stand Together for America.
Twenty-five years later, the call to remember remains as important as ever. Tonight’s gathering is an opportunity to honor the courage of those who answered the call on September 11, remember the families whose lives were forever changed, and express gratitude to the men and women who continue to protect our communities and our country.
Black Oak Amphitheater’s tribute will bring that spirit of appreciation to the stage through music, reflection and recognition of first responders and military personnel. The event is designed to unite the community in remembrance while celebrating the freedoms Americans share.
Alongside headliners Big & Rich with Cowboy Troy and featured performer Craig Morgan, the evening includes Jacob Smalley and the Morgan County Line and Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc.
“Coming back to Black Oak Amphitheater feels like coming home to the heart of American patriotism,” said Andy Ross, CEO of American Rebel Holdings, Inc. “This venue isn’t trying to be the biggest-it’s committed to being the best. Black Oak stands for honoring our first responders, celebrating our military, and giving Americans a place to come together under one sky. I’m proud to be back on that stage for a night that means so much to all of us.”
Black Oak Amphitheater continues to strengthen its reputation as the Ozarks’ premier patriotic concert venue-committed not to being the biggest, but to being the best. Its dedication to honoring first responders, celebrating America’s military and hosting meaningful community events makes it a natural partner for American Rebel Light Beer.
American Rebel Light - America’s Patriotic Beer - is A Better-for-You Light Lager Built for the Live-Music Crowd
American Rebel Light Beer is marketed as an all-natural premium domestic light lager, with 110 calories, 4 grams of carbs, and 4.2% ABV per 12-ounce serving. Company consumer materials describe the beer as made without corn syrup or rice extract.
Throughout the evening, fans will be invited to enjoy American Rebel Light Beer in the setting it was built for: live music, shared moments, and a crowd that wants to celebrate the American spirit.
Come Early. Enjoy the Music. Raise an American Rebel Light.
American Rebel Light Beer continues as a featured sponsor of Black Oak Amphitheater, building on the partnership announced earlier this year and the shared connection among live music, community and American pride.
American Rebel encourages fans to make an evening of it: arrive early, enjoy the food and live music, and be there for the tributes that make this gathering meaningful. For guests 21 and older, an ice-cold American Rebel Light Beer offers a refreshing accompaniment to a night under the Ozarks sky.
Whether coming for Big & Rich, Craig Morgan or the entire lineup, fans are encouraged to bring their friends, their gratitude and their love of the USA.
Tonight, the spotlight belongs to the heroes-and the community coming together to honor them.
Tonight’s Schedule: Arrive Early for the Full Experience
The following schedule highlights are drawn from Black Oak’s “Know Before You Go” announcement. All times are Central and subject to change.
| Time | Scheduled Activity | |
| 4:00 p.m. | Parking opens | |
| 5:00 p.m. | Zac Hatton - American Rebel Beer Party Stage | |
| 6:20 p.m. | Color Guard presentation | |
| 6:30 p.m. | Jacob Smalley and the Morgan County Line | |
| 7:15 p.m. | Andy Ross | |
| 8:00 p.m. | Craig Morgan | |
| 9:00 p.m. | Special video presentation and fireworks | |
| 9:30 p.m. | Big & Rich with Cowboy Troy |
Come early and be part of the tribute. Pre-show music begins at 5:00 p.m. on the American Rebel Beer Party Stage.
Location: Black Oak Amphitheater, 1728 State Highway H, Lampe, Missouri 65681, near Table Rock Lake. Tickets, entry information and the latest event updates are available through Black Oak Amphitheater’s official website.
Get your tickets. Get there early. Honor our first responders and military. Join American Rebel for a memorable night of music, gratitude and American pride.
About American Rebel Light Beer
American Rebel Light Beer is a premium domestic light lager crafted for patriots who love their country and want crisp, clean, full-flavor refreshment with a lighter feel. American Rebel Light Beer celebrates freedom, Life, Liberty, and the pursuit of the American Dream - anchored by its signature brand statement:
“America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer.”
PUT A CAN IN YOUR HAND: A BETTER FOR YOU PREMIUM LIGHT LAGER BUILT TO WIN
American Rebel Light Beer is crafted for beer drinkers who want a crisp, clean, easy-drinking domestic light lager with a “better for you” profile, aligned with a brand that celebrates freedom and the American spirit. It’s the only BEER we’re DRINKIN’ ROUND HERE.
Calories: 110 per 12 oz
Carbs: 4g per 12 oz
ABV: 4.2%
Recipe: 100% all malt - no adjuncts, no corn syrups, no rice extracts
Process: Cold, extended fermentation for crisp taste and “brilliant” clarity
Brewed by: City Brewing Company, La Crosse, Wisconsin, in partnership with the AlcSource beverage innovation team
Since its launch in September 2024, American Rebel Light Beer has rolled out in 18 states - including Tennessee, Florida, North Carolina, Virginia, Ohio, Kentucky, Missouri, Indiana, Mississippi, Minnesota, Arkansas, Pennsylvania, Massachusetts, West Virginia, Iowa, Alabama, Connecticut, and Kansas - and continues to expand nationwide as America’s Patriotic, “better for you” light beer.
Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability and build nationwide momentum.
For more information, visit americanrebelbeer.com
Retail and Distribution Inquiries
Todd Porter, President, American Rebel Beverages
tporter@americanrebelbeer.com
About Black Oak Amphitheater
Black Oak Amphitheater in Lampe, Missouri is an open-air concert venue near Table Rock Lake that brands itself as Missouri’s premier outdoor concert venue. Known for its pre-show party atmosphere, VIP options, major touring acts and destination live entertainment in the Ozarks, Black Oak Amphitheater has become a premier outdoor concert destination just 20 minutes from the Branson entertainment corridor.
The venue, nestled in the scenic Ozark Mountains near Table Rock Lake, has a rich history. It originally opened in 1983 under the name Swiss Villa Amphitheater and, throughout the 1980s and 1990s, became a major tour stop for some of the biggest names in rock and country music. Legendary acts including Ozzy Osbourne, Def Leppard, Lynyrd Skynyrd, REO Speedwagon, Bob Dylan and Steppenwolf have graced its stage, drawing massive crowds to the unincorporated community of Lampe.
Today, Black Oak Amphitheater consistently pulls national touring acts across country, rock, and Christian music, celebrated by fans for its open-air setting, natural acoustics, and beautiful Ozark sunsets.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (OTCID:AREB), America’s Patriotic Brand™, offers American Rebel Light Beer, safes and security products, and patriotic lifestyle merchandise. Headquartered in Nashville, Tennessee, the Company brings together products and experiences celebrating faith, family, freedom and love of country.
Through strategic partnerships across sports, music, racing, and entertainment, American Rebel continues building a lifestyle-driven consumer brand focused on connecting with hardworking Americans who value faith, family, freedom, and country. The Company’s expanding NHRA sponsorship footprint - including partnerships with Tony Stewart Racing Nitro, Matt Hagan, Leah Pruett, and John Hall Racing - reflects American Rebel’s commitment to creating authentic consumer engagement opportunities while supporting retail growth, national brand visibility, and shareholder value.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding scheduled performances, tribute activities, sponsorship participation, product positioning, distribution expansion, market growth, and the continued rollout of American Rebel Light Beer. Forward-looking statements are based on current expectations, estimates, assumptions and projections that involve significant risks and uncertainties, many of which are beyond the Company’s control and could cause actual results or events to differ materially from those expressed or implied.
Forward-looking statements in this release include, but are not limited to, statements regarding:
| ● | American Rebel Light Beer’s role as a presenting sponsor of the Black Oak Amphitheater event; | |
| ● | The Company’s participation in tribute-related activities; | |
| ● | Anticipated attendance, programming, and event-day operations at Black Oak Amphitheater; | |
| ● | The continued nationwide expansion of American Rebel Light Beer into new states, retail accounts, and on-premise venues; | |
| ● | The Company’s Distributor-First growth strategy and expectations regarding wholesaler partnerships; | |
| ● | The production, availability, and consumer acceptance of American Rebel Light Beer; ● The Company’s branding, marketing, and promotional initiatives; | |
| ● | The performance, timing, and availability of artists scheduled to appear at Black Oak Amphitheater; | |
| ● | The Company’s ability to maintain or expand relationships with brewing partners, distributors, retailers, and event venues. |
American Rebel Light Beer is a presenting sponsor of the Black Oak Amphitheater event. Sponsorship does not imply any affiliation, endorsement, partnership, or commercial relationship with any artists, performers, or talent referenced in this release, including Big & Rich, Cowboy Troy, Craig Morgan, Jacob Smalley, the Morgan County Line, or any other individuals or groups. All performers appear independently under agreements with the venue or event organizers.
A number of factors could cause actual results to differ materially from those expressed or implied in the forward-looking statements, including but not limited to: ● Weather conditions, natural events, or operational disruptions affecting scheduled performances; ● Changes to event programming, timing, artist availability, or venue operations; ● Supply chain constraints, production delays, ingredient availability, or manufacturing interruptions; ● Regulatory changes affecting alcohol production, distribution, labeling, marketing, or sales; ● Shifts in consumer preferences, competitive pressures, or market conditions in the beverage industry; ● The Company’s ability to secure and maintain distribution agreements, retail placements, and on-premise activations; ● Economic conditions, inflationary pressures, transportation costs, or other macroeconomic factors; ● Risks associated with operating a public company, including compliance obligations and reporting requirements; ● Any other risks and uncertainties described in the Company’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.
Forward-looking statements speak only as of the date of this release. American Rebel Holdings, Inc. undertakes no obligation to update or revise any forward-looking statements to reflect events, circumstances, or changes in expectations after the date of this release, except as required by law.
American Rebel Light Beer is intended for adults 21 and older. Please enjoy responsibly and arrange a safe ride home. References to performers, first responders, military personnel, or venue representatives do not imply their endorsement of American Rebel products.
Investor Relations and Media:
American Rebel Holdings, Inc.
info@americanrebel.com
SOURCE: American Rebel Holdings, Inc.
Exhibit 99.3
American Rebel Light Beer Salutes First Responders at Black Oak’s 25th Anniversary 9/11 Tribute Featuring Big & Rich, Craig Morgan and American Rebel CEO Andy Ross
Tuesday, 15 September 2026 02:40 PM
Topic:
Company Update
Big & Rich with Cowboy Troy, Craig Morgan, American Rebel (OTCID:AREB) CEO Andy Ross, and Jacob Smalley & The Morgan County Line united patriotic fans on September 11, 2026, to honor First Responders, remember the fallen and stand together for America.
A presenting sponsor of Black Oak Amphitheater - “Missouri’s Premier Outdoor Concert Venue!” - American Rebel Light Beer thanks the venue and its fans and rallies support for upcoming concerts and the road to 2027.
NASHVILLE, TN AND LAMPE, MO / ACCESS Newswire / September 15, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), America’s Patriotic Brand™, today extended a heartfelt salute to America’s First Responders and a red-white-and-blue thank-you to Black Oak Mountain Amphitheater - “Missouri’s Premier Outdoor Concert Venue!” - following its September 11, 2026 concert commemorating the 25th anniversary of the September 11 attacks. Featuring Big & Rich with Cowboy Troy, Craig Morgan, Andy Ross, and Jacob Smalley & The Morgan County Line, the evening brought music and community together to remember the lives lost and honor the courage and sacrifice of those who answered the call.
American Rebel Light Beer is proud to be a presenting sponsor of Black Oak Amphitheater and to have been served to adult concertgoers throughout its 2026 season. From Memorial Day weekend to the September 11 tribute, the relationship has connected a proudly patriotic beer brand with a venue and audience that share its appreciation for great live music, community and love of country.
For American Rebel, the connection is unmistakable: great music, great beer and people who proudly love the USA. The Company encourages fans to carry that spirit forward by attending future Black Oak concerts, inviting friends, joining the Fan Club and helping spread the word.
American Rebel Light Beer, American Rebel CEO Andy Ross, Big & Rich, Craig Morgan and Patriotic Country Rock: A Night to Honor First Responders
Twenty-five years after the September 11 attacks, the occasion carried a meaning beyond the music. Black Oak brought its community together in remembrance of those who died, recognition of families whose lives were forever changed, and gratitude for First Responders and the men and women who continue to protect the nation.
In its public post-show Facebook message, Black Oak captured the spirit of the evening:
“Friday night was about more than great music. It was about coming together as a community to remember and honor September 11th and those whose lives were forever changed that day.”
“A huge THANK YOU to everyone who joined us for an unforgettable evening with Big & Rich, Craig Morgan, Andy Ross with American Rebel Beer, and Jacob Smalley & The Morgan County Line!”
The September 11 performance marked a return to Black Oak for Ross, whose patriotic country rock was also part of the venue’s May 24 Memorial Day weekend concert featuring Brantley Gilbert, Aaron Lewis and Payton Smith.
“Black Oak is our kind of place, and those fans are our kind of people,” said Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc. “We brewed American Rebel Light for patriots who love this country and what it stands for. Being part of Memorial Day weekend and returning for this September 11 tribute was an honor. The music brought us together, but remembering the fallen and thanking our First Responders gave the night its meaning.”
Ross continued: “Black Oak doesn’t have to be the biggest to be one of the best. To us, it is one of the premier - and most patriotic - venues in the Midwest. The management, the staff and the fans are exactly the people we are proud to stand alongside. God bless our First Responders, God bless our military and God bless America.”
American Rebel Beer, Black Oak Amp & Andy Ross - 25th Anniversary 9/11 Concert
WATCH: Andy Ross Brings Patriotic Country Rock to Black Oak Amphitheater
Suggested video caption: Highlights from a night of live music, remembrance and American pride.
“Black Oak Amphitheater Is Back” - and American Rebel Light Beer Is Calling on Fans to Show Up and Drink a Rebel Light!
Black Oak’s message did more than thank the audience. It asked the community to help sustain the venue’s future:
“BLACK OAK AMPHITHEATER IS BACK IN BUSINESS - AND WE NEED YOUR SUPPORT!”
“Our new management team has invested an incredible amount of time, energy, and money into bringing Black Oak Amphitheater back and making it a venue that Southwest Missouri and the surrounding communities can be proud of.”
“But we can’t do it without YOU.”
“Every time you share our posts, tell your friends, buy a ticket, bring your family to a show, or spread the word about Black Oak Amphitheater, you’re helping us build the future of this incredible venue.”
American Rebel Light Beer proudly echoes that call. Patriotic fans of great music and great beer: get behind Black Oak. Make plans for an announced show. Invite someone who has never been. Share a favorite concert memory and help another music lover discover the venue. Guests 21 and older can make an American Rebel Light part of the evening wherever it is available.
Supporting live music means supporting the people who book the artists, prepare the grounds, welcome the fans and make the experience possible. A great stage needs a great audience. Be part of the next crowd that makes it happen.
The Fans Said It Best: “This One Hit It Out of the Park”
In public comments on Black Oak’s Facebook page, individual concertgoers described an experience that started before the main-stage performances and stayed with them after the music ended.
Rita Hobbs highlighted the welcome at the American Rebel Party Stage:
“It started right after passing through security and listening to the music provided at the American Rebel Party Stage.”
She also reflected on the tribute:
“The displays of patriotism for the 25th anniversary of the 9/11 attacks by each group blew me away as well as the remembrances and displays in between the different bands and a great fireworks display.”
Looking back on the season, Hobbs added:
“We have been to several shows out there this year and enjoyed them all, but this one hit it out of the park. Can’t wait to find out what you’ve got going for next year.”
Brittany Jo Maybee wrote:
“You all did an amazing job remembering 9/11. I can say from where we was sitting I was not the only one with tears rolling down my face.”
Karen McNellis Doelger also looked ahead:
“We saw 3 shows this year and we’re looking forward to next year.”
Doelger described Black Oak as “our favorite outdoor venue.” These individual reflections capture the connection American Rebel values: music that brings people together, occasions that mean something and a venue people want to visit again.
American Rebel Light Beer is a proud presenting sponsor of the Black Oak Amphitheater, Patriotic Black Oak fans shared their appreciation for a memorable evening of music and remembrance.
Missouri’s Premier Outdoor Concert Venue! More Shows, More Music and More Reasons to Return
Black Oak’s message made clear that its team is looking ahead:
“AND WE’RE JUST GETTING STARTED!
We’re already working on our 2027 CONCERT LINEUP, and we’re excited about what’s ahead!”
The venue outlined its ambitions in four emphatic lines:
“MORE SHOWS
MORE GREAT MUSIC
MORE REASONS TO COME TO BLACK OAK
A STRONGER FUTURE FOR THIS INCREDIBLE VENUE”
Fans do not have to wait for next year to support the venue. Black Oak’s published calendar lists ROCKtoberfest for Saturday, October 10, 2026, featuring Cody Parks & The Dirty South, Paralandra, Order of the Machine, and Whisper to Scream. Doors are scheduled for 5 p.m., with the show at 5:30 p.m. Fans should consult the official event listing for current details and ticket availability.
“Here’s our message to everyone who loves great music, great beer and this country: show up for Black Oak,” Ross said. “Buy a ticket to an upcoming concert. Bring your friends. Join the Fan Club and help spread the word. The people working to build something special there deserve our support - and the fans are what bring it to life.”
Join the Black Oak Fan Club - Make Your Next Concert a Black Oak Concert
Black Oak invited supporters to stay connected:
“Want to be the first to hear about upcoming shows, special announcements, exclusive updates, and all things Black Oak Amphitheater? Join our Fan Club today! Visit our website to sign up and become part of the Black Oak family.”
American Rebel encourages fans throughout Southwest Missouri and the surrounding region to follow Black Oak’s official announcements, register for the Fan Club and plan their next visit. Check each event’s arrival information, come early for scheduled pre-show entertainment and enjoy a night of music in the Ozarks near Table Rock Lake.
Upcoming concerts, tickets and Fan Club registration: www.blackoakamp.com
Official event listing: ROCKtoberfest - October 10, 2026
Follow Black Oak: Facebook.com/BlackOakAmp
Black Oak Amphitheater
1728 State Highway H, Lampe, Missouri 65681
Box Office: 417-202-7060
Box Office Hours: Monday-Friday, 10 a.m.-4 p.m., as listed in the venue’s announcement.
Black Oak also emphasized:
“ONLY purchase tickets through our official website or by calling our Box Office.”
American Rebel Light Beer is a Proud Presenting Sponsor of the Black Oak Amp. A Patriotic Audience. A Beer That Wears Its Values on the Can.
American Rebel Light Beer is built around a straightforward promise to its adult consumers: a great-tasting light beer and a proudly American identity. The brand puts its values right on the can:
“America’s Patriotic - God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer.”
As a presenting sponsor, American Rebel Light Beer is proud to support Black Oak’s live-music experience. Its connection with the venue reflects the Company’s broader presence at concerts, motorsports events, football tailgates, community gatherings and prominent bars and entertainment establishments in its hometown of Nashville, Tennessee.
The Company has previously reported distribution agreements with more than 30 distribution partners across 18 states, supporting its efforts to make American Rebel Light Beer easier for consumers to find. The strategy pairs established wholesale relationships with retail support and in-person brand experiences. Geographic reach and distribution agreements are milestones, not a substitute for the day-to-day work of winning consumer trial and repeat purchases.
For American Rebel, Black Oak is a natural setting for that work: a venue with a passionate audience, memorable live entertainment and a shared appreciation for the USA.
Thank You, Black Oak: Honoring Our Heroes, Supporting Live Music and Standing Proud Together
Black Oak closed its post-show message with gratitude and an invitation:
“Thank you for believing in Black Oak, supporting live music, and being part of what we’re building. We can’t wait to see you in 2027!”
American Rebel extends its thanks to the venue’s management and staff, the performers who took the stage, and the fans who supported Black Oak and enjoyed American Rebel Light Beer this season. Above all, the Company joins the community in honoring the First Responders whose service and sacrifice were at the heart of the September 11 remembrance.
The Company looks forward to opportunities to return and encourages fans to support Black Oak’s announced events while watching for future programming.
Remember the fallen. Thank our First Responders. Share the memories. Support live music. Be there for Black Oak’s next great night.
BLACK OAK AMPHITHEATER - MISSOURI’S PREMIER OUTDOOR CONCERT VENUE!
AMERICAN REBEL LIGHT BEER - PROUD PRESENTING SPONSOR.
GREAT MUSIC. GREAT BEER. UNAPOLOGETIC AMERICAN PRIDE.
About American Rebel Light Beer
American Rebel Light Beer is a premium domestic light lager crafted for patriots who love their country and want crisp, clean, full-flavor refreshment with a lighter feel. American Rebel Light Beer celebrates freedom, Life, Liberty, and the pursuit of the American Dream - anchored by its signature brand statement:
“America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer.”
Through distribution, retail and venue relationships, the brand connects with consumers who enjoy music, motorsports, community and the American spirit. American Rebel Light Beer celebrates life, liberty and the pursuit of the American Dream.
PUT A CAN IN YOUR HAND: A BETTER FOR YOU PREMIUM LIGHT LAGER BUILT TO WIN
American Rebel Light Beer is crafted for beer drinkers who want a crisp, clean, easy-drinking domestic light lager with a “better for you” profile, aligned with a brand that celebrates freedom and the American spirit. It’s the only BEER we’re DRINKIN’ ROUND HERE.
Calories: 110 per 12 oz
Carbs: 4g per 12 oz
ABV: 4.2%
Recipe: 100% all malt – no adjuncts, no corn syrups, no rice extracts
Process: Cold, extended fermentation for crisp taste and “brilliant” clarity
Brewed by: City Brewing Company, La Crosse, Wisconsin, in partnership with the AlcSource beverage innovation team
Since its launch in September 2024, American Rebel Light Beer has rolled out in 18 states - including Tennessee, Florida, North Carolina, Virginia, Ohio, Kentucky, Missouri, Indiana, Mississippi, Minnesota, Arkansas, Pennsylvania, Massachusetts, West Virginia, Iowa, Alabama, Connecticut, and Kansas - and continues to expand nationwide as America’s Patriotic, “better for you” light beer.
Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability and build nationwide momentum.
For more information, visit americanrebelbeer.com
Retail and Distribution Inquiries
Todd Porter, President, American Rebel Beverages
tporter@americanrebelbeer.com
About Black Oak Amphitheater
Black Oak Amphitheater, promoted as “Missouri’s Premier Outdoor Concert Venue!”, is an outdoor live-music destination in Lampe, Missouri, near Table Rock Lake. The venue hosts concerts and special events and offers a courtyard pre-show experience and VIP options. Fans can consult its official website for current event announcements, venue policies, ticket information and Fan Club registration.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (OTCID: AREB), America’s Patriotic Brand™, is a Nevada corporation headquartered in Nashville, Tennessee. Its portfolio includes American Rebel Light Beer, safes and security products, and patriotic branded merchandise and related marketing initiatives. Through American Rebel Beverages, Champion Safe and its other brand activities, the Company seeks to strengthen consumer relationships across its businesses.
Company information: www.americanrebel.com
Forward-Looking Statements and Additional Disclosures
This press release contains forward-looking statements under applicable U.S. federal securities laws, including, to the extent applicable, Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Such statements address expectations, intentions, plans, strategies and future events rather than historical facts. Words such as “believe,” “expect,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “continue,” “opportunity,” “potential” and similar expressions may identify them, but not all forward-looking statements use these words. Statutory safe-harbor protections are subject to conditions and exclusions; the Company invokes them only to the extent legally available.
Statements Covered and Underlying Assumptions
Forward-looking statements include expectations regarding future Black Oak events and 2027 programming; potential returns by Andy Ross or American Rebel; continuation or expansion of sponsorship and venue relationships; consumer attendance, engagement, trial and repeat purchases; the reach and effectiveness of performance videos, social-media sharing and promotional activities; distribution, retail and geographic expansion; product availability and demand; and anticipated effects on brand recognition, sales, cash flows, profitability or shareholder value. These statements assume, among other things, sufficient financing, continued cooperation by commercial partners, appropriate regulatory approvals, reliable supply and favorable consumer response. They are not guarantees, and actual results may differ materially.
Event, Sponsorship and Marketing Risks
Concerts and related activities can be affected by weather, safety concerns, artist availability, cancellations, postponements, venue operations, insurance, permitting, concession arrangements, ticket demand and changes in commercial priorities. Sponsorships and future appearances depend on applicable agreements, funding and performance by the parties. The disclosed 2026 presenting sponsorship does not establish exclusivity or a commitment for another season. This release does not announce a confirmed Andy Ross appearance or a separate American Rebel sponsorship commitment for ROCKtoberfest or any 2027 event. Black Oak’s stated 2027 plans are the venue’s plans, not a Company guarantee. Promotion, favorable coverage and event participation may not generate sufficient incremental sales to offset their costs.
Distribution, Production and Consumer Demand Risks
Expansion depends on distributor, retailer and concessionaire execution; product reorders; consumer preferences; competitive pricing and marketing; and the availability of working capital. Production and service depend on third-party brewing, packaging, storage and transportation arrangements, ingredient and packaging availability, quality control and timely delivery. Disruptions, recalls, product-liability claims or rising costs could impair results. Alcohol production, distribution, labeling, advertising, sponsorship, licensing, taxation and sales are subject to federal, state and local requirements. Changes in those requirements or failures to comply could restrict operations. The beer may not be offered at every show, concession point, retailer or location in a state referenced here. Past availability does not assure future availability, and a distribution agreement does not guarantee a purchase order or consumer sales.
The Company’s Quarterly Report on Form 10-Q for the period ended June 30, 2026 identifies recurring losses, a working-capital deficit and substantial doubt about the Company’s ability to continue as a going concern. Funding for inventory, operations, marketing and sponsorship obligations remains subject to access to capital and operating performance. Financing may be unavailable or available only on unfavorable terms. Inadequate funding could require reductions or delays in operations and growth initiatives.
Issuances of common stock, preferred-stock or debt conversions, warrant or option exercises, equity compensation and settlements may materially dilute existing stockholders. Variable-price conversion terms can increase the number of shares issued when market prices decline. Other material risks include debt service, repayment premiums and covenant compliance; creditor remedies, litigation and settlement obligations; execution of operating consolidations; internal-control deficiencies; reporting and accounting compliance; reliance on key personnel; protection of intellectual property; and costs of public-company operations. These risks can affect the Company as a whole regardless of the performance of a particular sponsorship or beer promotion.
The Company’s common stock is quoted on the OTCID market under the symbol AREB and is not listed on a national securities exchange. OTC quotation may involve limited liquidity, significant volatility, wider bid-ask spreads and brokerage or trading restrictions. Continued quotation, access to a particular market tier or future exchange listing is not assured. Investors could lose some or all of their investment.
OTC Markets tier, profile and other designations, including any displayed Company Verified Profile, Penny Stock Exempt or Stock Promotion designation, are subject to change. They should not be interpreted as a recommendation, regulatory approval, assurance of investment merit, guarantee of liquidity or value, or assurance of continued trading status. A displayed label does not by itself establish that every legal exemption or statutory safe harbor applies. Readers should consult the current OTC Markets profile and the Company’s SEC filings rather than rely on a historical designation or share-count snapshot.
Historical Metrics, Fan Comments and Third-Party Information
References to distribution relationships and state coverage describe previously reported milestones, not an assertion of uniform current availability, active sales in every territory, guaranteed reorders or future revenue. No revenue, earnings, return-on-investment or share-price forecast is provided. Quoted fan comments are selected individual reactions to a particular concert or venue; they are not a representative survey, verified reviews of the beer or evidence of Company financial performance. Venue statements about management investment, community support and future programming are attributed to Black Oak and are not independently audited statements about its finances. Descriptions such as “premier” express promotional positioning, not an independently established ranking.
Sponsorship, Performer Names and Media
Except for the expressly described Black Oak sponsorship and Andy Ross’s role with the Company, references to performers, fans, First Responders, military personnel and other third parties do not imply that they endorse American Rebel products or securities or have a separate commercial relationship with the Company. Third-party names, trademarks and logos remain the property of their owners. Photographs and performance highlights depict selected moments and do not establish attendance totals, sales results or future commitments. Use of media and quotations is subject to applicable permissions and rights.
No Securities Offer; SEC Filings; No Obligation to Update
This release is a corporate and consumer-brand communication, not an offer to sell or a solicitation of an offer to buy securities. Any separate offering by the Company or an affiliate must be evaluated under its applicable offering documents, issuer identity, terms, risks and legal requirements. Statements about a beer brand or event are not a substitute for securities disclosures. Neither the SEC nor any other regulator has approved or endorsed the Company’s securities, business prospects or the merits of this release.
The risks described above are not exhaustive. Readers should review the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, its Quarterly Report on Form 10-Q for the period ended June 30, 2026, and subsequent reports and amendments filed with the SEC, including risk factors, liquidity, going-concern, legal-proceeding and internal-control disclosures. Forward-looking statements speak only as of this release’s date. The Company undertakes no obligation to update them for subsequent events or changed expectations except as required by law. Readers should not place undue reliance on forward-looking statements.
American Rebel Light Beer is intended for adults 21 and older. Please enjoy responsibly, do not drink and drive, and arrange a safe ride home.
Investor Relations and Media
American Rebel Holdings, Inc.
info@americanrebel.com
SOURCE: American Rebel Holdings, Inc.
Exhibit 99.4
Fly Rebel Fly - And Win: American Rebel Light Beer Makes Winning NFL Regular-Season Debut at Lincoln Financial Field as The Philadelphia Eagles Start The Season 1-0
Wednesday, 16 September 2026 07:45 AM
Topic:
Company Update
Eagles Defeat Washington 24-22 at Lincoln Financial Field as America’s Patriotic Beer™ Joins Fans for Pregame Tailgating and Game-Day Service Near Section 131
American Rebel Light Beer + Lincoln Financial Field + Philadelphia Eagles Football: A Winning Combination Takes Flight
PHILADELPHIA, PA AND NASHVILLE, TN / ACCESS Newswire / September 16, 2026 / American Rebel Holdings, Inc. (OTC PINK:AREB), America’s Patriotic Brand™ and creator of American Rebel Light Beer - America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer™ - celebrated a winning Week One in Philadelphia after the Eagles defeated the Washington Commanders 24-22 in their 2026 season opener at Lincoln Financial Field.
An adult fan raises American Rebel Light Beer from the seats at Lincoln Financial Field as Philadelphia opens the 2026 season with a 24-22 victory.
The victory marked a 1-0 start for Philadelphia - and a milestone for American Rebel Light Beer, which was served during its first regular-season NFL game. Adult fans of legal drinking age found American Rebel Light Beer available inside Lincoln Financial Field near Section 131, while the brand’s game-day presence began outside the stadium with a bold, all-American tailgate.
American Rebel Beverage President Todd Porter joined Eagles fans before kickoff to raise a cold American Rebel Light Beer, celebrate football’s return and get ready for a hard-fought NFC East showdown.
FLY EAGLES FLY. FLY REBEL FLY. WIN REBEL WIN.
American Rebel Light Beer + Philadelphia Eagles fans pregame tailgate outside Lincoln Financial Field.
“Philadelphia Eagles Fans showed up, the Eagles stood their ground, and American Rebel Light Beer was there for the win,” said Todd Porter, President of American Rebel Beverages. “From the pregame tailgate to the seats inside The Linc, fans were raising Rebel Light and bringing the energy. The Eagles are 1-0 - and American Rebel Light Beer is winning right alongside them.”
The Eagles took control of the afternoon with big plays on offense and a final defensive stand, stopping Washington’s late two-point conversion attempt to preserve the 24-22 victory. For American Rebel, the close win made an already historic brand milestone even sweeter.
AMERICAN REBEL LIGHT BEER + THE LINC + PHILADELPHIA EAGLES FOOTBALL. THAT’S A WINNING COMBINATION.
“We have expanded aggressively across Pennsylvania by building a strong distributor network, earning placement in hundreds of active buying accounts and taking our message directly to consumers,” Porter continued. “Pennsylvania has become a powerful market for American Rebel Light Beer, and serving our first regular-season NFL game at Lincoln Financial Field puts an exclamation point on that momentum. American Rebel Light Beer is winning - just like the Eagles.”
FROM THE TAILGATE TO SECTION 131
Before kickoff, Porter met with fans during pregame tailgating near Lincoln Financial Field. The gathering brought together cold beer, football, freedom and the unmistakable energy of one of America’s most passionate fan bases.
Inside the stadium, American Rebel Light Beer was offered for sale near Section 131, giving adult fans of legal drinking age the opportunity to enjoy America’s Patriotic Beer™ while watching Philadelphia open its season with a victory.
American Rebel Light Beer available for purchase inside Lincoln Financial Field near Section 131 during the Philadelphia Eagles 2026 NFL season opener and throughout the season
ONE CITY. ONE OPENING-DAY WIN. ONE BOLD AMERICAN BEER. AMERICAN REBEL LIGHT BEER.
The milestone follows American Rebel’s “FLY REBEL FLY” announcement ahead of the home opener, which connected the Company’s Abraham Lincoln “Be a Rebel” campaign with Lincoln Financial Field and American Rebel Light Beer’s growing momentum across Pennsylvania.
The result? The Eagles won. The fans celebrated. American Rebel Light Beer made its regular-season NFL debut.
Coincidence? Maybe.
A winning combination? Obviously.
STAND TALL. STAND PROUD. BE LOUD. DRINK AMERICAN REBEL LIGHT.
PENNSYLVANIA MOMENTUM KEEPS BUILDING FOR AMERICAN REBEL LIGHT
American Rebel Light Beer has continued to expand its Pennsylvania footprint through established wholesale partners, growing retail and on-premise availability, grassroots consumer engagement, community events and high-visibility venue service.
The Company believes Pennsylvania demonstrates the strength of its Distributor-First strategy: combine committed wholesalers, active retail partners, authentic local activation and major consumer venues to move American Rebel Light Beer from distributor inventory to store shelves, neighborhood establishments and unforgettable game-day moments.
“This is exactly how a brand takes flight,” Porter said. “You build distribution. You support the accounts. You meet consumers where they celebrate. Then you put a cold American Rebel Light Beer in their hands on opening day at The Linc and watch Philadelphia bring home the win. Fly Rebel Fly - and Rebel Up.”
ABOUT AMERICAN REBEL LIGHT BEER
American Rebel Light Beer is the crisp, refreshing, all-American light lager crafted for patriots who love freedom, music, motorsports, tailgates, football and celebrating the American way of life. It is positioned for concerts, race weekends, community events, backyard gatherings and the occasions when Americans come together to celebrate life, liberty and the pursuit of the American Dream.
Anchored by its signature brand statement - “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer™”
American Rebel Light Beer follows a Distributor-First growth strategy that prioritizes relationships with established wholesalers capable of accelerating retail, on-premise and venue availability.
American Rebel Beverages partners with AlcSource as its beverage alcohol facilitator and City Brewing as its contract brewing and co-packing partner, providing an asset-light production and supply platform designed to support continued regional and national expansion.
American Rebel Beverages Distribution and Account Inquiries:
Todd Porter, President, American Rebel Beverages
tporter@americanrebelbeer.com
www.americanrebelbeer.com
AMERICAN REBEL LIGHT BEER. IT TASTES LIKE FREEDOM.
ABOUT AMERICAN REBEL HOLDINGS, INC.
American Rebel Holdings, Inc. (OTC PINK:AREB) is America’s Patriotic Brand™. The Company is a Nevada corporation with its principal executive offices in Nashville, Tennessee, and offers American Rebel Light Beer, safes and security products, branded lifestyle merchandise and related patriotic media and marketing initiatives.
Through American Rebel Light Beer, Champion Safe Company, branded merchandise, live events, music, media appearances and community-based activations, American Rebel is working to expand national brand recognition while strengthening the connection among consumer identity, product demand and long-term shareholder value. Champion Safe supports the Company’s broader mission through high-quality safes and vault doors manufactured in North America with American-made steel.
www.americanrebel.com | www.americanrebelbeer.com | www.championsafe.com
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning expectations, beliefs, estimates, projections, objectives, plans, strategies, anticipated events, trends and future operating or financial performance. Forward-looking statements are not statements of historical fact and are subject to risks, uncertainties, assumptions and other factors that could cause actual results, performance, events or circumstances to differ materially from those expressed or implied by such statements.
Forward-looking statements in this release include, without limitation, statements regarding:
| ● | the continued availability, service, placement or sale of American Rebel Light Beer at Lincoln Financial Field during future Philadelphia Eagles games, throughout the 2026 football season, or during other sporting, entertainment, concert or special events; | |
| ● | the number, location, operating schedule and continued availability of concession points offering American Rebel Light Beer, including availability near Section 131 or at any other location within Lincoln Financial Field; | |
| ● | the continuation, expansion, renewal or commercial value of any venue, concessionaire, distributor, wholesaler, retailer, on-premise account, brewing, co-packing, logistics or other third-party relationship; | |
| ● | the anticipated marketing, promotional, consumer-engagement, public-relations and brand-building benefits associated with American Rebel Light Beer’s service during a regular-season NFL game; | |
| ● | the anticipated benefits of associating American Rebel Light Beer’s brand messaging with professional football, tailgating, Philadelphia sports fans, Lincoln Financial Field, the Company’s Abraham Lincoln “Be a Rebel” campaign or other patriotic marketing initiatives; | |
| ● | the Company’s characterization of the September 13, 2026 game as American Rebel Light Beer’s first regular-season NFL game-day service and the significance management attributes to that milestone; | |
| ● | the ability of game-day service, tailgating, fan photographs, media coverage, social-media activity, promotional campaigns and consumer interaction to generate awareness, trial, repeat purchases, account reorders, retail sell-through, product demand, revenue, customer loyalty or long-term brand value; | |
| ● | continued expansion of American Rebel Light Beer in Pennsylvania, including growth in retail, grocery, convenience, on-premise, entertainment-venue and other account placements; | |
| ● | the continued development, effectiveness and scalability of the Company’s Distributor-First strategy; | |
| ● | the willingness and ability of existing or prospective distributors, wholesalers, retailers, concessionaires and venue operators to carry, promote, display, reorder and sell American Rebel Light Beer; | |
| ● | the Company’s ability to move product from distributor inventory to retail shelves, on-premise establishments, concession locations and consumers; | |
| ● | anticipated consumer acceptance of American Rebel Light Beer and the Company’s patriotic brand positioning; | |
| ● | the potential for Pennsylvania to serve as a model or blueprint for expansion into additional regional or national markets; | |
| ● | the Company’s ability to enter new markets, secure additional distributors, add buying accounts, obtain venue placements and increase product availability; |
| ● | the Company’s ability to maintain sufficient production capacity, inventory, packaging materials and logistical support to satisfy current or anticipated demand; | |
| ● | the anticipated benefits, availability and performance of the Company’s relationships with AlcSource, City Brewing and other production, regulatory, distribution, logistics and commercial partners; | |
| ● | the ability of the Company’s asset-light production and supply model to support continued regional or national expansion; | |
| ● | the anticipated effectiveness of the Company’s marketing slogans, founder-led promotions, consumer activations, live events, digital content and other brand-development efforts; | |
| ● | the Company’s ability to expand national brand recognition and strengthen the relationship among consumer identity, product demand, revenue opportunities and long-term shareholder value; | |
| ● | future business, marketing, distribution, production, promotional, financing and growth strategies; and | |
| ● | any statements regarding expected future sales, consumer demand, revenue opportunities, market penetration, operating performance, commercial momentum, business prospects or shareholder value. |
Statements in this release that use expressions such as “believes,” “expects,” “anticipates,” “intends,” “plans,” “seeks,” “targets,” “estimates,” “projects,” “may,” “will,” “should,” “could,” “would,” “continues,” “momentum,” “opportunity,” “potential,” “positioned,” “designed,” “supports,” “expansion,” “growth,” “winning,” “takes flight” and similar words or expressions may identify forward-looking statements. The absence of these words does not mean that a statement is not forward-looking.
The Company’s use of promotional language-including statements that American Rebel Light Beer is “winning,” “taking flight” or part of a “winning combination”-reflects brand messaging and management’s present views concerning the significance of the events described. Such language should not be interpreted as a prediction or guarantee of future sales, revenue, profitability, market share, venue availability, team performance, securities performance or shareholder returns.
Forward-looking statements are based on management’s current expectations, estimates, plans, assumptions and beliefs as of the date of this release. These expectations and assumptions may prove inaccurate. Forward-looking statements are not guarantees of future performance, and readers should not place undue reliance on them.
Actual results may differ materially from those expressed or implied by the forward-looking statements as a result of numerous risks and uncertainties, including, without limitation:
| ● | decisions by Lincoln Financial Field, concessionaires, food-and-beverage operators, the Philadelphia Eagles, the National Football League, event promoters, distributors, retailers or other third parties concerning product approval, purchasing, placement, pricing, promotion, availability or continued service; | |
| ● | limitations on the number, location, hours of operation, inventory levels or visibility of concession locations carrying American Rebel Light Beer; | |
| ● | changes in stadium, concession, sponsorship, advertising, licensing, security, alcohol-service or vendor policies; | |
| ● | the reduction, relocation, suspension or discontinuation of American Rebel Light Beer service at Lincoln Financial Field or any other venue; | |
| ● | postponement, cancellation, relocation or rescheduling of football games, concerts or other events; | |
| ● | changes in team, league, venue, promoter, concessionaire or broadcast schedules; | |
| ● | changes in attendance, television viewership, fan engagement, consumer traffic or event-day purchasing behavior; | |
| ● | the inability of the Company to obtain or maintain necessary approvals, registrations, licenses, permits or regulatory clearances for the production, distribution, promotion or sale of alcoholic beverages; | |
| ● | compliance with federal, state and local laws governing alcoholic beverages, advertising, marketing, labeling, tied-house restrictions, product sampling, age verification, taxation and distribution; | |
| ● | changes in laws, regulations, tax rates, enforcement policies or industry standards affecting alcoholic-beverage companies; | |
| ● | distributor, wholesaler, retailer, venue and concessionaire execution, including ordering decisions, sales priorities, inventory management, merchandising, promotional support, staffing and account-level performance; | |
| ● | the ability of distributors and other commercial partners to pay amounts owed, maintain licenses, service accounts and meet contractual or operational obligations; | |
| ● | the Company’s dependence on third parties for brewing, co-packing, packaging, warehousing, freight, compliance support and distribution; |
| ● | disruptions, delays or capacity limitations affecting AlcSource, City Brewing or other production, regulatory, packaging, logistics or supply-chain partners; | |
| ● | shortages or increased costs of brewing inputs, cans, cartons, labels, packaging materials, energy, labor, transportation or other supplies; | |
| ● | production delays, quality-control issues, product defects, recalls, spoilage, contamination, shipping damage or other operational disruptions; | |
| ● | the Company’s ability to forecast demand, maintain appropriate inventory levels and avoid shortages, excess inventory, product obsolescence or increased storage costs; | |
| ● | consumer preferences, purchasing patterns, brand loyalty and acceptance of the taste, pricing, packaging, positioning and marketing of American Rebel Light Beer; | |
| ● | the possibility that consumer interest generated by an event, campaign, photograph, venue placement or media mention will not result in sustained product trial, repeat purchases, retail sell-through, account reorders or revenue; | |
| ● | competition from larger, better-capitalized or more established beverage companies with greater distribution reach, retailer influence, marketing resources and venue relationships; | |
| ● | competitive pricing, discounting, promotional activity, shelf-space limitations and changes in retailer or distributor priorities; | |
| ● | seasonality, weather, regional economic conditions and changes in consumer discretionary spending; | |
| ● | inflation, interest rates, freight costs, labor costs, commodity prices and other macroeconomic conditions; | |
| ● | reputational risks associated with the Company’s brand positioning, promotional content, political or patriotic messaging, public statements, social-media activity or relationships with third parties; | |
| ● | adverse consumer, retailer, distributor, venue, media or investor reactions to the Company’s campaigns or public communications; | |
| ● | the Company’s ability to obtain, document and maintain appropriate permissions, releases and rights relating to fan photographs, names, likenesses, event imagery, trademarks, copyrighted material and other promotional content; | |
| ● | intellectual-property, trademark, trade-dress, right-of-publicity, false-association or similar claims arising from marketing, promotional or descriptive references to teams, leagues, venues, historical figures or other third parties; | |
| ● | the accuracy and completeness of information concerning account placements, product availability, concession locations, consumer engagement, historical milestones and other operational or promotional claims; | |
| ● | the Company’s ability to attract, retain and manage distributors, wholesalers, retailers, employees, contractors and other commercial partners; | |
| ● | the Company’s ability to manage growth, execute its business plan and allocate financial and managerial resources effectively; | |
| ● | the availability and cost of capital, the Company’s liquidity requirements and its ability to finance production, inventory, marketing, distribution and expansion activities; | |
| ● | the potential issuance of additional debt or equity securities, which could result in increased leverage, additional obligations or dilution to existing stockholders; | |
| ● | volatility, trading liquidity and market conditions affecting the Company’s securities; | |
| ● | the possibility that increased brand recognition, account growth, venue placement or consumer engagement may not produce increased revenue, profitability, cash flow or shareholder value; | |
| ● | litigation, regulatory inquiries, enforcement proceedings, contractual disputes or other legal matters; | |
| ● | cybersecurity, information-technology, payment-processing, data-protection or business-continuity disruptions affecting the Company or its partners; | |
| ● | events beyond the Company’s control, including natural disasters, public-health events, labor disruptions, transportation interruptions, civil disturbances and other force-majeure events; and | |
| ● | the risks and uncertainties described in the Company’s filings and other public disclosures, including the risk factors contained in its most recent annual and periodic reports and any subsequent filings. |
The foregoing list of risks is not exhaustive. New risks and uncertainties may emerge from time to time, and the Company cannot predict all risks or assess the effect of every factor on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in a forward-looking statement.
There can be no assurance that American Rebel Light Beer will remain available at Lincoln Financial Field throughout the 2026 season; will be offered at every Philadelphia Eagles game, event, concession location or time referenced in this release; will continue to be available near Section 131; or will be offered at future NFL, sporting, concert or entertainment events. There also can be no assurance that any distributor, retailer, venue, concessionaire, brewing, co-packing or other commercial relationship will continue, renew or expand.
There can be no assurance that the game-day service, tailgating activity, fan engagement, Pennsylvania distribution efforts, venue exposure, “Fly Rebel Fly” messaging, Abraham Lincoln “Be a Rebel” campaign or other promotional activities will produce any particular level of consumer awareness, product trial, retail sell-through, account reorders, sales, revenue, profitability, market penetration, brand recognition or shareholder value.
References to Philadelphia’s 1-0 record and American Rebel Light Beer’s first regular-season NFL game-day service describe historical events as of the date stated. They do not constitute a prediction concerning the outcome of future games, the future performance of the Philadelphia Eagles, the future availability or commercial performance of American Rebel Light Beer, or the market performance of American Rebel Holdings, Inc.’s securities.
Forward-looking statements speak only as of the date of this release. American Rebel Holdings, Inc. undertakes no obligation to update, revise or publicly disclose changes to any forward-looking statement to reflect subsequent events, circumstances or new information, except as required by applicable law.
HISTORICAL PORTRAYAL AND CREATIVE CONTENT DISCLAIMER
References in this release to the Abraham Lincoln “Be a Rebel” campaign, “HISTORIC MOMENTS” or related American Rebel promotional content concern creative, entertainment-oriented brand storytelling. Such content may include reenactments, dramatizations, stylized portrayals, fictionalized circumstances and imagined dialogue.
No claim is made that any portrayed event, setting, interaction or statement reflects an actual historical event, quotation or endorsement. Any depiction of Abraham Lincoln does not imply endorsement, authorization, approval, sponsorship or affiliation by Abraham Lincoln, any estate, descendant, historical society, museum, educational institution, governmental body or other organization or person.
THIRD-PARTY NAMES TRADEMARKS AND NO IMPLIED AFFILIATION
References to Lincoln Financial Field, the Philadelphia Eagles, the Washington Commanders, the National Football League, football games, broadcasters, event promoters, concessionaires, distributors, retailers, venues and other third parties are included solely for descriptive and informational purposes.
Unless expressly stated in definitive written documentation, no sponsorship, endorsement, authorization, approval, affiliation, partnership, joint venture, agency, licensing arrangement, promotional relationship or official association with any team, league, broadcaster, venue, concessionaire, athlete, performer or other third party is intended or implied.
The presence, display, availability or sale of American Rebel Light Beer at or near a venue, concession location, tailgate or sporting event does not, by itself, establish an official sponsorship, endorsement, partnership or affiliation with the venue, participating teams, league or event operator.
All third-party trademarks, service marks, trade names, team names, league names, venue names, logos, uniforms, trade dress and other intellectual property are the property of their respective owners. Any photographs or images included with this release should be used only after confirming the Company possesses all necessary permissions, releases and rights relating to the image, photographer, location and identifiable persons.
American Rebel Light Beer is intended only for adults 21 years of age and older. Please enjoy responsibly.
CONTACT INFORMATION
Investor Relations and Media:
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages Distribution and Account Inquiries:
Todd Porter, President, American Rebel Beverages
tporter@americanrebelbeer.com
SOURCE: American Rebel Holdings, Inc.
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