BigCommerce and Feedonomics Deepen Partnership with Google Cloud, Empowering Merchants with Enhanced Discovery, Agentic Search Experiences and AI-Powered Data Enrichment

Rhea-AI Summary

BigCommerce (Nasdaq: BIGC) and Feedonomics have announced an expanded partnership with Google Cloud to enhance merchant capabilities through AI-powered tools. The collaboration introduces key innovations including Feedonomics Surface for optimized product data delivery to Google Merchant Center, and AI-powered data enrichment leveraging Google Cloud with Gemini.

The partnership focuses on three main areas: enhanced product discovery, AI-powered catalog enrichment, and advanced developer tools through BigCommerce's Model Context Protocol (MCP) and Google's Agent Development Kit (ADK). These innovations aim to improve product discoverability, increase conversions, and enable more efficient merchant operations in the agentic commerce era.

Positive

• Integration with Google Cloud's Gemini AI for enhanced product data enrichment
• New Feedonomics Surface tool for improved product visibility across sales channels
• Advanced developer tools for building intelligent commerce-aware merchant agents

Negative

• None.

Insights

Enterprise Software Analyst

BigCommerce's expanded Google Cloud partnership brings AI-powered features that could strengthen competitive positioning and revenue potential in the evolving e-commerce landscape.

BigCommerce and Feedonomics have strategically deepened their partnership with Google Cloud, focusing on AI-powered capabilities to enhance product discovery and data enrichment for merchants. This collaboration represents a significant advancement in BigCommerce's technology stack, positioning the company at the forefront of the emerging agentic commerce trend.

The announced innovations include Feedonomics Surface, which optimizes product data for Google Merchant Center using AI enrichment, and new data enrichment features leveraging Google Cloud with Gemini to automatically enhance product catalogs. Additionally, the partnership introduces advanced developer tools that combine BigCommerce's Model Context Protocol with Google's Agent Development Kit for building intelligent commerce-aware merchant agents.

From a technical perspective, this partnership addresses critical merchant pain points around product discoverability and conversion optimization. By integrating Google Cloud's AI capabilities, BigCommerce is offering merchants tools to compete more effectively in increasingly complex digital marketplaces. The focus on agentic commerce – where AI agents assist in purchasing decisions – shows BigCommerce's forward-thinking approach to evolving e-commerce paradigms.

For BigCommerce, this partnership enhances their competitive position against larger platforms like Shopify by offering enterprise-grade AI capabilities to merchants of all sizes. The closed beta status of these features indicates a measured rollout approach, suggesting these innovations have significant potential but remain in early stages of deployment.

New innovations include Feedonomics Surface and Product Data Enrichment with Google Cloud with Gemini to help merchants drive discovery, enable agentic commerce and enrich product catalog quality

AUSTIN, Texas, July 30, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading open SaaS ecommerce platform for B2C and B2B businesses, and Feedonomics, a leading data feed management solution, today announced a deepened partnership with Google Cloud to accelerate merchant performance using Google Cloud's next-generation AI tools.

The collaboration delivers powerful new capabilities for BigCommerce merchants to improve product discoverability and increase conversions across the Google Cloud ecosystem.

“We are unlocking the full potential of Google Cloud with Gemini, to drive product discoverability, higher conversion, and intelligent automation,” said Sharon Gee, SVP of AI Products at BigCommerce and Feedonomics. “This partnership provides our merchants with enterprise-grade scalability, security and performance needed to drive success in the new agentic commerce era.”

Key innovations include:

• Enhanced Product Discovery: Feedonomics Surface, now in a closed beta for BigCommerce customers, optimizes and delivers high-quality product data directly to Google Merchant Center, boosting visibility across sales channels with AI-enriched product data.
• AI-Powered Data Enrichment: Using Feedonomics new features leveraging Google Cloud with Gemini, merchants can automatically enrich product catalogs. This creates more engaging product data that can be syndicated to any Feedonomics-supported channel to improve search performance and conversion rates.
• Advanced Developer Tools: By combining BigCommerce's Model Context Protocol (MCP), now available in closed beta, with Google’s Agent Development Kit (ADK), developers can now build intelligent, commerce-aware merchant agents to enhance automation, personalization, and operational efficiency.
  

“This strengthened relationship gives merchants access to cutting-edge tools for AI-powered data enrichment and agentic commerce,” said Kapil Dabi, Director, Market Lead, Retail & Consumer, Google Cloud. “Our expanded collaboration empowers retailers to modernize operations and unlock new customer insights.”

To learn more or join the beta programs, visit https://www.bigcommerce.com/dm/google-beta-program/.

About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.

About Feedonomics
Feedonomics is a leading data management platform powering omnichannel growth for the world's top brands and retailers. With its flexible technology and full-service support team, Feedonomics facilitates a variety of data and order management use cases across industries such as ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active customers, integrations with hundreds of ecommerce platforms and channels, and strategic partnerships with industry leaders like Amazon, Meta, Google, Microsoft and TikTok. For more information, please visit www.feedonomics.com or follow us on X, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

Media Contact:
Brad Hem
pr@bigcommerce.com 

FAQ

What new features did BigCommerce announce with Google Cloud in July 2025?

BigCommerce announced three key innovations: Feedonomics Surface for enhanced product discovery, AI-powered data enrichment using Google Cloud with Gemini, and advanced developer tools combining BigCommerce's MCP with Google's ADK.

How will the Google Cloud partnership benefit BigCommerce (BIGC) merchants?

The partnership will help merchants improve product discoverability, increase conversions, and enable AI-powered catalog enrichment across sales channels using Google Cloud's Gemini technology.

What is Feedonomics Surface in the BigCommerce announcement?

Feedonomics Surface is a new tool in closed beta that optimizes and delivers high-quality product data to Google Merchant Center, enhancing visibility across sales channels with AI-enriched product data.

How can BigCommerce merchants access the new Google Cloud features?

Merchants can join the beta programs by visiting bigcommerce.com/dm/google-beta-program/ to access the new features.