AXIL Brands, Inc. Announces Major National Retail Partnership

Rhea-AI Summary

AXIL Brands (NYSE American: AXIL) has secured a major wholesale partnership with a leading U.S. membership-based retail chain. The company's hearing protection products will be available in approximately 300 retail locations nationwide starting in fiscal 2026.

The partnership represents a significant milestone in AXIL's wholesale distribution expansion strategy. Initial shipments are scheduled for the first and early second quarters of fiscal 2026. The company's product line includes earplugs, earmuffs, and electronic earbuds designed for both performance and protection.

CEO Jeff Toghraie highlighted this as a transformative opportunity that will substantially increase brand visibility and is expected to drive meaningful revenue growth through the company's multi-channel distribution strategy.

Positive

• Secured partnership with major U.S. membership-based retail chain
• Products to be available in approximately 300 retail locations nationwide
• Initial purchase order already received for fiscal 2026
• Expected to drive meaningful revenue growth and brand visibility
• Validates product innovation and operational excellence investments

Negative

• Revenue impact won't materialize until fiscal 2026
• Success depends on consumer adoption in retail channel

LOS ANGELES, Aug. 13, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL,” “we,” “us,” “our,” or the “Company”) (NYSE American: AXIL), an emerging global consumer products company for AXIL® hearing protection and enhancement products and Reviv3® hair and skin care products, today announced a significant new wholesale partnership with a prominent U.S. membership-based retail chain.

Under this partnership, AXIL® hearing protection products are expected to be available in approximately 300 retail locations nationwide beginning in fiscal 2026. This partnership marks a major milestone in AXIL’s strategic expansion of its wholesale distribution network and is expected to drive meaningful revenue growth while substantially increasing brand visibility among U.S. consumers.

“This is a transformative opportunity for AXIL,” said Jeff Toghraie, Chairman and Chief Executive Officer of AXIL Brands, Inc. “Partnering with one of the nation’s most respected membership-based retailers gives us an incredible platform to bring our industry-leading hearing protection products to a significantly broader audience. With placement in approximately 300 stores nationwide, this relationship is expected to create a step-change in brand awareness and materially expand our top-line performance beginning in fiscal 2026. We see this as a strong validation of our product innovation, quality, and the strategic investments we’ve made in operational excellence.”

The Company received an initial purchase order and expects shipments to take place across the first and early second quarters of fiscal 2026. This expansion reflects AXIL’s continued success in executing a multi-channel distribution strategy that includes direct-to-consumer, distributor, and wholesale channels.

AXIL® products include a wide range of hearing protection and enhancement solutions such as earplugs, earmuffs, and electronic earbuds designed for both performance and protection. The brand’s entry into a national retail footprint underscores its growing reputation as a trusted choice for consumers who demand both safety and innovation.

About AXIL Brands

AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include those identified by words such as “expect,” “anticipate,” “believe,” “continue,” “may,” “will,” and similar expressions. For example, there can be no assurance that the Company will receive any additional purchase orders. These statements reflect management’s current expectations and assumptions about future events and business performance, and actual results may differ materially due to various risks and uncertainties, including, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

Investor Relations:
Todd McKnight
Tel: (917) 349-2715
investors@goaxil.com

FAQ

What is the new retail partnership announced by AXIL Brands (AXIL)?

AXIL Brands announced a partnership with a major U.S. membership-based retail chain that will place their hearing protection products in approximately 300 retail locations nationwide starting in fiscal 2026.

When will AXIL products be available in the new retail locations?

AXIL products will begin shipping in the first and early second quarters of fiscal 2026, following an initial purchase order from the retail partner.

What types of products will AXIL sell through this retail partnership?

AXIL will sell its hearing protection and enhancement products, including earplugs, earmuffs, and electronic earbuds designed for both performance and protection.

How will this partnership impact AXIL's business?

The partnership is expected to create a significant increase in brand awareness and drive meaningful revenue growth through expanded distribution, marking a transformative opportunity for the company.

What distribution channels does AXIL Brands currently use?

AXIL operates through multiple channels including direct-to-consumer, distributor, and wholesale channels, with this retail partnership expanding their wholesale distribution network.