PROS and Commerce Announce Strategic Partnership to Redefine B2B Digital Commerce
PROS Holdings (NYSE: PRO) and Commerce (Nasdaq: BIGC) have announced a strategic partnership to transform B2B digital commerce. The collaboration integrates PROS' AI-powered pricing and CPQ capabilities with Commerce's ecosystem of technology solutions.
The partnership aims to address the challenges of B2B buyers who demand accuracy, speed, and transparency in their purchasing journey. By combining PROS' enterprise-grade pricing solutions with Commerce's applications, businesses can optimize pricing, streamline complex quoting, and deliver real-time market-relevant offers.
The integration promises to help businesses reduce delays, minimize errors, and accelerate revenue generation, particularly beneficial for organizations dealing with complex catalogs, global operations, and diverse sales channels.
PROS Holdings (NYSE: PRO) e Commerce (Nasdaq: BIGC) hanno annunciato una partnership strategica per rivoluzionare il commercio digitale B2B. La collaborazione integra le capacità di pricing e CPQ basate sull'intelligenza artificiale di PROS con l'ecosistema di soluzioni tecnologiche di Commerce.
L'obiettivo della partnership è rispondere alle esigenze degli acquirenti B2B, che richiedono precisione, rapidità e trasparenza nel processo di acquisto. Unendo le soluzioni di pricing di livello enterprise di PROS con le applicazioni di Commerce, le aziende possono ottimizzare i prezzi, semplificare la gestione di preventivi complessi e offrire proposte aggiornate in tempo reale e rilevanti per il mercato.
Questa integrazione promette di aiutare le imprese a ridurre ritardi, minimizzare errori e accelerare la generazione di ricavi, risultando particolarmente vantaggiosa per organizzazioni con cataloghi complessi, operazioni globali e canali di vendita diversificati.
PROS Holdings (NYSE: PRO) y Commerce (Nasdaq: BIGC) han anunciado una alianza estratégica para transformar el comercio digital B2B. La colaboración integra las capacidades de fijación de precios y CPQ impulsadas por IA de PROS con el ecosistema de soluciones tecnológicas de Commerce.
La asociación tiene como objetivo abordar los desafíos de los compradores B2B que exigen precisión, rapidez y transparencia en su proceso de compra. Al combinar las soluciones de precios empresariales de PROS con las aplicaciones de Commerce, las empresas pueden optimizar precios, simplificar cotizaciones complejas y ofrecer ofertas relevantes en tiempo real.
La integración promete ayudar a las empresas a reducir retrasos, minimizar errores y acelerar la generación de ingresos, siendo especialmente beneficiosa para organizaciones con catálogos complejos, operaciones globales y canales de venta diversos.
PROS Holdings (NYSE: PRO)와 Commerce (Nasdaq: BIGC)가 B2B 디지털 상거래 혁신을 위한 전략적 파트너십을 발표했습니다. 이번 협력은 PROS의 AI 기반 가격 책정 및 CPQ 기능과 Commerce의 기술 솔루션 생태계를 통합합니다.
이 파트너십은 구매 과정에서 정확성, 신속성, 투명성을 요구하는 B2B 구매자의 과제를 해결하는 것을 목표로 합니다. PROS의 엔터프라이즈급 가격 책정 솔루션과 Commerce의 애플리케이션을 결합함으로써 기업은 가격을 최적화하고 복잡한 견적 과정을 간소화하며 실시간 시장 관련 제안을 제공할 수 있습니다.
이 통합은 지연을 줄이고 오류를 최소화하며 수익 창출을 가속화하는 데 도움을 주어, 복잡한 카탈로그, 글로벌 운영 및 다양한 판매 채널을 가진 조직에 특히 유리할 것입니다.
PROS Holdings (NYSE : PRO) et Commerce (Nasdaq : BIGC) ont annoncé un partenariat stratégique visant à transformer le commerce numérique B2B. Cette collaboration intègre les capacités de tarification et CPQ alimentées par l'IA de PROS avec l'écosystème de solutions technologiques de Commerce.
Le partenariat vise à répondre aux attentes des acheteurs B2B qui exigent précision, rapidité et transparence dans leur parcours d'achat. En combinant les solutions de tarification de niveau entreprise de PROS avec les applications de Commerce, les entreprises peuvent optimiser leurs prix, simplifier les devis complexes et proposer des offres pertinentes en temps réel.
Cette intégration promet d'aider les entreprises à réduire les délais, minimiser les erreurs et accélérer la génération de revenus, ce qui est particulièrement bénéfique pour les organisations disposant de catalogues complexes, d'opérations globales et de canaux de vente diversifiés.
PROS Holdings (NYSE: PRO) und Commerce (Nasdaq: BIGC) haben eine strategische Partnerschaft angekündigt, um den digitalen B2B-Handel zu transformieren. Die Zusammenarbeit integriert PROS' KI-gestützte Preis- und CPQ-Funktionen mit dem Technologie-Ökosystem von Commerce.
Die Partnerschaft zielt darauf ab, die Herausforderungen von B2B-Käufern zu adressieren, die Genauigkeit, Schnelligkeit und Transparenz im Kaufprozess verlangen. Durch die Kombination der unternehmensgerechten Preisgestaltungslösungen von PROS mit den Anwendungen von Commerce können Unternehmen Preise optimieren, komplexe Angebote vereinfachen und marktgerechte Angebote in Echtzeit liefern.
Die Integration verspricht, Unternehmen dabei zu helfen, Verzögerungen zu reduzieren, Fehler zu minimieren und die Umsatzgenerierung zu beschleunigen, was besonders für Organisationen mit komplexen Katalogen, globalen Geschäftsaktivitäten und vielfältigen Vertriebskanälen von Vorteil ist.
- Strategic partnership combines AI-powered pricing with ecommerce capabilities
- Integration promises faster time-to-value and higher conversion rates
- Solution addresses complex B2B operations and large-scale catalog management
- Partnership extends benefits to both B2B and B2C retailers
- None.
Insights
Commerce's partnership with PROS integrates AI pricing into ecommerce, potentially strengthening its competitive position against larger rivals.
Commerce (formerly BigCommerce) has made a strategic move by partnering with PROS Holdings to address a critical gap in B2B digital commerce. This collaboration integrates PROS' AI-powered pricing and CPQ (Configure, Price, Quote) capabilities directly into Commerce's ecommerce ecosystem, creating a more comprehensive offering for complex B2B transactions.
The partnership addresses a fundamental challenge in B2B commerce: while traditional ecommerce platforms excel at catalog presentation and checkout, they often struggle with the dynamic, personalized pricing that enterprise buyers expect. By embedding PROS' pricing intelligence, Commerce can now offer real-time, market-responsive pricing and streamlined quoting for complex orders—capabilities that have historically been difficult to implement at scale.
For Commerce, this partnership represents a strategic enhancement to compete more effectively against larger platforms like Salesforce Commerce Cloud and Adobe Commerce. Rather than building these specialized pricing capabilities internally (which would require significant R&D investment), the company has opted for a partnership approach that brings immediate capabilities to market.
The timing is particularly relevant as B2B digital commerce continues to accelerate post-pandemic, with Forrester and Gartner both reporting that B2B buyers increasingly expect consumer-grade experiences with enterprise-grade capabilities. This collaboration specifically targets organizations with complex catalogs and pricing structures—typically manufacturing, distribution, and wholesale sectors—which represent high-value segments of the B2B ecommerce market.
For existing Commerce customers, this integration could reduce the need for custom development or third-party pricing solutions, potentially improving both implementation timelines and total cost of ownership while delivering more sophisticated pricing capabilities.
Partnership unites AI-powered pricing, quoting and ecommerce to accelerate intelligent commerce and profitability
HOUSTON and AUSTIN, Texas, July 31, 2025 (GLOBE NEWSWIRE) -- PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, and Commerce (Nasdaq: BIGC) (formerly BigCommerce Holdings, Inc.), an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, today announced a strategic partnership to redefine B2B digital commerce.
Today’s B2B buyers demand accuracy, speed and transparency at every step of the purchase journey. However, the complexity of large-scale B2B operations can push the boundaries of typical ecommerce platforms. By integrating PROS enterprise-grade pricing and CPQ with Commerce’s portfolio of industry-leading applications, businesses can meet these demands head-on, resulting in fewer delays, reducing errors and accelerating time to revenue.
“Pricing is the heartbeat of every commercial interaction, and when it’s disconnected or overly complex, it disrupts the entire buying experience,” said Jeff Cotten, President and Chief Executive Officer, PROS. “By embedding our AI-powered pricing and selling capabilities directly into the ecommerce experience, we’re enabling businesses to optimize pricing and product recommendations, streamline complex quoting and deliver real-time, market-relevant offers that build buyer confidence, accelerate decision-making and drive profitability. The future of B2B commerce is not just digital, it’s dynamic, intelligent and deeply contextualized.”
The combined power of PROS and Commerce delivers on the promise of intelligent commerce, reshaping how companies engage buyers, drive revenue and scale in a digital-first world. This collaboration equips businesses to anticipate customer needs, respond to real-time market dynamics and deliver buying experiences that are both seamless and relevant. For B2B organizations selling with complex catalogs, global operations and diverse sales channels, it translates into faster time-to-value, higher conversion rates and a distinct competitive advantage in an increasingly dynamic market.
“B2B companies are no longer asking whether they should go digital — they’re asking how quickly they can get there,” said Travis Hess, Chief Executive Officer, Commerce. “By partnering with PROS, we’re giving our customers, from mid-market to global enterprises, the tools to not only sell online, but to do so intelligently, competitively and at scale. And we see this impact going beyond B2B to B2C retailers managing large, dynamic catalogs across multiple channels to improve margin and drive conversion across storefronts and marketplaces. This collaboration sets a new standard for what modern commerce can achieve.”
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offers to buyers and prices to products. Businesses win more with PROS. Learn how at pros.com.
About Commerce
Commerce empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Melissa & Doug, Mizuno, Patagonia, Perry Ellis, Puma, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
PROS Media Contact
Amy Williams
+1 713-335-5916
awilliams@pros.com
Commerce Media Contact
Brad Hem
+1 281-543-0669
pr@commerce.com
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