Bath & Body Works Says Bonjour to Emily in Paris Fans With New Holiday Partnership
Rhea-AI Summary
Bath & Body Works (NYSE: BBWI) has announced a new collaboration with Paramount Consumer Products for the Netflix series Emily in Paris. The -edition holiday collection features over 50 products designed to capture the essence of the show through fragrance and fashion.
The collection includes four exclusive fragrances: Champagne in Paris, Paris Amour, Lavender Luxe, and Macaron Cloud. Products range from fine fragrance mists and body care items to candles and home fragrances, priced between $1.95 and $36.95.
This partnership follows Bath & Body Works' successful collaborations with other popular TV series like Bridgerton and Stranger Things. The company aims to engage fans by bringing the show to life through fragrance, leveraging its expertise in personal care and home fragrance products.
The Bath & Body Works x Emily in Paris collection will be available in stores nationwide and online starting November.
Positive
- Collaboration with a popular Netflix series, potentially increasing brand visibility and attracting new customers
- Expansion of product offerings with over 50 new items
- Introduction of four exclusive fragrances, including a brand-new scent created specifically for the partnership
- Price range of $1.95 to $36.95, catering to various customer segments
- Nationwide launch in stores and online, maximizing distribution channels
Negative
- None.
News Market Reaction – BBWI
In the trading session that priced this news, BBWI declined 1.45%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Retailer's fragrance authority and innovation highlighted in latest collaboration with Paramount Consumer Products for hit Netflix series
Marrying fragrance and fashion, the Bath & Body Works x Emily in
"At Bath & Body Works, we believe fragrance has the power to transport, and we've set out to transform consumers' viewing experiences and take their fandom to a whole new level through the power of fragrance," said Maurice Cooper, Chief Customer Officer, Bath & Body Works. "Bath & Body Works is at the center of culture and innovation, and our latest collaboration with Emily in
"We are thrilled to partner on a collection that will help fans of the show experience the magic of Emily in
Fans can expect to immerse themselves in scents that conjure up their favorite Emily in
Champagne in
Paris Amour, a customer-favorite scent, which originally debuted in 2011, is making a limited-time return for this launch. The fragrance icon features notes of French tulips, apple blossoms and sparkling pink champagne, and the Parisian skyline design celebrates the setting and namesake of the show.
Lavender Luxe was inspired by the iconic lavender fields from season three and brings a botanical fragrance to the collection with notes of Lavande de Provence, flirtatious jasmine and vanilla crush. The houndstooth pattern within the design was a pattern prominently seen in the first season.
Macaron Cloud features notes of macaron delight, Parisian spun sugar and pink berries and brings to life the essence of a French patisserie, from the yummy aroma to the macaron icons scattered across the packaging.
The collection's design was heavily influenced by fashion and style from the show. The bright color palette, prints and patterns pay homage to Emily's bold fashion throughout the series while the illustrated details and black and white accents are distinctly Emily in
"This collaboration is a celebration of Emily in
The Bath & Body Works x Emily in
The new and limited-edition collection officially launches in November in Bath & Body Works stores nationwide and online.
ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly
ABOUT PARAMOUNT CONSUMER PRODUCTS
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
Contact:
Bath & Body Works
MediaRelations@bbw.com
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SOURCE BATH & BODY WORKS