PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce
Rhea-AI Summary
PROS Holdings (NYSE: PRO) and Commerce (Nasdaq: BIGC) have announced a strategic partnership to transform B2B digital commerce. The collaboration integrates PROS' AI-powered pricing and CPQ capabilities with Commerce's ecosystem of technology solutions.
The partnership aims to address the challenges of B2B buyers who demand accuracy, speed, and transparency in their purchasing journey. By combining PROS' enterprise-grade pricing solutions with Commerce's applications, businesses can optimize pricing, streamline complex quoting, and deliver real-time market-relevant offers.
The integration promises to help businesses reduce delays, minimize errors, and accelerate revenue generation, particularly beneficial for organizations dealing with complex catalogs, global operations, and diverse sales channels.
Positive
- Strategic partnership combines AI-powered pricing with ecommerce capabilities
- Integration promises faster time-to-value and higher conversion rates
- Solution addresses complex B2B operations and large-scale catalog management
- Partnership extends benefits to both B2B and B2C retailers
Negative
- None.
Insights
Commerce's partnership with PROS integrates AI pricing into ecommerce, potentially strengthening its competitive position against larger rivals.
Commerce (formerly BigCommerce) has made a strategic move by partnering with PROS Holdings to address a critical gap in B2B digital commerce. This collaboration integrates PROS' AI-powered pricing and CPQ (Configure, Price, Quote) capabilities directly into Commerce's ecommerce ecosystem, creating a more comprehensive offering for complex B2B transactions.
The partnership addresses a fundamental challenge in B2B commerce: while traditional ecommerce platforms excel at catalog presentation and checkout, they often struggle with the dynamic, personalized pricing that enterprise buyers expect. By embedding PROS' pricing intelligence, Commerce can now offer real-time, market-responsive pricing and streamlined quoting for complex orders—capabilities that have historically been difficult to implement at scale.
For Commerce, this partnership represents a strategic enhancement to compete more effectively against larger platforms like Salesforce Commerce Cloud and Adobe Commerce. Rather than building these specialized pricing capabilities internally (which would require significant R&D investment), the company has opted for a partnership approach that brings immediate capabilities to market.
The timing is particularly relevant as B2B digital commerce continues to accelerate post-pandemic, with Forrester and Gartner both reporting that B2B buyers increasingly expect consumer-grade experiences with enterprise-grade capabilities. This collaboration specifically targets organizations with complex catalogs and pricing structures—typically manufacturing, distribution, and wholesale sectors—which represent high-value segments of the B2B ecommerce market.
For existing Commerce customers, this integration could reduce the need for custom development or third-party pricing solutions, potentially improving both implementation timelines and total cost of ownership while delivering more sophisticated pricing capabilities.
Partnership unites AI-powered pricing, quoting and ecommerce to accelerate intelligent commerce and profitability
HOUSTON and AUSTIN, Texas, July 31, 2025 (GLOBE NEWSWIRE) -- PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, and Commerce (Nasdaq: BIGC) (formerly BigCommerce Holdings, Inc.), an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, today announced a strategic partnership to redefine B2B digital commerce.
Today’s B2B buyers demand accuracy, speed and transparency at every step of the purchase journey. However, the complexity of large-scale B2B operations can push the boundaries of typical ecommerce platforms. By integrating PROS enterprise-grade pricing and CPQ with Commerce’s portfolio of industry-leading applications, businesses can meet these demands head-on, resulting in fewer delays, reducing errors and accelerating time to revenue.
“Pricing is the heartbeat of every commercial interaction, and when it’s disconnected or overly complex, it disrupts the entire buying experience,” said Jeff Cotten, President and Chief Executive Officer, PROS. “By embedding our AI-powered pricing and selling capabilities directly into the ecommerce experience, we’re enabling businesses to optimize pricing and product recommendations, streamline complex quoting and deliver real-time, market-relevant offers that build buyer confidence, accelerate decision-making and drive profitability. The future of B2B commerce is not just digital, it’s dynamic, intelligent and deeply contextualized.”
The combined power of PROS and Commerce delivers on the promise of intelligent commerce, reshaping how companies engage buyers, drive revenue and scale in a digital-first world. This collaboration equips businesses to anticipate customer needs, respond to real-time market dynamics and deliver buying experiences that are both seamless and relevant. For B2B organizations selling with complex catalogs, global operations and diverse sales channels, it translates into faster time-to-value, higher conversion rates and a distinct competitive advantage in an increasingly dynamic market.
“B2B companies are no longer asking whether they should go digital — they’re asking how quickly they can get there,” said Travis Hess, Chief Executive Officer, Commerce. “By partnering with PROS, we’re giving our customers, from mid-market to global enterprises, the tools to not only sell online, but to do so intelligently, competitively and at scale. And we see this impact going beyond B2B to B2C retailers managing large, dynamic catalogs across multiple channels to improve margin and drive conversion across storefronts and marketplaces. This collaboration sets a new standard for what modern commerce can achieve.”
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offers to buyers and prices to products. Businesses win more with PROS. Learn how at pros.com.
About Commerce
Commerce empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Melissa & Doug, Mizuno, Patagonia, Perry Ellis, Puma, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
PROS Media Contact
Amy Williams
+1 713-335-5916
awilliams@pros.com
Commerce Media Contact
Brad Hem
+1 281-543-0669
pr@commerce.com
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