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Bread Financial Holdings (BFH) Stock News, Jan-Mar 2026

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Welcome to our dedicated page for Bread Financial Holdings news (Ticker: BFH), a resource for investors and traders seeking the latest updates and insights on Bread Financial Holdings stock.

Bread Financial Holdings, Inc. reports developments across its U.S. consumer finance business, including private label and co-brand credit cards, pay-over-time products, general purpose credit cards and savings products. Company updates commonly cover partner card programs across retail and consumer categories, quarterly results, credit performance metrics such as net principal loss and delinquency rates, and earnings conference materials.

News also includes capital and shareholder actions, including dividends on common and preferred stock, share repurchase authorizations, and preferred stock or depositary share financing activity. Bread Financial’s recurring disclosures emphasize loan balances, credit quality, consumer payment activity, bank subsidiary funding considerations, and board-authorized capital returns.

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Academy Sports + Outdoors (Nasdaq: ASO) launched the national rollout of the new myAcademy Rewards Mastercard credit card and an enhanced myAcademy Rewards program in partnership with Bread Financial on March 20, 2026.

Key benefits include 5% off every day at Academy, unlimited 2% back on everyday purchases, free myAcademy enrollment, a $15 welcome offer, $15 birthday reward, a $25 reward after $500 annual spend at Academy, a $50 reward for $500 spend outside Academy within 90 days, free shipping options, and upgraded digital account management across store, web, and app.

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Bread Financial (NYSE: BFH) provided a February 2026 performance update with portfolio and credit-quality metrics. End-of-period loans were $18,081 million and average loans were $18,275 million. Net principal losses were $108 million and the net principal loss rate fell to 7.7% from 8.6% a year earlier. Delinquencies improved: 30+ day delinquencies were $939 million and the delinquency rate declined to 5.8% from 6.2% year-over-year.

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Ford (NYSE: F) and Bread Financial (NYSE: BFH) announced a new long-term agreement to launch a co-branded Ford Rewards Visa Signature credit card and integrated installment loan program on March 10, 2026. The program offers accelerated Ford Rewards earning, a 15,000-point new-account bonus (~$75), a $100 statement credit after $1,500 spend in 90 days, up to 16 Points per $1 on Ford.com and eligible dealer service, 6 Points per $1 at grocery, restaurants, gas/EV charging, and 2 Points per $1 on other purchases. Bread Financial will integrate financing into Ford platforms and collaborate on data-driven customer experience enhancements.

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Bread Financial (NYSE: BFH) will participate in the RBC 2026 Financial Institutions Conference on Wednesday, March 11, 2026. EVP and Chief Financial Officer Perry Beberman will join a fireside chat at 2:00 p.m. ET.

The event will be broadcast live and is accessible via Bread Financial’s investor relations website; a replay will be available for 90 days after the webcast.

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Bread Financial (NYSE: BFH) announced a $600 million increase to its existing share repurchase authorization on Feb. 26, 2026, bringing the total authorization to $765 million.

As of Dec. 31, 2025 the company had $240 million remaining; $75 million of repurchases occurred in 2026, leaving $165 million available before today’s increase. There is no expiration date for the authorization and repurchases remain subject to market, legal and regulatory conditions.

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Bread Financial (NYSE: BFH) provided a January 2026 performance update showing largely stable credit balances and modest improvement in credit metrics versus January 2025.

End-of-period credit card and other loans were $18,386 million versus $18,366 million a year earlier. Net principal losses were $111 million (loss rate 7.1%) versus $123 million (7.8%). 30+ delinquencies were $960 million and the delinquency rate was 5.9% versus $1,032 million and 6.1% a year earlier.

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Bread Financial (NYSE: BFH) will participate in the UBS Financial Services Conference on Wednesday, February 11, 2026. EVP and Chief Financial Officer Perry Beberman will join a fireside chat at 12:10 p.m. ET, broadcast live and accessible via the company's investor relations website. A replay will be available for 90 days after the event.

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Bread Financial (NYSE: BFH) will participate in the Bank of America 2026 Financial Services Conference on Tuesday, February 10, 2026. President & CEO Ralph Andretta and EVP & CFO Perry Beberman will appear in a fireside chat at 3:30 p.m. ET.

The discussion will be broadcast live and available via Bread Financial’s investor relations website, with a replay accessible for 90 days after the event.

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Bread Financial (NYSE: BFH) provided a December 2025 performance update covering portfolio balances, net losses, and delinquencies.

Key figures: end-of-period loans $18,805M, average loans $18,474M (down ~1% YoY), net principal losses $116M for December and $336M for the quarter, and a net loss rate 7.4%. Delinquency rate improved to 5.8% from 5.9% year‑ago.

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Bread Financial (NYSE: BFH) announced fourth quarter and full year 2025 financial results on January 29, 2026. Earnings materials are available on the company’s investor relations website.

Management will host a conference call at 8:30 a.m. ET on January 29, 2026; a live link and replay are available on the investor relations site.

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FAQ

What is the current stock price of Bread Financial Holdings (BFH)?

The current stock price of Bread Financial Holdings (BFH) is $108.53 as of September 19, 2026.

What is the market cap of Bread Financial Holdings (BFH)?

The market cap of Bread Financial Holdings (BFH) is approximately 4.2B.