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Baidu Announces Second Quarter 2026 Results

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Baidu (NASDAQ: BIDU) reported unaudited Q2 2026 revenue of RMB31.3 billion, down 4% year over year and 2% quarter over quarter. Baidu General Business revenue was RMB25.2 billion, also down 4% year over year, while iQIYI contributed RMB6.3 billion, down 5% year over year.

Baidu Core AI-powered Business revenue reached RMB12.5 billion, up 25% year over year and accounting for 50% of Baidu General Business revenue. Within this, AI Cloud Infra revenue rose 50% to RMB7.3 billion, with GPU Cloud revenue up 283% year over year, and AI Applications revenue was RMB2.5 billion, up 3%.

Operating income was RMB3.0 billion (10% margin), with non-GAAP operating income of RMB3.8 billion (12% margin). Net income attributable to Baidu was RMB2.3 billion (7% margin), non-GAAP net income was RMB2.6 billion (8% margin), and adjusted EBITDA was RMB6.2 billion (20% margin). Operating cash flow was RMB3.4 billion, and total cash and investments stood at RMB283.1 billion as of June 30, 2026.

Baidu advanced a planned dual-primary listing conversion in Hong Kong, with shareholder approval to be sought on August 26, 2026, and has returned US$259 million to shareholders via repurchases since the start of Q1 2026. Apollo Go expanded robotaxi testing and operations to additional global cities, reaching 28 cities and over 350 million autonomous kilometers.

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Positive

  • Total revenue RMB31.3 billion, with adjusted EBITDA RMB6.2 billion and 20% margin
  • Baidu Core AI-powered Business revenue RMB12.5 billion, up 25% YoY and 50% of General Business
  • AI Cloud Infra revenue RMB7.3 billion, up 50% YoY
  • GPU Cloud revenue up 283% YoY in Q2 2026
  • Operating cash flow RMB3.4 billion, fourth consecutive positive quarter
  • Total cash and investments RMB283.1 billion as of June 30, 2026
  • Share repurchases of US$259 million since beginning of Q1 2026
  • Apollo Go presence in 28 cities and over 350 million autonomous kilometers
  • Non-GAAP net income RMB2.6 billion with 8% margin in Q2 2026

Negative

  • Total revenue down 4% YoY and 2% QoQ in Q2 2026
  • Baidu General Business revenue RMB25.2 billion, down 4% YoY and 3% QoQ
  • Online Marketing Services revenue RMB13.1 billion, down 19% YoY despite 4% QoQ growth
  • Legacy Business revenue RMB10.4 billion, down 23% YoY
  • Cost of revenue RMB19.1 billion, up 4% YoY
  • iQIYI revenue RMB6.3 billion, down 5% YoY
  • Total other income, net RMB184 million, sharply lower than RMB4.9 billion a year ago

News Explained

Baidu’s Hong Kong listing conversion remains pending: its application is acknowledged, but shareholder and exchange approvals are still required.

Baidu has submitted its Hong Kong dual-primary-listing conversion application and received the exchange’s acknowledgement, but the conversion remains pending shareholder approval on August 26, 2026 and Hong Kong Stock Exchange approval, with completion changing the company’s listing status and no ownership change stated.

The board-approved committee changes are tied to the conversion’s effective date: Yuanqing Yang would join the audit committee, and Xiaodan Liu would join the corporate governance and nominating committee.

Market Reaction – BIDU

-3.16% $100.39 21.4x vol
15m delay
-3.16% Vs previous close
$100.39 Last Price
$98.86 $104.52 Day Range
$34.31B Market Cap
21.4x Rel. Volume

Following this news, BIDU has declined 3.16%, reflecting a moderate negative market reaction. Our momentum scanner has triggered 8 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $100.39. Trading volume is exceptionally heavy at 21.4x the average, suggesting significant selling pressure.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.

Market Context

TME +0.57% was the only provided peer moving in BIDU’s direction, while four other peers declined. T...
Analysis

TME +0.57% was the only provided peer moving in BIDU’s direction, while four other peers declined. That comparison adds limited sector confirmation; online marketing pressure and earnings-history divergence remained risks to monitor.

Key Figures

Baidu Core AI-powered Business revenue: RMB12.5 billion Operating cash flow: RMB3.4 billion AI Cloud Infra revenue: RMB7.3 billion +5 more
8 metrics
Baidu Core AI-powered Business revenue RMB12.5 billion Q2 2026; 50% of Baidu General Business revenue
Operating cash flow RMB3.4 billion Q2 2026; positive for the fourth consecutive quarter
AI Cloud Infra revenue RMB7.3 billion Q2 2026; up 50% year over year
GPU Cloud growth 283% Q2 2026 year-over-year growth
Total revenue RMB31.3 billion Q2 2026; down 2% quarter over quarter and 4% year over year
Operating income RMB3.0 billion Q2 2026; 10% operating margin
Net income attributable to Baidu RMB2.3 billion Q2 2026; 7% net margin
Diluted earnings per ADS RMB5.74 Q2 2026

Previous Earnings Reports

5 past events · Latest: May 18 (Positive)
Same Type Pattern 5 events
Date Event Sentiment 24h Move Catalyst
May 18 Q1 2026 earnings Positive +1.8% AI-powered business growth, positive cash flow, and higher operating profitability
Feb 26 Q4 2025 earnings Negative -5.7% Operating loss driven by a RMB16.2 billion long-lived asset impairment
Nov 18 Q3 2025 earnings Negative +2.7% Revenue decline and operating loss despite growth in AI-powered businesses
Aug 20 Q2 2025 earnings Positive -2.6% AI Cloud growth and robotaxi expansion accompanied overall revenue decline
May 21 Q1 2025 earnings Positive -4.3% Revenue, AI Cloud, net income, and robotaxi rides increased year over year

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Tag-matched earnings events had an average move of -1.63%, with positive earnings news aligning with a positive reaction only once in the available history.

Key Terms

non-gaap, dual-primary listing, gpu cloud, autonomous ride-hailing
4 terms
non-gaap financial
"Non-GAAP operating income was RMB3.8 billion ($558 million)"
Non-GAAP refers to financial measures that companies use to show their earnings or performance without including certain expenses or income that are often added back to give a different picture. It matters because it can make a company's results look better or more favorable, but it may also hide important costs, so investors need to look at both GAAP (official rules) and non-GAAP numbers to get a full understanding.
View in glossary
dual-primary listing regulatory
"conversion to a dual-primary listing in Hong Kong"
A dual-primary listing is when a company lists the same class of shares as a primary, fully regulated security on two different stock exchanges in separate jurisdictions, meeting the listing rules and disclosure requirements of both markets. It matters to investors because it increases the venues and currencies in which the stock can be bought and sold, often affecting liquidity, trading hours, and regulatory oversight—like a business opening two main storefronts so more customers can reach it.
gpu cloud technical
"Revenue from GPU Cloud increased by 283% year over year"
A GPU cloud is a service that lets users rent powerful graphics processors over the internet to run heavy computing tasks like artificial intelligence, large-scale data analysis, or 3D rendering. For investors, it matters because it turns costly, specialized hardware into a pay-as-you-go utility—like renting a high-performance engine when needed—driving demand for cloud providers, enabling faster product development, and influencing capital spending and revenue growth in tech and data-driven companies.
autonomous ride-hailing technical
"autonomous ride-hailing services in the country"
Autonomous ride-hailing is a passenger transport service that uses self-driving vehicles summoned by an app, functioning like a robot chauffeur that picks up and drops off riders without a human driver behind the wheel. Investors care because shifting to driverless fleets can greatly reduce labor costs and change capital, regulatory and safety risk profiles, which can materially affect a company’s margins, growth potential and long-term valuation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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BEIJING, Aug. 18, 2026 /PRNewswire/ -- Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)), ("Baidu" or the "Company"), a leading AI company with strong Internet foundation, today announced its unaudited financial results for the second quarter ended June 30, 2026.

"With AI-powered Business now firmly established as the core of Baidu, we are strengthening the foundations for our next phase of AI-driven growth. AI Cloud Infra sustained strong momentum this quarter, with GPU Cloud[1] growth accelerating further off an already high base. Our AI Applications portfolio also continued to flourish, with stronger capabilities and increasingly diverse use cases. Apollo Go made steady progress with its global expansion, while further strengthening its safety and operational capabilities and enhancing the rider experience," said Robin Li, Co-founder and CEO of Baidu. "While our online marketing business remains under pressure, the growing momentum in our core AI-powered Business reaffirms Baidu's transition from an internet-centric company to an AI-first company, and strengthens our confidence in our long-term growth potential."

"The quarter was marked by several highlights. First, revenue from Baidu Core AI-powered Business[2] reached RMB 12.5 billion and continued to account for half of Baidu General Business revenue. Second, operating cash flow for Baidu remained positive for the fourth consecutive quarter, reaching RMB 3.4 billion in the second quarter. Third, we are moving forward with our conversion to a dual-primary listing in Hong Kong and expect it to become effective within this year." said Haijian He, CFO of Baidu. "Going forward, we remain firmly committed to investing in AI as the core driver of Baidu's long-term growth."

Operational Highlights[2]

Corporate

  • In July 2026, following the Board's approval of a motion to pursue a voluntary conversion to a dual-primary listing (the "Primary Conversion"), Baidu submitted its application for the Primary Conversion and received the Hong Kong Stock Exchange's acknowledgement of the application. The Company will convene an extraordinary general meeting of shareholders on August 26, 2026 prior to the Primary Conversion to seek shareholder approval for related matters. The Primary Conversion is expected to become effective within this year, subject to the shareholder approval and the approval of the Hong Kong Stock Exchange.
  • At the 2026 AI for Good Global Summit, three Baidu AI use cases—Apollo Go, Miaoda & MeDo, and PaddlePaddle—were recognized as winning cases and featured in the Innovate for Impact Report.
  • According to MSCI's March 2026 ESG rating update, Baidu maintained its "AA" rating and continued to demonstrate industry-leading ESG performance.
  • Baidu has returned US$259 million to shareholders since the beginning of Q1 2026 through repurchases of its shares under the current share repurchase program.

Baidu Core AI-powered Business

AI Cloud Infra

  • Revenue from AI Cloud Infra was RMB 7.3 billion in the second quarter of 2026, up 50% year over year.
  • Within AI Cloud Infra, revenue from GPU Cloud[3] increased by 283% year over year in the second quarter of 2026, further accelerating from 184% growth in the previous quarter.

AI Applications

  • Revenue from AI Applications was RMB 2.5 billion in the second quarter of 2026, up 3% year over year.
  • Baidu launched an enterprise edition of DuMate, its general-purpose agent for everyday productivity, in June 2026.
  • Baidu Wenku and Baidu Drive continued to strengthen their AI-powered features, expanding new capabilities and enhancing existing ones, including through upgrades to GenFlow. In June 2026, AI DAU penetration across Baidu Wenku and Baidu Drive increased by 27.4% year over year, reflecting broader adoption of their AI-powered features.

Robotaxi

  • Apollo Go continued to advance its global expansion. In London, Apollo Go began open-road testing in partnership with Uber and Lyft. In Dubai, Apollo Go launched fully driverless commercial operations, with rides also available through the Uber app, in addition to its own app. In Hong Kong, Apollo Go received the city's first permits for fully driverless testing and commenced testing on Airport Island, becoming the first autonomous ride-hailing service provider globally to conduct fully driverless testing in a right-hand-drive, left-hand traffic robotaxi market. In Switzerland, Apollo Go conducted open-road testing in partnership with PostBus. Apollo Go also signed a Memorandum of Understanding with Kazakhstan's Turlov Private Holding Ltd. to jointly explore autonomous ride-hailing services in the country.
  • To date, Apollo Go's global footprint has reached 28 cities, and its fleets have accumulated over 350 million autonomous kilometers, including over 240 million fully driverless autonomous kilometers, with an outstanding safety record.

AI-native Marketing Services

  • Revenue from AI-native marketing services reached RMB 2.6 billion in the second quarter of 2026, approximately flat year over year.
  • Baidu App's MAUs reached 644 million in June 2026.

The following table sets forth selected revenue highlights for our Baidu Core AI-powered Business for the periods indicated:


Baidu General Business


Q2


Q1


Q2





(In billions)

2025


2026


2026


YoY


QoQ


RMB


RMB


RMB





Baidu Core AI-powered Business[2]

10.0


13.6


12.5


25 %


(8 %)

- AI Cloud Infra

4.9


8.8


7.3


50 %


(17 %)

- AI Applications

2.5


2.5


2.5


3 %


3 %

- AI-native Marketing Services

2.6


2.3


2.6


0 %


11 %

% of Baidu General Business

38 %


52 %


50 %





Legacy Business[2]

13.6


10.2


10.4


(23 %)


3 %

Others[2]

2.7


2.2


2.3


(15 %)


2 %

Baidu General Business

26.3


26.0


25.2


(4 %)


(3 %)

[1] Revenue from GPU Cloud was previously referred to as subscription-based revenue from AI accelerator infrastructure. The growth in GPU Cloud Revenue reflected mounting demand for public cloud-based AI computing.

[2] The revenue and operational data presented are derived from the Company's internal management accounts and records, which have not been audited.

Second Quarter 2026 Financial Results for Baidu[3],[4]

Financial highlights

The following table sets forth revenue highlights for Baidu General Business:


Q2


Q1


Q2





(In billions, unaudited)

2025


2026


2026


YoY


QoQ


RMB


RMB


RMB





Online Marketing Services

16.2


12.6


13.1


(19 %)


4 %

Online Marketing Services % of Baidu
General Business

62 %


48 %


52 %





Others

10.0


13.4


12.1


21 %


(10 %)

Others % of Baidu General Business

38 %


52 %


48 %





Baidu General Business

26.3


26.0


25.2


(4 %)


(3 %)

 

Revenue was RMB31.3 billion ($4.62 billion), decreasing 2% quarter over quarter and 4% year over year. Revenue from Baidu General Business was RMB25.2 billion ($3.71 billion), decreasing 3% quarter over quarter and 4% year over year. Revenue from iQIYI was RMB6.3 billion ($927 million), increasing 1% quarter over quarter and decreasing 5% year over year.

Cost of revenue was RMB19.1 billion ($2.82 billion), decreasing 3% quarter over quarter, primarily due to a decrease in costs related to AI Cloud business, partially offset by an increase in traffic acquisition costs, and increasing 4% year over year, primarily due to increases in costs related to AI Cloud business.

Selling, general and administrative expenses were RMB4.6 billion ($677 million), decreasing 6% quarter over quarter and 23% year over year. The year over year decrease was primarily due to decreases in expected credit losses and channel spending expenses.

Research and development expenses were RMB4.6 billion ($679 million), increasing 5% quarter over quarter and decreasing 10% year over year, both of which were primarily due to fluctuations in personnel-related expenses.

Operating income was RMB3.0 billion ($446 million) and operating margin was 10%. Non-GAAP operating income was RMB3.8 billion ($558 million) and non-GAAP operating margin was 12%.

Total other income, net was RMB184 million ($27 million), compared to RMB626 million last quarter and RMB4.9 billion for the same period last year. The year over year decrease was primarily due to a decrease in fair value gain from long-term investments and an increase in net foreign exchange loss arising from exchange rate fluctuation between Renminbi and U.S. dollar.

Income tax expense was RMB1.0 billion ($147 million), compared to RMB528 million last quarter and RMB881 million for the same period last year.

Net income attributable to Baidu was RMB2.3 billion ($342 million), net margin for Baidu was 7% and diluted earnings per ADS was RMB5.74 ($0.85). Non-GAAP net income attributable to Baidu was RMB2.6 billion ($379 million), non-GAAP net margin for Baidu was 8% and non-GAAP diluted earnings per ADS was RMB7.22 ($1.06).

Adjusted EBITDA was RMB6.2 billion ($906 million) and adjusted EBITDA margin was 20%.

We define total cash and investments as cash, cash equivalents, restricted cash, short-term investments, net, long-term time deposits and held-to-maturity investments, and adjusted long-term investments. As of June 30, 2026, total cash and investments were RMB283.1 billion ($41.72 billion). Operating cash flow was RMB3.4 billion ($506 million).

For detailed financial information of Baidu General Business and iQIYI, please see the appended financial tables.

[3] Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also "Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures" for more details).

[4] Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB6.7851 as of June 30, 2026, as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are provided solely for the convenience of the reader.

Changes in the Composition of Board Committees

In connection with the Primary Conversion, the board of directors of the Company (the "Board") has approved the following changes to the composition of the committees of the Board, with effect from the date on which the Primary Conversion becomes effective:

Mr. Yuanqing Yang, an independent director of the Company, will be appointed as an additional member of the audit committee of the Board. Following such appointment, the audit committee will comprise Ms. Xiaodan Liu (chairperson), Mr. Jixun Foo and Mr. Yuanqing Yang.

Ms. Xiaodan Liu, an independent director of the Company, will be appointed as an additional member of the corporate governance and nominating committee of the Board. Following such appointment, the corporate governance and nominating committee will comprise Mr. Jixun Foo (chairperson), Mr. Yuanqing Yang and Ms. Xiaodan Liu.

Conference Call Information

Baidu's management will hold an earnings conference call at 8:00 AM on Aug 18, 2026, U.S. Eastern Time (8:00 PM on Aug 18, 2026, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of "Baidu Inc. Q2 2026 Earnings Conference Call". Please follow the steps to enter your registration details, then click "Register". Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:
https://s1.c-conf.com/diamondpass/10056174-8o7ckp.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com

About Baidu

Founded in 2000, Baidu's mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under "BIDU" and HKEX under "9888". One Baidu ADS represents eight Class A ordinary shares.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin, adjusted long-term investments and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses, and amortization and impairment of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, and fair value gain or loss of long-term investments and exchangeable bonds, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees' books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents non-GAAP operating income excluding depreciation of fixed assets, and amortization of intangible assets excluding those resulting from business combinations. Adjusted long-term investments represent long-term investments, net, with publicly listed equity method investments adjusted to fair value based on quoted market prices.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure."

Baidu, Inc. 

Condensed Consolidated Statements of  Income 

(In millions except for per share (or ADS) information, unaudited)



Three Months Ended


Six Months Ended



June 30,


March 31,


June 30,


June 30,


June 30,


June 30,


June 30,



2025


2026


2026


2026


2025


2026


2026



RMB


RMB


RMB


US$(2)


RMB


RMB


US$(2)

Revenue


32,713


32,075


31,325


4,617


65,165


63,400


9,344
















Costs and expenses:















Cost of revenue(1)


18,357


19,589


19,098


2,815


35,844


38,687


5,702

Selling, general and administrative(1)


5,960


4,912


4,596


677


11,873


9,508


1,401

Research and development(1)


5,119


4,381


4,607


679


9,663


8,988


1,325

Total costs and expenses


29,436


28,882


28,301


4,171


57,380


57,183


8,428

Operating income


3,277


3,193


3,024


446


7,785


6,217


916
















Other income:















Interest income


1,957


1,963


1,685


248


4,621


3,648


538

Interest expense


(701)


(636)


(608)


(90)


(1,502)


(1,244)


(183)

Foreign exchange loss, net


(621)


(989)


(1,160)


(171)


(831)


(2,149)


(317)

Share of earnings from equity method investments


694


536


357


53


1,268


893


132

Others, net


3,534


(248)


(90)


(13)


5,794


(338)


(50)

Total other income, net


4,863


626


184


27


9,350


810


120
















Income before income taxes


8,140


3,819


3,208


473


17,135


7,027


1,036

Income tax expense


881


528


1,000


147


2,058


1,528


225

Net income


7,259


3,291


2,208


326


15,077


5,499


811

Net income (loss) attributable to noncontrolling interests


(63)


(154)


(111)


(16)


38


(265)


(39)

Net income attributable to Baidu


7,322


3,445


2,319


342


15,039


5,764


850































Earnings per ADS (1 ADS representing 8 Class A ordinary shares):













 -Basic


20.90


9.38


6.08


0.90


42.76


15.46


2.28

 -Diluted


20.35


8.76


5.74


0.85


41.95


14.50


2.14

Earnings per share for Class A and Class B ordinary shares:















 -Basic


2.61


1.17


0.76


0.11


5.35


1.93


0.28

 -Diluted


2.54


1.10


0.72


0.11


5.24


1.81


0.27

Weighted average number of Class A and Class B ordinary shares outstanding (in millions):















 -Basic 


2,720


2,721


2,716


2,716


2,735


2,719


2,719

 -Diluted


2,730


2,764


2,755


2,755


2,746


2,760


2,760
















(1) Includes share-based compensation expenses as follows:















 Cost of revenue 


120


82


91


13


197


173


25

 Selling, general and administrative 


276


190


220


33


589


410


60

 Research and development 


685


291


398


58


1,046


689


102

 Total share-based compensation expenses 


1,081


563


709


104


1,832


1,272


187
















(2) All translations from RMB to U.S. dollars are made at a rate of RMB6.7851 to US$1.00, the exchange rate in effect as of June 30, 2026 as set forth in the H.10 statistical release
of The Board of Governors of the Federal Reserve System.

 

 

Baidu, Inc. 

Condensed Consolidated Balance Sheets

(In millions, unaudited)




December 31,


June 30,


June 30,



2025


2026


2026



RMB


RMB


US$

ASSETS







Current assets:







Cash and cash equivalents


24,606


24,524


3,614

Restricted cash


225


170


25

Short-term investments, net


90,661


141,727


20,888

Accounts receivable, net


12,972


13,493


1,989

Amounts due from related parties


761


721


106

Other current assets, net


22,745


26,729


3,940

Total current assets


151,970


207,364


30,562








Non-current assets:







Fixed assets, net


26,281


28,484


4,198

Licensed copyrights, net


5,963


6,068


894

Produced content, net


14,575


13,903


2,049

Intangible assets, net


3,891


4,997


736

Goodwill


36,783


36,783


5,421

Long-term investments, net


44,918


42,855


6,316

Long-term time deposits and held-to-maturity investments


123,862


74,311


10,952

Amounts due from related parties


167


144


21

Deferred tax assets, net


4,582


4,480


660

Lease right-of-use assets


9,287


18,574


2,737

Other non-current assets


26,878


31,969


4,713

Total non-current assets


297,187


262,568


38,697








Total assets


449,157


469,932


69,259








LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY





Current liabilities:







Short-term loans


7,626


26,311


3,878

Accounts payable and accrued liabilities


38,846


40,040


5,901

Customer deposits and deferred revenue


13,051


12,819


1,889

Deferred income


531


431


64

Long-term loans, current portion


14,765


2,027


299

Convertible senior notes, current portion


1,459


1


-

Notes payable, current portion


4,560


2,038


300

Amounts due to related parties


1,988


1,818


268

Lease liabilities


3,502


3,631


535

Total current liabilities


86,328


89,116


13,134








Non-current liabilities:







Deferred income


198


152


22

Deferred revenue


723


775


114

Amounts due to related parties


36


25


4

Long-term loans


3,369


20,779


3,062

Notes payable


51,021


46,089


6,793

Convertible senior notes


6,712


6,615


975

Deferred tax liabilities


4,985


5,426


800

Lease liabilities


4,885


5,406


797

Other non-current liabilities


1,174


452


66

Total non-current liabilities


73,103


85,719


12,633








Total liabilities


159,431


174,835


25,767








Redeemable noncontrolling interests


13,166


13,685


2,017








Equity







Total Baidu shareholders' equity


266,330


271,752


40,051

Noncontrolling interests


10,230


9,660


1,424

Total equity


276,560


281,412


41,475








Total liabilities, redeemable noncontrolling interests,
and equity


449,157


469,932


69,259

 

 

Baidu, Inc. 

Selected Information

(In millions, unaudited)




























Three months ended


Three months ended


Three months ended


Three months ended



June 30, 2025 (RMB)


March 31, 2026 (RMB)


June 30, 2026 (RMB)


June 30, 2026 (US$)



Baidu
General
Business

iQIYI

Elim &
adj(2)


Baidu, Inc.


Baidu
General
Business

iQIYI

Elim &
adj(2)


Baidu, Inc.


Baidu
General
Business

iQIYI

Elim &
adj(2)


Baidu, Inc.


Baidu
General
Business

iQIYI

Elim &
adj(2)


Baidu, Inc.

Revenue


26,251

6,628

(166)


32,713


26,001

6,226

(152)


32,075


25,183

6,287

(145)


31,325


3,712

927

(22)


4,617


























Costs and expenses: 

























  Cost of revenue(1)


13,214

5,292

(149)


18,357


14,498

5,233

(142)


19,589


13,982

5,250

(134)


19,098


2,062

774

(21)


2,815

  Selling, general and administrative(1)


5,018

960

(18)


5,960


4,109

817

(14)


4,912


3,861

744

(9)


4,596


569

110

(2)


677

  Research and development(1)


4,697

422

-


5,119


3,978

404

(1)


4,381


4,209

398

-


4,607


620

59

-


679

Total costs and expenses 


22,929

6,674

(167)


29,436


22,585

6,454

(157)


28,882


22,052

6,392

(143)


28,301


3,251

943

(23)


4,171


























Operating income (loss)


3,322

(46)

1


3,277


3,416

(228)

5


3,193


3,131

(105)

(2)


3,024


461

(16)

1


446

Operating margin 


13 %

(1 %)



10 %


13 %

(4 %)



10 %


12 %

(2 %)



10 %
































  Add: total other income (loss), net


4,925

(62)

-


4,863


654

(28)

-


626


189

(5)

-


184


28

(1)

-


27

  Less: income tax expense


854

27

-


881


491

37

-


528


780

220

-


1,000


115

32

-


147

  Less: net income (loss) attributable to NCI


11

(1)

(73)[3]


(63)


6

1

(161)[3]


(154)


87

(43)

(155)[3]


(111)


12

(6)

(22)[3]


(16)

Net income (loss) attributable to Baidu


7,382

(134)

74


7,322


3,573

(294)

166


3,445


2,453

(287)

153


2,319


362

(43)

23


342

Net margin 


28 %

(2 %)



22 %


14 %

(5 %)



11 %


10 %

(5 %)



7 %
































Non-GAAP financial measures:

























Operating income (loss) (non-GAAP)


4,385

59



4,445


3,950

(148)



3,807


3,818

(31)



3,785


563

(6)



558

Operating margin (non-GAAP)


17 %

1 %



14 %


15 %

(2 %)



12 %


15 %

(0 %)



12 %
































Net income (loss) attributable to Baidu (non-GAAP)


4,792

15



4,795


4,433

(233)



4,332


2,672

(210)



2,573


394

(32)



379

Net margin (non-GAAP)


18 %

0 %



15 %


17 %

(4 %)



14 %


11 %

(3 %)



8 %
































Adjusted EBITDA


6,397

94



6,492


6,050

(101)



5,954


6,141

11



6,150


905

-



906

Adjusted EBITDA margin 


24 %

1 %



20 %


23 %

(2 %)



19 %


24 %

0 %



20 %
































(1) Includes share-based compensation as follows:

























 Cost of revenue 


88

32



120


59

23



82


68

23



91


10

3



13

 Selling, general and administrative 


238

38



276


161

29



190


194

26



220


29

4



33

 Research and development 


652

33



685


265

26



291


375

23



398


55

3



58

 Total share-based compensation 


978

103



1,081


485

78



563


637

72



709


94

10



104

(2) Relates to intersegment eliminations and adjustments

(3) Relates to the net income attributable to iQIYI noncontrolling interests

 

 

Baidu, Inc. 

Condensed Consolidated Statements of Cash Flows

(In millions,unaudited)




















Three months ended


Three months ended


Three months ended


Three months ended



June 30, 2025 (RMB)


March 31, 2026 (RMB)


June 30, 2026 (RMB)


June 30, 2026 (US$)



 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.


 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.


 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.


 Baidu
excl.
iQIYI

iQIYI

Baidu,
Inc.

Net cash provided by (used in) operating
activities


(864)

(13)

(877)


2,484

186

2,670


3,096

340

3,436


456

50

506

Net cash provided by (used in) investing activities 


(8,428)

(113)

(8,541)


5,217

(275)

4,942


(26,217)

(246)

(26,463)


(3,864)

(36)

(3,900)

Net cash provided by (used in) financing activities


(8,688)

(465)

(9,153)


(702)

(933)

(1,635)


17,606

(201)

17,405


2,595

(30)

2,565

Effect of exchange rate changes on cash, cash
equivalents and restricted cash


(210)

(28)

(238)


(241)

(35)

(276)


(208)

(8)

(216)


(30)

(1)

(31)

Net increase (decrease) in cash, cash
equivalents and restricted cash 


(18,190)

(619)

(18,809)


6,758

(1,057)

5,701


(5,723)

(115)

(5,838)


(843)

(17)

(860)

Cash, cash equivalents and restricted cash

















  At beginning of period


45,118

4,758

49,876


20,453

4,378

24,831


27,211

3,321

30,532


4,010

489

4,499

  At end of period


26,928

4,139

31,067


27,211

3,321

30,532


21,488

3,206

24,694


3,167

472

3,639


















Net cash provided by (used in) operating
activities


(864)

(13)

(877)


2,484

186

2,670


3,096

340

3,436


456

50

506

Less: Capital expenditures


(3,779)

(21)

(3,800)


(5,839)

(77)

(5,916)


(11,370)

(20)

(11,390)


(1,676)

(3)

(1,679)

Free cash flow


(4,643)

(34)

(4,677)


(3,355)

109

(3,246)


(8,274)

320

(7,954)


(1,220)

47

(1,173)


















Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI's consolidated cash flows.

 

 

Baidu, Inc. 

Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures  

(In millions except for per ADS information, unaudited)




















Three months ended 


Three months ended 


Three months ended 


Three months ended 



June 30, 2025 (RMB)


March 31, 2026 (RMB)


June 30, 2026 (RMB)


June 30, 2026 (US$)



Baidu
General
Business

iQIYI

Baidu,
Inc.


Baidu
General
Business

iQIYI

Baidu,
Inc.


Baidu
General
Business

iQIYI

Baidu,
Inc.


Baidu
General
Business

iQIYI

Baidu,
Inc.

Operating income (loss)


3,322

(46)

3,277


3,416

(228)

3,193


3,131

(105)

3,024


461

(16)

446

Add: Share-based compensation expenses


978

103

1,081


485

78

563


637

72

709


94

10

104

Add: Amortization and impairment of intangible assets resulting from business combinations


85

2

87


49

2

51


50

2

52


8

-

8

Operating income (loss) (non-GAAP)


4,385

59

4,445


3,950

(148)

3,807


3,818

(31)

3,785


563

(6)

558


















Add:  Depreciation of fixed assets and amortization of intangible assets(1)


2,012

35

2,047


2,100

47

2,147


2,323

42

2,365


342

6

348

Adjusted EBITDA


6,397

94

6,492


6,050

(101)

5,954


6,141

11

6,150


905

-

906


















Net income (loss) attributable to Baidu


7,382

(134)

7,322


3,573

(294)

3,445


2,453

(287)

2,319


362

(43)

342

Add: Share-based compensation expenses


977

103

1,024


484

78

519


636

72

669


94

11

99

Add: Amortization and impairment of intangible assets resulting from business combinations


83

2

84


47

2

48


48

2

49


7

-

7

Add: Disposal gain


(262)

-

(267)


(2)

-

(2)


(26)

-

(26)


(4)

-

(4)

Add: Impairment of long-term investments


101

26

113


79

9

83


464

-

464


68

-

68

Add: Fair value loss (gain) of long-term investments and exchangeable bonds


(3,317)

18

(3,309)


378

(28)

365


(1,073)

3

(1,072)


(158)

-

(158)

Add: Reconciling items on equity method investments(2)


(121)

-

(121)


(44)

-

(44)


82

-

82


12

-

12

Add: Tax effects on non-GAAP adjustments(3)


(51)

-

(51)


(82)

-

(82)


88

-

88


13

-

13

Net income (loss) attributable to Baidu (non-GAAP)


4,792

15

4,795


4,433

(233)

4,332


2,672

(210)

2,573


394

(32)

379


















Diluted earnings per ADS




20.35




8.76




5.74




0.85

Add:  Accretion of the redeemable noncontrolling interests




0.64




0.74




0.74




0.11

Add:  Non-GAAP adjustments to earnings per ADS




(7.41)




2.56




0.74




0.10

Diluted earnings per ADS (non-GAAP)




13.58




12.06




7.22




1.06


















(1) This represents amortization of intangible assets excluding those resulting from business combinations.

(2) This represents Baidu's share of equity method investments for other non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee's books, accretion of their redeemable noncontrolling interests,
and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share.

(3) This represents tax impact of all non-GAAP adjustments.

 

 

 

Cision View original content:https://www.prnewswire.com/news-releases/baidu-announces-second-quarter-2026-results-302853860.html

SOURCE Baidu, Inc.

FAQ

What were Baidu (BIDU) Q2 2026 revenue and net income figures?

Baidu reported Q2 2026 revenue of RMB31.3 billion and net income attributable to Baidu of RMB2.3 billion. According to Baidu, this reflected a 4% year-over-year revenue decline and a net margin of 7%, with diluted earnings per ADS of RMB5.74.

How did Baidu’s Core AI-powered Business perform in Q2 2026 (BIDU)?

Baidu’s Core AI-powered Business generated RMB12.5 billion in Q2 2026 revenue, up 25% year over year. According to Baidu, this segment accounted for 50% of Baidu General Business revenue, with AI Cloud Infra and AI Applications as key contributors.

What growth did Baidu’s GPU Cloud achieve in Q2 2026 (BIDU)?

Baidu reported that GPU Cloud revenue increased 283% year over year in Q2 2026. According to Baidu, this figure, within AI Cloud Infra, represents further acceleration from 184% growth in the previous quarter, driven by mounting demand for public cloud-based AI computing.

What is Baidu’s cash and investments position as of June 30, 2026 (BIDU)?

Baidu reported total cash and investments of RMB283.1 billion as of June 30, 2026. According to Baidu, this measure includes cash, cash equivalents, restricted cash, short-term investments, long-term time deposits, held-to-maturity investments and adjusted long-term investments, highlighting a substantial liquidity position.

How did Baidu’s online marketing services perform in Q2 2026 (BIDU)?

Online marketing services revenue was RMB13.1 billion in Q2 2026, down 19% year over year but up 4% quarter over quarter. According to Baidu, online marketing represented 52% of Baidu General Business revenue for the quarter, indicating ongoing pressure in this segment.

What are Baidu’s plans for a dual-primary listing in Hong Kong (BIDU)?

Baidu is pursuing a voluntary dual-primary listing conversion in Hong Kong and has submitted its application. According to Baidu, shareholder approval will be sought at an extraordinary general meeting on August 26, 2026, with effectiveness expected within 2026, subject to regulatory approvals.

How much has Baidu returned to shareholders via buybacks in 2026 (BIDU)?

Baidu has returned US$259 million to shareholders since the beginning of Q1 2026 through share repurchases. According to Baidu, these buybacks were executed under its current share repurchase program, providing direct capital returns alongside its ongoing investments in AI-driven growth.