Axalta Introduces Evergreen Sprint as 2025 Global Automotive Color of the Year
Rhea-AI Summary
Axalta Coating Systems (NYSE: AXTA) has unveiled Evergreen Sprint as its 2025 Global Automotive Color of the Year. This deep forest green shade, inspired by the legendary British racing green, marks the company's 11th annual color announcement and second green selection. The color combines motorsport heritage with modern sophistication, making it suitable for various vehicle types from racing cars to everyday sedans and SUVs.
According to Dan Benton, Global Color Marketing Director at Axalta, the color emphasizes performance, competition, and adventure. The selection follows the company's Global Automotive 2023 Color Popularity Report, which indicates that green currently appears on approximately 2% of vehicles worldwide. The color choice resulted from collaboration among Axalta's global color experts, who have been identifying emerging automotive color trends since 2015.
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Newest shade pays homage to the legendary British racing green
PHILADELPHIA, Jan. 09, 2025 (GLOBE NEWSWIRE) -- Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2025 Global Automotive Color of the Year – Evergreen Sprint. This marks the 11th year Axalta has introduced its automotive color of the year and the second time it has featured a green shade.
Evergreen Sprint is a rich, deep forest green that pays homage to the legendary British racing green, a shade that has graced the finest racing machines and symbolizes speed and performance. While capturing the thrill of motorsport, Axalta’s latest automotive color of the year also brings a touch of sophistication to sedans and SUVs – making Evergreen Sprint an ideal look for all vehicle types.
“This striking hue revs up our global automotive color of the year,” said Dan Benton, Global Color Marketing Director at Axalta. “Evergreen Sprint stands out on the road and evokes the spirit of performance, competition and adventure. The dynamic color is sure to attract the attention of passionate drivers.”
Axalta’s global team of color experts have collaborated annually since 2015 to reveal up-and-coming shades for the automotive market. This year’s shade of green was noted by Axalta as an emerging trend. According to Axalta’s Global Automotive 2023 Color Popularity Report, green is found on approximately two percent of vehicles worldwide.
For more information about Axalta’s 2025 Global Automotive Color of the Year and the company’s color capabilities, visit axalta.com/color.
About Axalta
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful, and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity, and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 140 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us on Facebook, LinkedIn, Instagram and @axalta on X.
Media Inquiries
Lisa Gentile
(d) 248-896-7783
Lisa.Gentile@axalta.com
Jessica McDuell
(d) 302-897-4486
Jessica.McDuell@axalta.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7d362248-af8d-42ec-801f-de6b10ec1794
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