BigCommerce and Feedonomics Deepen Partnership with Google Cloud, Empowering Merchants with Enhanced Discovery, Agentic Search Experiences and AI-Powered Data Enrichment
BigCommerce (Nasdaq: BIGC) and Feedonomics have announced an expanded partnership with Google Cloud to enhance merchant capabilities through AI-powered tools. The collaboration introduces key innovations including Feedonomics Surface for optimized product data delivery to Google Merchant Center, and AI-powered data enrichment leveraging Google Cloud with Gemini.
The partnership focuses on three main areas: enhanced product discovery, AI-powered catalog enrichment, and advanced developer tools through BigCommerce's Model Context Protocol (MCP) and Google's Agent Development Kit (ADK). These innovations aim to improve product discoverability, increase conversions, and enable more efficient merchant operations in the agentic commerce era.
BigCommerce (Nasdaq: BIGC) e Feedonomics hanno annunciato un ampliamento della loro collaborazione con Google Cloud per potenziare le capacità dei commercianti tramite strumenti basati sull'intelligenza artificiale. La partnership introduce innovazioni chiave, tra cui Feedonomics Surface per l'ottimizzazione della consegna dei dati prodotto a Google Merchant Center e l'arricchimento dei dati alimentato dall'IA sfruttando Google Cloud con Gemini.
Il focus della collaborazione è su tre ambiti principali: miglioramento della scoperta dei prodotti, arricchimento del catalogo con IA e strumenti avanzati per sviluppatori tramite il Model Context Protocol (MCP) di BigCommerce e l'Agent Development Kit (ADK) di Google. Queste innovazioni mirano a migliorare la visibilità dei prodotti, aumentare le conversioni e rendere più efficienti le operazioni dei commercianti nell'era del commercio agentico.
BigCommerce (Nasdaq: BIGC) y Feedonomics han anunciado una expansión de su asociación con Google Cloud para mejorar las capacidades de los comerciantes mediante herramientas impulsadas por IA. La colaboración presenta innovaciones clave, incluyendo Feedonomics Surface para la optimización de la entrega de datos de productos a Google Merchant Center y el enriquecimiento de datos potenciado por IA utilizando Google Cloud con Gemini.
La asociación se centra en tres áreas principales: mejora del descubrimiento de productos, enriquecimiento del catálogo con IA y herramientas avanzadas para desarrolladores a través del Model Context Protocol (MCP) de BigCommerce y el Agent Development Kit (ADK) de Google. Estas innovaciones buscan mejorar la visibilidad de los productos, aumentar las conversiones y permitir operaciones más eficientes para los comerciantes en la era del comercio agentico.
BigCommerce (나스닥: BIGC)와 Feedonomics가 Google Cloud와의 파트너십을 확장하여 AI 기반 도구를 통해 판매자 역량을 강화한다고 발표했습니다. 이번 협업은 Google Merchant Center에 최적화된 제품 데이터 전달을 위한 Feedonomics Surface와 Google Cloud의 Gemini를 활용한 AI 기반 데이터 강화 등 주요 혁신을 도입합니다.
파트너십은 세 가지 주요 분야에 집중합니다: 향상된 제품 검색, AI 기반 카탈로그 강화, BigCommerce의 Model Context Protocol(MCP)과 Google의 Agent Development Kit(ADK)를 통한 고급 개발자 도구. 이러한 혁신은 제품 발견 가능성을 높이고 전환율을 증가시키며 에이전트 커머스 시대에 판매자의 운영 효율성을 향상시키는 것을 목표로 합니다.
BigCommerce (Nasdaq : BIGC) et Feedonomics ont annoncé un partenariat élargi avec Google Cloud pour améliorer les capacités des commerçants grâce à des outils alimentés par l'IA. Cette collaboration introduit des innovations clés, notamment Feedonomics Surface pour une livraison optimisée des données produits vers Google Merchant Center, ainsi qu'un enrichissement des données propulsé par l'IA utilisant Google Cloud avec Gemini.
Le partenariat se concentre sur trois axes principaux : amélioration de la découverte des produits, enrichissement du catalogue par IA, et outils avancés pour développeurs via le Model Context Protocol (MCP) de BigCommerce et le Agent Development Kit (ADK) de Google. Ces innovations visent à améliorer la visibilité des produits, augmenter les conversions et permettre des opérations marchandes plus efficaces à l'ère du commerce agentique.
BigCommerce (Nasdaq: BIGC) und Feedonomics haben eine erweiterte Partnerschaft mit Google Cloud angekündigt, um die Möglichkeiten von Händlern durch KI-gestützte Tools zu verbessern. Die Zusammenarbeit bringt wichtige Innovationen wie Feedonomics Surface zur optimierten Produktdatenübermittlung an das Google Merchant Center sowie KI-gestützte Datenanreicherung unter Nutzung von Google Cloud mit Gemini.
Der Fokus der Partnerschaft liegt auf drei Hauptbereichen: verbesserte Produktsuche, KI-gestützte Kataloganreicherung und fortschrittliche Entwicklerwerkzeuge durch BigCommerce's Model Context Protocol (MCP) und Googles Agent Development Kit (ADK). Diese Innovationen zielen darauf ab, die Produktauffindbarkeit zu verbessern, die Konversionen zu steigern und effizientere Händlerabläufe im Zeitalter des agentischen Handels zu ermöglichen.
- Integration with Google Cloud's Gemini AI for enhanced product data enrichment
- New Feedonomics Surface tool for improved product visibility across sales channels
- Advanced developer tools for building intelligent commerce-aware merchant agents
- None.
Insights
BigCommerce's expanded Google Cloud partnership brings AI-powered features that could strengthen competitive positioning and revenue potential in the evolving e-commerce landscape.
BigCommerce and Feedonomics have strategically deepened their partnership with Google Cloud, focusing on AI-powered capabilities to enhance product discovery and data enrichment for merchants. This collaboration represents a significant advancement in BigCommerce's technology stack, positioning the company at the forefront of the emerging agentic commerce trend.
The announced innovations include Feedonomics Surface, which optimizes product data for Google Merchant Center using AI enrichment, and new data enrichment features leveraging Google Cloud with Gemini to automatically enhance product catalogs. Additionally, the partnership introduces advanced developer tools that combine BigCommerce's Model Context Protocol with Google's Agent Development Kit for building intelligent commerce-aware merchant agents.
From a technical perspective, this partnership addresses critical merchant pain points around product discoverability and conversion optimization. By integrating Google Cloud's AI capabilities, BigCommerce is offering merchants tools to compete more effectively in increasingly complex digital marketplaces. The focus on agentic commerce – where AI agents assist in purchasing decisions – shows BigCommerce's forward-thinking approach to evolving e-commerce paradigms.
For BigCommerce, this partnership enhances their competitive position against larger platforms like Shopify by offering enterprise-grade AI capabilities to merchants of all sizes. The closed beta status of these features indicates a measured rollout approach, suggesting these innovations have significant potential but remain in early stages of deployment.
New innovations include Feedonomics Surface and Product Data Enrichment with Google Cloud with Gemini to help merchants drive discovery, enable agentic commerce and enrich product catalog quality
AUSTIN, Texas, July 30, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading open SaaS ecommerce platform for B2C and B2B businesses, and Feedonomics, a leading data feed management solution, today announced a deepened partnership with Google Cloud to accelerate merchant performance using Google Cloud's next-generation AI tools.
The collaboration delivers powerful new capabilities for BigCommerce merchants to improve product discoverability and increase conversions across the Google Cloud ecosystem.
“We are unlocking the full potential of Google Cloud with Gemini, to drive product discoverability, higher conversion, and intelligent automation,” said Sharon Gee, SVP of AI Products at BigCommerce and Feedonomics. “This partnership provides our merchants with enterprise-grade scalability, security and performance needed to drive success in the new agentic commerce era.”
Key innovations include:
- Enhanced Product Discovery: Feedonomics Surface, now in a closed beta for BigCommerce customers, optimizes and delivers high-quality product data directly to Google Merchant Center, boosting visibility across sales channels with AI-enriched product data.
- AI-Powered Data Enrichment: Using Feedonomics new features leveraging Google Cloud with Gemini, merchants can automatically enrich product catalogs. This creates more engaging product data that can be syndicated to any Feedonomics-supported channel to improve search performance and conversion rates.
- Advanced Developer Tools: By combining BigCommerce's Model Context Protocol (MCP), now available in closed beta, with Google’s Agent Development Kit (ADK), developers can now build intelligent, commerce-aware merchant agents to enhance automation, personalization, and operational efficiency.
“This strengthened relationship gives merchants access to cutting-edge tools for AI-powered data enrichment and agentic commerce,” said Kapil Dabi, Director, Market Lead, Retail & Consumer, Google Cloud. “Our expanded collaboration empowers retailers to modernize operations and unlock new customer insights.”
To learn more or join the beta programs, visit https://www.bigcommerce.com/dm/google-beta-program/.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
About Feedonomics
Feedonomics is a leading data management platform powering omnichannel growth for the world's top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok. For more information, please visit www.feedonomics.com or follow us on X, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
FAQ
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