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Bilibili Inc. Announces Completion of the Repurchase Right Offer for 1.375% Convertible Senior Notes due 2026

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Bilibili Inc. completes repurchase offer for 1.375% Convertible Senior Notes due 2026, with US$429,331,000 aggregate principal amount surrendered. The Company accepted all surrendered Notes for repurchase, providing cash payment to applicable holders.
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The completion of Bilibili's repurchase offer for its convertible notes is a significant financial move, indicating several underlying strategic and financial implications. Firstly, the repurchase of notes worth US$429,331,000 at face value suggests a substantial cash outflow from the company's reserves. This could imply a strategic decision to reduce debt and interest obligations, potentially signaling a shift towards a more conservative capital structure.

Secondly, the market's response to this repurchase will be worth observing. If the repurchase is viewed positively, it could lead to an uptick in investor confidence, possibly impacting the company's stock performance on NASDAQ and HKEX. Conversely, concerns might arise regarding the company's liquidity position post-repurchase, which could affect investor sentiment. Moreover, the repurchase might also reflect management's view that the notes were undervalued, making it a cost-effective decision to reduce future dilution of equity.

Lastly, the repurchase aligns with broader market trends where companies with strong balance sheets capitalize on opportunities to streamline liabilities, especially in a fluctuating interest rate environment. This can be an indicator of sound financial management, which is a positive sign for stakeholders.

From a market research perspective, Bilibili's repurchase of its convertible senior notes can be seen as a maneuver to adjust its financial strategy in response to the evolving digital content market in China. The video community platform is likely recalibrating its capital allocation to better position itself against competitors and to invest in areas that promise higher returns, such as content creation, technology upgrades and user experience enhancements.

Furthermore, this action might be interpreted as a response to market conditions and investor expectations. The repurchase indicates that Bilibili is actively managing its debt profile, which can be reassuring to investors concerned about over-leverage in the tech sector. This could potentially lead to a more favorable view of Bilibili's stock among investors who value prudent financial management and strategic capital deployment.

Examining the repurchase from a debt market perspective, Bilibili has effectively reduced its future interest expenses and potential equity dilution by repurchasing the convertible notes. Convertible notes are hybrid securities with debt and equity features and this repurchase indicates a reduction in the potential conversion of debt to equity, which is beneficial for current shareholders as it prevents their ownership from being diluted.

Additionally, the repurchase could be a signal to the market about the company's internal valuation. If Bilibili's management believes that the stock is undervalued, repurchasing convertible notes can be a strategic move to avoid dilution at low equity prices. This action could also be a preemptive measure in anticipation of rising interest rates, which would make debt servicing more expensive in the future, thus aligning with a more defensive financial strategy.

SHANGHAI, China, March 29, 2024 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (NASDAQ: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced that it has completed its previously announced repurchase right offer relating to its 1.375% Convertible Senior Notes due 2026 (CUSIP No. 090040AB2) (the “Notes”). The repurchase right offer expired at 5:00 p.m., New York City time, on Thursday, March 28, 2024. Based on information from Deutsche Bank Trust Company Americas as the paying agent for the Notes, US$429,331,000 aggregate principal amount of the Notes were validly surrendered and not withdrawn prior to the expiration of the repurchase right offer. The aggregate cash purchase price of these Notes is US$429,331,000. The Company has accepted all of the surrendered Notes for repurchase and has forwarded cash in payment of the same to the paying agent for distribution to the applicable holders.

Materials filed with the SEC will be available electronically without charge at the SEC’s website, http://www.sec.gov. Documents filed with the SEC may also be obtained without charge at the Company’s investor relations website, http://ir.bilibili.com.

About Bilibili Inc.

Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday lives of young generations in China. Bilibili offers a wide array of video-based content with All the Videos You Like as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bonds among them. Bilibili pioneered the “bullet chatting” feature, a live comment function that has transformed our users’ viewing experience by displaying the thoughts and feelings of audience members viewing the same video. The Company has now become the welcoming home of diverse interests among young generations in China and the frontier for promoting Chinese culture across the world.

For more information, please visit: http://ir.bilibili.com.

For investor and media inquiries, please contact:

In China:

Bilibili Inc.
Juliet Yang
Tel: +86-21-2509-9255 Ext. 8523
E-mail: ir@bilibili.com

Piacente Financial Communications
Helen Wu
Tel: +86-10-6508-0677
E-mail: bilibili@tpg-ir.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com


FAQ

What is the purpose of Bilibili Inc.'s repurchase offer for the 1.375% Convertible Senior Notes due 2026?

The purpose of the repurchase offer is to buy back the 1.375% Convertible Senior Notes due 2026 issued by Bilibili Inc.

How much aggregate principal amount of the Notes was surrendered during the repurchase offer?

US$429,331,000 aggregate principal amount of the Notes were surrendered during the repurchase offer.

Did Bilibili Inc. accept all the surrendered Notes for repurchase?

Yes, Bilibili Inc. accepted all of the surrendered Notes for repurchase.

What is the total cash purchase price of the surrendered Notes?

The total cash purchase price of the surrendered Notes is US$429,331,000.

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About BILI

bilibili现为国内最大的年轻人潮流文化娱乐社区,该网站于2009年6月26日创建,又称“b站“。 bilibili网站最大的特色是悬浮于视频上方的实时评论功能,爱好者称其为“弹幕”,这种独特的视频体验让基于互联网的即时弹幕能够超越时空限制,构建出一种奇妙的共时性的关系,形成一种虚拟的部落式观影氛围,让bilibili网站成为极具互动分享和二次创造的潮流文化娱乐社区。bilibili网站目前也是众多网络热门词汇的发源地之一。