Else Nutrition Expands Nationwide with Kids Ready-to-Drink Shakes in 1,000 Leading U.S. Retailer Stores
Else Nutrition (BABYF) has expanded its U.S. retail presence by launching its Ready-to-Drink (RTD) products in 1,000 stores of a major grocery retail chain starting May 2025. The company's clean-label Kids RTD shakes, which were initially launched in 2024, offer a dairy-free and soy-free nutritional option for children. The products are minimally processed and whole-food-based, distinguishing themselves from other ultra-processed drinks in the market.
CEO Hamutal Yitzhak highlighted that this expansion reflects the growing consumer demand for plant-based options in the Kids RTD category. The company specializes in plant-based nutrition for early life and adult nutrition.
Else Nutrition (BABYF) ha ampliato la sua presenza nel mercato al dettaglio statunitense lanciando i suoi prodotti Ready-to-Drink (RTD) in 1.000 negozi di una grande catena di supermercati a partire da maggio 2025. Gli shake Kids RTD a etichetta pulita dell’azienda, inizialmente lanciati nel 2024, offrono un'opzione nutrizionale priva di latticini e soia per i bambini. I prodotti sono minimamente lavorati e a base di alimenti integrali, distinguendosi dagli altri drink ultra-processati sul mercato.
La CEO Hamutal Yitzhak ha sottolineato che questa espansione riflette la crescente domanda dei consumatori per opzioni a base vegetale nella categoria Kids RTD. L’azienda è specializzata in nutrizione a base vegetale per la prima infanzia e per gli adulti.
Else Nutrition (BABYF) ha ampliado su presencia en el mercado minorista de EE.UU. lanzando sus productos Ready-to-Drink (RTD) en 1,000 tiendas de una importante cadena de supermercados a partir de mayo de 2025. Los batidos Kids RTD de etiqueta limpia de la compañía, lanzados inicialmente en 2024, ofrecen una opción nutricional sin lácteos ni soja para niños. Los productos están mínimamente procesados y basados en alimentos integrales, lo que los distingue de otras bebidas ultraprocesadas en el mercado.
La CEO Hamutal Yitzhak destacó que esta expansión refleja la creciente demanda de los consumidores por opciones basadas en plantas en la categoría Kids RTD. La empresa se especializa en nutrición basada en plantas para la primera infancia y la nutrición adulta.
Else Nutrition (BABYF)는 2025년 5월부터 미국의 주요 대형 식료품 체인 1,000개 매장에서 Ready-to-Drink(RTD) 제품을 출시하며 미국 소매 시장에서 입지를 확대했습니다. 2024년에 처음 선보인 이 회사의 클린 라벨 키즈 RTD 쉐이크는 유제품과 대두를 포함하지 않은 어린이용 영양 옵션을 제공합니다. 이 제품들은 최소한으로 가공되고 전곡 식품 기반으로, 시장 내 다른 초가공 음료와 차별화됩니다.
CEO 하무탈 이츠학(Hamutal Yitzhak)은 이번 확장이 키즈 RTD 카테고리에서 식물성 옵션에 대한 소비자 수요 증가를 반영한다고 강조했습니다. 회사는 초기 생애 및 성인 영양을 위한 식물성 영양에 특화되어 있습니다.
Else Nutrition (BABYF) a étendu sa présence dans le commerce de détail aux États-Unis en lançant ses produits Ready-to-Drink (RTD) dans 1 000 magasins d'une grande chaîne de supermarchés à partir de mai 2025. Les shakes Kids RTD à étiquette propre de l'entreprise, initialement lancés en 2024, offrent une option nutritionnelle sans produits laitiers ni soja pour les enfants. Les produits sont peu transformés et à base d'aliments complets, ce qui les distingue des autres boissons ultra-transformées sur le marché.
La PDG Hamutal Yitzhak a souligné que cette expansion reflète la demande croissante des consommateurs pour des options à base de plantes dans la catégorie Kids RTD. L'entreprise est spécialisée dans la nutrition à base de plantes pour la petite enfance et la nutrition adulte.
Else Nutrition (BABYF) hat seine Präsenz im US-Einzelhandel erweitert, indem es ab Mai 2025 seine Ready-to-Drink (RTD)-Produkte in 1.000 Filialen einer großen Lebensmittelhandelskette eingeführt hat. Die Clean-Label Kids RTD-Shakes des Unternehmens, die ursprünglich 2024 auf den Markt kamen, bieten eine milch- und sojafreie Ernährungsoption für Kinder. Die Produkte sind minimal verarbeitet und basieren auf Vollwertkost, wodurch sie sich von anderen stark verarbeiteten Getränken auf dem Markt abheben.
CEO Hamutal Yitzhak betonte, dass diese Expansion die wachsende Verbrauchernachfrage nach pflanzlichen Alternativen in der Kids RTD-Kategorie widerspiegelt. Das Unternehmen ist auf pflanzenbasierte Ernährung für frühe Lebensphasen und Erwachsene spezialisiert.
- Significant retail expansion to 1,000 stores nationwide
- Growing market traction since 2024 launch indicates strong product acceptance
- Unique positioning as the only whole-food-based option in the category
- None.
Launched in 2024, Else's ready-to-drink kids' shakes quickly gained traction among parents seeking nutritious, dairy-free, and soy-free options for their children.
"We are thrilled to see our RTD line gain a prominent spot on the shelves of this retail giant," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "This milestone demonstrates the strength of the Kids RTD category and the increasing consumer demand for clean-label, plant-based options. Kids don't need another ultra-processed drink, and our minimally processed ingredients-based shakes are the only whole-food-based option that both parents and kids love."
To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.
Awards and Recognition:
- "2017 Best Health and Diet Solutions" award at
Milan 's Global Food Innovation Summit - #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
- "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
- During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
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This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
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SOURCE Else Nutrition Holdings Inc.
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