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Axalta Named Exclusive Supplier for BMW Group’s Private Paint Label ColorSystem in EMEA

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Axalta Coating Systems has been named the exclusive supplier for BMW Group's private paint label, ColorSystem, in 15 European countries and South Africa. The agreement includes BMW Group's network of 730 dealerships and collision repair partners. Axalta will also provide its Fast Cure Low Energy technology paint system, which can reduce carbon equivalent emissions and energy consumption by up to 45%. The agreement runs through December 2028.
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  • Axalta Coating Systems named exclusive supplier for BMW Group's ColorSystem in 15 countries and South Africa
  • Axalta to provide Fast Cure Low Energy technology paint system, reducing carbon equivalent emissions by up to 45%
  • Agreement adds to existing supplier agreements with BMW Group
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Adds to existing supplier agreements

Up to 45% reduction in carbon equivalent emissions across 730 franchised dealer collision repair shops

GLEN MILLS, Pa., Oct. 27, 2023 (GLOBE NEWSWIRE) -- Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, has been named exclusive supplier for BMW Group’s private paint label, ColorSystem, in currently 15 Europeans countries plus South Africa. The agreement includes BMW Group’s network of 730 dealerships and collision repair partners.

BMW Group’s ColorSystem is engineered to be one of the world’s most technologically advanced paint systems. It offers refinishing solutions that meet BMW Group's original manufacturer standards.

“The BMW Group selects only the best products for its dealerships and collision repair partners to ensure the highest standards of quality, efficiency and sustainability,” said Troy Weaver, Senior Vice President, Global Refinish, Axalta. “Following a rigorous process, Axalta has proven it can maintain exceptional service for the BMW Group’s dealerships and customers. We look forward to building a mutually beneficial, strong and future-proof relationship as well as growing the ColorSystem network to even more collision repair shops and in more countries.”

As part of the agreement, Axalta will also provide its latest, innovative Fast Cure Low Energy technology paint system. This system has the potential to reduce carbon equivalent emissions and energy consumption by up to 45% as compared to standard paint technologies.

Axalta strives to be a one-stop-shop for its customers and will also provide BMW Group with other products like accessories and equipment that further meet the needs of collision repair shops.

The agreement runs through December 2028 and adds to existing supplier agreements with BMW Group.

About Axalta

Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful, and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us on LinkedIn, Facebook and @axalta on X.

Axalta Coating Systems
50 Applied Bank Boulevard, Suite 300
Glen Mills, PA 19342
www.axalta.com

Global Media Contact
Jessica McDuell
D +1 302-897-4486
Jessica.McDuell@axalta.com


FAQ

What is the agreement between Axalta Coating Systems and BMW Group?

Axalta Coating Systems has been named the exclusive supplier for BMW Group's private paint label, ColorSystem, in 15 European countries and South Africa.

What technology will Axalta provide to BMW Group?

Axalta will provide its Fast Cure Low Energy technology paint system, which can reduce carbon equivalent emissions and energy consumption by up to 45%.

How long does the agreement between Axalta and BMW Group run?

The agreement runs through December 2028.

What other products will Axalta provide to BMW Group?

Axalta will provide accessories and equipment that meet the needs of collision repair shops.

Axalta Coating Systems Ltd.

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About AXTA

singular focus on providing brilliant coatings sets us apart. axalta coating systems is the only leading global coatings company dedicated solely to the development, manufacture and sale of liquid and powder coatings. we serve customers in the automotive, transportation, general industrial and architectural and decorative sectors. our innovative products and services include paint, color matching tools, application technologies and customer training and business management systems. our scale ensures we can deliver innovative coating systems around the world. fast facts • over 145 years of experience in the coatings industry • more than 12,000 people who create, manufacture, distribute and support our products and services • doing business in 130 countries • 35 manufacturing plants around the world • 7 research & development centers on four continents • over 1,800 patents held or pending • 42 training centers to support our refinish customers around the globe • more than 120,