Homethrive Expands Reach Through Partnership with Bright Horizons, Bringing Expert Caregiving Support to Working Families

Homethrive announced a partnership with Bright Horizons (NYSE: BFAM) to power Bright Horizons' new Care Advising solution.

Rhea-AI Summary

Homethrive announced a partnership with Bright Horizons (NYSE: BFAM) to power Bright Horizons' new Care Advising solution. The unified platform is designed to help employers support working families across complex caregiving needs, from aging-in-place and Medicare navigation to neurodiversity and end-of-life planning.

Argus May 13 session

-0.72% close to close Open Argus

Details

News Market Reaction – BFAM

On May 13, the day this news came out, BFAM closed 0.72% below the previous close.

Data tracked by StockTitan Argus for the May 13 session.

Market Context

This announcement highlights Bright Horizons’ strategy to broaden support for working families by in...

Analysis

This announcement highlights Bright Horizons’ strategy to broaden support for working families by integrating Homethrive’s caregiving expertise into its platform. It follows Q1 2026 results showing revenue of $712.2M and continued emphasis on employer-focused services like back-up care. Recent milestones, including S&P SmallCap 600 inclusion and a Best Place to Work recognition, frame the partnership as part of a wider push to deepen value for large employers. Investors may watch how this collaboration translates into utilization and employer adoption over time.

Key Figures

Caregiving attrition rank: #2 reason employees leave workforce

Caregiving attrition rank

#2 reason employees leave workforce

Caregiving cited as major driver of employee departures

Historical Context

5 past events · Latest: May 07

5 events

1. May 07

   Index inclusion

   24h Move

   +3.3%

   Addition to the S&P SmallCap 600 alongside another stock.

2. May 06

   Workplace recognition

   24h Move

   +2.9%

   Named a 2026 Best Place to Work in Massachusetts.

3. May 05

   Quarterly earnings

   24h Move

   -18.6%

   Q1 2026 results with revenue growth but lower net income and EPS.

4. Apr 21

   Earnings date set

   24h Move

   +0.0%

   Announcement of Q1 2026 earnings release and conference call timing.

5. Apr 21

   Research release

   24h Move

   +0.0%

   EdAssist Index highlights AI skills gaps and role of employer education.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

medicare, neurodiverse

2 terms

medicare regulatory

"navigating healthcare systems like Medicare, supporting neurodiverse individuals"

Medicare is a large government-run health insurance program that primarily covers people aged 65 and older and certain younger people with disabilities. For investors it matters because Medicare acts like a huge customer and rule-maker for hospitals, drugmakers and medical-device companies—its coverage decisions, payment rates and regulatory policies can change demand, revenue and profit margins across the healthcare sector, similar to how a major client or regulator can shape a business’s prospects.

neurodiverse medical

"supporting neurodiverse individuals, and guiding families through end-of-life planning"

Neurodiverse describes a workforce or population that includes people whose brains function differently from the majority, such as those with autism, ADHD, dyslexia or other neurological variations. Investors should care because neurodiversity can affect hiring, productivity, innovation and legal or reputation risk—think of it like having a team with complementary thinking styles that may boost problem‑solving but also require different workplace supports and accommodations.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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NORTHBROOK, Ill., May 13, 2026 /PRNewswire/ -- Homethrive, the leading family caregiving support platform, today announced a partnership with Bright Horizons Family Solutions Inc. (NYSE: BFAM) to power its new Care Advising solution, enabling employers to support the entire caregiving journey through a single platform and unified employee experience. 

As caregiving becomes the #2 reason employees leave the workforce, organizations are under immense pressure to provide more than just traditional perks and offer trusted solutions to their employees. However, HR leaders often lack the capacity to manage a myriad of fragmented, standalone vendors. Bright Horizons Care Advising supports families across a range of complex needs, including helping aging adults remain safely at home, navigating healthcare systems like Medicare, supporting neurodiverse individuals, and guiding families through end-of-life planning and loss. 

"Many working families today are navigating deeply personal and often complex caregiving challenges, and employers are looking for a more streamlined way to connect their employees to meaningful support," said Phil Barr, Chief Development Officer at Bright Horizons. "In partnership with Homethrive and their deep expertise in senior care and neurodiversity, Care Advising gives organizations a meaningful way to support their people with both guidance and direct care during critical moments, while strengthening overall workforce well-being."

"This partnership reflects a broader shift we're seeing from large employers who are moving away from fragmented point solutions and toward a few trusted platforms that make it easier for employees to find and get the support they need," said Dave Jacobs, CEO of Homethrive. "Bright Horizons has built one of the most trusted family care platforms in the market, and by embedding Homethrive into that experience, we're bringing high-impact caregiving support to millions of employees in a way that's easier to access, easier to use, and ultimately more valuable for both employers and their people."

Together, Bright Horizons and Homethrive are redefining how employers support working families bringing care into a more connected, accessible experience that better reflects how families actually navigate caregiving today.

About Homethrive

Homethrive is the only all-in-one caregiving platform combining predictive technology with 1:1 support from credentialed Care Guides to help families navigate the full spectrum of care. Our comprehensive solution addresses every caregiving need, including backup and ongoing childcare, eldercare, neurodivergence, chronic conditions, and aging, while also providing integrated estate planning services along with hands-on support through loss and bereavement. Homethrive saves members an average of 16.4 hours of care coordination each month and delivers industry-leading utilization. Distributed through leading employers, insurers, health plans, financial institutions and partner platforms, Homethrive helps organizations support the 73% of adults navigating caregiving responsibilities -improving engagement, outcomes, and measurable business impact. Learn more at www.homethrive.com.

About Bright Horizons Family Solutions

Bright Horizons^® is a leading provider of high-quality early education and child care, back-up care, and workforce education services. For 40 years, we have partnered with employers to support workforces by providing services that help working families and employees thrive personally and professionally. Bright Horizons operates approximately 1,000 early education and child care centers in the United States, the United Kingdom, the Netherlands, Australia and India, and serves more than 1,450 of the world's leading employers. Bright Horizons' early education and child care centers, back-up child and elder care, and workforce education programs help employees succeed at each life and career stage. For more information, go to www.brighthorizons.com.

Media Contact:
Escalate PR
Homethrive@EscalatePR.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/homethrive-expands-reach-through-partnership-with-bright-horizons-bringing-expert-caregiving-support-to-working-families-302770895.html

SOURCE Homethrive

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Bright Horizons (NYSE: BFAM) announce with Homethrive on May 13, 2026?

Bright Horizons announced a partnership with Homethrive to power its new Care Advising solution for working families. According to Bright Horizons, this unified platform helps employers support employees through complex caregiving needs across the entire caregiving journey.

How does the Homethrive and Bright Horizons (BFAM) partnership support working caregivers?

The partnership offers a single Care Advising platform that connects employees to expert caregiving guidance and direct care. According to Bright Horizons, it supports needs like aging at home, navigating Medicare, neurodiversity, and end-of-life planning through a more streamlined employee experience.

What is Bright Horizons Care Advising and how is Homethrive involved?

Care Advising is a Bright Horizons solution that supports families with complex caregiving situations via one platform. According to Bright Horizons, Homethrive powers this solution with expertise in senior care and neurodiversity, helping employers provide trusted, coordinated support to their workforce.

Why is the Homethrive–Bright Horizons (BFAM) caregiving partnership important for employers?

Employers face pressure as caregiving is cited as a top reason employees leave the workforce. According to Bright Horizons, the partnership helps HR teams replace fragmented vendors with one trusted caregiving platform, aiming to strengthen workforce well-being and retention.

What caregiving needs are addressed by Bright Horizons (BFAM) Care Advising powered by Homethrive?

Care Advising addresses aging adults staying safely at home, healthcare navigation like Medicare, support for neurodiverse individuals, and end-of-life planning. According to Bright Horizons, these services are delivered through a connected, accessible experience for working families.

How many employees could benefit from the Bright Horizons (BFAM) and Homethrive collaboration?

The companies indicate the collaboration aims to bring high-impact caregiving support to millions of employees. According to Homethrive, embedding its services into Bright Horizons’ family care platform makes it easier for large employers to offer accessible, unified caregiving help.