AXIL Brands, Inc. Announces Major National Retail Partnership
AXIL Brands (NYSE American: AXIL) has secured a major wholesale partnership with a leading U.S. membership-based retail chain. The company's hearing protection products will be available in approximately 300 retail locations nationwide starting in fiscal 2026.
The partnership represents a significant milestone in AXIL's wholesale distribution expansion strategy. Initial shipments are scheduled for the first and early second quarters of fiscal 2026. The company's product line includes earplugs, earmuffs, and electronic earbuds designed for both performance and protection.
CEO Jeff Toghraie highlighted this as a transformative opportunity that will substantially increase brand visibility and is expected to drive meaningful revenue growth through the company's multi-channel distribution strategy.
AXIL Brands (NYSE American: AXIL) ha siglato una importante partnership all'ingrosso con una nota catena di vendita al dettaglio statunitense basata su abbonamento. I prodotti per la protezione dell'udito dell'azienda saranno disponibili in circa 300 punti vendita in tutto il paese a partire dall'esercizio 2026.
La collaborazione rappresenta una tappa significativa nella strategia di espansione della distribuzione all'ingrosso di AXIL. Le spedizioni iniziali sono programmate per il primo trimestre e l'inizio del secondo trimestre dell'esercizio 2026. La linea prodotti comprende tappi auricolari, cuffie protettive e auricolari elettronici progettati per offrire prestazioni e protezione.
Il CEO Jeff Toghraie ha definito questa operazione una opportunità trasformativa che accrescerà notevolmente la visibilità del marchio e dovrebbe determinare una crescita significativa dei ricavi grazie alla strategia di distribuzione multicanale dell'azienda.
AXIL Brands (NYSE American: AXIL) ha asegurado una alianza mayorista importante con una destacada cadena minorista estadounidense por membresía. Los productos de protección auditiva de la compañía estarán disponibles en aproximadamente 300 establecimientos en todo el país a partir del ejercicio fiscal 2026.
La asociación representa un hito relevante en la estrategia de expansión de la distribución mayorista de AXIL. Los envíos iniciales están previstos para el primer trimestre y principios del segundo trimestre del ejercicio 2026. La línea de productos incluye tapones para los oídos, orejeras y auriculares electrónicos diseñados tanto para el rendimiento como para la protección.
El director ejecutivo, Jeff Toghraie, destacó que se trata de una oportunidad transformadora que aumentará sustancialmente la visibilidad de la marca y se espera que impulse un crecimiento significativo de los ingresos mediante la estrategia de distribución multicanal de la compañía.
AXIL Brands (NYSE American: AXIL)은 회원제 기반의 미국 대형 유통체인과 주요 도매 파트너십을 체결했습니다. 회사의 청력 보호 제품은 2026 회계연도부터 전국 약 300개 매장에서 판매될 예정입니다.
이번 파트너십은 AXIL의 도매 유통 확장 전략에 있어 중요한 이정표입니다. 초기 출하는 2026 회계연도 1분기와 초반 2분기에 예정되어 있습니다. 제품군에는 성능과 보호를 모두 고려해 설계된 귀마개, 이어머프 및 전자식 이어버드가 포함됩니다.
CEO 제프 토그라이(Jeff Toghraie)는 이를 중대한 전환 기회로 평가하며 브랜드 가시성을 크게 높이고 회사의 다채널 유통 전략을 통해 의미 있는 수익 성장을 견인할 것으로 기대된다고 강조했습니다.
AXIL Brands (NYSE American: AXIL) a conclu un partenariat de vente en gros majeur avec une grande chaîne de distribution américaine fonctionnant sur la base de l'adhésion. Les produits de protection auditive de la société seront disponibles dans environ 300 points de vente à l'échelle nationale à partir de l'exercice 2026.
Ce partenariat constitue une étape importante dans la stratégie d'expansion de la distribution en gros d'AXIL. Les premières expéditions sont prévues pour le premier trimestre et le début du deuxième trimestre de l'exercice 2026. La gamme de produits comprend bouchons d'oreille, casques anti-bruit et écouteurs électroniques conçus pour allier performance et protection.
Le PDG Jeff Toghraie a qualifié cela d'opportunité transformatrice qui augmentera sensiblement la visibilité de la marque et devrait générer une croissance significative des revenus grâce à la stratégie de distribution multicanale de l'entreprise.
AXIL Brands (NYSE American: AXIL) hat eine bedeutende Großhandelspartnerschaft mit einer führenden US-Einzelhandelskette auf Mitgliedschaftsbasis abgeschlossen. Die Hörschutzprodukte des Unternehmens werden ab dem Geschäftsjahr 2026 in etwa 300 Filialen landesweit erhältlich sein.
Die Partnerschaft stellt einen wichtigen Meilenstein in AXILs Strategie zur Ausweitung des Großhandelsvertriebs dar. Die ersten Lieferungen sind für das erste und den frühen zweiten Quartal des Geschäftsjahres 2026 geplant. Das Produktsortiment umfasst Ohrstöpsel, Kapselgehörschutz und elektronische In-Ear-Kopfhörer, die sowohl auf Leistung als auch auf Schutz ausgelegt sind.
CEO Jeff Toghraie bezeichnete dies als eine bahnbrechende Chance, die die Markenbekanntheit deutlich steigern und voraussichtlich durch die Multikanalvertriebsstrategie des Unternehmens zu einem spürbaren Umsatzwachstum führen wird.
- Secured partnership with major U.S. membership-based retail chain
- Products to be available in approximately 300 retail locations nationwide
- Initial purchase order already received for fiscal 2026
- Expected to drive meaningful revenue growth and brand visibility
- Validates product innovation and operational excellence investments
- Revenue impact won't materialize until fiscal 2026
- Success depends on consumer adoption in retail channel
Insights
AXIL's new partnership with a major membership retailer will significantly boost revenue and brand visibility across 300 locations nationwide.
This newly announced partnership represents a strategic inflection point for AXIL Brands. By securing shelf space in approximately 300 locations of what appears to be a Costco-like membership retailer, AXIL is poised to dramatically expand its market penetration for hearing protection products. The wholesale channel expansion complements their existing direct-to-consumer and distributor strategies, creating a more resilient multi-channel distribution model.
What's particularly notable is the revenue timing - with shipments scheduled for Q1 and early Q2 of fiscal 2026, we can expect to see material financial impact beginning within the next 6-9 months. While the release doesn't specify the exact dollar value of the initial purchase order, the CEO's characterization of this as a "step-change" in performance signals this is substantially larger than their typical retail arrangements.
This partnership also provides validation of product quality. Membership retailers are notoriously selective about inventory, maintaining high standards for products they offer to members. Their curation process typically demands proven product quality, reliable supply chains, and competitive pricing - all positive signals about AXIL's operational capabilities.
The strategic implications extend beyond immediate revenue. National retail presence builds brand recognition that typically creates positive spillover effects for other sales channels. Consumers who encounter AXIL products in-store are more likely to later purchase through direct channels, potentially improving margins on subsequent sales.
LOS ANGELES, Aug. 13, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL,” “we,” “us,” “our,” or the “Company”) (NYSE American: AXIL), an emerging global consumer products company for AXIL® hearing protection and enhancement products and Reviv3® hair and skin care products, today announced a significant new wholesale partnership with a prominent U.S. membership-based retail chain.
Under this partnership, AXIL® hearing protection products are expected to be available in approximately 300 retail locations nationwide beginning in fiscal 2026. This partnership marks a major milestone in AXIL’s strategic expansion of its wholesale distribution network and is expected to drive meaningful revenue growth while substantially increasing brand visibility among U.S. consumers.
“This is a transformative opportunity for AXIL,” said Jeff Toghraie, Chairman and Chief Executive Officer of AXIL Brands, Inc. “Partnering with one of the nation’s most respected membership-based retailers gives us an incredible platform to bring our industry-leading hearing protection products to a significantly broader audience. With placement in approximately 300 stores nationwide, this relationship is expected to create a step-change in brand awareness and materially expand our top-line performance beginning in fiscal 2026. We see this as a strong validation of our product innovation, quality, and the strategic investments we’ve made in operational excellence.”
The Company received an initial purchase order and expects shipments to take place across the first and early second quarters of fiscal 2026. This expansion reflects AXIL’s continued success in executing a multi-channel distribution strategy that includes direct-to-consumer, distributor, and wholesale channels.
AXIL® products include a wide range of hearing protection and enhancement solutions such as earplugs, earmuffs, and electronic earbuds designed for both performance and protection. The brand’s entry into a national retail footprint underscores its growing reputation as a trusted choice for consumers who demand both safety and innovation.
About AXIL Brands
AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include those identified by words such as “expect,” “anticipate,” “believe,” “continue,” “may,” “will,” and similar expressions. For example, there can be no assurance that the Company will receive any additional purchase orders. These statements reflect management’s current expectations and assumptions about future events and business performance, and actual results may differ materially due to various risks and uncertainties, including, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
Investor Relations:
Todd McKnight
Tel: (917) 349-2715
investors@goaxil.com
FAQ
What is the new retail partnership announced by AXIL Brands (AXIL)?
When will AXIL products be available in the new retail locations?
What types of products will AXIL sell through this retail partnership?
How will this partnership impact AXIL's business?
What distribution channels does AXIL Brands currently use?
